Old Rules Dont Apply

[@Rawdio1]

COULD 👏 NOT 👏 AGREE 👏 MORE 👏

[@calebcroche]

Great post I love your content Demuir I’m with you, make art! Don’t hold back! Make lots of art! The world needs it right now! Sweet studio dude

[@Demuir]

Thank you so much 😀

[@ThijsNaus]

Thanks again for the great insight and you thoughts

[@Demuir]

My pleasure!

[@DJ_Rain_305]

Another great video. All the great ones have a large body of work. An immense catalogue is just more options.

[@Demuir]

Absolutely!

[@mythical7thgear]

Demuir should get a Juno award

[@Demuir]

Definitely don’t want that atm. 🤣🤣🤣

[@hntrnet]

First off I love that you spend time highlighting topics like this. I know your stance on Spotfiy and streaming platforms already so I’ll leave my thoughts on gaining their support out and focus on the larger points of quality and frequency. I agree with you in principle on all fronts however I think it’s important to understand the appetite of your fan base. Skrillex can release 2 albums because he has a massive fanbase to consume it, on the lower level esp starting out it’s important to recognize that it’s very possible to burn out even your most hardcore listeners if you constantly hit them with new music, esp if the quantity outweighs the quality IMO. As long as everything is above a certain standard of excellence and your fans continue to engage then of course there’s absolutely nothing wrong with a song every single day if you are somehow a magician. LOLOL

[@Demuir]

And there, my friend is the big misperception and context of playing in the frame of what platforms, managers, and agents want you to do. It's my fanbase via Bandcamp, Patreon, Noodle, and more that express the appetite. All I know is that I get up every day continuously seeing more funds from past (as old as 2001) and current creations being monetized daily because we have the technology and processes that allow it. Regardless of who the fuck you are. Why give it to a label that will want to own the thing forever (in order for them to keep monetizing btw) and never really get paid for it??? The politics trump (pardon the pun here) any solid idea/correlation of Spotify or some "cool" label getting you more gigs and profile. I see a boost in ego being delivered, but not $$$ to the creators when you play that game. The idea of Skrillex seemingly being allowed to put out 2 albums because he has a larger fan base makes him exempt/extraordinary with all that major label bullshit behind it is a crux at best...Stop buying into that crap. No one is suggesting putting out music every day, but why should I have to sit on it because of that antiquated perception? I mean, I would be rinsing the fuck out of things if I had a Grammy, Juno, AMA to back it as well, but we don't necessarily need that. For those that believe in the myth of burnout and writer's block, I can see your point...but that doesn't apply to me and many others. Especially now with all the options and resources available.

[@bluezy710]

​@@Demuir There's a difference in major artist strategies because their fanbase connects with the artist, the brand so they support everything they do, music or not, which means they get income from many fronts and get consistent support on all platforms they jump in (stream platform, social media platforms etc). In the overall picture, it's a more profitable career, period. The most money isn't in the music itself. People's psychology should not be ignored. People only support your brand when they perceive you're doing big deal things. So small artists don't get the same level connection to their brand as much as they like to think they do. Audiences that want you to keep publishing music all the time want it because they're are connecting with your content, not you. So you can make a lot of money off of the music itself but that's all you're gonna make your money from. They have a content mentality toward you so these kinds of audiences will constantly want more content or they'll drop from following you. Most will never come to a show or buy your merchandise, which is some of where the real money comes from for a label and artist. So if you're operating as an artist, then your method isn't as effective and you'll want to follow the methods of a strong Branding Manager but if you're operating as a "song factory" which seems to be the case based on what you're describing your work with your fanbase, then stick to your method.

[@Demuir]

@@bluezy710 I appreciate the perspective… and you definitely get it. My strategy is to maximize the monetization of my work and give my audience my artistry, which is not necessarily bound to what the majors do and is the biggest driver behind my motivation. Underground electronic music vs. what majors do are not comparable entities. As a result, we can’t take HNTR’s suggestion that Skrillex can put out 2 albums because he’s an artist on a “major” label attached to the strategies you articulated earlier given the experience I’m having and options offered from technology. As a result, I can confidently share I receive more monetarily from the music and other supplemental items offered (merch, sample packs, etc…) and it’s much more rewarding owning my content rather than the bogus statements we typically see from labels and we don’t have to be bound to the idea that certain people can do things because it’s a major label thing. What matters is a loyal audience that connects to what you put out.

[@bluezy710]

@@Demuir I agree with you on what you just said, for sure.