Marketing Expert Answers Marketing Questions From The Internet

[@SIDotaku]

I have NEVER watched a Rory Sutherland video or even a short clip where I didn't learn something hugely valuable. This man is a gift.

[@basstedson]

I've had the misfortune of being lectured at by more than a few 'marketing experts' in my previous career. This guy packs more actual insight into KZbin shorts than any of them managed in whole seminar days.

[@SIDotaku]

@@basstedson - I know exactly what you mean. I consume A LOT of marketing books/videos/etc and the depth and insight this man can get to in SECONDS is astonishing.

[@GreatGhastly_]

I stumbled across him a couple of days ago and I can't stop watching him.

[@TakuTePuke-qd6df]

On his instagram reels there's so many people commenting on them saying "um actually..." like those people are in marketing lol it's so fucking annoying.

[@APC3370]

@@TakuTePuke-qd6df😂😂😂 true

[@sacredxgeometry]

Talking about electricity while his power is out, the man is pure class. Excellent video

[@spencerandcoltd]

I have watched literally every single bit of content with Rory Sutherlands name in the title. The man’s a national treasure.

[@othmane-mezian]

You should be proud as a British.. greetings from Morocco

[@Seamus61016]

@@othmane-mezian Thank you Morocco. Thank you Mexico. Thank you China. Greetings from Great Britain🏳‍🌈

[@albiorixsaturn3532]

I just watched one KZbin Short of Rory a few days ago and for the first time. I have been watching his videos almost every day. I became his fan instantly.

[@chilliadmiralportsmouth221]

I could listen to Rory all day, but I do appreciate the editing. This is actually the best platform for Rory's personality, and I've watched a lot of his wisdom.

[@HelpBnk]

❤❤

[@frasras9447]

I see Rory, I click.... It is that simple!! That aside, I deeply respect Rory's lack of entitlement. I love how he appears everywhere regardless of how many subscribers they have. He feels like an individual who is genuinely passionate about his work and dutiful to teach everything he knows.

[@ac1646]

I've not noticed that @frasras9447. Thank you for bringing it to our attention. Even more respect for Rory now! 😉😉

[@kinggizzard8499]

I've cracked it! This guy is really marketing marketers!

[@Alex-cw3rz]

He looks like he's doing this with a banging headache

[@heihvyegs]

It was making me so uncomfortable I just wanted to tell him to stop and make the video another day But later I kinda thought it might be because a light is blaring into his face and he’s trying to keep it out of his eyes.

[@ribeiroWilliam]

I think they put a strong light source right next to his face and it was blinding him

[@Mumbolian]

I’m surprised they didn’t tell him to move his hands away from his face. It’s weird not seeing someone’s mouth when they talk.

[@phineascampbell3103]

He's been looking like he's been doing life with a banging headache for the past twenty years now

[@lewisisdaman]

He looks mildly uncomfortable from the light coming through the window. Maybe this was filmed at a very odd time and he was tired or something? No idea

[@TomtheTaxiDriver]

Rory is a national treasure, I could listen to him all day everyday! ❤ Last point was such a mic drop

[@btkb1427]

you have a great channel :) said hi to you as well recently at Paddington!

[@kools67]

you said everyday...does that include bank holidays too?

[@jonathanmelhuish4530]

I remember I had the pleasure of hanging out with him after the behavioural science conference Ogilvy organises, over a decade ago. He's constantly funny, fascinating and outspoken whatever the context.

[@LionelBercovich]

This man knows the theory, and the practice. I’m seeing him everywhere and I’m McLovin it

[@PhantomFilmAustralia]

Not to diminish Rory's profound insight, I did find it rather extraordinary that as Rory said the word, "Hardwired" the power went out.

[@ac1646]

🤣🤣🤣🤣

[@PhysicsHack]

Ever since i first saw the guy on TED, ive loved his thoughts. Genius.

[@HelpBnk]

He is a very clever man! 🧠

[@ArminMirshamsi]

I never though it is possible to get that much of real useful information from 13 minutes video.

[@mikekorn2]

I’ve never had any interest in marketing but he’s been popping up on my socials and I could listen to him all day!

[@Oleg_K.]

Waiting for the lights to come back in was more exciting than I'd be keen to admit.

[@NardoVogt]

"You marketing wether you like it or not" Great notion to explain human thinking when it comes to products

[@malcolmharris5277]

Acting genius Andy Serkis successfully pulls off his ubiquitous new performance capture role as a chubby marketing guru.

[@charliebailey9587]

Is there any role he can’t play? lol

[@malcolmharris5277]

@@charliebailey9587 😀

[@exeterjedi6730]

A shoo-in for the eventual biopic.

