Defending The iPad Commercial

[@johnryan7151]

It's just an ad for lossy compression

[@mdxggxek1909]

Vp9 undefeated by thio's shirt

[@mchisolm0]

I love this so much.

[@joshuachan6317]

That's exactly what I saw 😂 Which is probably why me, as a amateur coder, is not bothered by this ad at all 😂😂😂 The concept of hydraulic press is kinda like data compressing in my mental model Just very lossy 😂

[@AAlgeria]

Oh my😂

[@dzjin]

They walked it back because the people they try to sell the iPad to (creatives) didn't like it. Ads are art, but primarily they are to sell the product, and given the bad press point it's not a success on Apple's part

[@jamesoniris2647]

I think I realized what makes the iPad commercial so bad is that they decided to give the inanimate objects emotions while they’re being crushed- it feels heartless while the LG one feels more lighthearted.

[@ثلاجاتمستعملة]

It's a literal copy of an LG ad from 17 years ago

[@nmotschidontwannagivemyrea8932]

A lot of the hate for the ad came from Japan, where there are numerous cultural factors which made it seem even more distasteful to them.

[@BROKENCAPS]

The ad is bad because it is tone-deaf to the current economic and cultural state of the world. Everything is being ensh*itified and shrinkflated, everyone is getting laid off, the possibility of a recession is looming, billionaires are getting richer, and AI is making everything worse. In a world of issues created by rampant hyper-capitalism, a multi trillion dollar company producing an advertisement that frames the destruction of art as a good thing is so metaphorical that I would think it was bad writing if it happened in a film.

[@YJCH0I]

“All press is good press except for hydraulic press”, apparently

[@musicalneptunian]

OK, I will make it simple. If all those analog creators, including the Cher and Sony Bono track in the ad, had never happened, there would be no content for the iPad and hence no iPad as we know it. That is extremely arrogant from Apple and shows their techbro mentality by "crushing" what's come before. People see the culture of this company in that ad. Then people can make up their minds if that influences their purchasing decisions.

[@slob5041]

I think it's misguided because we're at a time where retro and tangible experiences are back "in". Kind of surprised they would miss the fashion aspect of it.

[@sleepingcattv]

Honestly I think why it rubbed me the wrong way was i saw it as „take all this, throw it in the trash because our product is just as good“ and in the end that’s what the ad is meant to tell us, and what it should make us feel: you don’t need all of this, you need an iPad. This in my eyes is just wrong. There’s so much stuff you can achieve with a physical piano which this iPad could never emulate. There’s so many things in my mind when i see this whole pile of equipment and what i could do with it, and just seeing it crushed when your mind already has ideas - of course that hurts. Apple could have used all that stuff and shown how you can use it WITH the iPad, but they chose not to. Why? They definitely did miss the mark - and its always okay to critique ads.

[@CyborgGrizzly]

Good god. "All art is destructive" sure yeah why not. And prove that point with a few contrived examples, that's a great idea. Art isn't destructive, you don't destroy the paint as you smear it, you're not guaranteed to break a guitar string, and what of everything else? You can write a song without destroying anything, perform on an empty stage completely naked, or do one of an unlimited number of things without "destruction." If your counterpoint is "well, you had to cut down a tree to build that stage" or "you burned so many calories writing that song" then I have news for you. Things that aren't art are also destructive - everything is destructive. The universe is constantly moving toward its end, entropy increases. It's meaningless to say that art is destructive because being destructive is not what makes it art. What makes it art is the intentionality of creation. Hell, I even agree that this ad is art, and it creatively describes its thesis with uncomfortable visuals of destruction. But art is not inherently any more or less destructive than every other act the universe takes. Destruction is merely a vehicle that an artist can choose to deliver their ideas.

[@key37raminus]

Yeah that bit was horrible.

[@UliTroyo]

4:50 Art is not destructive-it’s transformative. Destruction implies reduction. Transformation can yield some destruction, but it’s usually in favor of something better. Y’know, like a butterfly: bug to mush to beauty.

[@rohithkumarbandari]

Destruction is a step in transformation so he is kind of right so are you. You cant transform something without in some way destroying the original. That is a part of transformation, destruction and creation.

