Derek Balsley - "Leveraging Social Media" at

Discussing how Kreg Tool Company has leveraged Social Media at the 2011 #140ConfDM in Des Moines, Iowa. Utilizes @Ning, @Facebook, @KZbin, etc. to engage and provide value to a unique and very niche audience.

[@mzungudave]

for someone just starting to think about heading down that road (like me) I reckon that's a really useful intro to the topic. Thanks, and best wishes, Dave

[@DerekBalsley]

@AlbertMaruggi That's correct, the 'owner' of the @Ning site pays a monthly fee. The individual community members do not. Our community has about 30,00 members currently. They've posted thousands of photos, videos, discussions, and more. You can check it out at kregjig.ning.com