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Across the entire spectrum of the watch community from collectors to grey dealers, from investors to enthusiasts, there is one thing in common that we all seem to have our own opinion on and that concerns where secondary market prices lie for Rolex watches but more specifically, following 18 months of market volatility, we've all got our own idea on where they may end up.
Every youtube video exploring the Rolex brand has a comments section dominated by those fortune tellers with their crystal balls predicting the market will fall further, apocalyptic soothsayers foretelling of an impending Armageddon where we will see grey market values for all hype Rolex fall below retail and those more frequent conservative estimates believing that the correction will end once prices fall to that of the days of pre hype.
In other words, back to 2016/2017 levels before we started to witness exponential appreciation of prices on a quarterly basis. I think its time that we assess where grey values lied in relation to their retail prices pre the hype days and compare with the landscape as it stands today,
....are we already there? Or will values fall further? So lets answer the question, Rolex secondary market prices, how low will they go?....
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