The Psychology of High-Ticket Sales - The Art of High Ticket Sales Ep. 14

[@CognitoApps]

That line is so powerful, "I will help you do this and I will charge this much". This is a GOLD.

[@aronchoi6836]

Key takeaway: People afford what they want to afford. If they truly do not have the ability to pay, it is easier to move on. If they have the ability to pay, but they don't want to pay you, you have not done a good enough job of tapping into their desire to pay.

[@socialexperiment8045]

Aron Choi Indeed, where there is a will there is a way!

[@schang888]

Aron Choi i

[@QueenofSeraphim]

Yes. Just like those people that get mad about someone on food assistance buying steak “I wish I could afford a steak 😒” um you can. if you return all the soda pop and junk food that’s not food at all in your cart, you could go get a couple steaks, even.

[@ImWORTHITINC]

IF THEY WANT IT BADLY ENOUGH THEY WILL PAY!!! EXACTLY!! we lower our prices, bc we dont see our own value!

[@dariusnicolae822]

​@@schang888❤❤

[@fraziereod]

Key take away: Communicate the value and move on if the client has no desire

[@hisato1998]

You must be this desire bro !!!

[@ImWORTHITINC]

BOOM! my problem was i was trying to turn losers into winners

[@PoEdUpReality]

​@@ImWORTHITINC I was stuck here for a minute all because I was trying to make a sale

[@yardmasterswealtheducation8424]

When someone tells me they cannot afford my service, I tell them, "That's ok. We are not for everybody. But, when you are ready for the best, you know where to find us." And I say it very nicely, with a smile, because I mean it. If they really are poor, I really don't want them to spend more then is good for them. And I have noticed they really seem to appreciate my kindness. The Cheap customer will come back with further attempts at a lower price. "Sir, if I lowered my price, wouldn't that tell you I didn't give you my best price up front? Do you really want to hire someone like that?" The thing is, the person in front of me is either: 1. Poor. I want to love this person, and not make them feel bad. 2. Cheap/Difficult. I proactively want them to not hire me. 3. Sophisticated/Affluent. Testing me to see if I play at their level. In any case, the course of action designed to attract good customers, and at the same time repel losers, I win all around!

[@tayroy2348]

Well said

[@Christimony222]

Excellent explanation

[@MixedBoi06]

“Get very good at what you do and then you’ll be able to communicate the value” Thanks Dan! -HTC Fam

[@DanLok]

Exactly.

[@MarcGaudett]

The aha moment at the end helped me to consolidate the teaching in this video perfectly. Speak to the value and results you will generate. If you've done things right they will be happy to pay more or offer more in return based on the value you deliver. Keep things simple Excellent video!

[@peterjonstefan2926]

Different from what most teach - Give free and then charge 2500 = Disconnect in prospect's mind! Position yourself so that you are not a beggar for their business! Great info!

[@rebeccaoyemen878]

Hey Dan it's obvious you have never been to Africa, Abundance of natural resources is here, Abundance of wealth etc, note.... You chose to believe what you choose to believe..Abundance is a mindset Likewise lack is a choice...change your mindset

[@syedtauseef5282]

I tried your price raising techniques, and guys it really works

[@MrTeknown]

I lower my apartment selling price and I got called by people who told me if I can give them a 30% price discount. I then raised my price for it and got a better price than initial.

[@boeuf-in9oe]

Cheap attracts cheap people. Expensive attracts rich people.

[@dayswithbrandon515]

This is what separates us High Ticket Closers from Salesmen. We got deep.

[@joelong6391]

You got to be a person of value or everything falls. Get that in order and what client wouldn't want to work with you.

[@Maxim20101991]

The intro to this video is so bad ass. It makes me feel like I'm watching Who Wants to Become A Millionaire but with actual value. Thank you Dan Lok!

[@rickmoonchild]

Sifu, I loved how to detect the fine line between helping losers and qualifying people properly and to have them see our value. Always find the desire to buy and they’ll take care of the money.

[@brandonknable7890]

I actually have an idea on how, let's chat on Facebook if you haven't found the solution already. I suggest a guy called Russell Brunson, he states that he used to struggle with this problem. Until he created a funnel or system with specific requirements to where they have to apply and have made X amount of dollars or whatever it may be. Then they are now pre-qualified and sorted out between the weeds and losers. Vs your potential dream clients. Hope this helps!

[@brandonknable7890]

I actually have an idea on how, let's chat on Facebook if you haven't found the solution already. I suggest a guy called Russell Brunson, he states that he used to struggle with this problem. Until he created a funnel or system with specific requirements to where they have to apply and have made X amount of dollars or whatever it may be. Then they are now pre-qualified and sorted out between the weeds and losers. Vs your potential dream clients. Hope this helps!