[@mcmc6621]

Oh, thank God. I thought the similarity was a trick of my imagination.

[@koftu]

Love how everything he said here seemed like a reasonable and insightful answer, AND nothing he said risked alienating potential/past clients of his 😀

[@TeaRiker]

His what? 😮

[@koftu]

@@TeaRiker I see now how what i wrote could be parsed this way. Another way to write that last sentence that avoids this confusion is "...risked alienating his potential/past clients 😀"

[@creativecraving]

I can see how postmodernism is an extremely convenient viewpoint for a talented marketer; and I can see how any other viewpoint would require one to say, "No," to some otherwise lucrative tasks. Extremely valuable and informative to hear his perspective on it.

[@GuanTones]

I discovered rory 3 days ago and I already love him

[@UpfulWarrior]

It’s so satisfying listening to a master lay it out 😊

[@Mr35000000]

I never ever smoked or vaped, however after watching loads of Rory’s videos over the last 3 weeks, I now have 6 vapes around my neck. Genius marketing!

[@DavidClunie]

Yeah what's the deal geeze! Vape much dude?! And it doesn't help the man who seems genuinely like a decent person to get the vape douche vibe x6 😝

[@deymianmonster]

Unusual body language Valuable information

[@HelpBnk]

🤣 very valuable!

[@DuckPerc]

I kept watching exclusively to see if he would explain why his hands never left his forehead and chooch. If that wasn't intentional, why the hell did it happen? xD

[@JetskiDex]

Great observation; and I have figured out as to why. Rory, usually when presenting and speaking, "Speaks with his hands"; and is usually speaking to another person. This video here which is often called "a talking head" video doesn't have another person he is talking too; it is a camera. So here Rory Sutherland is having to talk to a camera without the need to gesticulate with his hands; and so he hasn't quite found out what to do with his hands, and I presume needs to stick and pin them down whilst talking. As we can see, it doesn't look very natural to Rory to speak without the use of his hands.

[@splitter408]

Rory is spot on when he said that being in marketing your always learning at. First I didn’t know what he was talking about but being in a new marketing position I’m constantly learning. Which in its self is so fun but at times can be stressful.

[@elicastelli9728]

I love his insight into why people buy and the genius stroke by San Pellegrino

[@HelpBnk]

It’s very interesting! 🧐

[@LizardLoungeRadio]

Always and absolute pleasure listening to Rory.

[@alextrulove4132]

I’m a professional engineer, and I really appreciate all your content. Historically, my profession has been very poorly marketed, and I believe has suffered for it in many ways. Thanks again for the great advice, you’ve got my wheels turning!

[@jamesrgg]

When I was in sales I was constantly learning and using that knowledge to market myself as a pseudo expert in just about anything our company could provide. Acquiring knowledge and sharing it builds very strong bonds in a business relationship. Honestly it was like never actually sold anything, I discovered solutions that my company sold like they were a separate entity and I was just giving good advice.

[@PlayCanadaOnline]

The man knows what he's talking about. Great insight. Thanks for the share Simon/ team!

[@HelpBnk]

Glad you liked it!

[@alexkoefman]

It’s true what they say, it’s the context not the camera. The power off was hilarious tho-Rory’s reaction gold

[@JoelReid]

i already reverse my marketing. A week before i am thinking of buying something i do some random searches for the item in particular. Within hours the various algorithms detect and adjust their advertising, sending me some cool ideas/deals or alternatives. This then helps me narrow my search and expand my ideas for when I am actually looking. i basically manipulate the algorithm to give me what I want.

[@sherrymcmillancbap2226]

Exactly! I've been doing this for years. It has given me some great info. And I feel like I've gotten a little more control back.

[@SimonSquibb]

Love Rory!!

[@HelpBnk]

So do we Simon!

[@bisket2003]

Where the heck did this guy come from? His stuff to share is absolutely beautiful!

[@paulb2022]

He's just riffing dropping value bombs on the fly. What a talent

[@quinkydinkend]

This man is the guru i never knew i needed. Also why can't he stop touching his face, Love you rory. x

[@ZakJames]

I love how no matter the situation, this guy always comes across like someone just pulled the weird guy from the bus stop and strapped a mic to him. I could listen to him talk all day. xD

[@gee3883]

Rory's insights are captivating to the extreme.

