Customer Analytics with SPSS Modeler

[@skazak]

Thank you for such great presentation. Particularly, the introduction part explaining the relevancy of the current approach to the customer interaction cycle.

[@phamtinkt88]

thank you for a very useful video, could the dataset used in the Demo be shared?

[@dgomez407]

At mark 19:00, insightful statistics on the importance of retaining customers where cited, stating that studies have shown customer acquisition costs can be 5 to 12 times more than retention costs, and improving retention by 5% can increase profitability from 25 to 100%.

[@theaprum1]

I've learned a lot of useful content, thank you.

[@fattum123]

Very Helpful. Thank you!

[@wangtony5971]

thanks a lot