Defacto - Escalator Advertising- Cevahir Mall - Istanbul -TURKEY 2014

Defacto - Escalator Advertising- Cevahir Mall - Istanbul -TURKEY 2014
Global Steps provides the technology to utilize escalator steps for advertising and branding. Easily communicate with customers in high populated locations using this high impact medium.
The product is an innovative solution that can be applied to existing steps without the need of replacing existing step structures.
Benefits to Advertisers using Escalator Step Advertising
• Multi-Impact Impression - Usage of Global Steps Escalator graphics will result in a high impact rate on the medium. Consumers will see as many as 50 steps as they ride escalators for over 30 seconds.
• Unrestricted Message Space - Global Steps products can tailor installation of graphic to popular escalator step models providing advertisers with large scale advertising spaces.
• High Impact - Influence point of purchase shoppers - escalator step graphics do not compete with traditional media and capture audience attention before entering points of purchase.
• Targeted - Escalator are usually located at points of purchase.
• Easy to Use - Global Steps products fit easily in existing properties with minimal owner involvement.
• Non-Traditional Global Steps products invites nontraditional firms to place adverts in the out-of-home segment