David Rusenko - How To Find Product Market Fit

[@oweisman]

If I had to recommend just one talk about startups to someone, this would be it! This guy is such a natural presenter and so practical. Kudos!

[@abedtau3503]

100% agree

[@ZelenoJabko]

He probably rehearsed for weeks...

[@Xnaarkhoo]

Stoped at minute 6 - so lame

[@koshuev]

I love how he summarizes every question before answering to it ❤️

[@pablos3563]

R u from Kazakhstan?

[@koshuev]

No, I’m from Kyrgyzstan

[@pablos3563]

@@koshuev And how is it going after a year? Has found product market fit?

[@brendan2240]

How have only 500K people viewed this in the past 3+ years? It's literally a competitive advantage to be in the 500K group of people that have viewed this presentation!

[@renoirfariacom]

That explains the high volume of shitty product pitches we see in the majority of tech/startup/innovation conferences.

[@tonyrichmond9428]

It's an hour long on KZbin.

[@facutti4213]

If you wanna be an entrepeneur you could literally throw away 5 years of college instead of this masterpiece seminar, no joke.

[@DRFoodReviews]

One of the best talks I’ve seen on startups. And a clinic on how to present material. I’m just left to wonder how much younger he could have looked in 2006.

[@voice-of-freedom]

Just randomly came accross this and truly the best startup talk I have heard. Great getting away from the theoretical and in to the practical.

[@danieldixoncom]

By far one of the best talks on Product Market Fit. You'll know when you're here when every piece of this talk resonates.

[@yucheng-liu]

The part which resonates with me the most is, we like to say "This is so hard but it's because we are doing hard things". It does not always hold especially on PMF part. If you are feeling every step being hard, it implies you are not doing right. The right feeling is everything should be easy.

[@SuperKillaki]

This is the best one so far in the series.

[@IcaroVolera]

Damn, this talk made me feel better about my startup

[@danieldulake8391]

Thank you very much, this is what I’m looking for a long time! kzbin.info/www/bejne/nXfLiaZmeLRmhNU

[@mckayprestwich]

How is it going?

[@ngannguyenkim2599]

Yeah, how is it going?

[@IcaroVolera]

@@ngannguyenkim2599 Closing our seed round. It is going forward

[@xLightcrystalx]

@@IcaroVolera Great job man!

[@juniorogunyemi5428]

This is the BEST seminar i've ever watched! thank you

[@忍者-v3x]

This session is on repeat. David is a genius. A great business man.

[@antonycarles1499]

it's good that David repeat the questions from audience, i hardly can't hear their questions

[@ggadguy]

I think he meant the first line of code was done in 2006, not 2016.

[@swagv]

How can a CEO quote 2016 as 12 years ago??

[@abdulazizalshehri1995]

If you got 300 million you will know

[@AlexRosier]

People, we're living in the future. It's 2028.

[@albeit1]

@@AlexRosier No, YC is just backcasting to 2018. They issued a memo about this back in 2027, but not everybody saw it.

[@tuirfghfhg1787]

fix your system clock, it's 2029

[@GarageToolCarWrapCRM]

Most talks about product market fix is vague. Love how detailed this is.

[@SouhailEntertainment]

00:00:00 - Introduction to David Rusenko and Weebly 00:01:12 - Weebly's Early Journey and Initial Struggles 00:02:49 - Early Days and Applying to Y Combinator 00:04:19 - First Press Spike and Moving to San Francisco 00:06:14 - Continued Struggles and Early Traction 00:09:20 - Defining Product Market Fit 00:09:52 - Stages of a Company and Initial Product Market Fit Search 00:11:23 - Hardest Challenges in a Startup 00:12:23 - Creating a New Market 00:13:57 - Finding a Hidden Need and Customer Insights 00:16:06 - Building a Remarkable Product 00:16:33 - Step-by-Step Process to Achieve Product Market Fit 00:17:35 - Listening to Customers and Rapid Prototyping 00:18:57 - Testing Solutions with Customers 00:20:16 - Keep Burn Low and Build a Quick Iteration Team 00:20:51 - User Experience (UX) Testing Sessions 00:24:07 - Minimum Remarkable Product and When to Launch 00:27:08 - Prioritizing and Optimizing for Learning 00:29:39 - Key Metrics for Product Market Fit 00:32:00 - Importance of Active Users Over Signups 00:33:23 - Beyond Product Market Fit: Scaling and Building a Brand 00:34:18 - Product Market Channel Model Fit 00:35:40 - Scaling the Team After Product Market Fit 00:37:03 - Building a Brand Around a Fundamental Insight 00:39:03 - Conclusion and Q&A Session

[@herval]

This is probably the best video in the entire YC library!

