Bury Me With The Lo On

Watch the documentary about the guys that stole hundreds of thousands of dollars worth of Polo and became an influential subculture.
During the late-’80s, two groups of teenagers from neighboring areas of Brooklyn came together to form a boosting (shoplifting) crew with a common goal- accumulate as much Polo Ralph Lauren as possible, by any means possible.
Known as the Lo Lifes, they dressed themselves in the finest garments stolen from every upper-class department store in the tri-state area, while living a reality that was the complete opposite of what Ralph Lauren represented.
To the authorities the Lo Lifes were criminals, but to themselves and people on the streets, their actions signified something else. They aspired to be something greater, and empowered themselves by taking something that wasn’t meant for them and making it their own.
For the past five years Lo Life founder Thirstin Howl the 3rd and photographer/filmmaker Tom Gould have been documenting this culture. Interviews, archival pictures, and recent portraits of key players make up the first-ever book recounting how a group of kids in Brooklyn went on to influence mainstream rap stars and birth a sub-culture of boosters and collectors of vintage Ralph Lauren worldwide.
A film by Tom Gould & Thirstin Howl the 3rd
burymewiththeloon.com
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[@anwarphilip7460]

I've been saying this for the LONGEST. There NEEDS TO BE A UNADULTERATED RAW MOVIE on the ORIGINS of the Lo Lifes.. to push it further, NYC back in 1987-1992. A comprehensive 3 hour movie.

[@dhananjaypandya4930]

Yhgyhhuubo

[@dhananjaypandya4930]

Yu

[@shifty1165]

R.I.P Marco Polo You will truly be missed. I was only a kid When he passed, for the streets he was the original Lo Life, to me he will forever be my Uncle Mark. PEACE AND LOVE.

[@WhatifiForgotMyName]

This makes me nostalgic of an era I did not live… really well presented, even better narration and soundtrack

[@juliussonny8704]

Special and big shoutout to the camera man for completing the mission! Well done sir! My cuz Ski-Lo is lookin down and watching as am I. Rest In Peace big homie! Lo-Life Legend!

[@sleepy_eg4020]

Love me some polo love seeing the stories that came out my neighborhood

[@andrejohnson6731]

I met Thirstin Howl back in Summer 2013. Dude is a legend.

[@HOTRODRICO]

this is awesome and sad at the same time... every major city n even small town generations got theyre cool ideas n things that made them feel invincible and you thought it would never end... then kids, death, bills, moving, jail, times changing, cops, out growing things, etc all comes in a fucks it up and all you have is memories, a few friends if your lucky and maybe some video or pics.. after that... 30 40 years.. its like you never existed.. heart breaking.. shout out to the Lo Lifes from the 305 Miami... doin my Lil Polo thang lol peace

[@withnail-and-i]

Deep

[@HOTRODRICO]

@@withnail-and-i thanks bruh

[@shottashabazz6721]

In Crooklyn we’ve been setting trends. Peace to all the original Lo-Life’s.

[@Tiger24kicks]

Most of the video was filmed in Brownsville, I remember I had to take a cab to school wearing Ralph cause it wasn't safe. I'm from Utica and Montgomery st we always looked up to the Low Life's and admire them.

[@Fortune332]

I saw a guy at Utica Ave train station get robbed for his LO jacket, JANSPORT and his gold fronts out his mouth

[@Tiger24kicks]

​@@Fortune332those was dangerous times to have a polo jacket and being able to keep it you had to have a name for your self. People made they name with violence. I was to quick to be robbed. And I kept a knife 24/7. 2023 I'm thinking about times I almost got killed running from dudes in kings plaza mall. I was a track you had to be able to run a solid 5 blocks to catch me and when you did I had the knife.

[@Fortune332]

1992 was an epic year for LO in Brooklyn. You had to be a somebody to not get robbed for your wears

[@priest21]

Brooklyn Tech head here......FACTS!!!!

[@yvesbony8571]

I had Lo as well. I wasn’t a LL. I knew heads on St. John’s and Utica that were LL. In 1992. I thought it was Crown Heights only had LL. I knew about Thirstin in 89 but didn’t realize he was from the bills. I never got robbed for any of my Lo, Gucci chains, fronts, anything and I use to take the 3 up to New Lots froM Atlantic after school everyday. I knap w everyone remember all the schools met up on Atlantic Avenue train station around 2:40pm in 92.