[@tomtripp5417]

After reading a brief description of this man’s history, I’m starting to think he might actually be the real life Don Draper, especially working with companies like Mcann and Ikea

[@fr.damianrichards1706]

He doesn't look like Don Draper

[@kaze.14]

​@@fr.damianrichards1706and he's a happy person unlike miserable draper

[@tomtripp5417]

@@fr.damianrichards1706 and Rami Malek didn’t have the same teeth as Freddie Mercury, point irrelevant

[@westonlong]

this is so mind blowing for me. It's at least for me, high concept truth, explained. giving me insight into my own vulnerabilities and helping me understand how or why I found the value I did. I'm not a cheap person but I find it hard to spend money without regretting it, and it has played a negative role in my life, but his explanation of value through context and perception really helps me see why I feel the way I feel. I'll buy a group of friends some drinks or buy a brand new skateboard and give it to a homeless kid, or just pick up the tap or show up with Pizza at a friends place and I never regret buying those things but when I need some new shoes it is like pulling teeth to get me to buy myself some and once I do I get sever buyers remorse, I finally understand somewhat what is going on in my head here. Not completely as I think I'll have to watch this multiple times to fully get it but it's a insightful explanation of my own insanity. Thank you Rory for real dude.

[@holyagora]

hadn't got my fill had to watch more of this guy! he's half incredible!

[@thesixbees]

Love listening to Rory.

[@HelpBnk]

We could listen to him for hours!

[@CornflakesYognaut]

I love this guy, every time I stumble upon a video I learn something, even after working in this industry for close to 10 years. However... The mental gymnastics marketing people do to reposition advertising as something that contributes to society is baffling. Just accept that you're doing something not valuable to human wellbeing. It's objectively bad for us to be surrounded by ads everywhere we go, be it digitally or IRL. We just don't need all this shit we buy, jesus christ. Look around you, around the room you are right now, and tell me with a clean conscience that everything there is necessary. Marketing makes the world a worse place than it can be. I don't understand why can't these guys just accept that fact and make peace with it (blame it on the bigger system or whatever else). Even when knowing that, you can still allow yourself to enjoy the intricacies of marketing as an art or science.

[@ac1646]

It isn't all about 'necessary' (here in the West at least). It's also about comfort, convenience, personal taste and discernment. Doing what you have suggested, I've noticed a lot of what I have is not 'strictly' necessary but are a modern convenience. Sofas are a modern invention but they have moved into the role of 'necessary' because our modern brains would see them as such. I have cushions too and I have purposefully not bought 'disposable-fashion' ones but then again I know there is a market for my taste in more high-end. There is a tipping point for me when the price tag outweighs any increase in actual quality and moves into the realm of 'brand for brand's sake.' As you are someone who works in the industry then your brain is able to reverse engineer the advertising around. I worked for many years as a graphic designer and can easily do that. You come across as conflicted and worry that you've sold your soul to the devil! See it as a gift and help others 'read' the advertising around them. 😉😉

[@DuckPerc]

The only reason advertisers call themselves marketers is marketing. If this man were the least bit more plain with his language the average Joe would hear his call of "I am your enemy."

[@ac1646]

@@DuckPerc The two go together hand in hand. Rory is talking about the physiology of marketing. He couldn't be more plain in his language. 🤷🤷

[@stormdance056]

This is true if you are familiar with marketing in the context of “the thing that bombards you with ads for nonsense you don’t need and don’t think you want”. It becomes more valuable when you recontextualise it into “how to make a large group of people do something” and/or “how to connect people with products and services they need”. This includes, but is not limited to: * running a vaccination campaign * encouraging literacy in underdeveloped areas * understanding and solving discontentment with government services * getting people into understaffed jobs Etc. His classic example of the train from London to Paris notes that for a tiny fraction of the actual tax money that was spent on the improvement, they could have added wifi on the train and had almost equivalent satisfaction and productivity increases. That’s marketing. Marketing =/= advertising.

[@EveryoneWhoUsesThisTV]

Interesting... I watched the video because I haven't seen Ads for years and I wanted to know where marketing was at now.... I've glanced at billboards and such, but since I stopped watching free-to-air TV I don't see ads anymore, I used to half-watch them on mute, so I knew when they ended. I was expecting this video to be on post-modern marketing methods with viral videos and such, but the actual content was far more interesting. I think his last point about Ai replacing Ads is already here. :) If I have a use case for an object I can't build myself, I go looking for it on google, which is already enhanced with rudimentary Ai. A lot of successful companies don't advertise but have paid for a high listing in google search results. I think it will be interesting to see how marketing tactics change to cope with dropping Ad penetration.

[@FragranceCraft]

Such a pleasure to listen and learn ❤ 🎉

[@360Pros]

It's wild to think that there was a point before which I didn't know of Rory Sutherland, and that point was 13:02 minutes ago.

