Dealerships Just KILLED The NEW 2023 Nissan Z

The new 2023 Nissan Z just got RUINED by Dealerships. The Nissan Z is finally hitting dealerships with the release of 240 Nissan Z Proto special editions. The 2023 Nissan Z Proto Spec offers exclusivity, excitement, and exhilarating performance. With only 240 being built, seeing one will be rare. And seeing one stopped - well, this is a sports car that loves to be driven. That last sentence is where all the problems with the 2023 Nissan Z launch begin.
This... is how Dealerships KILLED the new 2023 Nissan Z.
Nissan is slowly dying, and the release of the new 2023 Nissan Z was supposed to be the car that dug them out of their 6 ft hole in the ground. But as dealers always do, insane markups over MSRP screwed things up for the iconic Japanese brand and completely killed the 2023 Nissan Z launch.
If the 2023 Nissan Z wants to be competitors like the Toyota Supra, Ford Mustang, Subaru BRZ or Toyota GR Corolla... it needs the sales numbers to back it up. It must be a huge win for Nissan. Hopefully we can stop this disaster that car dealerships have created.
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[@MotorFeed]

Are you going to buy a Nissan Z when dealers finally get more of them?

[@spiritualarchitect4276]

I am keeping my 370. No more car payments for me.

[@Dobermann.Kennel]

I can’t get a GR Corolla or GR Supra either!

[@MotorFeed]

@@spiritualarchitect4276 Nice. This is definitely a crazy time to be buying new cars.

[@MotorFeed]

@@Dobermann.Kennel All the good cars are marked up. Probably this way for a couple more years.

[@CamaroMan79]

The dealer here wants $130k for the Proto-spec

[@pablovasquez83]

Time for the dealerships to go the way of the dinosaurs. It's time to buy directly from manufacturer online. Oh wait, in this country of freedom, there are laws that dealerships lobbied to make doing that illegal.

[@MotorFeed]

They probably won't entirely go away but will definitely look different in how they get new cars to customers.

[@dhanssolo]

Maybe have a dealership with just test drive cars. Like 4 of each model and then you order a new car to your home. Would save a lot of space too

[@tommy516]

Toyota claims that they allow you to do this on their website...

[@badalundhabad2083]

Probably low production cars will go direct to consumers. The high production cars to dealers. Maybe.

[@RedHaloManiac95]

Only company I’m aware of that is doing a little bit is ford. Dealers will have ADM on inventory vehicles but custom orders are being honored at MSRP for the most part. Ford is starting to penalize dealers if they have orders that aren’t sold to the original customer.

[@SShadow45]

I’m a manager at a Chevy dealership and we have absolutely refused to markup our vehicles . Honestly cheaper to buy a new unit then a used one right now . We’ve sold 6 c8s at msrp , it’s the greedy dealerships that are the problem .

[@MotorFeed]

Thanks for being one of the good dealers. Make more sales and think of the long term customer value.

[@tommy516]

The GM Dealerships where I live have TONS of Hummers, that they sold each other so they can sell them used at two to three times the New MSRP. These dealerships are ass holes number 1 and number 2 they are idiots. The New Hummer can't even be driven on certain roads and maybe even in most driveways due to its weight. Yea, good luck selling that used EV truck that weighs as much as a cement mixer for 220k...

[@hakunamatata6464]

Where are you located? I will buy a new C8 from you. I can either fly out and drive it home or we can negotiate shipping to Seattle.

[@luisarevalo8394]

What dealer do you work for

[@GokuInstinct1]

I'd honestly come back to that dealership as you would make a lifetime customer from me. Thanks for keeping cars are MSRP.

[@born2push]

What made the Z so popular was its affordable styling and performance. I agree with your take that its rollout will be lack luster if they don't get smart! I personally decided that cars in their lineup off simular performance with alot more bang for the buck.

[@ronnie_5150]

Same thing with the Corvette. It was always considered the "working man's dream car" If you had a decent job, you could buy one. That ended with the C8. It the attempt to be "world class", they've abandoned the core demographic, and have gone after people who buy high end sports cars.

[@rleslie66]

LOL the core demographic of Corvette buyers has been empty nester baby boomers for decades.

[@2kalubafak404]

While getting the oil changed in my Frontier at the local Nissan dealership I noticed that the lot was mostly empty. So I remarked to a salesman "your lot looks a bit thin and I notice that you have new Chevy and Ford trucks for sale." This dealership has changed hands three times in the last ten years.

[@MRFUCKOFF202]

Lol are dealers buying other dealer's cars and then flipping them?

[@killerfatty2020]

I refuse to buy what is supposed to be a “ affordable sports car “ for 75k+ I would rather buy a 2018 AMG OR a C8

[@MotorFeed]

For real. Just wait a year or so for the normal specs to hit the market.

[@bbc_junior4863]

lol good luck finding a C8 for 75k!

[@cartmemes5034]

You’d be ditching the Nissan reliability with a crappy Mercedes

[@qr5393]

Until you realize c8s are being marked up to 100k

[@qr5393]

@@nathanwells896 While I agree the C8 isn't even worth 100k

[@WhiteComet_CA]

Went to a Nissan dealer, they said theyll sell it to me MSRP, put down a reservation fee. 2 weeks later they lie to me and say they never said they’d sell it for MSRP. One week later I’m driving a Supra I got for MSRP and am happy with it. They’re losing customers every day…

[@cedricmiller4370]

That's insane Nissan told you that then acted different about MSRP 2 weeks later they about to lose customers doing that

[@jacobbarajas7753]

Yup feel like trading in my Altima to Toyota. I saw on CarGurus a maxima for 37k and was marked up 5.5k then 3kish of add ons. So it came out at final asking price of 45-46k. Oh n it had 17k miles. Wtf!

[@WhiteComet_CA]

@@jacobbarajas7753 45k for an altima, yikes....

[@RichAbe23]

You should get it in writing instead of trusting the word of a Dealer. They lie like they breath air.

[@chandlerisaksen5309]

You mean a glorified BMW with a Toyota badge? LMAO, Just kidding. Congrats on the purchase and I hope it doesn't have electrical issues like other BMW's :)

[@mikehill6099]

The only dealership I've come across in the past couple years not playing with markups was a local Hyundai dealership. It wasn't what I was really looking for at the time but I bought a Kona N-Line brand new at MSRP and I'm really happy with it. I was pissed at the pricing of every other dealership within 45 minutes or so of my place.

[@vroomgc]

Luckily I live in Canada where we have no dealer markups :)

[@carlosm1998]

Imagine buying a Hyndai and being happy 😂😂😭

[@mikehill6099]

@@carlosm1998 I'm gonna be honest man I was going to skip that dealership. I would have had a laugh if you would have told me ten years ago that I would be getting one, but they really seem to have pulled thier shit together in recent years.

[@vroomgc]

@@mikehill6099 Ya Carlos has been living in a cave for a while it seems

[@mikehill6099]

@@vroomgc Carlos' intent was to be blatantly ignorant to get a rise out of me. I'm doubtful our opinion matters one way or the other to Carlos, but I offered it anyway. He'll will grow up someday I'm sure lol. I wish him all the best in the endeavor.

[@SircyMoore]

I TOTALLY AGREE!!!!!! Tired of waiting for the Z, I decided to get a C8 Stingray instead. I've been a Z enthusiast since my first car, a restored Datsun 260-Z. I currently own a 350-Z. I wanted to be one of the first to get the new Z. I put a reserve down in Jan '22. No contact from the salesman. Only when I went in. They have NO CLUE about the car. I knew more from an online z-club. Plus, the mark-ups seen abroad and now here. I decided to get my monies worth. More power and HP, better performance for the same money. I withdrew my deposit and went with a custom built C8. C-ya Nissan

[@AlisoViejoMan]

Enjoy your problematic GM made car

[@edbrown2061]

Just saw a posting on KZbin of some guy who’s dad was also on a waiting list, went to the dealer and saw the Z with a $50,000. markup, making it over $107,000. All I can say is for everyone to remember these dealerships, don’t do business with them, and tell your friends not to either. If they are going to screw people, let them go out of business

[@triggamusician]

100% agree! A $50,000 markup on a $50,000 car is outrageous

[@patrickwhite4449]

Unfortunately all dealerships are doing this cuz there is always some idiot that will pay those markups.

