‘Deepfake’ Martin Lewis Scam | Good Morning Britain

Scammers are using an AI-generated “deepfake” video of trusted consumer champion Martin Lewis to convince victims to part with their money. Lewis has branded the new scam “frightening” and warned lives would be ruined unless internet giants were stopped from publishing such content from fraudsters. Deepfakes are realistic AI-generated videos of people that show them saying or doing things they have not done. Lewis, founder of consumer advice website MoneySavingExpert, highlighted the new scam on Twitter on Thursday evening.
Broadcast on 07/07/23
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#GMB #deepfake #scam

[@matthewshave7491]

I don't blame him for how furious he is. A good man who has dedicated his life to helping people being used without his permission with the intent to con innocent people. It's enough to send anybody into a rage.

[@darrenschutte425]

Actually really sad. Martin Lewis does so well in helping us with our bills and then this happens!

[@neilmurray1359]

Could this be why he is being targeted because he is seen as a threat.

[@RosskillbaneC]

What if that Martin Lewis is fake. I don't know what to trust now a days

[@musicjunk8266]

Plot twist, we just watched a deep fake interview on the deep fake.

[@harpalchauhan428]

KZbin is another example of scam adverts

[@goodlookinouthomie1757]

Good point. This entire video we're watching may well be fake.

[@boobopish]

@@goodlookinouthomie1757And see what this does, it makes us all paranoid. This scares me so much this AI does.

[@marton349]

Every platform should have the facility to report any ad. I just saw this one but no report function, only a block.

[@haydenharris3059]

If people buy into anything on social media then they want their brains examining.

[@stevenmaoudis1419]

I have personally reported this to Facebook. In the last month, I have had over 70 fake sites taken down and even sent an email to Martin Lewis. The team at Martin Lewis said thank you, but there is nothing anyone can do. There are just too many and Facebook should be accountable

[@TheZepone]

My friend got scammed from this. He’s a 70 year old man, got scammed by 3k. So sad

[@andrewramsey7405]

My biggest fear with AI is our own govm can use it against us, scary stuff.

[@barcelonachair6487]

Politicians who lie straight into the camera lens about proven truths to their constituents who don't seem to care is even scarier.

[@goodlookinouthomie1757]

It's terrifying mate. Imagine an AI calling your daughter using your voice and getting her to go somewhere. We're looking at a future where the internet becomes not only useless because everything is fake, but is actively dangerous for the same reason.

[@barcelonachair6487]

@@goodlookinouthomie1757 Never save your name as Mom or Dad on your kids's phone, Use a secret nickname just between the two of you. Teach your kid in life that when something feels off it is. Measure twice and cut once in the building steps of life. It's not hard for your child to call you back for verification. With all the "what if's" of the world it requires smarter parenting and living.

[@goodlookinouthomie1757]

@@barcelonachair6487 I fear these are futile security measures that may have been effective up to this point, but that will be a trivial matter for Ai to circumvent. If your child calls you back but the AI has already taken control of the phone... then what? How about if the AI blocks your child's call and then calls you in their voice...?

[@barcelonachair6487]

@@goodlookinouthomie1757 You are living in a world that hasn't even been created. I feel like I am talking to to my 9 year old. Rest easy.

[@yammydodger1988]

Welcome to the world of AI, from here on, it only gets worse.

[@goodlookinouthomie1757]

This is likely to flip society upside down. And it didn't take a superintelligent AI with an army of skynet robots to f**k things up. This is pretty dumb AI that WE have deployed ourselves, which is disrupting the online ecosystem that we have stupidly made ourselves entirely reliant on over just he last decade or two.

[@Answersonapostcard]

fear mongering

[@PastaSauce.]

Reason I don’t want children. Yea it’s the cost but the future is scary.

[@Answersonapostcard]

@@PastaSauce. We have far better living conditions, health and prosperity than we did 100-200 years ago. There will always be challenges in life and things to overcome, but they'll always be a need for children otherwise there is no future.

[@janverboven]

@@Answersonapostcard Well well well - I wonder who paid you (or not being a stupid troll)

[@TheRampax]

I just had this ad served to me on KZbin. I am a video professional so I'm pretty good at spotting fakery, and to me it didn't LOOK overtly fake, it just FELT fake. Like something Martin clearly wouldn't do. They have done a good job on this.

[@Dean256]

Unfortunately this is going to get worse and it’s the older generation that will suffer the most as they are more inclined to believe people. What I will say is I think banks are partly to blame for all of this encouraging people to bank online to close shops. It’s makes a big different to there profits but also has the adverse effect to the general public when they want to have a bank account and it’s managed by a human being you can actually go and see and speak to at your local branch and these people who work at local branches should be there to support the older generation to stop things like this happening….