[@ilonachan]

​@@rohithkumarbandari I don't know if you noticed, but digital art exists now. You can transform that without destroying literally anything. (Unless you consider using the power to keep your electronic devices "destroying energy", which is a legitimately insane perspective) The "destruction" used as examples in the video is in case 1 not actually destruction (the paint still exists) but DEFINITELY transformation, in case 2 not even necessarily happening and only incidentally and abstractly related, and case 3 isn't even about art anyway. If you're gonna stay in keeping with those insane interpretations of "destruction" then sure, but I don't think that's a reasonable way to think about anything we're talking about.

[@rohithkumarbandari]

@@ilonachan every act of creation is first and act of destruction. Pablo Picasso said that. In the video the paint can's original form is destroyed and that is a form of transformation. Sometimes destruction is form of transformation and other times it's a part of transformation. Also digital age is different. You can create multiple copies of an art but you have to destroy one of the copies to create new art. Idk why you are getting so offended by the word destroy. Destruction isn't always a bad thing. Its part of life. New life can't exist on eart without old life getting destroyed (death). Destroyed life then gets transformed into manure and helps new life grow. Universe itself is a cycle of destruction and creation. Universe itself is art. Humans are art, ever wonders how so many intricate biology parts were created ? We are the perfect science project of universe. You need old ideas to die of for new ideas to be adopted. If you wanna be so childish and correlate destruction with something negetive and think that art will get a bad reputation then I can't do anything.

[@ilonachan]

@@rohithkumarbandari No, destruction just HAS a negative connotation. It's nice to think about the fact that that doesn't always have to be the case, and I agree... but still, it's just not the case that all art entails some kind of destruction. You (and Thio) are REALLY reaching to make that point, to the point of just saying esoteric nonsense. Making a new idea doesn't mean an old idea has to die, they can in fact often coexist. The paint is OBJECTIVELY not destroyed, the fact that the paint was in the bucket may be, but c'mon that's some BS philosophizing nobody cares about. Nobody would say "the paint's unused state in the bucket is DESTROYED", we'd just say "the paint is used up" or something, like normal people. And true, (analog) art uses up finite resources (SOMETIMES, because music for example literally doesn't, maintenance is a separate thing that would be needed whether you make the art or not), but that's not really "destruction" in a meaningful way.

[@volovodov]

It's in favor of something better? Who defines "better"? If in the eyes of a group of people the end result is not "better", then, for them, art is reduced back to pure destruction.

[@colly6022]

i dont use twitter, so i never saw how other people were reacting to it, but i did see the ad. my initial reaction was "wow this is kinda gross. they're destroying iconic feats of human engineering and symbols of human creativity, only to replace it with a consumerist metal slab". it just left such a dystopian taste in my mouth. the ad is literally trying to say "this is the next generation of art" / "this device has all the good stuff you associate with art and creativity", so you can't really say its an unrelated thing.

[@volovodov]

You could label it dystopian, but wouldn't you say it could lead to more people having creative outlets?

[@electrolyteorb]

Then cry

[@Flow-Fi-]

⁠@@volovodov It can and does, I think their issue is that the ad isn’t presenting the iPad as being a worthy and revolutionary participant among many others, ranging from the timeless to the recent. It essentially replaces them, I mean we see them get crushed into an iPad. All the creative tools disappear and in their grave is left an iPad. I know it’s intended for them to hate sort of merged into the iPad but it really seems like they’re being replaced by it, which is part of why it feels dystopian. Almost like these creative tools that have been used for countless years and artworks are being deemed useless because “this is the next generation of art” In simpler words, It’s not expanding the field, it’s replacing it

[@smotch7533]

A lot of people would feel the same if they saw you destroy a fully working 1st gen iPhone. Because its also art. The tools we use are part of the art we create.

[@xianyiliang6185]

It is not the destruction of tools that people hate. It's the arrogance of tech.

[@aboudee]

Most people aren't saying that the point of the ad was the destruction of cultural tools. They're saying that the ad left a bad and dystopian taste in their mouth.