[@vincentbayliss151]

This is gold! I have been over cooking my products and not focusing properly on the process. Great advice that I'll align too.

[@Theddyfield]

Awesome! The phrase i loved the most was " Minimum Remarkable Product".

[@lsdimontenegro5705]

What a smart and humble guy. Much admiration.

[@derduskenga]

First time to understand the difference between market fit and product market fit. Thank you very much.

[@punnyabrata]

That moment when in front of 1000 people you can name and shame the dude who wrote you off in front of a 1000 people and you do that so nonchalantly and casually that you do not even acknowledge the dude's worth. Pure savage! That is success 🏆🏅👑.

[@victorsuarez3]

One of the best YC talks ever. So many lessons.

[@El_Diablo_12]

One of the most valuable videos on KZbin right here.

[@aaronbirook4367]

This is the best video on YCs KZbin channel. But y’all not paying attention.

[@SoufianeDouimia]

Now I understand why most people aren't successful, only 100k views . This KZbin channel is better than Harvard

[@Andrew-es6yt]

1 hour of water

[@michaeltucker7608]

He nailed every single part of this. Very impressive.

[@buchbakhsh]

35:10 "Listen to the problems but don't ignore their solutions!" Don't ignore! Listen to their solutions to better understand their problem.

[@zeljkapotoku275]

David Rusenko is so great person, giving this great and informative video. Thank you!

[@freemanjiang]

The fact that this is free is insane

[@datacenteredleadership9400]

Product market fit is key, even if it’s one simple function that works better than anything else out there. Continuously iterate, building and engaging in unbiased user testing. When there is product market fit, growth will be positive and rapid without any ad spending required.

[@AcharyaChanakya108]

This is a brilliant talk! Cleared up so many things for me. Thank you David & YC!

[@camillorohe6996]

He points out the importance of Product Market Fit very well. What I dislike is he seems to present people a recipe how to get there, meaning he has found the truth to the problem of Product Market fit. It is way more nuanced & complicated than to simply score high on NPS. Michael Seibel's way of cleaning up the misconceptions people have on founding a company is much more of a guidance, at least for me. Nonetheless great insights by Rusenko (to keep it short).

[@smilebig3884]

Omg one of the best video over the internet… gold information

[@novaria]

This contains not just one but several actually useful thoughts . Go watch till the end, you won't regret it.

[@bolimov]

Thanks for putting these great contents on your channel. It feels like in an accelerator.

[@gustafklimt]

best talk so far. Very informative.

[@TheRedBallz]

Sam Altman's "How to succeed with a Startup" is also incredibly good

[@dominicheng3237]

This is so helpful and intense. Full run of the video is more 3-4 hours since this is condensed into 1 as David speaks real fast (common trait of the VC/entrepreneurs)

[@DiamondOkoh]

Learnt so much from this video. So much lesson to learn and I am actually through this phase. This is what value looks like

[@gurkaransingh449]

i literally just fall in love with this guy's thought process, so freakin relatable!

[@neves69]

THIS IS ABSOLUTE GOLD

[@yaronbbb]

One of the best product fit session out there!

[@goodbyetube9545]

Really enjoying listening to this talk. Best.

[@pavloivanchyshyn8820]

Very interesting and useful presentation!

[@oliverweldner8704]

I would be interested in how to acquiring customers. This is the ultimate challenge. You can have the best and the worst product but you need customers to develop it into something valuable!

[@HanisaMHilole]

You recruit them manually as paul graham has said

[@reconf1gur3d63]

R.I.P David. Gone way before your time.

[@mirzapahlevi4182]

this is great and very helpful for start up and existing companies which needs pivoting because of decliing sales

[@DesignLead]

Cool! Thanks for the great info...

[@HardyCozen]

What a bright young man.

[@饶泽海]

Brilliant talk, brilliant speaker!

[@PraveenKumar-ih9rj]

Simply insightful. Thanks for making this public.