[@Morgorath30]

Cars are already expensive as fuck as it is now without the stealership adding on. Whose honestly buying these cars thinking they're worth this amount? The new Z isn't a 100k car.

[@nickwinn]

Also leave them a fitting review on google

[@sk8punk318]

Wait…did you say$50k? You have got to be out of your god damn mind to pay that.

[@davetheskyguy]

I worked at Nissan HQ and personally launched the Z back in 2002 (many great stories). We correctly anticipated this and worked with dealers on a joint business plan in the pre-launch phase so that the big markups wouldn't happen. But more than that, we treated Z loyalists as total VIPs and gave them the 'insider' treatment. The result was a 100% successful launch with high customer satisfaction. Sad to see the current team doesn't seem to have followed the same path.

[@DracolegacyOfficial]

why leave?

[@rzrsixfour6182]

@@DracolegacyOfficial you never know, maybe the role burned you out fast, the money wasn’t enough for the role, etc. A “dream job” usually comes with a lot of luggage.

[@danmckeever599]

The problem is the limited production, end of story.

[@ToyKingWonder]

@@danmckeever599 No, that is NOT end of story. They are doing the same thing with the non-limited production cars. Watch the video.

[@danmckeever599]

@@ToyKingWonder yes but it sounds like the non limited are actually supply chain limited.

[@dragngt]

My first experience with these ridiculous mark ups was when I wanted to buy a GT350 R from Ford. The mark ups were insane. I ended up buying an M3 of the same year instead and I’m very happy with that purchase as it is in more high-quality car than the Ford, but that doesn’t mean that I excuse this practice. I absolutely hate it, but understand that it is a nature of the beast.

[@billcea2289]

Do they sell the tires with the Raised White Lettering?

[@lamontcunningham5286]

Every state needs to do away with the laws that require dealerships and allow manufacturers to sell directly to consumers the way Tesla does. I'm personally never ever going to pay a dealer markup.

[@gabriell.4440]

Dealerships lobbied state governments around the country to make this illegal. They are literally mafia middle men between you and a new car.

[@terrellrhodes4256]

The problem is tesla isnt a car company its a tech company that happens to sell cars 🤷🏾‍♂️

[@iAmCymba]

Or just change the way dealers and manufacturers operate. Dealer support is something that is desired for test drives and service. Not that direct purchase from manufacturers couldn’t also create a similar network. We need some services dealerships provide, and I’m sure there is another way those services could be provided.

[@heyaisdabomb]

I won't either, but the problem is, most people WILL. And as long as people pay it, dealers will charge it. It's killing the entire car enthusiasts industry. Same problem with the manual supra right now. 10k is the lowest markup I've seen, with most asking over 100k for them. That's more than the porsche that the supra was brought back to compete against. And the porsche is nicer inside. And mid engine... The point of the supra is a semi affordable sports car. But dealers price them out of their targeted customers.

[@ls6097]

THIS is the correct answer. Thank you for actually using your brain and acting on principle. A RARE thing these days.

[@sidebrake13]

I'm still laughing at the Ford stealership near me for marking up the Focus RS when they first came out, like if they thought they were selling Porsche's. Shortly after, the FK8 Civic Type-R was released, which was a way better hot hatch. And then all those Focus RS's were literally sitting in that Ford lot covered in dust for years. They should of got rid of them quickly at msrp and move on to the next hot product, what a bunch of dummies. Update: 2/28/23 - That Ford dealership near me finally closed down recently LOL. They deserved it.

[@neverendingmods]

Not to mention the typical and common Ford f*#* up with 40% of the Focus RSs getting the wrong head gasket. They put the standard 2.3 Ecoboost head gasket on the Focus RS which was supposed to have its own unique head gasket as it uses a totally different motor(head at least) than the Mustangs and fwd focus Ecoboost 2.3l. Then nobody would touch the Focus RS for anything above MSRP. Especially after it was found to grenade above 450hp when modded. Lol!!

[@okieg8960]

I’m in okc, there’s a dealership that got a ford GT ( owner of the dealership bought it to flip after 2 years ) put it up for 2.3M making a whole bunch of bullshit claims like 1/1 in the world ( launch spec ) no miles when it has 1,000. It sat for two years before selling for $890,000.

[@sidebrake13]

@@okieg8960 LOL, all that effort and 2 years of time to make a little over 300k profit on a 500k car when he could of sold a few Ford GT's in a year to make the same or more. I'm in SoCal and one of the biggest Toyota dealership here that does NOT put any mark-ups on any models, including high-end models like the Supra and GR Corolla. They get so much customers all the time, the place looks like a theme park with a Subway and Starbucks inside. This is the way, products comes in and out right away and move on to the next. Making money from large volume not greedy stupidity.

[@24ecko]

@@sidebrake13 what dealership are you talking about? We went to Toyota of Garden Grove (and Orange) looking for a Corolla Cross for my girlfriend and they were marking up the base $22k model to $42k!! We walked away laughing lol

[@sidebrake13]

@@24ecko Longo in El Monte. If you're not in a hurry to purchase, you can put a deposit down for a new one, wait a few months and pay msrp.

[@KELWJUAN10]

I have a question if you bought the car at msrp would you sell it below msrp if you decide to sell it or would you want market value on your vehicle which more then likely is over msrp as a trade in or used car?

[@allenolivieri1773]

Greed is a sin

[@krisandersmith333]

are you local to the idaho or just passing through? it was almost a slap in the face to see the dealership right down the road from my work.

[@Kryptic1046]

I was one of those that was initially looking forward to the new Z and I had said it was going to be my next car. But as soon as the pandemic/supply chain issues happened and dealers started with their price-gouging nonsense, I saw this coming a mile away and bought something else. And yep, this crap with greedy dealer markups on the Z is exactly what I expected. For the amount of markup they're going to be asking for one of these, they can keep it. There are better/faster cars you can buy for $80,000-$100,000. Nissan's going to learn a fatal lesson in how *not* to save a company from bankruptcy and irrelevance. Allowing $50,000 markups does not foster "strong customer satisfaction."

[@micro1603]

I too was going to buy one until they raised the price! $80,000-$100,000 you can get a BMW M3 F Nissan!

[@Kryptic1046]

@@micro1603 - For real. For the kind of money they're likely gonna be asking for the Z, you can get a Shelby GT500, Cadi CT5-V Blackwing, Lexus LC500, Jaguar F-Type R and all kinds of other stuff I'd rather have over the Z. The Z is a great car at the right pricepoint, but there's way too much top-tier competition at the $100,000 mark to take Nissan seriously here.

[@Kryptic1046]

@cloud9saint - Agreed.

[@DaveCM]

The problem is that they problem couldn't stop it if they wanted. It all depends on how the contracts are written with the dealerships. In all probability, it is out of their hands if they wanted to do anything about it.

[@oestevespr]

@cloud9saint I think brands would do like Tesla and sell new cars direct to consumer, new car Dealers will end up being Used Cars only and Service

[@TheCollectiveMindsPodcast]

A 2 door car worth more than 50,000 should have a $30,000 engine set up and be bullet proof.

[@MotorFeed]

Lol. That's more than a Hellcat engine.