[@matt_hart]

of course everyone knows that wasn't "the point" of the ad. why would that be what apple intended with the ad? we know that people are saying the ad left a bad taste in their mouth, but why is it doing that? because they're interpreting it as the destruction of cultural tools. people are saying very specifically that's what made them uncomfortable in the examples presented at 1:00, and they have tens of thousands of likes so you can't say those are cherry picked. also, when did anyone say that most people were saying it was the point of the ad? theo very explicitly talks about how his entire point is that it was about the interpretation of the ad. watch from 6:00 until the end again

[@aboudee]

​@@matt_hartWhen Theo said interpretation, I assumed he meant how people understood the meaning of the ad, which clearly the people aren't understanding it as destruction of creativity. They're saying that the vibes and after taste that the ad leaves you with reeks of bad taste and a dystopian feel. The part after 6:00 where he says they're having a reaction because of ignorance, just feels belittling of the people like "Yall just dont understand". Only one quote out of the three implied that the ad was not considered art.

[@dpgwalter]

@@aboudee And the one that did was a pretty clear hyperbole based on a massively minority opinion, which he then ran with as the basis of his argument lol

[@JontyLevine]

I know what this ad was trying to say. I know what you _want_ it to be saying. But the execution of the piece fails to convey this. Almost all of the focus is on the destruction of objects with charm and whimsy. Whereas the product shown at the end is a charmless black rectangle, with about as much whimsy (and the exact same dimensions) as a corporate mousemat. There are many things they could have done in the ad to make the product more dynamic looking, but instead it just lay still on the ground. Did the press forge it into being, or was it simply spared destruction on account of its thinness? Probably the former, but the ad lacked the visual signifiers to convey this. I understand too that you cannot create art without destroying something, but the issue of narrative focus is not to be underplayed here. If you showed me footage of a man turning and whittling a raw piece of timber into a beautiful wooden sculpture, I would feel that he has created art. If you only showed me footage of the man walking into a bluebell-covered forest before chainsawing the oldest and most beautiful tree into pieces, followed by said sculpture collecting dust in a showroom, I would feel the opposite way about it.

[@SimonHuggins]

Ads are ultimately selling a product. To a consumer. Who consumes the iPad? Artists breaking boundaries through technology? They would totally appreciate it and feel and recognize the discomfort. Great if you are selling a niche product to those people. But is that really Apple’s target audience? For most others, Big Press = Society / Giants like Apple. Squishing creative artefacts to oblivion - down to a child’s toy - representing the soul being squeezed from your last child until its eyes pop out of its head. And then all that is left is a small product that tells you how you are allowed to be creative. Fab. I use Apple products a lot. I never got this implication before now. Thanks Apple. You opened my eyes.

[@Tobi-ci3ns]

I don't think people are saying the ad is bad as a piece of art, just that it's bad at its presumed intent of making people like the iPad. People are saying that Apple are out of touch, and this ad confirms it. You can't be a ruthless monopolist and paint yourself as the hero and have people believe it, everyone knows that Apple is in a very real way crushing creativity out in the world with its monopolistic practices, which is why this ad is so on the nose.

[@RealmyTheMan]

yes, the goal is to make people like the ipad, thats the goal of every advertisement. i also dont really understand what makes you think that apple wants to "crush creativity" through monopolistic practices. one, its practically impossible to "destroy creativity", and two, even if creavitity killed tim cook's mother (lol), there isnt a financial incentive for them to "crush creativity", because they directly profit from creative people, because they make solid products.

[@sebascm7278]

You’re reading to much into it. They just wanted to let you know that you can play the piano with the iPad. Or that there is a piano inside the iPad.

[@SpaceChicken]

macOS and even iPad have created creative avenues that no other piece of hardware or software have (for myself), and not allowing a different app store on their own stupid phone doesn’t remove that in any way, shape, or form.

[@Hack--rz1io]

​@@SpaceChickenI think tobi is reaching for sure but limiting what software is available is literally stopping you from accessing potential creative tools

[@dpgwalter]

@@sebascm7278 If a majority misses the intended message it doesn't matter anymore.

