Shopify Facebook Pixel: Purchase Ecommerce Event using DataLayer and Google Tag Manager

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Күн бұрын

Пікірлер: 81

@shahidulalam2633 14 күн бұрын

Many many thanks to the owner of this channel since for the first time I saw a channel owner to answer to every comments. Great. Good luck and best wishes for you....

@TrackingAcademy 14 күн бұрын

sure, I am always here. thanks for noticing it too 🙂

@shahidulalam2633 14 күн бұрын

@@TrackingAcademy Could you please help me regarding the bellow problem- In my GTM for shopify website all tags(FB base pixel, view content, add to cart, checkout) are fired except Purchase Tag. Several times I tried to fire this tag but couldn't. What may be the reasons and what may be the solution?

@TrackingAcademy 13 күн бұрын

There can be a few issues: 1. The dataLayer event is not firing. 2. The Tags are not firing in GTM. 3. The Tags are firing but status of Meta Tags is "failed" 4. Meta Tags fires successfully but the Meta Event Manager did not revived the event. You can check, at what point you are stuck, and go from there.

@paulomiguel20 6 ай бұрын

You, sir, have all my respect! Thank you so much for helping small businesses like ours with this incredible video! I really appreciate it! 🔥🔥🔥

@TrackingAcademy 6 ай бұрын

Glad to help

@kawsarkona7128 8 ай бұрын

After watching 3-4videos,i find this useful video. Thank you👍

@TrackingAcademy 8 ай бұрын

Awesome, i am glad it helped

@sethyatharth 6 ай бұрын

Great video! Tried many other videos before this, but finally found my solution here!

@TrackingAcademy 6 ай бұрын

Glad it helped!

@dikshasharma5514 11 сағат бұрын

please provide the script also that you pastes under the additional scripts section.

@SamKhan-cg8hg 2 ай бұрын

Order status page additional scripts option has been deprecated where i suppose to enter the header tag, so to fire this code on final thank you pages what can i do ?

@TrackingAcademy 2 ай бұрын

Hi. The new updated events has not been added on KZbin yet

@volkanyolsal9969 6 ай бұрын

Thank you, it was great video I hope I completed the event tracking I will follow you more often

@TrackingAcademy 6 ай бұрын

I hope so too!

@TrackingAcademy 4 ай бұрын

Working fine, can you try accessing the site, without VPN and Adblockers? Or try a different browser?

@tron.6894 4 ай бұрын

Dude you are actually the best.Thank you so much for this video

@TrackingAcademy 4 ай бұрын

Glad I could help

@tron.6894 4 ай бұрын

@@TrackingAcademy just one question my friend. The only problem i expirience is this error.WARNINGS The Facebook pixel activated 2 times on this web page, which can cause errors in your event tracking and it double fires for a page view thats the only issue

@TrackingAcademy 4 ай бұрын

you might have more than one integration. you can check if there’s any app or plugin that’s sending event to Facebook or Facebook pixel code is added directly to the theme files.

@tron.6894 4 ай бұрын

@@TrackingAcademy i have the facebook instagram shopify app.Maybe that might be the cause

@TrackingAcademy 4 ай бұрын

Yes, one PageView goes from that native app and one goes from the GTM. You only need one integration

@kycklingkebab1960 14 күн бұрын

Thank you so much bro

@TrackingAcademy 13 күн бұрын

Welcome, I am glad it was helpful

@shamimhossain5977 2 ай бұрын

Hi, brother, thanks for your nice tutorial. I have a question. I checked the event manager and it shows the data received from browser. My question is how to set up server-side tracking in Shopify without an app? Do I need to create an account on stape and connect it wth GTM then configure all tags and triggers? Sorry, I know this process works for wordpress but I'm not sure about shopify. That's why I need your suggestions. Thanks again for helping us.

@TrackingAcademy 2 ай бұрын

Yes, correct. It's the same process for Shopify too

@L--tf1wf 5 ай бұрын

Good video, thank you, it helped me. But on the tagassistant I can only see an event "purchase" with the product data (on data layer I can see my test purchase data like name etc) and I have an Event: user_data where I can see ther actual name etc. is there something wrong ?

@TrackingAcademy 5 ай бұрын

Hi, Not sure i understand the questions properly. If you are referring to the dataLayer event, then on the final thank-you page, you should see an event for "user_data", and then after that, another event "custom_purchase" should fire. The purchase event you might be seeing is from Ga4 or google ads integration, you can check to see if the purchase event has eventModel inside the dataLayer?

@HadinugrohoPutra 2 ай бұрын

Hey dude, this is a great video. But i have a question, i already connect the pixel through Facebook & Instagram App for Shopify & it seems the purchase fired automatically, will there be a double trigger when we put the purchase snippet into the order status additional script?

@TrackingAcademy 2 ай бұрын

Adding the code snippets for dataLayer will not fire a duplicate event. However, having extra Meta tags in GTM will fire duplicate events. If you’re using the plugin/app, you don’t need the gtm

@SantaOrnina 5 ай бұрын

Hello! Thank you for your video, but I have an issue. After creating test purchase when I open tagassistant I do not see a "custom purchase" event (you mention at 8:35). How do I fix this?

@TrackingAcademy 5 ай бұрын

There can be a few issues, maybe you have: 1) ad blocker on the thank_you page. 2) The scripts are properly added on the order_status section on checkout settings 3) You do not have upsell/post purchase apps on your store 4) you are using the native checkout system of shopify

@user-gg7tu4un9q 6 ай бұрын

Why couldn't we put this script into the Tag manager container? I mean the one from the 3rd section of the video?