[@TheCollectiveMindsPodcast]

@@MotorFeed yea, point still stands lol. Like there is not much to those tiny cars it doesn’t make sense they could cost more than 50k even the million dollar ones

[@c.varela]

Car prices are not defined based on the number of doors they have, dude. 🏃🏽‍♂️

[@TheCollectiveMindsPodcast]

@@c.varela I agree! They are based on BS hype.

[@2010ngojo]

What kind of logic is this? The engine isn't always the most important part of the car.

[@hatersaywhat8986]

We were after one (my wife and her family raced them in the Americas circuit all her life) we went to the dealership (pignataro) and they literally laughed and said it won’t be available for some time and currently closed taking orders. We called the US manufacturing curators and they wouldn’t even return our calls. Now we hear they’re running for 150k on the secondary market. Took all the fun out of it!

[@ToyKingWonder]

There are a lot of horrible things going on right now, and I appreciate videos like this expressing the frustrations of car buyers. I had this crazy idea earlier this year. I want a new Corvette. The base model, which is the lightest and fastest, is fine by me. I can build one on the Corvette website and for the options I want, $65k. Deal of the century for performance. My crazy idea, which made sense until we entered this alternate universe, was to buy it when the new ZO6 came out, because that is where the interest would be and I could likely get a great deal on the "old" base coupe. I could not be more wrong. You cannot get a new Corvette, unless you want to wait a year with a deposit, or, pay anywhere from 10k to 30k markup. Forget about ordering one. I know two people who have put deposits down well over a year ago, with no car. I called dealerships all over, including those that people have stated would not charge over list. Either they cannot get the car, or they have markups. The big buzzword? Supply chain issues. Right. Supply chain issues for literally years, when there is not one other commodity that you buy that is not available. Barbecues, stereos, computers (what was that about chip shortages?) building materials, tools, and everything else I buy is in full supply. So I figured, maybe one of the hot Challengers or Shelby Mustangs. No, same BS story. Laughably, Dodge is bringing out a whole series of super special, hot performance models, just for 2023, before they completely close down Charger and Challenger production. As I have stated before, unless you have $150k and want to waitlist, you aint getting any of those. I called the biggest Ford dealer in California, and he said I MIGHT be able to order a base Mustang GT, but it was iffy. Sorry, I passed up the Mustang GT level of a new car years ago. I want, more or less, the high end model. I was thinking that the perhaps the Japanese market might be different. But from this video, looks like they are pulling the same BS. There is only one explanation. Manufacturers are gearing up for the stupid EV push. They are getting money from governments in a variety of ways. They certainly don't care about you, the consumer. They'll make just enough cars to get buy until consumers are FORCED to buy EVs, and then they will flood the market with them. Watch and see. There is NO reason not to build cars to satisfy demand. At least Dodge is, as disgusting as it is, being open about it. I think what is going on is a form of "soft fraud". You want to build limited editions of cars and let them sell at high prices? Go ahead. You want to throw big markups on cars? I cannot stop that. But don't you dare put out websites, let me build the Corvette I want, show me the price, and then tell me BS about the dealer selling at whatever price they want. Manufacturers are telling me something is available at a price, and nothing is available at that price. And not just the specialty cars, all the cars. This is the worst time for enthusiasts since the mid 70s when all cars turned to junk and you could not find anything with guts in it. Oh, and that was thanks to our stupid government as well.

[@Scottdvz]

I completely agree. The problem with the EV push is they currently aren't practical. The electrical grid can barely sustain all of the air conditioners we now have during heat waves and charging times are not practical, especially for those who do not own a home.

[@ofwanko]

That is the best comment I have seen in a LONNNGG TIME!!! And you know what?? FUCK THOSE SOULESS EVS

[@RothBeyondTheGrave]

100%. I'm baffled by the amount of people who either don't know, or are in total denial of this. By far worst time to be an enthusiast. This EV push means the end for affordability, serviceability, the used market, true ownership/control, & perhaps most importantly the end of diy.

[@Scottdvz]

@@RothBeyondTheGraveI completely forgot about servicing and DIY. They have been fighting that for years and EV's are even more reliant on software and over the air updates.

[@RothBeyondTheGrave]

@@Scottdvz yeah, exactly. I'm extremely curious to see the reality of parts availability/support for older vehicles as we go forward. That's a huge topic in itself. I suppose if anything, certain manufacturers or models may have certain components available, yet at astronomical prices. Registration & insurance will likely be unaffordable on older vehicles also, as well as fuel. I bring this up in the (possibly delusional) hope that I/we can continue to drive something older while the rest fall prey to the EV sham. If only simple EV's could exist that don't require a touchscreen to open your glovebox!

[@joelspaulding5964]

I put equal blame on every single buyer who willingly pays the dealer charge. This doesn't excuse the bad-faith moves by Nissan. The reason we used to pay less than MSRP was because we all refused to pay MSRP. If you are selling ANYTHING for $10,000 but people would give you $13,500- you would be foolish to continue to sell for 10k. We all would be, and we all know it.

[@greenflame8398]

Facts. Also with a limited availability launch edition, it's the perfect storm of marketing hype. Some people willingly pay through the nose for the privilege of being first. The entire market is affected.

[@KeyboardWarrior101st]

I can't figure out why I hardly ever hear this point of view. If nobody paid these stupid prices then they wouldn't charge stupid prices. People try to just blame the manufacturers because they don't want to look inward.

[@kermitthehuman]

Exactly! And this is FAR from exclusive to Nissan... look at the Kia Telluride.. They had been on back order after nearly selling out for their $35-40k MSRP, so some dealer with extras changed them to $90k...and some idiots BOUGHT THEM. Suddenly and obviously...every dealership doubled their prices on them. 🤦

[@christofonobrown3659]

100% agree. Not even every dealer is getting one, let alone two. So if one of their customers comes up and says they want one and will pay $xxxx markup the dealership gets yelled at by others on the forum for marking it up when they never set a price. Look at the Ford Bronco R as another great example of this.

[@ricardocuevas7815]

FACTS!!!!!!!!! I promise if all of us refused to pay MSRP (like the old days) we'd actually be able to afford something cool.

[@Icebox240z]

It would be a bit more reassuring to see Nissan Corporate take the stance that Ford recently did with exorbitant dealer markups and start putting measures in place to ensure dealers participate in a specific pricing structure or risk losing their dealership status for repeated offenses.

[@EverydayImTECHnIt]

Yeah but is Ford actually going to do anything I hope they do but I have a suspicion their stance is PR driven while winking at the dealerships sure that's Ford's public stance but what is their private stance I would just like to see them do something about it now rather than saying we plan to do something about it in the future the whole statement was very vague if they really cared about it they put the worst ford dealership offender on blast ford how's that sane go I'll believe it when I see it.

[@XsamdamonX]

Yeah right 😒 Try to buy a new Bronco anywhere near msrp. Good luck!

[@tommurphy4307]

LOOK AT THE CRAZY HUGE PROVING TRACK THEY RECENTLY BUILT AT OPPAMA! WHAT THE HELL ARE THEY GONNA DO WITH IT?- TEST EV'S???? SOMEBODY'S GOT TO PAY FOR THAT THING- ITS GOING TO BE DEALERS AND CLIENTS!

[@2ChannelListening]

@@EverydayImTECHnIt Exactly, I bought a 2018 F150 Lariat this year because I refused the $10K mark up on new units at Corwin Ford, also a Nampa ID dealership.

[@lancestewart6907]

I find Nissans honesty refreshing.... As Someone who works at a ford dealer, I can confidently say that Ford has done NOTHING to actually punish dealers... Just put out some good PR.

[@mattbarrett41]

I offered them MSRP for a Z. I was told no. I walked away. I love the car, but I refuse to be screwed

[@dampaul13]

Is this dealer markup thing a uniquely American problem? We don't have it in Australia. The Proto Z has sold out for the standard MSRP over here.