[@cornheadahh]

I think a lot of people don't like the ad because they don't like seeing perfectly good things get destroyed.

[@key37raminus]

It really is that simple. But he chose to make this video all about people hating on Apple and AI and stuff. Way to miss the point completely. It's a bad commercial. Some people like watching these type of videos, but apparently, some other people are horrified by them, like I am. I still don't understand it, honestly. It is a type of gore, right? Watching something so horrible, it's exciting? Watching destruction? It makes sense. But it's not the inspiring feeling you want in a commercial, that much is obvious.

[@key37raminus]

It really is that simple. But he chose to make this video all about people hating on Apple and AI and stuff. Way to miss the point completely. It's a bad commercial. Some people like watching these type of videos, but apparently, some other people are horrified by them, like I am. I still don't understand it, honestly. It is a type of gore, right? Watching something so horrible, it's exciting? Watching destruction? It makes sense. But it's not the inspiring feeling you want in a commercial, that much is obvious.

[@deadchannel8431]

I get that but it’s still a fire ad

[@neiljamessloan]

I don’t agree with your three points you suggest as the reasons why people hate the ad. I don’t care to give my opinion as to why it unmoved me. Yet there are some obvious reasons why people are hating on the ad. None of which I think you point to early in your video. Perhaps it’s what it represents as a symbolism? Good luck with your channel.

[@xpgl9971]

Certainly they could've read the room before this one

[@parzival123]

Apple is not a tech company. Its a marketing company

[@TheBelafleck]

Thanks for providing a balanced perspective ❤

[@StaticFox64]

Art and a “commercial” are two different things to me. A commercial is meant to evoke a feeling towards a product to buy, and this insulted the niche market that this product was specifically for. Are some commercials art? I think so, yea, but only secondarily. Art also doesn’t exist in a vacuum, and only after time has passed can we truly appreciate artists who were before their time. The artists you point to in this very video are revered now, but hated then. Context is what I’m getting at here, and Apple’s commercial has come out in a time when a LOT of creatives are uncertain about a future in their field. Seeing all of their tools of the trade being destroyed for the vanity of just another iPad commercial is jarring, upsetting, and at worst dystopian. We all “Get” the idea of the commercial, hell if things were being sucked into an iPad like a vacuum a la The Grinch vacuuming up Christmas presents I think we’d find it more charming, witty even. That Pokemon ad you point to, at no point do we SEE Pokemon get crushed. Squirtle’s Shell cracking, a puff of electricity from Pikachu, etc. that would be upsetting, unsettling, and would have likely went over similarly to how this ad is going now. My point is the ad lacked tact and any sort of tasteful artistry. So for me this isn’t art. This is a commercial. A bad one, and they should have apologized.

[@dhlehrenlos]

i initially bought my ipad for university use because i didnt want to carry my old bulky laptop around just to view some pdfs and now could also scribble directly in them. These days I use it 90% to watch KZbin, Netflix and Sports at the dinner table, in bed and occasionally in trains and planes. It just a bigger screen for media consumption I carry around if I dont need a laptop. And funnily enough the M1 chip is still the best processor out of all the devices I personally own lmfao

[@burnoul9231]

Seeing creative tools i love crushed into a ipad made me uncomfortable but the ads tell me i suppose to want to buy that ipad

[@siphillis]

It’s too clever. On paper, it pulls double-duty by both selling us the thinness of the latest model - “it’s too thin for a hydronic press to crush!” - as well as the totality of features that are crammed into that tiny space. It’s only something that falls apart on the screen, watching the fetishized destruction of beautiful objects to sell the sheer power of the press, that the commercial starts to hit the wrong emotional notes. Apple wants to make commercials that make you feel energized to own their projects, not like you’re watching a Michael Bay film.

[@mchisolm0]

I love the conversation about the iPad, art, and how we as the viewer make something art, not the artist alone. Thanks for showing yourself and viewing others complexly, Theo. Great video.