[@tomlopfer]

Well put!

[@pamelagreenwood8280]

Ironically, at the EXACT moment the video got stuck and refused to go any further 😮

[@Em1n3mka]

What a great guest!

[@feiketje4000]

9:50 talking about it being easy to sub to and impossible to cancel, KZbin lighting up the Subscribe button but when unsubbing asking an extra question is quite funny.

[@tigreytigrey8537]

Hey I saw that too!!! Has that always happened!!!???

[@musicdude0814]

This was cool. I'd love to see this same video done, but with more a direct response marketer like Craig Clemens. Would be interesting to see where someone like that would agree vs differ with Rory

[@villeporttila5161]

This is beautifully edited, a step.abpve most corporate videos

[@ianadovmat2804]

Fantastic work! Thanks a million

[@heyjasminek]

Great book recommendation. ✨ thx for sharing!

[@HelpBnk]

Hope you enjoy it!

[@hanswoast7]

Interest in a solution comes from having a specific task / obstacle in your way. Value can be seen as a measure of usefulness of a solution for a specific task. A Product is one possible solution to complete a task. Production cost is the minimum price. The product price should be more than production cost and also represent the products value. Competition is there to ensure price is low and quality is high.

[@harrydarroch1539]

Rory Sutherland is the man

[@KellinoRail]

'Putting prices up to sell more'. I remember a couple of years ago when I was working at a well known national supermarket in the UK and all the pricing team were getting highly amused as they were going around showing us how they were putting the prices of stuff up and then adding a 'price matched to Aldi' sticker to it. If you can put your prices up to match Aldi then I guess it has to be a win win for them!

[@basstedson]

I worked in sales for years so I know for a fact that works on people. Whenever I see it though it makes me assume all the tickets that don't say price matched to Aldi are more expensive in Tesco.

[@TheNyuszus]

Great video with immense value! Thank you for sharing! ❤

[@HelpBnk]

Thank you 🙏

[@djwillcaine]

If you're going to yoink clips for B-roll from other creators, the least you could do is credit them. SAMTIME and Marques Brownlee to name at least 2 that I recognised.

[@aramanon]

Marketing is not about adverts and logos- its complete knowledge of the product, when where how and to whom and for how much you are going to sell it for paractical and emotional reasons. A bag of M5 nuts in a plain plastic bag has involved a huge number of marketing decisions.

[@samueliglesias8601]

I clicked this video because the thumbnail said "The secret big companies don't want you to know", although the answer ended up being "there are none really". Now, THAT'S what I call marketing!! Lol

[@pipash3953]

Fantastic as always.

[@MrCpittman1]

How on eath this video still has under 100 views given this is Rory Sutherland speaking is almost blasphemous. None have demonstrated a taste for marketing/advertising quite like him, living today.

[@DonMaseven]

The KZbin algorithm recommends content based on *Channel History* . New Channel = Little Channel History = Little Recommendations = Little Views

[@shamir.globalimpact]

Agreed. Should be at 100k.

[@rsevn]

@@DonMaseven Incorrect. KZbin does not recommend solely based on channel history. Obviously other reasons but a fresh channel can hit 100k-1M views. Perhaps the title could have been marketed better, no pun intended.

[@simonbullows]

It has 42k views, you have no concept of time?

[@creativecraving]

He's not an object of worship. He will one day far in the future perish in largely the same manner as the rest of us.

[@jamieclarke321]

You know Rory came up with the charging bar at the bottom when the lights went out and was like, this will be a great way to increase retention on the video!

[@HelpBnk]

👀👀

[@johnscott2859]

Also, does he break with convention deliberately when talking to camera? Hand covering half of face, hands covering mouth etc. It seems like it's all part of the message

[@pratyasha279]

3:27 Iconic.

[@Paddy_Mac]

Oooooo very nice content Rory, would love that audio to shine like your content. You have a great voice!

[@FragranceCraft]

Totally agree about subscriptions 😮

[@xTerminatorAndy]

"It will be the same only more and worse" I am SO going to steal that phrase!

[@linuxrant]

HAHAHAHA, and I was expecting you will display a live map with electricians team and their location shown, to lower my anxiety about the power failure. But charging bar is great, thank you. hahahaha I laughed so hard when I saw it :)

[@OctaneStreet]

Very good and well done video. Very "Wired" esque, in a great way.

[@charlesvickery]

Genius of our time

[@take1coach]

Great stuff, love it, thanks. Can you share what you'll be doing in the Philippines? I spent a couple of years out there in the Casino industry, great place to work.