[@mariec.3588]

Integration: Be a person of tremendous value so much that you become attractive to clients, Then go High Ticket with great communication of your Value to selected clients. The message communicated = Your value is what they absolutely need. Then Deliver.

[@QueenofSeraphim]

I love you, Dan Lok. I am greatful for your vision, genuine and straightforward approach and your care for what you do.

[@lehelnagy3877]

AHA Moment: Being concise with your e-mails, proposals and while closing on the phone is a huge step to conveying your expertise and Status. That you're not afraid of losing clients (which implies you are sought after) and that you ooze confidence. Now I only need to practice this daily in my interactions of all kind. Telling more with less words.

[@rogerbruce2896]

I like the ending of this video, so much more appealing than the 'announcer' on the end of other videos. Great video btw.

[@emmanuelohale7770]

Value vs Money- important consideration.

[@MW3feen1]

Dan Lok is one of THE BEST sales/physiology/life coaches in the game !

[@john_dren]

Wow this video is definitely very valuable. This raises two questions: 1. Dan you talked about having shady skills. When do we know the expertise is valuable ? 2. The idea about proposal sounds astounding since we can’t prove a % of increase for them, right ? Just speculation.

[@si926]

Value is solving problems.

[@luukk2608]

The example of the businessproposal was really insightful! It really shows how you sell the benefits of your product rather than its features. Nobody cares about what the fuck you have to do to fix their problem, they care about the result and how much they're gonna be spending. Once again I'd like to thank you for uploading this valuable content.

[@julalainelagat8939]

You're cracking, breaking and shaking my mind guru Dan. What a gem.

[@SentientOrganism]

Wow, it's refreshing to see so many young people there eager to learn.

[@jarinjackson5936]

When I joined HTC, did I have the money? No. but I made it happen because I saw an amazing opportunity to invest in myself to change my life forever. I think going forward I can work with people that were like myself before I had the transformation. "Copy cannot create desire" David Oglivy. Much of the same theory applies to High Ticket Closing. We cannot create some mass desire. Sell people what they already want or subconsciously want and don't know it. Positioning is so powerful.

[@abosaid6668]

First time I hit the bell icon!. Best regards from Syria

[@MsMillerMAEDMA]

You are amazing! I cannot stop listening.

[@SD-hs2pk]

Same

[@CarlosRodriguez-hx8ob]

Ms. Miller, MA & MAEd -The Art of Critical Thinking me too. Did you join the HTC Movement?

[@PioViralShorts]

Dan lok thank you for coming in to my life. I am following you for month and half now and every fits in place now this is the best knowledge I've ever come true I love you Dan. Ur the king

[@eisha5184]

If their problem is painful enough they will pay, or find a way to pay.

[@entrepreneurcity3317]

well, folks, I'm writing my first price proposal to a huge American franchise so I'm here seeking advice, I've never done this before and don't know anyone who has but here I am..... I'm shooting for the stars folks... 2020 making big moves no more selling ourselves short

[@krazytrekker4614]

Was enjoying The presentation and picking up good notes on Value vs money then he mentioned Africa and my brakes kind of skidded ..lol yeah that stings abit

[@tsultimchodaryangdro8480]

Dan your the best and next to Jordon Belfort. 2 of my Ever Green Marketing and Sales Mentor. Sell the Value not the Dollar. Sifu Dan your the best in this profession of yours.

[@petfashi.c0m672]

Jordon is a theaf ..

[@natice1445]

Ni hao Dan xie xie you gave me so much confidence within one 3 weeks. Now I feel like I can rock it and I realize all your sales learnings. Competence makes confidence.

[@emmanuelohale7770]

Dan, for me, I won't dumb down my personal worth and the value I offer to a lower standard for nobody- I am not desperate, and that would come across to people around you. Thanks for this video.

[@charisseaprilangeles6670]

Graaaabe talaga ang mga sessions like these with Dan Lok.

[@emmaadward9703]

Why I didn’t know this Amazing channel before?

[@CarlosRodriguez-hx8ob]

Emma adward I can relate. It took me a while too.

[@Elleana3113]

@@CarlosRodriguez-hx8ob haha same here!

[@borisazihuwa6323]

Sell or be sold

[@Y.HAJ.]

There are very rich people in Africa...

[@pablozane7767]

True, especially in South Africa, where I reside.

[@laughfeedtv3866]

Really?

[@adamsjoshua3360]

Pls how can i contact you....

[@aimebabi2184]

Africa has untapped wealth that no one sees nor knows.

[@TheCraftsWOMBman]

@@aimebabi2184 word

[@boeuf-in9oe]

This is true. Poor people somehow get money to buy iphones and houses.