[@a8uella]

The fact that they used your car for the ad and still treat like this as a customer says everything you need to know about which customers they’re truly trying to service. I mean that story would practically be marketing gold if they had gotten you the car at the agreed price lol 😂 the heritage full circle would have really come to life

[@PavelSenko]

Did they not pay him for using his car?

[@sarges1712]

my thought on that was he should've got it in the contract. still, it's terrible optics and never should've happened. But this is what's happened time and time again with the hot new vehicles. Greedy ass dealers looking to fleece potential buyers. Why provide a decent and reasonable buying experience when you can just fleece someone. That 50-100% profit won't be matched even by a repeat customer. Which, Nissan should be stamping out like some of the other manufacturers have when it comes to ridiculous markups. What good is a great, reasonably priced sports car when dealers mark up so high that it's no longer reasonably priced.

[@ravenouself4181]

Bruh, if I was in charge of Nissan I would have given him the car as a gift, on top of the compensation for using his car in the ad.

[@Snapper314]

Nissan lost me the instant they decided to use Brie Larson (aka: the Man Hating Shrew) as their ad person.

[@PressurePlayerStudio]

@@ravenouself4181 thats why youre not in charge of Nissan... that's a horrible decision

[@Bacon676]

Hey, the 400z is the nail in their own coffin. To die a beautiful death, that will be their grave marker. I actually think they should let dealers charge up to a $100,000 markup that way the cars end up getting crushed after never being sold in 5 years and we can laugh about it

[@DaveCM]

If they don't sell at markup, they will just sell them at MSRP. They are marked up because people are paying it. They won't be crushed

[@tempestsquall5882]

No go screw yourself, they can go crush their fat ugly SUVs first. Every dealer can and we can laugh at society’s garbage taste in cars.

[@mofayer]

You don't understand what supply and demand is, the only reason they do those mark-ups, is because people still buy them at that price.

[@raptorbadger69]

Stupid people will buy them. This is not the way.

[@BudMasta]

@@mofayer if you sell a car for X dollars but lose 1000 potential buyers for life, it's not a good trade, buddy.

[@hughmchuh5100]

I can see it both ways... supply and demand rules... but the greed has certainly hurt the launch. If everyone quits paying the markups - there wouldn't be any. I think you were right to cancel as opposed to getting gouged.

[@TeensierPython]

I wanted a 2005 mustang when they were first coming out. They put a $15k markup on them. I bought a GTO instead. Dealer couldn’t give those away. That 2004 GTO was the only car I’ve ever had that I regret selling. Only new car I’ve ever had.

[@Foliagewen]

I live in middle TN right between the Nissan manufacturing plant in Decherd and Smyrna. I don’t work for Nissan, but what you are describing is the EXACT same for every single other dealership that I see. Dodge/Ram/Chevy/GM/Ford/etc are ALL allowing dealers to throw whatever pricing they want on those vehicles. The advice I give my daughters is to wait. The vehicle bubble is bursting. The longer you can wait, the better deal you can get. ALSO, If your local dealerships are using “ADM” or “Market Pricing” to justify their exorbitant prices, extend your search OUTSIDE your area. Those terms might as well be short for “You people that live around here are SO damn stupid that we can mark our prices up over and above what folks in other cities have to pay!” So, if that local dealer moves fewer units, they will get fewer new allocations in the future, hopefully leading to their deletion if they don’t change their ways.

[@chanmanthegreat1429]

same here. just gonna continue to buy used from private party. i refuse to deal with dealerships. scummiest business practices ive ever seen

[@thersanothersidetome]

This is a problem with all dealers. It’s the reason why the Veloster N was discontinued. Hyundai Dealers started treating the Veloster like a limited edition lambo and eventually that greed over the markup limits the volume of their sales. So it looks like a sales flop.

[@EnhancedTrashBin]

I don't understand how corporate are letting these dealers run wild when they're the reason cars are not getting out the door fast....Its like greed refuses to look at the bigger picture...

[@DaveCM]

I think Scion was a bit ahead of its time. Toyota said part of the problem with sales was that people wanted to negotiate. The Scion model also prevented dealers from marking them up.

[@Cynsham]

@@EnhancedTrashBin Because dealerships lobbied for years in order to get those laws put in place where it's illegal in most states for manufacturers to sell direct to consumer

[@codysmith9813]

I have a 23 Elantra N performance blue manual on a preference order. Have everything signed and copied.

[@tommurphy4307]

@@DaveCM you can thank daihatsu for that- they build most of the scions and that's been their philosophy all along. scions are marked up to msrp just like they are IN CANADA.

[@ShawnG411]

@ motor feed who I Ben what's his channel?

[@terrencewalker9468]

So sad. This happened to a friend. He was the first to put money down to get the car locally. He was told that the vehicle was here and was told when to show up for the launch. Soon after, he was told that his Z was not here yet and that the cars brought in (two so far) were already sold to someone else. The dealer that he had put money down with was no longer with the company and a new guy was "helping" him and told him that even though he was the first to put money down he would have to wait for the next shipment. He decided to cancel his order and now the dealer wants to make it up to him. He was like how... you guys already screwed me.

[@tommurphy4307]

WHEN your friend gets a new supra- he should bring it to that nissan dealers service drive- have the GM paged- AND BITCH OUT THE GM RIGHT THERE IN THE SERVICE DRIVE. try to get the parts/service director AND the service manager there, too- so they can join in on the fun. i would video the thing and send a copy of it to the dealer principal AND the office or business manager- tell them the video's going onto social media as well. if youre going to raise some hell- you want to do it in front of the right people. show your anger-but be respectable.

[@jessefoster6653]

There used to be a time where one could buy a new car under MSRP.

[@tommurphy4307]

its easier to do that with EV's nowadays- too bad.

[@masterpaimei7265]

Bought a 2021 C8 from Macmulkin in NH - 2nd largest corvette dealer in the US - not a penny over MSRP. Great dealer to spec and buy a new car from. Waited 8 months - but well worth it. Awesome experience - other dealers should take a lesson on how to treat customers from them.

[@frankavrom869]

Not sure what's gong on at Nissan. After being rescued by Renault few years ago, and not only financially, but also offering much better platforms and helping to reach better reliability. I understand the "Carlos Ghosn problem" situation, but if you evaluate the plus and minus, it was really beneficial to Nissan. Nissan refused to share platforms for the electric vehicules. Today Nissan has only one aging electric car and no hybrid. They have a great flagship with the Z, but killing it. Now they want to split with Renault, and I honestly hope Renault will get rid of Nissan and accelerate the merge with Mitsubishi automotive. Nissan can not survive alone, and would be purchassed by a chinese industrial group to reuse the name to badge their cars, just like they are doing with MG, and partially with Volvo.

[@KingMarklar]

It’s definitely not just Nissan. Toyota, Kia, Hyundai etc., most dealerships don’t have vehicles unfortunately. I’ve been looking around recently but I refuse to buy anything with a mark up. Good content man! Keep it up! 👍🏽

[@MotorFeed]

For sure. Add ford to that list as well. Just an all around difficult time to buy a new car right now.

[@KingMarklar]

@@MotorFeed 100%!! Attempted to trade my mustang in for a newer one and their mark up was ridiculous!!

[@abehaile2659]

Not all Toyota dealerships. In Denver, I am waitlisted for my GR Corolla from a dealership that never marks up above MSRP

[@gangatalishis]

@@abehaile2659 I’ll hold out hope till it actually drops, keep in mind your on a waitlist not a pre-order. If someone comes in offering more wouldn’t be surprised if the dealership sells that vehicle off.