[@natebrown2805]

It feels like you think the critics don't "get" the ad- I strongly disagree. The people that I have seen posting about this ad know what Apple *wanted* to say. The point is that they did not say this well. All of the things in the press were symbolic of artistic processes, and the ad's message is very easily read as "what's all this here for, just get rid of it, we have iPads!" This sits really poorly with a lot of people. I'll also say that I'm a big fan of "death of the author," and so the argument that "Apple didn't want to say that, so it's unfair to criticize it" falls flat for me. Also, the message of "the iPad can do the various things in the crusher" could very well have been presented in a more human way, and one which didn't evoke the destruction of the various things in the crusher, simply by showing people using the iPad for those things. That ad obviously wouldn't've left the same bad taste in people's mouths, and wouldn't've felt so industrial and dystopian.

[@litteroforthrus1419]

Personally it reminded me most of the Pokemon ad where the bus driver got a bunch of pok... oh yeah that one.

[@lemon_dog_]

I'm such an apple hater that just this past semester I wrote a 13 page piece regarding apple's malpractices and the effect on society it has, and yet I also struggled to see the problem with the ad. Fantastic video, super compact but got the message across really well! ♥️

[@zeratax]

you don't illustrate at all why you think people's responses to this ad indicate anything like this at all. just feels like a script half written by chatgpt about artistic intent

[@SaveMeAzathoth]

I think you miss the mark in attributing the reaction to this ad as the projection of pre-existing hatreds for other things. This is an ad that takes its time to linger on the specific modes of destruction of the different objects under the press. It seems to be far more interested in the depiction of this destruction than in the ultimate creation of the iPad. I'd be hard-pressed to describe it as depicting the object's compression into the device - so much is lost along the way. The revulsion of people who simply did not want to watch such a thing is a significant reason for people to dislike the ad, and you barely acknowledged it but as a positive of someone expressing a reaction to art.

[@patoducky]

I dont hate the ad, actually it made me love the song they used it XD But I think if Apple would genuinely apologized, they would just remove the ad.

[@kindofanmol]

Wouldn't be surprised if Apple hypnotics defend this ad lmao

[@GCdevine1]

This commercial shouldn’t even be that big a deal, but people take everything so personal and literal lol

[@illford]

In fairness if you've been with creatives technology oindnof feels like it's working against them right now with AI and everything, so apple effectively having and that shows an iPad replacing all their tools looks bad, I don't think it was made with bad intent I just don't think they thought it through. Creatives are inherently emotional it is a sector that requires you to put your heart into things, you don't need a heart to work in Tech, it helps but it's definitely not needed.

This video surprised me a lot when you mention Schoenberg and Cage

[@ChristopherCricketWallace]

Parents DO NOT hate the iPad. They're the ones buying them and handing them down to their kids in the first place.

[@635574]

Art is subjective and ads are also art.

[@LordMegatherium]

At least on the axis of purity ads are the lowest form of art as their primary intent is to sell you stuff. In that sense it is no different than pornography which is simply meant to facilitate the release of cum. The difference being that pornography is honest about its motives and lacks the pretentiousness of being art (which, in total, at least in my book makes it more artistic).

[@petersturm7628]

As Ads are made solely to sell something aka only made to make money: No. Ads are not art. Many creatives want to just create and happen to montetize it.

[@LordMegatherium]

@@petersturm7628 interesting: I made a similar point yesterday under this comment (which is why your comment triggered a notification on my phone). My comment seems to have disappeared. No idea if automatically or due to moderation. I did use the terms p*rnogr*phy and c&m though. So I might agree that my comparisons might've been worded slightly crass but nevertheless it's unfortunate that not only is debate stifled in the name of decency but that it's done so silently: code triggered automatically being the (un)fortunate snitch to this scheme

[@CrushedAsian255]

@@petersturm7628 “Art is a diverse range of human activity and its resulting product that involves creative or imaginative talent generally expressive of technical proficiency, beauty, emotional power, or conceptual ideas.” - Wikipedia What makes something that was created for financial gain not count as art?

[@kyleistrying]

I don’t find the ad offensive but I do think the fact so many people did is a pretty good litmus test If Apple can’t read the room (e.g. the circumstances of the world) and makes an ad with good intention but at the wrong time I think it’s still kind of a screw up. Part of their job in advertising is to know *how* the ad will be received

[@insu_na]

"Parents hate iPads" Never has a bigger lie been spoken, lol.