[@EmpowerYourLifewithBogdanRosu]

Very insightful video! Dan, I love your videos on wealth creation, Wing Chun and JKD! I'm a Wing Chun teacher myself and I'm learning how to create wealth for myself, my family and my community! I would love to have you as a guest on our podcast called 'How to Become a Millionaire'! Let me know what would be the best way to reach you... Best wishes!

[@rohiwaldo2774]

Thank you so much Dan for this Masterclass. Awesome chapter, great content and high class mentees in that room.

[@mohd_Adnan45]

Thank you for providing us the valueable content Dan Sir

[@JubileuKing]

I'm in Africa Dan, don't scare me.

[@JohnSmith-hl4bb]

At least he is honest to say that and the reality is true.

[@qhaks]

Im in south africa and not scared one bit , J

[@keithdmello]

I love dating analogies. I use them all the time. Value is the issue not the price.

[@tarrentyree1652]

Value is what people want its not the money. Clients come to you.

[@ravenburneskushner1825]

These videos are seriously addicting. One more, then I need to get to work!! (on myself)

[@CarlosRodriguez-hx8ob]

Raven Burnes Lol. They can be. Have you gone through his HTC course? I have.

[@marinmilanovic916]

Best salesman in Croatia

[@HienNguyen-tw2up]

Thank gawd I found dan lok... I'd be stuck with bad clients and poor forever.

[@pedrog13]

I love challenges and learning, bring it dan.

[@julienofitness]

position yourself as the sharpest most confident charismatic fun individual badass within your niche

[@minhajali6202]

Bit late to this video, but how do I attended one of those events. Dan? I'd be really appreciated if u share more such videos.

[@bicaps1313]

My most favourite video of DAN

[@archivaldoWillyCast]

I love the intro everytime I see it Dan from Mexico

[@unknown-2486]

The intro is Very funny and inspirational Haha, i love too

[@KadrianThomas]

Take away-thanks Dan for allowing your mentees to share what's happened to them to show me that with the right attitude it's possible for me as it's possible for them.

[@CarlosRodriguez-hx8ob]

Kadrian Thomas absolutely, it’s Possible. Were you planning to be part of the HTC Movement?

[@codingwisdom7648]

This is very crystal clear Psychology Thank you Sifu

[@marioybarra1382]

in my garden Precision Cuts leads to heavy yielder plants same thing in business great start better sales ,,🐾🐾 Fresno California bulldog

[@melangreathouse2209]

There are 3 aspects of my takeaway from this excellent presentation on High Ticket Skills . 1 SET THE EXPECTATION- FIRST! 2. Show the VALUE to the client/prospect. 3. FORGET ABOUT the hole, “YOU GOTTA GO DEEP”!

[@CarlosRodriguez-hx8ob]

Mela'n Greathouse I like that!

[@gworksster]

Sifu Dan, this is deep..Thanks for the video and I learnt something. Good Stuffs

[@keithlewis5799]

Genius... Bold concept, but extremely brilliant.

[@JSquaredTactical]

You are legit my friend...transparency is key.

[@businesslover1601]

Dan lok sir I watch you from Bangladesh.I will meet you with you as soon as possible

[@HR-nk4ry]

Excellent advice,Thanks Dan.😁👌

[@morricone3241]

I think I just cracked the code, Sifu! To become wealthy, practise Wing Chun!!! :O

[@DanLok]

I don't know if that's true. But martial art teaches you the focus and discipline that you need to succeed in life.

[@lesdorco8398]

Very very useful. Great job!

[@DanLok]

Welcome Richard.

[@jamesbeaumont2666]

ive been putting off this video. glad i watched it. super helpful

[@CarlosRodriguez-hx8ob]

James Beaumont Great idea. Are you out of the HTC Movement?

[@FreddeJong]

This is really a funny story about a great result!

[@zachwoodpr]

How do you get in contact with companies who need high ticket closers?

[@cavemacken6510]

I think the whole idea is not for you to get into contact with them, its for them to get into contact with you. If they hear your name when they ask the people they know for closers, they will contact you.

[@CarlosRodriguez-hx8ob]

Morphololololololololologis agree

[@Top_legacy]

as always great content... thank you

[@TyronneRatcliff]

Love your client attraction strategy.

[@venkatcc1]

Good One ..

[@lairheron9489]

Excellent material.

[@watchXcom]

hey dan i got the answer related to my question that i asked about how much to charge for my hight tickets 3K 5k OR 10K. thank you for your help dan. love you

[@freddiemitchell5119]

You guys won't believe my face after hearing about the one sentence proposal. I've written 2x 10 page proposals in the past. (they were rejected)

[@rikalestari2750]

People nowadays in my country cut prices like crazy,i believe there is a better way to entertain the market

[@ronpeel1878]

Using that word F**k in any situation lowers your status but in this forum is crass and a cheap way to get a nervous laugh. Even that tenous benefit fades if you keep doing it. The wealthier you are, as in your case ,Dan, the more crass it is.