[@tommy516]

It depends where you live, I have a Toyota dealership nearby that has a 10k markup on the Sequoia, while another nearby has zero.....

[@CouchMan88]

I was at a Nissan dealership last week and I saw the flyers for the new Z. I asked the finance manager when are they getting the Z. He said: "I'm not sure but when we get it we are only getting one and that one is already accounted for. A guy came in and put a down payment and is paying well over msrp."

[@tizodd6]

That's the real issue: People willingly paying stupid prices. If buyers only purchased cars at reasonable prices, dealers would be forced to either lower their prices, or let cars sit in the lot depreciating.

[@realnapster1522]

He must be lying. Never fall for such tricks.

[@Cynsham]

Remember, he's a finance manager at a car dealership, I really wouldn't trust a word he's saying especially when it comes to a situation like that.

[@krown4d]

Wondering if the corrola GSR is having the same issue.

[@smartman123]

thank you sir straight to the point no annoying intro

[@StubbsOTD]

it's just heartbreaking convincing myself that I could try paying msrp for the Z, or even try to find one preowned a year after launch, just to see how things are playing out with markups and shortages. with the way things are going, this will flop bc of greed and we will ALL lose when there's nothing but soulless EV's being produced.

[@thatslegit]

EV market is already failing but we'll have boring Altima clones till the end of the century

[@FlexedNoose]

@@thatslegit it’s not failing in the slightest. The eu along with America is planning on banning all gasoline and diesel powered cars by ‘35-‘40. With new ice car stoppages by 2025-2030.

[@FlexedNoose]

Well like it or not, ev is the very close future. And every enthusiast complaining about it is not going to change anything.

[@ghoulbuster1]

@@FlexedNoose a dark future

[@realnapster1522]

Dealerships have killed sports cars.

[@randygalati]

This isn’t just a Nissan problem, this issue goes across most brands. Fortunately in Canada where I’m from markups are not allowed

[@MotorFeed]

Oh ya. So many are doing it. Check out my Bronco vids! I didn't know Canada had that law. Need it here.

[@michaelkatergos2586]

Sure about that? I work for a number of dealerships in Canada, and they all have markups.

[@randygalati]

@@michaelkatergos2586 yes it’s illegal and different provinces have different laws to prevent markup, however some dealers circumvent this with hidden fees.

[@timmahoney2541]

Based on where our northern neighbors (I'm from Montana) are headed as they exhibit their Commie wannabe authoritarianism for all to see, the words "fortunate" and "I'm from Canada" seem pretty incongruous, at this point.

[@randygalati]

@@timmahoney2541 I agree lol

[@Conqueefstador]

I have bought 3 cars and 2 motorcycles. All from private sellers. Lightly used. I’m never going to buy a dealership vehicle unless it’s genuinely a good deal; which is impossible to find

[@rsuriyop]

In the spirit of the original Datsun 240Z (which was a hot seller partly because it was affordable), they should've set the MSRP for the new Z to something a lot lower. $40K base price is just simply too much for this.

[@tritech]

Nissan dealerships did the same when the R35 GT-R launched. I called around for weeks and finally found a dealership willing to let one go for "only" 3k over msrp when it was announced. It was common to see $20k+ over msrp.

[@HawaiianKong]

If I remember right, the R35 was intended to be the fastest car you could buy for $50k. That didn’t last long at all.

[@gurneyforpresident2836]

I have been in business for 35 plus years now (contractor). I can tell you the dealerships are doing it all wrong, especially now looking right down the barrel of a looming recession. I'm a gearhead and this sucks big time, hurt the people that will save them. Well done on this video. You 100% right.

[@mojojoji5493]

I’m exactly like you bro this sale practices will ruin car lovers dreams for years down the line, people might just not buy “sport cars” altogether who knows , all I know is I hate this

[@tommurphy4307]

well- theyre morons to think they are shooting fish in a barrel...

[@AcewingOFFICIAL]

Government will just bail them out they dont care. They shouldn’t be able to.

[@mojojoji5493]

@@AcewingOFFICIAL absolutely

[@DaelinTV]

So I recently came out of buying a beater 3.5 Altima coupe and the money pit was endless, I wouldn't mind paying the dealer because they offer so many services for your vehicle. Who's going to service your vehicle if you buy from the factory?

[@terryloh8583]

I remember when the S2000 was released. I was so excited because there basically no other 2-seat sports cars in the price range of the original MSRP. However, when it hit lots, they were ALL marked up and priced right out of my range. It is easy to blame the manufacturer and the dealerships. But they sold. They couldn't keep them on the lot. Not only that, but people were flipping them for more than they paid for them. Dealerships get away with this sort of thing because at this price point, for an anticipated release such as the S2000 or Z, there will always be people with deep pockets and those willing to spend more than they can afford (whether it is speculators or enthusiasts). If everyone insisted on MSRP (or below), they couldn't do it. So the predatory selling tactics are disgusting and executed by sociopaths, but only as disgusting as the market will bear.

[@Kenny-bj2zq]

Went to a dealership in SA - Only had 1 Premium Z went to look at it and I was getting ready to open door another sales person came out and said it just sold for over 70+ thousand. Screw that I will just wait a year or two or three and buy it for 50.........

[@technewsfortechnoobs]

And I still remember the day when I used to work at NMAC HQ when I was younger, and Carlos Ghosn held a press release stating "The Z will return!" We were so excited! All the mock ups and models we saw were as if they took the original Z and brought it into the new age. Rounded back, scalloped headlights, classically inspired Z interior....and claims that it would be the "affordable" sports car option to counter the resurgence of the Muscle cars.... What we got was the 350Z that looked NOTHING like what we had been shown for years, and was FAR from affordable! The press releases all said in order to be and stay competitive, the new Z had to be prices under $22,000.....the BASE 350Z that was initially released was over $34k, with models/options that would see it go over $55k. And that, to me, was what led to the death of the modern Z.....it all just got worse from there.

[@GordonGEICO]

The base price of the 2003 Nissan 350Z was $26,370 and decently equipped in the low-to-mid $30k range.

[@ToyKingWonder]

It looked like a squished down, even more cockroach looking version of their other cars. It was no Z car.

[@Thouxanbanzay]

With the current economy I’m not surprised at all of these mark-ups. Companies are trying to make as much as they can preparing for the worst to come, hopefully soon prices will go back down to reasonable prices so I can pick up my first car.

[@MotorFeed]

I think dealers realize the end is coming and are trying to scrape every penny they can from the jar.

[@Thouxanbanzay]

@@MotorFeed Agreed

[@heuilleman]

@@MotorFeed what do you mean by " end is coming" ?

[@Nobluffbuff]

@@heuilleman Think of it in a bigger picture, not just the dealership in this example. Why do you think our governments of the world are using every excuse to spend money? They can no longer prop up this system of FIAT currencies, as the prospect of repaying our debt wasn't possible years ago, it was decided all nations will dump their currency simultaneously right after usurping every last bit of value they have left to purchase real tangible assets with it. It will be presented as a problem or a crash, and then offer a way of saving us with their new money (the new form of people control). Those in charge of large dealerships who have a grip on our economy would know this and, like so many the manufacturers in other industries, want to get as much profit to survive.....to answer your question...what will surely not be a smooth transition, to put it kindly, would be better than outright chaos which may happen. Nobody can truly say.

[@dannyshroyer5770]

Dude if you are getting your first car do not have it be from a dealership. Buy a used car all the way for a first car. Full coverage insurance, a payment that has interest, and never getting any of that value or money back. Go used 💯

[@Niagararider]

It’s insane. Especially when they test the new zo6 and mention the price. Double that and that’s what dealerships will ask

[@kjm89]

glad you made a video calling out these scummy sellers. The worst part is, people are being enablers paying the price.

