[Customer Pixel] How to Track Purchase Events with Shopify & Facebook Pixel

[@TrackingAcademy]

Get 95% Accurate Tracking for Your Ecommerce Store in 7 Days: tinyurl.com/2dqbr5qx

[@tommywk934]

This is very helpful. Thank you soooo much!!!

[@TrackingAcademy]

You’re welcome, glad it was helpful

[@ZHAOLONGLI-w7b]

You've made similar videos to set up the shopify events through customer pixel, GTM and GA4, I combined the codes too, which have been working great, thank you so much! It seems the same if I uses those created events to trigger the conversion tags for Meta ads? And don't need to set up the Facebook Parameter Generator based variables(mentioned in the videos you posted last year, I mistakenly implement a part of those) for this new set up?

[@TrackingAcademy]

Hi, hope you are well. The Facebook Parameter Generator by stape.io has a few bugs, and it throws errors when working with facebook conversion api tags, for ViewCategory and ViewCart and some other events, where, quantity, or price or item_id, or item_name is missing. This Year, I have extended the FB Parameter Generator to Ecommerce Parameter Generator, that takes cares of these bugs. FPG would also work, it will just not track ViewCategory, ViewContent, and View Cart and might throw errors in edge cases

[@archidesk5511]

great as always, why do you not create a video to configure ecommerce events without using EPG

[@TrackingAcademy]

Hi, stape.io has a Facebook Parameter Generator variable, however that variable does not have a backup ecommerce.items.[index].quantity parameter. Because of that, the tags throw error when creating the contents parameter. therefore, we are using this ecommerce parameter generator.

[@rajarbaba4213]

thank you

[@TrackingAcademy]

You're welcome. Glad it was helpful

[@mdtahsin-u8l]

Thank bro

[@TrackingAcademy]

Glad it was helpful

[@zeeshansange1939]

hello sir need your help regarding ROAS not showing in Facebook ads manager for app and website

[@TrackingAcademy]

Hi, make sure the following things are working: 1. Check if the dataLayer is pushing the purchase event 2. check that dataLayer.ecommerce.value and dataLayer.ecommerce.currency parametrers are pupulating correctly 3. check if the Purchase Tag is firing for Meta 4. Check if the Purchase Tag of meta has value and currency parameters 5. check in the Sampled activities of the Purchase event, if its receiving the events parameters if all the above works, then you will have ROAS in Meta ADs.

[@JinWeiTeh]

Hello Sir, for non-shopify user, how to ensure GTM can access to the Thank you page? Because my GTM cant access to Thank you page and I cant sent purchase event via GTM

[@TrackingAcademy]

I am not sure if i understand the question, If you are a non-shopify user, then make sure you have the GTM Container on the website.

[@Ahilshakib]

Gogle Ads And Facebook Pixel Setup In One Tag Manager Or Should Be Diffrent Tag Manager?

[@TrackingAcademy]

Does not matter, can be same or different.

[@archidesk5511]

Purchase data laye push code installed in Shopify in customer event. now data layer event is trigging on every purchase Created google ads conversion tracking and used purchase event as trigger as custom event, For revenue, t id , currency , I created data layer variables and are set in conversion tracking. How can I preview that my google ads conversion code is firing.

[@archidesk5511]

I copied path like ecommerce.value for revenue

[@TrackingAcademy]

The Preview mode doesn't work with Customer pixel, so you have to use the Browser Inspect Tool > Network Request or use a chrome extension chromewebstore.google.com/detail/adswerve-datalayer-inspec/kmcbdogdandhihllalknlcjfpdjcleom?pli=1 Enable the google marketing on the extension and then retest. Good Luck..!!

[@archidesk5511]

@@TrackingAcademy i use inspect and console to verify whether data layer event is firing , and the good thing is firing , i have set up every thing, now i want to know is , is everything setup correctly

[@archidesk5511]

i took transction id path from data layer event through console and then created a datalayer varialbe , is this the correct way?

[@archidesk5511]

@@TrackingAcademy what is the other way , the altenative way see google ads tracking and pixel are firing , with facebook ads there is meta pixel helper , i need to know about google ads conversion tracking

[@justinasragelis1634]

The code is reporting inaccurate purchase value. It's not taking into account shipping info, and reporting only product value, not total order value.

[@TrackingAcademy]

If you want to push the total value, then you can use {{DLV ecommerce.value}}, and the variable we have {{EPG EI Value}} is the item revenue

[@mdtahsin-u8l]

Data layer code is not available in your blog post Please send data layer code

[@TrackingAcademy]

DataLayer is available, you have to click on "signup via google" first.

[@TrackingAcademy]

You have to click on the "singup with google" to view the code snippet