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According to Nick Eagleton, every human being is born a problem solver and ideas are our superpower. “I don’t care if you think you’re creative or not,” says the co-founder of brand studio Saboteur, “everyone has that power.” Here, he shows the simple approach he takes to unlock his good ideas.
This talk took place as part of D&AD’s Still Learning Live event, which took place in London in September 2022.
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