[@patc8653]

As a pass 370Z owner, I was 90% sure about getting the new Z in the beginning of this year. In Canada we don't have markups but the long wait to get a hold of one has diminished my interest quite a bit. So much so I'm now focus on wanting to get the new Supra in manual. The magic just slowly died down with the Z.

[@MotorFeed]

Hopefully the magic comes back in 1-2 years as long as dealers don't completely ruin it with markups. That will destroy sales numbers.

[@patc8653]

@@MotorFeed as for now.. im pretty set on getting the manual Supra. Hopefully in 2 yrs the Nismo Z will be in production.. then maybe I will jump ship again.

[@patc8653]

@Paul BMW used to be great but these current and recent generations of BMW feel soulless compared to pass generations and frankly their exterior designs has been God awful.

[@gregrupedski4987]

I'm a Canadian 2019 370z owner...I was looking forward to it, but now have no interest. Softer....worse handling, not THAT much faster even in a drag race (throttle-house videos), less muscular look, and woke misandry advertising? NOPE..... maybe if they improve it.....

[@cedricmiller4370]

@@gregrupedski4987 never thought I'd say this about the Z but I agree with you it's just no longer worth it I mean it's a good looking car but the only thing it has over the 370z is the turbo engine but the 370 looks just as good and barely slower like you said throttle house episode proved that outcome but yea for the money and performance outcome I'd rather buy a C7 Corvette

[@zachmalone428]

I think its permeating everywhere. Companies or dealers more specifically are so worried about the potential of money being made that they are missing out on and they think the proper response is to take a bigger cut.

[@GraveUypo]

not the only market either. pc parts market is undergoing a non-stop widening of profit margins ever since 2016

[@Trava715]

​@@GraveUypo remember when top of the line cards were $500 and not $1500

[@HeavySig]

The North American Nissan dealerships marked up the MSRP on the fifth gen 350Z almost two decades ago in a similar manner, with markups of more than 50%, but eventually the supply caught up enough to bring the price back in line. I understand why the dealerships feel the need to do this, since they aren't selling enough of anything else to make any money, but it still looks makes them look sketchy.

[@rickysubie]

Will they markup the other trims?

[@qbisland4476]

This is common practice for many brands especially Nissan. They tried doing the same thing to me with the very first launch of GTR. I had purchased 11 new Nissans before over a period of 7 years, placed and deposit on the GTR 2 years before it even arrived. When it came time, dealer cancelled my deposit as buyers were paying 75k over list back in 2008. I bitched to Nissan Canada and they gave me the colour I wanted and honored the list price via the dealer. That was the last Nissan I ever purchased.

[@largol33t1]

$75K over?? Bleeding hell, I can't believe how stupid people are...

[@HanLi1984]

That’s why when I see 130K final price on this, I went directly to a 911 S. This was one of my top consideration for my first fun sports car. Besides Supra, M, Corvette, and bunch of others. 911 also has disgusting markup, but at least I searched hard enough to get a fair price, and generally if not GT3, the markup percentage is much smaller than a Nissan Z or Corvette. Anyways. It sucks.

[@colehicks4993]

exactly, time to hit the porsche dealer at 100k ,

[@SturmAndDrang]

Feeling grateful for my 992 that I got at MSRP in Feb. (locked in and honored from last summer)

[@HanLi1984]

@@SturmAndDrang awesome!!

[@AarmOZ84]

Porches 911 Carrera S is much more worth that price if you as me. 😁

[@spectraleggings]

good for you, the z is an overhyped prototype while the 911 is an engineering masterpiece.

[@Dylancla]

I seen the yellow one at my local dealer in ft Walton Beach florida, the dealer said only a few hundred made I said because you can't get chips and she said your correct!!

[@MotorFeed]

Only a few hundred "proto specs" made. Plenty of Normal versions coming to market real soon.

[@gregoryengland8639]

We had one at my local nissan dealer and the had the msrp and few upgrades to about 59000 k then they had a limited availability markup of 25000k so this car was 84k not including taxes and everything else so essentially a 100k car for all that get a gtr

[@Cynsham]

Remember the days when most people could actually look forward to and be excited about buying the new vehicles that came out every year because the cars weren't astonishingly expensive to begin with and dealers didn't arbitrarily decide to double the msrp with markups?

[@chris.dale.family]

NOBODY has the same level of inventory that they carried before the pandemic. The chip shortage that has decimated the auto industry. The number of cars that you see on your local lot has nothing to do with Nissan being a dying brand. Some dealers are marking up hot or newly released models to make up for lost volume that they would normally have. Others are selling cars at MSRP in hopes that you will gain loyal customers in the future.

[@ryanwelch3675]

I absolutely agree many Japanese companies are punching out a one off JDM tribute these days that don’t really match up the 240 was an awesome car but you should make something that everybody can get their hands on. Like the 350 Z and the 370 they’re all over the place. Being heavily modified or just kept bone stock. If I had to throw 100 grand or something it’s not gonna be a Nissan. I definitely would’ve rescinded my opportunity to buy after going through what you went through with this experience. That really sucks Nissan owes you, just subscribed you make excellent points dude look forward to more videos😊

[@scutoscuto]

Can someone help me understand a concept? Aren't the dealership charging premiums because, being a shortage of cars they can not survive on the slim margins they used to charge when the sales volume were "normal" pre covid? Like for every car sold now they used to sell 10, so it make sense they have to charge a premium only to be in business? It's a legit question, not trying to stir, and I do not own a dealership, I was lucky enough to lease the z4M40i I wanted pre covid and I ended up buying the thing. Are those dealership, all of them, really horrible or they do not have a choice if they want to keep the lights on? Any clarification appreciated! Thank you!

[@Solo_01]

Today's business greed strategy for all markets involving vehicles, property, and most products: Markup prices by 50-100% or more because someone will want the product so badly that they will pay "through the roof" or anything for it and they will make more in one sale that would in multiple low budget sales. For example, I'll use gas prices: Case: Selling gas at $5 a gallon for a car that has a 15-gallon tank versus selling it at $2 a gallon in the same size 15-gallon tank 1. @ $5 a gallon and for one buyer that equates to $75; @$2 a gallon and one buyer it's $30. 2. To make the same amount of money at $2 versus $5 you would need to sell another full tank and a half. 3. The earnings are insane the more you have people ok to and willing to pay the markup. 4. Let's say out of 100 people 20% are willing and able to pay the price of $5. That's $1500 with only 20 people out of 100. 5. At $2 a gallon they would need to sell to 50 people to make the same amount while also controlling supply and demand. Sure 100 people buying at $2 a gallon would profit more but the thought is to eventually to get all 100% paying $5 a gallon because as time goes by, the more people start to give in to the new "standard". Once everyone is on board at paying $5 a gallon which equals to $7500 per 100 people with 15-gallon tank, it's an insane increase of profit verses $2 a gallon and getting $3000 every 100 people with a 15-gallon tank. $4500 profit or 60% increase in revenue. This logic is being used across the board and I thought they were going there with eggs a month or so ago. What they do is introduce an insane price (especially in California) and see how many people are still willing to pay that price. They'll do the math and see the profit margins. They'll provide "some type of relief" later to make the gullible happy but it will never be as low as the price you were paying before the crisis. In calculated time later, they will inject the mark up prices that they wanted all along while most are distracted with some other crises such as Covid. Do the math on everything that is insane in price that I showed above, and you'll see that it is what they are doing. It's going on with everything. It's greed to the max and they don't care as long as that insane profit is coming in and nobody is standing up and fighting it. Like I said before, this is not directed at the top earners or those with deep pockets. You earned your wealth however you did and that's great. I just wish that you guys would show more restraint and not just throw money at everything. Yes, you got it and can do it but how long will this last before prices get marked up so high that it will eventually start affecting you because unless you're in the top 1% of world wealth, there's always somebody with deeper pockets.