[@shaundixon3645]

I’m piss poor , but gonna get £2000 insurance pay out very soon , I was going to invest in this, thanks

[@user-fo8ot6cl4y]

Great work Grindtechiei. Your efforts to helping victims is being recognized and appreciated. Cheers to more accomplishments;

[@R.S_Howell]

I feel so, so sorry for Martin Lewis. He's smart enough to know he's not to blame whatsoever, but there must be so much shame and guilt knowing people have fallen prey because of their trust in you. He does not deserve this, he's such a blessing and has helped change so many people's lives.

[@harpssingh4564]

This is just the start! 10 years from now wait and see! I just watched a film on Netflix called TIM. This film gives you an insight to the future.

[@wallyhall]

Why Facebook doesn’t allow Martin to have them use their own AI to flag paid ads matching his likeness for him to review - would seem a simple way forward to reduce this surely?

[@dencoates5618]

With all the billions that meta make they should be monitoring these scams or are they behind it???

[@HG-tq7bf]

That scam advert is still on KZbin I saw it this morning & was quite interested in it till I researched it further, why hasn’t the advert been taken off !

[@rachelglittenberg461]

This is terrible. Just criminals. Like a bank robber. Terrifying.

[@charlesnelson7781]

Eyes are weird, but surely KZbin should not allow this to be shown,KZbin should be liable.

[@Answersonapostcard]

these companies delete thousands of videos every day already. People need to be educated to detect a scam/fake video when they see one

[@johnnyreality]

How do I know this is real!

[@kirishima638]

These scams put the people they fake in danger from retaliation from the victims.

[@scribblezgfx]

“first advert” actually there are lots of fake Martin Lewis adverts on social media being promoted on LinkedIn as a sponsored advert.

[@Mitsiditsi]

Just had this today as a Facebook ad , so Facebook are making money out of it

[@kforest2745]

Saw this in news elsewhere and people were stupid enough to give money. Since when is even taking money from a bank nevermind giving/throwing money a real exchange jc this fkn planet🙄

[@MB-wk5lc]

And yet KZbin, google, alphabet etc are equally complicit in the criminality. They could stamp it out in 24 hours if it was losing them money but they don’t care.

[@jessestone3915]

Facebook has no control

[@krissymarklewis1793]

I got sent this! I thought there was something dodgy about it!

[@vstar7196]

I don’t accept anything viewed online as fact.

[@redballoonluke]

Does anyone have a lend of a tenner?

[@goodlookinouthomie1757]

LA DONNA MOBILE... QUAL PUIM AL VENTO.... No wait... oh you mean 10 quid?

[@zhyaxxion]

Always double check everything

[@MG-ji5lw]

This is great. We need these things like this to happen so that we can wake up and start protecting ourselves from the dark side of AI. The more things that happen like this, the better we will regulate AI, and the more we will benefit from AI

[@jimmy7434]

Nice dream

[@JamieSMB]

This will give greater credentials to Live TV interviews we can trust knowing they are genuine.

[@enigmabletchley6936]

There needs to be a two pronged approach here. Firstly, there needs to be tough legislation which requires the social media sites who host these adds to be liable for compensating victims for losses incurred in obviously fake videos. Secondly, the government needs to mount an advertising campaign aimed at encouraging people to be more sceptical and to engage some kind of critical faculties when viewing any and all advertising.

[@maxfield4121]

That approach is honourable but let’s face it….it won’t make the slightest

[@Answersonapostcard]

its is impossible for social media sites to monitor every single thing uploaded when millions of items are being uploaded every day. As far as an advertising campaign, people need to be more sceptical of the government and media.

[@enigmabletchley6936]

​@@Answersonapostcard Agree about scepticism. Facebook made $23.1BN profit in 2022. I think there is enough in that pot to invest in a proper mechanism to police illegal activity. But, hey, why do it when scam ads are actually revenue generators for social media platforms?

[@Answersonapostcard]

@@enigmabletchley6936 there's already tons of content regulation/censorship by these companies. The media, BBC, Guardian etc don't exactly help their cause when they are also guilty of so called misinformation. They should stick to the facts, all the facts and not half the story through their prism of right/wrong politics.