[@1.Ventura]

Ima glad i found this I didnt know how deep polo ran... ima keep it runnin God bless yall lol

[@jadktimeless2831]

American Book History Hall Of Fames.❤

[@MischiefMemoirs]

Love the aesthetic of this footage

[@jadktimeless2831]

American History Book Hall Of Fames.❤

[@Assyrianmikey]

Thing people don't understand are the Lo Lives were a Gang of friends out of survival. You needed a gang to survive the late 80s and early 90s in NYC!! It has nothing to do with the Gangs of LA or the Bloods and Crips in NYC today. You couldn't be caught slipping alone in NYC. It was good to run in a group of good homies. NYC Graffiti crews ran the same way too

[@yvesbony8571]

Yup and those years Lo Lives biggest competitor was Decepts. After that. Was Deceptanettes, Raiders(Biggie Smalls crew), the A-Team, Shower Posse, BMW, V.I.P., The Lost Boyz was notorious in Queens, M.O.B. And a little after it became area versus area. Brownsville versus almost everyone, Ft. Green or Clinton Hill versus Bedstuy or LG. It was really rough back then. You had to roll Deep. The people I was with was either catching wreck at the seaport, Green Acres, or the Coliseum on 168th off Jamaica

[@crizzledizzle6146]

legendary documentary

[@creativ1.233]

Marco Polo was flexiin on God 🕊️

[@marley1995]

Stupid geared up. That's how I still dress

[@lindenknights88]

Still my fave doco ever made

[@leodoamaral9359]

POLO will always be undefeated 🙏🏽

[@SurgeonVault]

rest in peace to Boostin Kev! I wasn't really messing with Polo back then, I was rockin shit like perry ellis, helly hansen, eddie bauer, nautica, but I got respect for the Lo Life crew, all day

[@clinicare]

Great work Tom Gould

[@jesuslugo4756]

Soo crazyy!!! Lolifeeeeee desde Argentina conociendo a los padres del juego

[@BELsJapan]

Watching full support my friend..💕👍🏻

[@MFSHECKS]

Lo Life !, shit retch and da$H were the next gen but they wearing nike tech and ftp now:(

[@othellosson1621]

We were wearing Izod down south in 78-80 bc it was the brand. Then Polo in 80. It then overtook Izod in America.

[@gregallmanBLMHOTEP]

Ralph Lauren/Polo was doing great sales wise before Lo Lifes began sporting Polo. I’m always hearing this from a lot of Black people about Fila Lacoste. And some of the brands as if these brands was struggling before urban, Black people began sporting it that’s just untrue. I also remember certain brands not feeling good about their brand being popularized by urban blacks. They simply did not want their brands associated with such. And let’s just, look at this for a second. How could it be helpful for a brand that’s expensive to have a group of people simply stealing all of the stuff they want from that brand, and even though it further popularized the brand amongst millions of other urban, black youths, most of those other urban black youth did not come from wealthy families, so how did they obtain these brands? Many by theft and others I suppose saved up the money through working or whatever to buy one or two items, but it wasn’t as if they were able to have this huge wardrobe of these things by paying for it. I know, so many blacks feel that they have made these brands what they are today because they believe everyone else copies off of black peoples fashion sense. That is not entirely true although the art, there is some truth to it there’s also truth to the fact that there are many whites that, don’t want to buy these brands anymore because they see it as associated with the ghetto, black culture, gangsta, shit, etc. I was born in the mid 60s blue-collar white family definitely not rich. I was a scholarship kid because I was smart and attended an elite private school in New York City, the kids at that school and their parents will wear and Ralph Lauren and Izod Lacoste almost exclusively as the brands of clothing and this is starting in the 70s I remember most of the males had Timberland boots Fila sneakers and warm-up suits because most of the kids played tennis and that was a popular tennis brand. You made an interesting point during the video when you said we had kids growing up where we did started stealing polo, we felt like our parents weren’t given us what we wanted. They may have given us what we needed but not what we wanted. I felt the same way growing up and especially so attending school with filthy, rich kids that had everything. But I realize now that my father provided me with everything I needed. It might not have been the fanciest brands but it was everything I needed. I remember I got caught shoplifting With some buddies of mine out in New Jersey at these malls. I was not 18 I think I was 16 and my father had to come get me. He was furious the first thing he said to me was what the fuck do you need with that shirt that cost $92.50.!!!!??? Lol he couldn’t wrap his head around that shit. He thought that was the most absurd shit in the world.

[@LongBeach88]

😂 exactly. All these dmb fks did was make no stores trust blk people and made any store close shop and move as far away from them as possible. “My parents couldn’t afford it durrrrr” (all pictures of a bunch of dudes old enough to be moved out, have jobs, and buy their own brand name clothing) This sht is fn embarrassing 😂.

[@smokeurobinson]

Anybody know the song playing @ 4:56 - 6:05? I heard it before somewhere and its bugging me that I cant remember where.

[@fernandoavila7439]

Do yk song at 6:20

[@straightupoldies1991]

Thirstin howl the 3rd - Bad Things

[@smokeurobinson]

@@straightupoldies1991 Over a year later but I knew somone would eventually answer. Thanx.

[@jdisdetermined]

That's some wild shit.. they had many of the benefits of a street gang without the violence, drugs, etc.. but you can see how that could also make them targets. Sucks. They really weren't hurting anyone, just big business that has been ripping us off forever, in one way or another. But a feature length project would be awesome. Watched an episode of a crazy ass show called Slobby's World on Netflix and they referenced the Lo Life Crew "mobbing" department stores for anything Polo in the '80s.. I was curious how they did it.. as in if they shoplifted the stuff in the traditional low key sneaky sense or if they just barreled into stores as a big group and snatched shit and ran.. 😁👍👌✌

[@graystar212]

They came in as big groups and bum rushed the store and nobody could do shit. Security would get knocked out if they tried. And then they would all run out separate directions and meet up in the hood later

[@yvesbony8571]

This is actually true. I remember seeing it with my own eyes. Especially when you remember when it use to be A&S downtown.