[@DoNotCallMyBrother]

WOAH WAIT when was the 400z at ORC at the speedway in the first 5seconds😡

[@Alpha_2117]

This is just a bit heartbreaking, I watched Jay Leno’s video, and it made me love the Z even more, because thats what it was, a Z that connects the driver with the car, and just looking at this kind of makes my dream more of a dream now.

[@MotorFeed]

I watched that video as well. Was so excited. Things will get better next year for this car when more come out. the proto hype is crazy.

[@alexwalker9721]

well it actually doesnt, the car handles worse than 370 since its electric steering now. brakes not confident, its slower than any competition. check videos from ThrottleHouse

[@KSPIRITS8]

My brother loves the 240Z. Years ago he had me travel around looking for a Z for him to buy since he was out of state then. I drove up and down the California Coast in my Alfa Romeo GTV6 test driving 240Zs. I realized the power of marketing after that experience. I was more then happy to jump back in my GTV6 and race away after each 240 encounter.

[@Chris-sj9uy]

Im a car salesman at a Dodge dealership, I hate seeing the markups. Not only does it make it difficult for people to buy a car, but now I have to bend over backwards to prove the dealership I work at doesnt do the same thing. Its insane.

[@S3RGI0BOSSTYCOON]

For now my local dealer has a proto spec for 20k over MSRP but seen some as high as 50k over MSRP in the LA area. Ill wait till December when supposedly the stick performance models start leaving the port

[@everydaybodybuilding2282]

i don't understand how they are "Taking advantage of excitement" if there are idiots willing to pay six figures for a Z, then they are gonna sell it for that. I certainly would never be one lol. I just saw a nice 370 nismo the other day, that car still looks great and there are a lot low mileage ones around. Much better option if the new ones are overprice.

[@O8Zen]

Spot on. If no one buys stupidly overpriced cars to dealers, prices will drop immediately. Supply and demande..

[@randomchannel323]

@@O8Zen I think people still will though to flex that they have the newest cool car on social media 🤣

[@GH-cp9wc]

The Auto Industry's enablement of Dealerships' markups is despicable. Those who purchased a vehicle with a huge markup will, more than likely, never receive a decent resale. As for myself, I will NEVER purchase a vehicle from a Dealer that added huge markups.

[@BrunoSkiba]

Honestly, if they’re that stupid to pay a $50k+ dealer markup, they deserve everything they get…

[@protectork9831]

Would you take manual jeep or new manual Tacoma . Reliability is important to me

[@bartender_billy6229]

Nissan has hit the point where they’re in such dire need for money that they’ll sell a $40k car for double, but in doing so, shoot themselves in the foot, cause they’re only going to sell a VERY small number. They would’ve made a killing if they were selling them for a decent price. Selling more at MSRP would have yielded more money in the long run than selling a few at Astronomical gouging prices.

[@flackomedia8935]

Dealership mark up is insane I went recently to a Lexus dealership and check out a 2022 Lexus IS500 the mark up was 12500 😅I think ima just buy a used Camry and wait it out smh

[@alihejjo1158]

I am one of those people who would rather save his money & buy a car outright. I have been saving for quite some time now for a new car & once I found out about the potential MSRP for this I knew this was the car I was getting. I’m just in limbo now not knowing what to do anymore.. Stealerships must be stopped!!!

[@richardcerritelli9657]

They do that with all high-end sports cars they killed the viper when it first came out they killed a Corvette when it came out they killed the Mustang Shelby GT500 and they killed the Dodge Demon and Hellcat now it's this car's turn

[@NiquidFox]

Bro take your money and get something that is actually worth saving up for. Get a Porsche. I’m in the same boat and I’ve decided to hold out a little longer and go for an Audi RS3/4 depending on the price. Nissan is out of their damn minds

[@richardcerritelli9657]

@@NiquidFox bro get a Porsche are you on drugs that's the worst bloated piece of crap there is overpriced you're better off getting a Mustang and build it up to 700 horsepower and beat around with that Porsches the most overpriced junk in America parts are a scam way overpriced Little Engines cooked with turbos I have a 06 2006 brand new 2000 miles on it 550 horsepower 35,000 out the door beats most Porsches that's a good bang for your buck for saving your money

[@zeekfarrongaming5302]

I work for a dealership and I hate dealerships. These markups are just absolutely insane. We had a 2022 F150 XLT with the FX4 appearance package and we were selling it for $69,995. Like just a few years ago that got you a Raptor or High end F150 but now you get what? Painted bumpers on a boring truck?? Absolutely sickening.

[@xBrabus76]

Proto is sold limited.... what about the market version??

[@daveh7517]

I was looking into getting one of these but dealerships and the silly markups have ruined the ownership opportunity. Don't buy into the greedy practices, this is just like rewarding bad behavior on toddlers.

[@peaksoi4921]

how about peole just buy old cars and then put $20k into them??

[@tommurphy4307]

@@peaksoi4921 do it with a car that has held its value or even appreciated- like a solid 240Z, 280ZX, a twin turbo Z, or a 510 (if you can find one- they are hot, hot, HOT). you would be amazed at how well cars like these can hold their value or even appreciate. building cars costs a lot, too and you have to know what youre doing...

[@CrazyPetez]

The absolute best Z was the first 240Z fitted with a Corvette 365HP motor, and four speed transmission. All possible because a small company in San Jose, CA, called Scarab made the affordable kits. Best of all, the V8 engine and the 4 speed transmission weighted less than the inline 6 stock motor/trans.

[@TheAlphaWolfMan]

Not a fan of mark up, but supply and demand is a financial standard.

[@FatherOfOurs]

Same exact issue with Nissan Dealerships in San Diego… almost nothing on the lot

[@SonNguyen-mk2wq]

I have been excited for the Z and even thought about getting one. At this rate, I'd rather just look for one of my dream/cool cars from when I was in high school in the late 90s/2000s and build my own car instead. I was also excited about the new BRZ/86, but hell even the first gen models of those are getting ridiculous markups at dealers. And to be fair, even those 90s/2000s cars I'm looking at online private sellers often have ridiculous markups from "I know what I have" people. No you don't evidently. You got a Civic DX with a blown motor and no passenger door, that ain't worth 7k. But I am voting with my wallet as a lot of people fail to do. I am only making a purchase when the price is realistic and I am not buying with just my heart. I get lusting after your dream car and willing to pay an arm and a leg for it, but in this case the dealers are already charging an arm and a leg, so I hope you guys are all able bodied and can sell both arms and legs for this car.

[@GOLD_FEVER]

I got a 2007 pontiac solstice gxp for 8k , sure it had 90k miles, but it's a reasonable "sports" car and honestly i haven't had any issues with it.... There ARE deals out there, but i would say that finding a good deal on a brand new car is much harder these days. That said, i was never interested in buying an asset that depreciates up to 50% as soon as you drive it off the lot.

[@knowledgeisking5702]

It sucks how expectations are set for pricing to be around 30-40k but it should be illegal for dealers to mark up this high. Such a bummer

[@icecactus11]

Nah it should be illegal to force people to have to go through dealerships instead of manufacturing. Sometimes you need to have mark up to help with supply and demand.

[@lucian7182]

The dealerships literally buy these cars from the manufacturer and then sell them to the public to make a profit. How could the law tell someone what they can sell their property for?

[@hyacinthbucket3803]

Shouldn’t that be called price gauging?