[@thomassynths]

AKA "The iPacifier"

[@restcure]

On the other end of the spectrum: "heh heh. Eyeballs go squish"

[@dpgwalter]

This video says a whole lot of nothing honestly. Though I do have to say comparing a bad-taste advertisement to incredibly influential, genre pushing forms of art is kind of an insane take to base your video on. This was meant to be a simple "hey, the iPad can do many things" statement, it just came out 3 years too late. You can't just say people interpreted badly because they are ignorant of the art, _especially_ not when a majority of the conversation around it is negative. Maybe your opinions (and Apple's, in this case) are just wrong sometimes.

[@bmdavis419]

Intro was a banger

[@xpower7125]

3:10 well, no. A lot of parents don't care and prefer kids to sit in front of an iPad for hours

[@SumitRana-life314]

I can't believe Theo used the Vudeo essay format.

[@niaschim]

I don't have many followers (and I like it like that actually), but I reposted this, and along with it I gave my take which was/is: ''' This is what's up. Art is anything made up that makes you feel something. I don't care if what you're feeling is anger- because I'm glad you can finally feel in color, if it takes otherwise harmless things making you angry, to make that happen then so be it homie! '''

[@ilonachan]

I don't like that this implies that people who dislike this ad are otherwise unfeeling and this ad is the first emotion they've had. It's precisely because that couldn't be further from the truth that they're mad. Because things that have emotional meaning are being trampled and crushed and squished into a sterilized techy box, and the corporation behind it didn't even see the problem with that imagery. To put this very harshly: this ad certainly makes me feel things. Reading about the Holocaust also CERTAINLY makes me feel things. Is that really the only criterion by which we're gonna evaluate the artistic quality of something?

[@WolfrostWasTaken]

Theo's "sighs" are REALLY similar to Chris-chan's "sighs" and I can't remove this thought from my head no matter how hard I try

[@fruitcake4910]

The problem is all the tools look so well cared for. They needed to look abandoned but that wouldn’t fit.

[@merveillevaneck5906]

you know what? i salute you for that hook. I thoroughly enjoyed this video on this fine saturday morning.

[@AScribblingTurtle]

Leave it to Twitter, to make a mountain of a molehill. As a hobby artist myself, I did not feel offended in the slightest. The only thing, that bothered me about it is, that it ran slightly too long during their presentation. Even at 1.5x speed it felt like an eternity to get through and that's what made it agonizing. For as much as I dislike Apple politics, my first drawing experience on the iPad (8th Gen) with the Pencil (Gen 1) offered the nicest mobile, digital Drawing/Painting experience I've ever had. (And I've used Wacom based devices before that) What people don't get is, that a digital device can NOT replace all these Art-Supplies and -Tools. All these methods of creating won't go away, just because they can be replicated digitally. I'm more concerned about the ProCreate Subscription thing.

[@dootskyre]

reading this comment: yep yep correct WAIT PROCREATE SUBSCRIPTION?? 🙁

[@afabian2]

This one seems easy to me. They crushed musical instruments. The right hemisphere of the brain codes them as part of the living world, not as ordinary "tools", which would get coded in the left hemisphere. They aren't ordinary "things". I could've predicted the response to this one based on neuroscience.

[@IanTheWonderDog]

I was with my family when we saw this ad and we all commented on how off-putting it was. For me, it was because they showed destruction of expensive equipment that I normally would be inclined to keep as pristine as possible. Also, something in the way the commercial was shot made it feel more like "we're destroying a bunch of stuff" instead of "We're cartoonishly compressing all of this stuff into an iPad." Despite all this, my thoughts were not as strong as the examples in this video. It was probably largely fake and not that big of a deal. I literally think there is a way this could have been edited that would have made people freak out less.

[@Fanaro]

There were probably 100+ things Apple did in the past 6 months that were 100x worse than this.

[@crism8868]

Apple should read Byung-Chul Han A point that the philosopher was trying to make was the obliteration of all those cultural artifacts that were subsumed by mobile computing makes human experience all the more poor

[@AbstruseJoker]

Theo is investor in Apple because he bought Apple stock on Robinhood

[@RajarshiKhatua100]

This also happens if someone breaks a guitar during performance, fans go mad. ap dhillon is the recent example.