[@jessestone3915]

The gov scammed us re the plandemic and got away with it

[@alancarlton8380]

Worried about received letter from different Gas suppliers (with PAYG payment card+directions how to change cards) and guessing once I put new card in machine I've either changed suppliers or worse allowed scammers in(this may seem trivial but was homeless 30 yrs scared getting cloned/scammed it's making depression worse😢😢😢😢

[@glynstorer3269]

There’s a lot of it about

[@Nigelfarij]

The fact that this is AI generated is new but the effect is the same as a journalist taking a quote out of context. The solution is to have an educated and sceptical population.

[@goodlookinouthomie1757]

Unfortunately a skeptical and educated population will have no alternative but to declare the internet radioactive in the next few years. I predict a Butlerian jihad.

[@Answersonapostcard]

The media need to stop with their scams and misinformation, then people might trust them.

[@arronstone177]

As usual the British government are too slow to act.

[@jaykayjay8985]

"If it's too good to be true, then it probably is." Always question everything and have a good healthy dose of skepticism.

[@kathleenweinberg6442]

Good morning 🌄🌞🌄🌞 everyone

[@danwest2542]

I’ve reported about 20 ads about this on LinkedIn in the last couple of days. These were paid ads. Social media companies will accept money from anyone these days.

[@rosewest5168]

Also if people believe a scam to be real and they convince people to part with cash ....they cant get that cash back. The bank will say that the person knowingly gave the money to the scammer ...even when its a scam.

[@kaceyjones729]

It's happened to me

[@danneh125]

Where do I invest? They cut the video off before he said where to pay

[@simonclist6232]

You’d have to be a life’s amateur to fall for that advert! 😂

[@Brewtal2009]

bump for the algoryth

[@Ihustleha]

I can tell its AI generated. Not surprised people fell for it though. Worried 1 day i won't be able to tell.

[@Nigelfarij]

It's like when you get scam emails written in broken English. They want it to be a bit obvious to hoodwink the right people.

[@peterlenham3180]

The mouth and eye movements give it away.

[@James_Doyle83]

Yet so many people get catfished by humans and nothing is said until catfsh the tv show in America and UK show and Brazil catfish is said also catfish the movie people are more worried about a.i when people have been catfished for years

[@Coin945]

I like this guy, very levelheaded

[@gloriavasquez8243]

It is terrible, The devil is having a hell of a time. 😮😮😮😮😮

[@hughclark4220]

I think I am right in saying "Martin Lewis does not advertise or endorse any products" . He does not need to, and good luck to him .

[@petermacquarrie8977]

Maybe I am a deep fake and I don't know it.

[@Erikcleric]

Its so laughably bad and poorly made. KZbin has these scam ads running and theyre tailored to whatever country you or your IP is in. I saw a video of an american talk show host talking so looong about how Swedes can make money from home. Then the reporters voice cracked and turned full robotic. Then ELON Musk himself shows up, talking in a monotone voice with a dead-inside face, yea... So legit. 😊. They make me laugh so hard.

[@jurrione]

Who says this video is not fake?

[@donttrustgoogle8107]

Atleast he wont have to actually take part in commercial to get payed now

[@RT-np5ws]

Dont use the web ever Rember the south sea bubble

[@joecarrick5218]

i have blocked,about 30 ads on f/book using mr lewis face for adverts

[@jonharvey6277]

As far as deepfakes go this one is pretty poor i can see how some less tech savvy people will be fooled but anyone who has even a passing knowledge of visual effects will see how bad it is

[@goodlookinouthomie1757]

It does seem "off" somehow, like talking in a way that doesn't seem natural to Martin's usual manner. But I can see a lot of folk being fooled. AND just wait in a few months time all these imperfections will be ironed out and it will be able to fool you and I too. It could literally be reading comments like this and figuring out the areas it needs to improve... 😬

[@peterlenham3180]

The mouth and eye movements gives it away.

[@jonharvey6277]

This is the worst the technology will ever be next week it will be exponentially better

[@user-dj3yv6je9n]

Turn off AI.

[@user-jf5uv9ir5k]

The way he said "British citizens" suggests it was a foreign creation. Wouldn't put it past Russia?

[@Taperack123]

Usually India scamming britsh

[@tricky778]

wouldn't put it past elon musk

[@Boofy_Gastard]

I smell a rat here, and his comment about "this very interview being used" just struck me as odd... Yea, I smell the old "problem, reaction, solution" BS going on here !

[@capri2673]

It all started with Max Headroom.

[@goodlookinouthomie1757]

MaxMax Ma Ma Ma Max Headroom.

[@Secretsanta182]

Just put all your information, pictures, where you are, what your doing online for everyone to see to make it easier for them.. hang on.. you already are 🙄

[@FreddieShreddieTV]

Martin has been on tv before. bit coin used his image and said he was an investor etc. sad days

[@SIGSEGV1337]

bitcoin isn't a company, it can't 'do things', it's a network like the internet.