[@armoredsaint007]

Ford did the same with the Bronco over a year ago, I don't play those games and got a new M5 instead at MSRP

[@manbat6996]

I got my Performance Trim Z for MSRP, so some dealers are being honest, best I can advise you to do is shop and shop hard, be honest with them and you may get lucky😁

[@Chans_Den]

I think the only way the msrp markup crisis will be fixed is if the manufacturers take control of the dealerships, make every dealership corporate so they can’t markup pricing to pad pockets. I’ve noticed this with Toyota recently, go to a family owned dealer and the prices are easily 10k+ over msrp whereas corporate owned just has shipping, inspection and whatever package fees (if any) so like 1-3k markup which way more reasonable. Now I also get this brings up the whole corporate vs family problems but the easy solution is keep everyone that works there but just enforce pricing.

[@larrysmith6797]

No, you have to stop consumers from paying over MSRP.

[@geraldbennett7035]

Not enough care are being built. No dealer can survive selling 20% of the cars they did 2 years ago. Your not reasonable. Ask yourself why the manufacturers are not building more cars.

[@snapperface12345]

Same is happening with the Z06, I put my hands in for a Z06 and was told 2 months later, the price went up 30k! Unbelievable! I opted out and said to the dealership in (st. Louis) fk off! These dealerships are crooks and are destroying the industry right before our eyes. Gl on your quest for a new Z!

[@tommurphy4307]

not cool- you can show your anger and motivate people to make it good without profanity or other forms of disrespect- although some think that's an art form all by itself.

[@paulith1017]

While this guy has many valid points he went to this dealer that I work right up the street from more than likely when there was a sales event at our local fairgrounds. It's always empty during that weekend but packed on normal days.

[@BryceWomeldurf]

It's now 2024 and I've seen a grand total of 2 new Zs in Florida. And one of them was a safety car at Sebring Raceway. Both of them were in December '23. Ridiculous.

[@peter455sd]

They did the same thing in 93 with the Supra,the same in 95 with the Isuzu vehicross,the same in 89 with the Allante and Reatta,dead on arrival due to speculation. The 1993 Supra was almost 10 grand more than a Corvette,just insane.

[@Fishsticks187]

To be fair though, a Supra is a way better sports car than a C4 Corvette.

[@peter455sd]

@@Fishsticks187 Yeah,right...

[@rickhibdon11]

Dealer add on fees are going to kill a lot of brands. Unfortunately, more and more dealers are doing it. It's "free money" to them. I was trying to buy a new Enfield Meteor earlier this year. Every single dealer I contacted had boasted the price, some by 1500 dollars.

[@DesertNinjaX]

Just happened to watch this video. That's where I take my Nissans for service. Can confirm, that lot is empty!

[@Anthony_RIZZelneck]

I sold a new 99 Honda S-2000 for ten grand over msrp to a couple that drove from Ft. Lauterdale to Tampa. Also won the $350 cash spiff for highest gross of the day. 💪 This new 300 should be selling for 25k over msrp all day long 💯

[@humech]

As a bronco customer, i have a feeling this is a really similar situation, i hope the enthusiasm keeps these things going and the customers patient and seeking dealers that will meet msrp. In time these will be not so marked up! Nissan just has to keep making them lol

[@donaldsalkovick396]

Wow you're a bronco customer? You're the greatest most awesomest person I know

[@Burchie_]

@@donaldsalkovick396 ratio

[@DragnBarZ]

so your one of the dummies who pays dealer mark ups. thanks

[@matthewcaughey8898]

It was those damn broncos that kept ford from getting me the base ranger 4x2 I ordered last year. See September of last year I ordered a base ranger XL-100A with just a few common sense options ( trans cooler, limited slip locking diff etc). In November I discovered they ordered it as a 4x4 ballooning my 29k base price to 34k ( 5k over my maximum spending limit ). They had to resubmit the order in November 21 and then I waited and waited and waited ( meanwhile my other truck was plummeting in value which I was going to use for down payment if I wanted to buy it out ). Well in January I got tired of nobody being able to give me a straight answer and leased a 2022 Tacoma SR 4x4. Over a year later ford emails me blaming “ production delays “. A year later?!! A year later???!!! Every time I read it I’m glad I called the dealer to cancel and buy the Toyota. If ford can’t meet their 6 to 10 week claim then it’s not worth buying

[@boostwizzard]

Yup, same happened to the Bronco line.... over ordered and heavily marked up in some areas... but people kept ordering and buying... receiving them and turning around and selling for profit.... no different than an IPO sort of speaking.... it all will calm down eventually and you too will be able to get your very own Zzzzzzz :) not just Jay Leno LOL

[@gavinlamp]

I was stupid lucky getting my challenger scat pack at msrp. Like I kept asking through every step when someone new touched the paperwork what the price was and I was never told anything different than the MSRP for the spec I had. And then at the signing of the purchase the total cost was MSRP. The sales manager said he watched nearly every dealership he knew personally go under cause they would mark up minimum 10k even on a 12k $ car. Needless to say the Dodge / Fiat / Chrysler dealership I went to is like one of the only ones still open in the area. Granted that was just the sales team, their maintenance staff are notorious for joy riding nicer cars so I never returned after buying the car even for the promotional service prices. Not worth it if I can't even trust the guy who is supposed to "keep it running at peak performance" and he can't even clean the oil off his hands before sitting in a brand new car.

[@mox542]

Bro challengers are trash. Have you even looked at the stats on paper with these cars? 😂 stupid lucky to get a dodge with all plastic inside at msrp

[@mauricecohen3830]

I owned several Z's but I will not pay over MSRP ever. I will most likely get a C8 Corvette which can be now purchased at or even below msrp in my state.

[@StreetComp]

There is a long wait to get most new cars these days due to worldwide parts shortage, one mechanic friend says he can’t even find a fuel pump to repair a customer car! It’s craziness right now and no idea if things will ever return to what we were used to before

[@baro4178]

You can go to any dealership and see empty lots due to chip shortage ect, have you been sleeping for the last 2 years. Oh FYI it's illegal in Canada to sell above MSRP

[@MotorFeed]

Yes. I have been sleeping for 2 years. Benadryl is really strong.

[@gangatalishis]

Might have to buy in Canada and transfer to the states.

[@twinblade02]

So when they announced the Z I got so excited and was legit prepping to buy one. Then I noticed what dealers were doing with the GR86 and GR Corolla. lmao I went to a friend that worked at the dealer where I live - who basically told me they are not likely to sell it at the MSRP, in fact the guy just said I'm better off buying a used GTR (about 60k). I'm just going to sit here and wait for the bubble to bust a nut.

[@roboticvenom1935]

Why would you buy one over the near objectively superior supra with the better handling, chassis, power and performance, engine + tunability (B58 is a superior engine full stop), exhaust(even stock it's no competition), fit and finish/quality, and interior. The 400z literally has fuel cutoff when your tank is around 50%, meaning if you're driving it hard power get cut because the fuel tank sloshes too much around corners, YIKES. Oh and you don't get the insane markups buying a supra, unlike the Nissan Z..

[@twinblade02]

@@roboticvenom1935 because it's a better car and because I don't want a supra.

[@boostwizzard]

for much of 22 and 21 new Tacomas had a $5k plus markup in our area... ...that has recently dropped to $500 or so above MSRP.. so its just a waiting game at this point.

[@RyanRoadReaper]

@@roboticvenom1935 "B58 is the better engine, full stop" come back to me when you've paid about as much as the car is worth in repairs 🤣 Never trust a BMW

[@roboticvenom1935]

@@twinblade02 "because it's the better car" I literally just explained how it's not. On what planet is it the better car? Re-read the comment dumbass, of course the Nissan Z(based off the 350z which came out in 2005) is inferior tf are you on

[@lancedeguzman5880]

Same issue at Honda dealers with Type R’s. One sold in Poway for $20k above msrp. It’s ridiculous what dealerships are doing. It’s really simple, don’t buy a car from those crappy dealers. Support companies that provide the community a service with good cause. It’s also called reputational risk.