[@somenameidk5278]

I think people who don't like Apple (like me) aren't upset because they just shut out all Apple advertising as worthless noise rather than taking it personally, like you would do with a troll.

[@cameramaker]

There was an X post with reverse of the same ad, ad it worked much better :-)

[@Goodbye_Eri]

People get offended easily these days, when i watch it live it just a cool shoot nothing else to angry about

[@xpower7125]

it was a good point (maybe). bad execution

[@s4if]

I'm ignorant to ipad because I can't buy that with my wage, lol. As an Art that ads is bad and undefendable. An Art, especially those which meant to be accepted (like an ads) needs to be made acceptable to consume, it must not rub their intended audience wrong way. It can't contain fatal ignorance like that.

[@Kirmo13]

bad take

[@lifeisfakenews]

investor, fanboy and chronic hater - thats a hell of a combo

[@raulgalets]

yeah, the ad was dated when they first thought of it. no nee concepts. yes it a lot of things, a single device, we get it. we actually know the bad side of the coin. move on.

[@jasonp.edouard2307]

Apple should have said it was an AI ad and everyone would have loved the ad lol 😂

[@ryanslab302]

LG V series phones were the best tho.

[@krakatoom]

Hi Theo, I noticed your channel better my algorithm lead me to you about 2 weeks ago. Your streams are so good, both on topics if tech but also your viewpoints on general development. Thanks for sharing. Quite a while I found a new channel that was speaking to me. Cheers from Zürich, Gaudenz

[@naiwatchsomethin]

Crush pain

[@chris7263]

As a creative who fears and despises what AI is doing to art right now, I understand why people might be on edge and ready to react badly, but I don't really see the supposed insult to us in this ad. I am pretty much married to my ipad, I take it everywhere as religiously as my phone because it was such a game changer for me to basically have all my bulky art materials jammed into this one lightweight little tablet, and that's what I saw in the ad. Look at all the stuff I can carry around now in one device!

[@VivekYadav-ds8oz]

There's a weird analogy in my head for this: Imagine there's a documentary on plastic pollution. In it, they burn a couple of plastic bags, and then study the smoke that came out of it, teaching the viewers how bad it is for the environment when plastic gets burnt. In the comment section of the video however, are just a bunch angry netizens claiming they are harming the environment by burning those plastic bags and oh how disgusting and disappointing that is. True they did harm the environment, but the hope is the educational value of it at scale will be higher than the real physical environmental damage they did. Now substitute the educational value for promotional, and the environmental damage to "damage to a couple of stuff which is mostly wood and is reusable", and I think it's pretty easy to understand why sometimes destruction is okay.

[@violin245]

Had no idea you were a musician! What was your degree??

[@caleb...]

The only thing that upsets me about this commercial is that hydraulic press videos are usually more satisfying to watch, feels like they didn't crush enough things to experiment with it first to find the right props, they should have pulled in experts on the matter from those hydraulic press channels.

[@sychedelix]

For me this Ad just reveales how Apple is out of touch with environmental issues despite all their green washing efforts.

[@manaspradhan8041]

did you miss the part about it being CGI or do you find the representation of destruction itself offensive?

[@insydian]

Love the vid!

[@random_bit]

First time I see the ad. Could not care enough about this. I'm an apple hater, and I did not see this as "bad "

[@rehanshah4262]

after reading the comments i realise how many people have no knowledge in art

[@tato-chip7612]

i think you are also missing the point, plus i want to be a contrarian because you are not using neovim 😎 Artists love their tools, even if they are very old, quite often you find hardware that's been there since the 90s if you go to any audio studios, all of it very well preserved. My music school did have a lot of hardware from the 20th century it painfully maintained. Similarly my drawing tablet and the drawing tablets many people buy have at minimum 10 years support and then just continue on working because writing a driver for these things is relatively simple. It is similar to the way Thinkpad people love the old 2000s laptops, because even today if it wasn't for the slowness of the modern web they would still use them all the time.