[@WellOilBeefHooked]

I avoid watching GMB videos because the intro is so loud and awful and unnecessary. I only look at the title to see if it's of interest to me. Today I thought I'd share the reason why I don't like your style.

[@barcelonachair6487]

The intro is horrific, I turn the volume off until I see a presenter. Why does it have to be so awfully loud?

[@goodlookinouthomie1757]

It's very rare they open up the comments like this. It will probably be shut down within a few hours.

[@finenebula]

People loose £100,00 due to their own GREED. Put £1k in... you make £2k you are told. Try to take it out. Even if they let you.... go back in with £1k and make another. Keep doing it. Scam the scammers. If they don't let you take the £1k out, then you loose £1k rather than £100k.

[@samabrahams7687]

The second Martin Lewis could be a deep fake be careful 😂

[@roboldx9171]

Solution. Do not trust the internet and do the research first.

[@vinnyvincent2862]

Do they think we're stupid ! it's obviously Tom Cruise ! 🤯

[@kelvincasing5265]

I wonder if NFT tech can address this... all your devices would auto filter for genuine content

[@brianknowles1727]

Internet will ruin the world.

[@plangeama608]

Ethereum Code

[@tricky778]

It's not the first, there have been other worse quality ones for ages. The thing people forget is it's the first "they have seen". But you're the mainstream presenters. you see it all last otherwise the scammers would have forewarned everybody.

[@karolokuniewicz9705]

Earth warming rate oncreased from 0,18 C a decade with 1,5 C expected in 2050 to 0,27 C a decade with 1,5 scheduled for 2027. Can you imagine the consequences?

[@randomsimpsonsquotes6033]

I leave my car to idol for no reason. 😊

[@grahamsangster1042]

That scam is on my feed,two different ones, a black american woman and a white one saying the same thing

[@junky360]

When moon

[@J4JTaylor1010]

I'm sick of seeing all this and everybody on the news takes a softly soft approach and prays people get compensation. If you are thick enough to be scammed you don't deserve to be reimbursed. It's very simple if it's to good to be true it is. If it seems so obviously easy that everyone could do it and win its clear red flags. Stop giving people who waste their money a platform as its us sensible lot who are left picking up the tab to pay for compensation.

[@Laxton_Himself]

It’s not about being ‘thick’ enough to get scammed. Like Martin said, these are often vulnerable people like the elderly who may not be as sharp as they once were. If that happened to an elderly relative of yours I’m not sure you’d be telling them they were thick. Have a bit of empathy

[@DankerTVTimeCapsule]

well hopefully you are thick enough to fall for one then. no compassion.

[@goodlookinouthomie1757]

I think you are sincerely underestimating the power that AI will have in the very near future. How are you going to stop the AI from getting your bank details?

[@MarkHarrison-xy7jg]

I have just signed up to an investment that martin lewis has showed on good morning tv is that a scam?

[@georginamahoney649]

AI again😮it is a tool to use 😢 for bad things

[@gillianwilson7469]

I hate martin Lewis

[@MorgoYT]

How do we know if this is another part of his scams?

[@rosewest5168]

What scams

[@DankerTVTimeCapsule]

bot alert.

[@peterlenham3180]

Emphasise this video is fake. Well its obviously fake. The mouth and eye movements give it away.

[@cantthinkofagoodun1]

Reverse psychology………at its best………….folks.

[@JjLl2221]

Good luck at the next election

[@magicdaisies5242]

It looks so fake 😂

[@usg4357]

Well Mr Lewis. Maybe years of conning your viewers has finally caught up with you. Teaching people to live off scraps while you live large aint appenin m8 😂 sadly those same people will fall for the investment scam.

[@Proman476]

Plot twist: His denial video is actually the fake one.

[@ChishanFipz]

Investing money in an advert you saw on facebook? Nothing good ever comes from using it. It creates far more problems than it solves. This advert would not of had any chance of success anywhere else. The problem is not the scammers, scammers always scam. The problem is Facebook.

[@emilymorley3655]

Humanity has had it.

[@samkimball4909]

It’s bullshit!!! Martin is putting a message across but he has created his own beast. I’ve followed Martin for years. I’m questioning my loyalty right now with what going on. 7:04

[@iggypopshot]

Hehe he

[@dilgoonewardena6488]

😂😂

[@RickyRyan718]

And how do we know this isn’t a deep fake?🤣

[@bobsmithy9024]

It's got more personality than the real Martin Lewis too. 😄

[@psycoticbastard]

If he scratches his nose then you will know😂