@TrackingAcademy 6 ай бұрын

The script is written in liquid, therefore it cannot run outside of the shopify order status section. Adding it via GTM, will not trigger the custom_purchase_event

@Shmsh100 9 ай бұрын

Thankyou for this 👌👌👌

@TrackingAcademy 9 ай бұрын

My pleasure 😊

@robbertweimer2857 7 ай бұрын

Hi, where can i find the Purchase Event scripts that have to be added to the additional scripts in Shopify you mention at 7:15? I can not find them

@TrackingAcademy 7 ай бұрын

hi, on the blog post: trackingacademy.com/blog/shopify/fb-pixel-purchase-shopify-gtm you can scroll down to “Section 3: DataLayer code for Purchase Events”, you can find the code after Google sign-in

@ranazubair8155 10 ай бұрын

Thank you very much sir for all these videos please make videos on server side tracking.

@TrackingAcademy 10 ай бұрын

Okay sure, however it still might take 3-4 weeks

@ranazubair8155 10 ай бұрын

@@TrackingAcademy Thanks Sir! I will look forward to them.

@TrackingAcademy 8 ай бұрын

Sure. You're welcome

@eslamabou-shashaa4652 10 ай бұрын

All videos are amazing, but I have issues. The purchase event is being tracked twice by the Facebook pixel helper, but with different parameters. What could be the problem?

@TrackingAcademy 10 ай бұрын

Hi, you might have more than one integration of FB Pixel that is causing multiple events with different event parameters on the Helper. One event is being fired from the GTM, and other one be from the native integration, a third-party app or maybe another GTM Container. It's also wise to check your GTM Tags and Triggers to see if you have accidentally set more than one tag's event name to Purchase. Good Luck and Happy Tracking.!

@daumgabriel 3 ай бұрын

When trying to add the code in the checkout section I noticed that section doesn't exist anymore and I get the following error message: Order status page additional scripts: Deprecated Order status page is now customized using customer events and apps configured in the editor. Is there an updated way of doing this? thanks in advance!

@TrackingAcademy 3 ай бұрын

Hi, the updated videos are not added on YT now.

@daumgabriel 3 ай бұрын

@@TrackingAcademy alright, thanks. I figured that part out via customer events. does the rest, setting up the fb pixel connection via tag, triggers, variables and parameters stay the same or is that different as well? thanks for your time man

@TrackingAcademy 3 ай бұрын

GTM side remains the same. Tags, trigger etc remains the same.

@muskansharma9056 2 ай бұрын

@@TrackingAcademy please guide me how to add this code via customer events. i tried adding it. it shows first 2 lines of the code are wrong....

@TrackingAcademy 2 ай бұрын

Hi, customer events has not been covered on these videos yet. However, you can find reference guide here: shopify.dev/docs/api/pixels/customer-events#standard-events

@MindRary 5 ай бұрын

Hey man loved your video! I have a question: If i already have integrated the Facebook Pixel through Meta App from Shopify app store. Should i remove that, orit's fine to keep both active. i feel like this would cause double firing no? And if so, i recon the GTM fb pixel would be more powerful than the one from the app?

@TrackingAcademy 4 ай бұрын

Hi, for 90% of the users that has a basic theme, and the default checkout, the native integration of Facebook App works fine. Google Tag Manager is a more custom solution and has better control but it's also more complex. With Facebook Native Integration, the conversion API is configured by default, and with GTM, you can do it yourself. For most of the users, i recommend using the native integration, unless they observer or see a huge discrepancy in the tracking..! I hope you understand the question you asked changes from store to store, and the above explanation is a little general one

@aaryamallick2815 6 ай бұрын

Do we need to configure conversion API too to run sales campaigns

@TrackingAcademy 6 ай бұрын

it's not an absolute requirement, however depending on your exact store, audience location, cookie compliance and other things. it's better to have Capi

@daumgabriel 3 ай бұрын

thanks for the great video! this does not work for add to cart trigger as well, right?

@TrackingAcademy 3 ай бұрын

hi. for AddToCart, you have to watch that video. this video only explains the purchase event

@daumgabriel 3 ай бұрын

@@TrackingAcademy thanks man

@TrackingAcademy 3 ай бұрын

You are welcome

@MindRary 5 ай бұрын

Hey man loved your video! I have a question: If i already have meta pixel connected with my shopify store through the shopify meta app, is this going to cause overlaping or double firing? If so should i remove the pixel connection from meta app, or GTM, which is more accurate? Or if no problem i can leave both running?

@TrackingAcademy 4 ай бұрын

It will Count Doubles, you only need one of them...! by default, GTM and Native are equally accurate, however since GTM is a custom setup, it can be optimized more with server-side tracking etc.

@mhummayunumair3275 8 ай бұрын

Sir what about fbp and fbc. Must be added? please guide. Thank you.

@TrackingAcademy 8 ай бұрын

Hi, when we are using the template tag, it handles the _fbc and _fbp cookies by default. For server sidetracking we have to manually send the cookies to the server and then send it with Conversion API.

@mhummayunumair3275 8 ай бұрын

@shahzadaalihassan_ sir I used you format and in event quality score fpb and fbc quality is not hashed. Please guide

@TrackingAcademy 8 ай бұрын

The fbc and fbp parameters do not require any hashing. When using FB app for Shopify, we do not have any control on the events and the parameters. Also the ad blockers and other browser ITP restrictions causes issues with the Pixel tracking. You might have to upgrade to a custom google tag manager based solution if you wish to get more precise with the server side tracking for FB.