[@HIPHOPANTIFA]

LOVE & LOYALTY

[@darrenroberts6797]

You had to be there to understand it

[@SionyTrev]

Wish it was longer ;(

[@djnicktv4713]

Before these documentary’s was ever shown me and my niggas would load up 6 deep in a small ass whip after school and steal madd polo, Lacoste n Levi’s - back in 06. No cap

[@johnnycage435]

Is Polo still big in NYC ?

[@ABOVE.GROUND]

TOM GOULD 🏆

[@diya.fashions]

Superb👌👍

[@Esona.N]

Legendary

[@deanivan3951]

So What, create your own. FUBU And Karl Kani All Day!

[@nicogomez4080]

places to go to buy that style of clothing?

[@monoblock15beats51]

someone knows the names of songs?? greetings from Argentina

[@fatemabrown9930]

And this is why i love bk💖

[@SigMp-rc2ew]

Some chick on the block was eyeing my polo hoodie then gone say you know it's a movie I'm like yea that's great 🙄but with the name she said it was called 🤔I made a mental note to look it up when i got to the spot an I'll be damn I'm thinking the whole tyme she was tryna pop fly 🤦🏽‍♂️💯

[@Jake_Hanrahan]

This is excellent.

[@priest21]

The LL vs Decept documentary is needed for all the heads my age.

[@cliftonrichards1954]

Rocking polo is a way of life.It’s not a trend

[@RUBYDUDE6167]

And Lo life’s in Australia are known as searchaz or adlays or aka eshays

[@innercityprepper]

official to the death for eternity and so on

[@tghostr720]

Juke from raising kanon

[@Lolife86]

Anyway to get the book anymore ?

[@SwaggyFrankie]

I think only 180 books were made i have one in the living room on the bookshelf

[@kidgrebo1]

Why don't they mention Boostin Kev?

[@Widowshijo]

First and ForeMost!!! Lo Bless the Dead!!!.., Second!!! SaLLute to the OriginaLL 88!!!!.....Third!!! SaLLute to the FamiLlies!!!,and Last !!!!......AYAK up in this Bitch!!!!! (StyleGunnerLO)

[@amalakin4444]

los n timbos

[@fernandoavila7439]

Song at 6:20

[@robdon1174]

Million man rush.

[@straightupoldies1991]

Thirstin howl the 3rd - Bad Things

[@linospaghi4265]

name of the first track?

[@DiddyL11]

Dont know the the actual song. But, its sample Columbus mann - we've got to help

[@rodrigomansilla3561]

Cookin Soul

[@yaqinsalafi7547]

We had Lo lives in Philly too?

[@RetrievingSearain]

This is hyper ultra late stage capitalism. Absolutely bizarre.

[@japanonthemove]

❤❤❤

[@tredside7250]

rugby town

[@shilpipandey5522]

Hy

[@girurerumu]

Track starting at 1:40?

[@Calashnikov]

'The Polorican' by Thirstin Howl the 3rd - kzbin.info/www/bejne/eJ26e4GglrF2h7c

[@bigvapefkawriteous]

#lolifes #brooklyn #burymewiththelowon

[@Keus-way]

what is the track at 3:24 please

[@milkytiddy]

Thirstin Howl III - O.G. Stripes (Chapter One) (Instrumental) ;)

[@Keus-way]

yeah!! thanks a lot

[@dylanthompson9363]

yo you know the outro song too??

[@milkytiddy]

Polo Kings - Bury Me With The Lo On

[@fernandoavila7439]

Do you guys know the song at 6:20

[@snkrheadndaatl77]

SaLLute

[@staytight01]

"We felt like we weren't thieves & that we had done something". You were thieves. You did do something, you stole clothing; that makes you a thief.

[@shenkolo5708]

Stealing from the rich is not stealing, it is duty

[@jdolo4670]

@@shenkolo5708 no it’s still stealing

[@robdon1174]

7 minutes and 45 seconds and that's all you heard? Smh.

[@staytight01]

@@robdon1174 damn talk about a dig from 4 years ago. A thief is a thief I don’t care how you look at it no matter what “cause” they believe it is. Hell even Robin Hood was known as the “Prince of Thieves” And where did I say that’s all I heard? I pointed out a comment and spoke to that specific comment, you should try the same. What a moronic statement, take your cherry picking, baited comment and go pack sand. ✌🏼

[@robdon1174]

And a hater is a hater. For someone to watch an entire mini doc about someone who went on to do songs with Eminem and are no longer ripping and robbing like they were when they were kids then have something negative to say is just that. That's called psychology. A hater is a hater. That's you bro

[@BarzOverAll]

SaLLute