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Coming out of the 1990's, NASCAR was beginning to see new ways of business and new business owners looking to take over the sport. One of these owners was legendary driver Dale Earnhardt.
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Following the 2001 Daytona 500 though, Dale Earnhardt would tragically lose his life at the end of the race, giving control to his wife and business partner, Teresa Earnhardt.
This is where things would go wrong in the story of DEI. How different would the team's history with Dale still around? We will never know, but what we do know is that DEI rose to power and appeared to be a team that was there to compete at the highest level, but it did not last. Here is the story of Dale Earnhardt Incorporated's rise and hard fall.
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