[@charlesgaskell5899]

Interesting editing, almost meta at times - I can imagine that the challenges of the sound must have been immense even forgetting the issue with the lights going out!. How many camera did you use? How many retakes were there?

[@MyFriendPeter]

Absolutely right, ME/CFS has been poorly marketed unlike many other less severe illnesses. Therefore this horrible illness that has one of the highest quality of life burdens has been under funded and under researched to the extent of there still being no understanding or treatment even though the illness has been known for 50 years. Even now with long COVID and still nothing is being done to help patients. Marketing and therefore people's perceptions are paramount and fundamental

[@karlostravel]

Definitely see AI being a huge part of marketing moving forward. Great insight. Thx for the video.

[@davidmurphy563]

Marketing grifter thinks more money for marketing good. Standing ovation from internet.

[@diydmp]

Valuable information 👍

[@HelpBnk]

💪💪

[@nejc3]

He's a gem.

[@edwinmuoha]

Interestingly ingenius speech.

[@stuartthomson4407]

This guy is brilliant

[@ClumsySmurfett]

Rory Rocks!

[@KIJIANICITY]

Very helpful insight in marketing

[@HelpBnk]

Glad you enjoyed it!

[@oneworldfamily]

I do appreciate a fellow who loves his lanyards

[@HelpBnk]

He has a lot of them!

[@L.I.T.H.I.U.M]

This is gold!

[@runthefuture]

12:50 *gets caught eavesdropping* Me: Don't mind me, I'm honing my marketing skills

[@myfamiliar795]

Yes! 9:42 That should honestly be a law. Anything you can sign up for online you should be able to cancel just as easily online.

[@onemorechris]

i couldn’t agree more with the comments on value here (is Rory ever wrong?!). it’s the one thing that time and again, people seem to misunderstand. I wonder why we seemingly default to an idea that everything has a fixed empirical value?

[@soberhippie]

I think ALL of those things he listed in his last answer are extremely useful for an actor

[@theoffering7000]

Digital Bath is my favourite song by them! Try that or Change (In the House of Flies) 🔥🔥🔥

[@stevecarter8810]

The bit about subscriptions is so true. KZbin keeps offering me premium for knock down temporary prices. But I want to know how much will it cost me and how do I get out again if it's not good value.

[@VladShpiro]

It’s weird, after all the success he had in acting, to see Andy Serkis veer off into something unrelated to arts… but damn, he knows his marketing too

[@DeadlySpecies]

When I was a photographer I used both canon and Nikon and fellow photographers thought I was bonkers as they had trouble finding where the settings were when they used the other system than what they were used to

[@712-sgajvd]

the moment where the power went out was epic

[@blairhakamies4132]

Excellent 🎂

[@paolozmm]

What is the reasoning for the ‘charging’ and the silly over bright lighting ?

[@LK-ol6pr]

If every one of the approximate 165 billionaire gave £0.5 billion to the Treasury we could solve the UK debt deficit, child poverty, homelessness and so much more. That would be a nice way for billionaires to give back to the community and help the country

[@tigreytigrey8537]

Lol why should they HAVE TO give anything TO ANYONE? Should hott women be required to give some desperate f..ugly gamer that never had sex some sex because she's only giving it to 1 guy?

[@20thcenturygamer22]

Ive got a question. I know a few people who say advertising doesnt affect them whatsoever. While i believe its true they wont buy anything just because theyve seen an advertisement, surely it cant have zero effect?

[@paulthomas8262]

Few people see and advert an immediately go an buy something, or consume something is some way. It is volume thing, and sometime the company just need to remind people they exist. Most people find ad annoying much of the time, or are indifferent to them on the surface, but that doesn't mean they don't have an effect. Often companies are selling an idea rather than concept and this that idea that get tied to the brand.

[@SD-gw2mr]

10:26 I'm that consumer that won't subscribe to anything ever again. I don't want to give my email or address even to companies I could totally benefit from

[@bobbobby9505]

A good portion of this can be translated as “I still have to make a living, I’m not a KZbin celebrity yet”

[@JmBlast]

i like this man, how do i hire him?

[@SiyaMedia]

on subscriptions Rory must be talking about Adobe

[@matthewryan4844]

I was wary about starting a gym subscription but needed to for some training. When I checked the cancellation procedure they lied to me 3 times about how to do so. I immediately cancelled the payment at the bank and told them I wouldn’t go back. If it had been clear I might have stayed longer.

[@lawrence4361]

How is the foil cap on the cans pointless? Surely it gives the consumer a reasonable confidence that where they're about to put their mouth hasn't got any harmful bacteria/chemicals/dust on.