[@natashasamuel9346]

Great Business advice. Keep up the good work. Thank You, Natasha Samuel

[@justindonovan781]

Very thorough lecture. Really impressed

[@bahtiyaruzumcuoglu4744]

What is the idea of Weebly ? Website creation ? Hosting ? That idea existed ever since internet was existed. There were dozens of website creation platforms even back in 1999s. Weebly just took the same idea and modernized it with refreshed design. It was a matter of accessing the capital and only a few people has that privilege in the whole world.

[@naveenrs7460]

I love your explanation and simple slides with awesome data sir! Thank you for very useful speech!

[@niinoi1214]

Very insightful video. This is definitely worth transcribing.

[@ahsanmohammed1]

9:00 What caused the product market fit to catch?

[@photographybya7602]

Engaging speaker, tons of great info.

[@mosialive]

This was a great talk. I enjoyed it. Thanks YC!

[@BladeofLight1996]

My new answer for "Who's your favorite entrepreneur?": David Rusenko

[@jacob_mp]

This presentation is wonderful, very useful.

[@ashutoshchauhan8365]

Thank your so much David and y combinator for this knowledge

[@richardjerome78]

Best video I’ve seen on the topic.

[@robertuy5485]

Very informative video. Thank you for the presentation easy to understand.

[@prabhakarmishra2182]

I liked the idea of Minimum Remarkable Product in place of Minimum Viable Product

[@iliachigogidze6550]

I'm really curious what they (Weebly) were doing wrong and how they changed that things to achieve product market fit

[@acche-rc]

I wish I can like this video more than once like on Medium

[@SineadWalshMansfield]

Thank you for your insight. Such clarity in a nutshell. You are genial !!

[@hussamalshamaily5441]

Such an insightful talk by David Rusenko. Thank you so much.

[@ravipatel58]

Really great insights. Any idea if y combinator has market fit video for b2b startups?

[@wa1649]

where did he get the 27 iterations from? i'm very curious...

[@SarovokTheFallen]

I really enjoyed this talk, really well done, thanks!

[@peterbloomingdale]

Phenomenal! Super informative and straight to the point!

[@controlledchaos4173]

wait. @1:54 He said he wrote the first line of code 12 years ago - in 2016 ?

[@yusifya-adzagey6365]

I think he meant 2006

[@omizan]

Later in the 2nd slide or so he writes 2006.

[@selenale7748]

thank YC & David, it is very helpful

[@cindy.belardo]

Thank you for the super helpful insights!

[@mpk08540]

Best YC talk!

[@nickjerrat]

This was awesome. Thank-you David.

[@IgorIvanchenkoChinese]

great speaker with great experience!

[@HiteshUnavane]

What should be the retention rate ?

[@henrikcarmel1]

This was very hands-on and helpfull

[@kevinkang4427]

Love the terse examples and stories throughout the video.

[@eqmusicgroup3375]

Iolite

[@columnsai]

This talk is really good.

[@Nova-Rift]

If I could only watch one video before starting a company, this would be that video.

[@НикитаКанюков-щ2ю]

he didn't say what happens in October 2007, why is growng happens? At 8:58 ???

[@victorsun5622]

how and where can i find my CTO for a startup company CEO/founder ? and may shares do i need give my CTO ??

[@antonioalejandrogonzalezca8691]

Amazing insights

[@DaveStewartLondon]

Who and what does David cite at 34:00 ?

[@mobande3258]

For rapid prototyping help I'd recommend Pretotyping techniques like Albert Savoia suggests

[@benediktwildoer8384]

great talk. Thank you for sharing this

[@ethandowie3907]

So much insight in one video

[@akhilsankar]

David is fantastic.

[@seobuddy]

Thank you David! So much value in this lecture.

[@ameyapatil1139]

Fantastic information ! Thank you

[@toldfable]

0:50 Didn't Wordpress come before Weebly though?

[@kimvangvideomarketerbangko3265]

I know Joomla has been around since '05 at least

[@dzlfiqar]

Cool! Can't wait to watch the talk from gustaf

[@gatosgarage2179]

hi,he hasn't talked about any a advertisement ,im supposing the growth its word of mouth/organic???thanks, i love all the videos!!

[@einsteindonascimentojunior440]

What a great lecture!

[@SoftwareAndTechnology]

You are awesome. Thanks for the insight.

[@m.h.7121]

1:00 i think he meant February 2006, cause he followed up by doing this 12 years now.