[@trainingwithlatiflivefit15]

i noticed something..when someone asks a question Dan immediately grabs his bottle to drink...a sign of nervouseness perhaps

[@unknown-2486]

Normal, dont means nothing, ok?! Dan uses WATER, i use cigarrets,( most times, haha ) :) many peoples in most cases Do NOTHING, stay stuck, ITS worse Nervous, insecurities, shy ITS ok, you be nervous MANY TIMES, right?! You is human being :D Nervous but dont means nothing in the end of the day. 0/ Thanks for read, my friend. And Sorry for my crap english Brasil here.

[@RUNNINGWATER]

This is good!! !@#$@ a lot of knowledge here thank you

[@claysmith4909]

excellent message!!

[@johirulamin7019]

Where I can get the link to join the HTC program?

[@SuperMillhill]

How do your closer students find client's? Through your website or by themselves?

[@hisato1998]

Real selling starts now 16:04 Dan Lok level

[@matsola204]

Thanks, Dan! How would you do in a situation where the proposal has been sent to prospect and you don't hear from him back? Would you try to follow up and see if there's any unanswered question? Maybe prospect doesn't see the value and that could be a reason?

[@MasterAcquisition]

have you found the solution?

[@CarlosRodriguez-hx8ob]

Mat Sola they say fortune is in the follow up , go for it Mat. Get those doubts out of the way.

[@Approvedplastering]

I’m Not sure if you actually watched this video but half way through dan tells you he doesn’t do proposals ! Simple as that ! + if you watch it , he even tells you why 😂👊

[@NM-gx8yv]

Sifu Dan Lok is like Morpheus (mentor) who helps Neo (mentee) to discover how deep is the rabbit hole from the Matrix. But it's your call whether to choose red pill or the blue one.

[@Sibernethy]

Have you done a video about mental toughness yet?

[@arjyabasu1311]

I am a 4th year Engineering student doing an internship in Machine Learning. My goal is to become a data scientist and help the world 🌎 in AI projects. My question is how can I apply the high price strategy being a Machine Learning engineer in a IT company!!

[@rualhunter9137]

Dan Lok .... Is it better for a person to keep the premium price but offer a discount to close the sale faster?

[@DanLok]

NEVER discount.

[@olayetunde3485]

Dan Lok 🙂 Sifu will NEVER discount

[@MrDaddy-nv9kp]

Thanks Dan

[@InetaGphotography]

love that microphone struggle :D good fun :D they are still not use to that one :D

[@1ANDonlykellybaby]

Lol in a world where you are being paid barely enough to survive, basically working to live or you die, sometimes exceptions needs to be made period. Like insurances... all types of them that were are force to pay and dont roll over unless your paying top of the line car insurance. I'm in a situation where I really dont make enough to do much of anything, a single mom, it's tough.

[@mrexclusive445]

I love you man, you are my mentor. Very positive. Love the way you explain everything. I wish i could have the option to like your video 100k times I would do that.

[@divijsharma2094]

How much fucking free value you are giving dan.... Thank you so much for this... Love from India 🇮🇳

[@malikbroussard]

Does anyone else post on KZbin about this subject? Great video btw!

[@DanLok]

Glad you got value from this video!

[@MountainofInspiration]

People (potential clients) cannot spend money where they cannot perceive or see any value

[@alexpicard-martinez8440]

Price is usually only an issue with a lack in value

[@chandrima2072]

Can't see any of your master class video, even after registering

[@julalainelagat8939]

If what you supply is overvalue and what you demand is undervalue then you can't get even just enough of what you demand.

[@asadfarid7355]

Dan you should really do an intro with grand cardone

[@paulmc9203]

As soon as you bend for a client, you are setting yourself up for a major fall!

[@DanLok]

That's right Paul.

[@VincentLemage]

Never bend over to pick up the soap in prison 😂

[@jyotisinghHTC]

Really meaningful video.

[@danielchetty6657]

its amazing and rocking

[@brandonlarussa9840]

Amazing!

[@PositivereturnsFS]

Hello, I like to know, if the clients are comparing estimates or quotes from three or more companies. Where they are obviously looking out for the least price. How do you specifically deal with such clients because I am in an industry where clients are always compelled to compare prices

[@graphicspro3602]

clients compare prices in every industry, it's up to you to show them the value of what you offer. There are clients who will send the same message to 10 different service providers, do you want to the the cheapest because you want the job?

[@PositivereturnsFS]

@@graphicspro3602 well thanks for adressing this.

[@miguelhernandez1one]

How to start a high ticket sales company??🤔🤔