[@nrdfoss]

oxford comma in title, insta clicking off

[@Evilgrapez]

i have never in my life seen someone get petty about an oxford comma in a youtube title until now

[@nrdfoss]

@@Evilgrapez lol

[@DeSpaceFairy]

I can confirm as a Apple™ "hater", I was and still is confused from the reaction this CM has sprouted.

[@NahM8]

Normal Person: an iPad ad. Neat. Well anyway…. NPCs: ahhh someone somewhere on the internet is outraged so I must be outraged too!

[@dongueW]

What a bad faith take lmao. Someone doesn't like an ad now they're an NPC? Seriously?

[@NahM8]

yes. Imagine being an NPC and liking any ad to begin with lol. You want Apple to apologize and make an iPad ad you will happily consume? The outrage is fake but the grifters will milk it dry for engagement.

[@Wilker_uwu]

not gonna lie, i feel like i am missing the subtext of this whole discourse.

[@jannikmeissner]

For once, an opinion video where I agree with every single word, start to finish.

[@fredrickbambino]

I think what they meant to portray was the iPad’s versatility, something that can do just as well as any other art apparatus, almost like you have all these tools molded into one slim device.

[@annieperdue6140]

As an artist myself, I loved this commercial precisely for the gut punch. Art is in an eternal love affair with reality. To reject the uncomfortable is to saw off that branch that upholds you.

[@bgu.604]

Good take!

[@spageen]

I don't get why people are mad at apple when it's their own interpretation of the ad

[@drxyd]

X is so unhinged lol

[@trashviewer3521]

The comparison with pokemons & lg camera ads is wrong. First pokemon. Pokemon's aren't real. There is no way to physically interact with them. And the device they being compressed to, at that time, was, likely, the best tool to interact with pokemons. Apple on the other hand destroys stuff like a complete multimonitor desktop setup with monitors etc, camera lenses, you know, actual devices functionality of which ipad can't replace just due to it's physcal limitation of its size. LG cameraphone one. It would be a good comparison, if it was made recently... Except you are comparing 15+ old video which was made at the dawn of the social media, and for a not very popular product, so there just wasn't enough people to care, or on social media to have an opinion about it. And frankly I am not so sure that even nowadays camera people would not care that much for anything smartphone camera related. Also the take about creativity being an inherently destructive just show how far you are from anything art related. Like the point of doing digital art instead of traditional art is that it's overwhelmingly nondestructive. There is whole segments of digital image pipeline that was made completely nondestructive like texturing and a lot of simulation stuff. If you are using traditional paining techniques as a basis for comparison, you can even say that whole 3d cgi field is nondestructive. To actually made good art nowadays you need to be either very good at you job and do exactly what you envisioned on the first try with traditional means, or work around not a crystal very clear idea through nondestructive iterations. Also I highly doubt it is feasible to use props instead of actual thing for an ad like this. It's much more likely to be broken or unusable stuff. Also it doesn't matter if something is a cgi or not. Or if if it was made by "ai" or by human. A thing is what it looks like, not how it was made. Before "AI". There was laws to protect copyright despite clumps of pixels on screen being fundamentally different from each other or physical media.

[@naiwatchsomethin]

Second comment ^^

[@nevillebrem]

i don't get the haters... imo the ad was just to showcase how thin the ipad was lmao

[@FlorinPop]

First 👀

[@Applf1tech]

People are just crazy , they clearly showed how they pressed all that to make the iPad based on how the video commercial is. People just wanna be sensitive 😂😂😂

[@naturegoggle]

People who get mad at this ad - Get a job.

[@enic-ma]

Apple fan boy, with a nerdy way to explain that destruction belongs to human nature! Self destruction is part of human nature too!

[@chriswinslow]

I didn’t see anything wrong with the ad, I thought it was pretty clever and the ad is getting people talking. So it served its purpose perfectly.

[@Hobbit183]

I thought it was kindy funny. Why are people so serious

[@Lusac11]

The fanboys hate Apple the most sometimes

[@sebascm7278]

You are very naive If you think apple is destroying art and creativity by breaking those instruments.