Data Analysis with T-SQL | Episode 2: Customer Lifetime Value (CLV) Calculation & Segmentation

In this episode of the "Data Analysis with T-SQL" series, we explore how to calculate Customer Lifetime Value (CLV) using SQL Server. CLV is a crucial metric for understanding the long-term profitability of your customers. This tutorial demonstrates how to calculate Purchase Frequency, Average Order Value (AOV), and Customer Lifespan, which are key components for determining CLV. We also dive into customer segmentation based on profitability, categorizing customers as Non-Profitable, Profitable, or Very Profitable based on their CLV.
By the end of this video, you'll learn how to:
Prepare customer sales data using Common Table Expressions (CTEs).
Calculate CLV using a formula that incorporates AOV, Purchase Frequency, and Customer Lifespan.
Segment customers into different groups based on their profitability.
This video is perfect for those who want to enhance their SQL data analysis skills and gain insights into customer behavior using T-SQL.
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