Design for All 5 Senses | Jinsop Lee | TED Talks

Good design looks great, yes -- but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.
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[@youzontal1615]

"I forced my, I mean I asked my students....." This script is so genius!

[@killownz7]

throwing candy in CEO's faces as a last impression 👏👏👏

[@Fang-Montessori]

haha

[@DuyLe-mi1px]

Candies have high bad sugar as well. Ruin the whole speech for nonsense

[@Yudicopter]

Boy, I laughed so hard at it!

[@vicentejaramillo2356]

killownz7

[@vantheniceguy]

at least he nailed the touch senses

[@SpaceMasterRahel]

I love how he's giggling and throwing candy at them and they're barely responding.

[@pppinto97]

Yup. This isnt a rock CONCERT. People have their phones, laptops, books, themselves; everything

[@purposewithenoughpraises9653]

They are boring😂

[@iamfrickincool]

They clapped lol

[@CoderDBF]

This video explains why I'm addicted to traveling... It comes very close to the perfect experience.

[@winifredodunoku]

Just started my journey in UI/UX design, and this video has further sparked my interest in it. Feels great already. 😁

[@OttoDeveloper]

Você está procurando algum comentário do sexy canvas, que eu sei 😏

[@adeirjr1992]

Aula assistida !

[@MiguelDantasC]

sim KLJKLLJK

[@arfjunior77]

ora ora ora... temos um xeroqui rolmis aqui hahahaha

[@maizacordeiro]

Eu kkk

[@danielbrents]

Primeira aula em imersão TOTAL

[@AliceCaoo]

He held such a great charisma throughout the talk!

[@Slickfoot]

not really, only if youre a pervertedly perverse child of the devil u would say that. It was cringe and hella perverse, in a cringey overboard dying for appeal sort of way

[@Zzeo7]

really liked his enthusiasm! as a graphic designer i will definitely think about the 5 senses more often! thanks for the vid :)

[@vinayseth1114]

Regarding the sunflower-clock vs. the magnifying-glass one- I liked them both. The sunflower-one links the movement of the tiny sunflower with the movement of the cosmological sun-so you're linking a small object to something huge out there in the sky. The magnifying-glass one also has a link with the movement of the sun, but the owner might not feel compelled to look at this link. The scent might dissuade him/her from even looking at the apparatus. Is one more sensuous than the other? I don't think so. It's just that we have become so used to seeing and much less to smelling that anything that the act of scenting an aroma seems more 'sensuous' to us.

[@azrulrahimpls3627]

interesting.. it does give a different angle to approach the market.

[@ogenira]

Quem veio pelo sexy canvas? Quero voltar aqui quando terminar o curso e ver o que acharam do curso...vamos ver quem maratona primeiro? Clica aí no comentário e diz que está comigo.😜😜 Clica curtir para eu lembrar de voltar...valeuuu

[@rodrigoserafim6037]

tamo junto !!!

[@JoaoVitor-im2bh]

🚀

[@rodrigosantos794]

E aí, qual seu resultado c o sexy Canvas?

[@euluizgabriel_1]

Opa

[@vonkzz_]

Eai, obteve resultado com o Sexy Canvas?

[@MrPiszczek]

Mr Lee mentiones 5 senses, 6 emotions and factor X at the end of this video, and it makes very interesting multidimentional table indeed. Is there any theory/research explaining this complex chart in details? Anybody knows? Would be greatful to get it!

[@avlnoz]

I know a brazilian that created a similar methodology about it, his name is Andre Diamand, and the methodology is called Sexy Canvas, try to search it.

[@rubiomedeiros]

@@avlnoz Conhece! Rá! 😂

[@IfOnly1247]

This is brilliant! Loved every sec, nice presentation, clear ideas, makes sense, and he is fun.

[@methalla7808]

The most amazing. Convincing and adding taste to the experience. I loved it very much, I think it will contribute a great deal to the design of the spaces It was very nice to distribute the sweets and even if you could smell them over the screen, it was legendary Thank you

[@hiitsjo1628]

This is making me wanting to study design...

[@jackdumanat49]

soooo did you?

[@harshiths8363]

Aaaand how did it go?

[@alekodimitrov2635]

Aaaand what are you doing now?

[@mayureshkonda5639]

Aaaand I'll keep continuing

[@aundreagcb]

pls come back and tell us if you're in design

[@yellingbytes]

love the diagram to log the sensorium experience, from the perspective of interaction design and media art

[@pavilionman64]

interesting and funny, but that borrin public sucks

[@cheesecakelasagna]

Soon enough we will reach such advanced technology that we can literally get candy from him from this video.

[@niswahlayyinah]

Willy Wonka comes to my mind

[@jaysong9546]

It was an honor to be one of students of him in 2010. Proud of you!

[@rievd9801]

this is the first ever ted that i loved

[@dimitraparaskevilouka5578]

It was really awesome. it makes you think outside the box. Good job

[@iluvenisp]

I loved this TED talk. Thanks!

[@dna1238]

brilliant , we still have to get smell into the whole experience given cellphones , web experiences

[@salmanzaman7020]

One of the best endings of a talk show!

[@spicawind11]

Love the concept!

[@maisurajariwala]

This was such a brilliant talk!

[@ChrisB71394]

I enjoyed the way this guy delivered this talk.

[@ladijobim]

Eu no mundo das terapias buscando associar Aura master, aromaterapia, bandagem funcional, florais de bach e outras técnicas maravilhosas...ameiiiii

[@bellascharfenstein7650]

love this... im going to apply this to my art practice from now on

[@QUARTERMASTEREMI6]

Same, I'm going to apply it to my design work from now on!

[@bbJav]

You got me! Very nice to hear you!

[@PCEbyBoris]

this is actually very interesting, time to come up with new idea on how it could be use for ... thx for info man

[@refuse2conform]

I fking love this!!!! I was talking to someone about creating an experience with the 5 senses and could only come up w a 'fancy' dining experience! I wanna be a multi sense designer toooooooooo Omg omg

[@muffins4tots]

That is an idea that would make me immensely happy.

[@RachE]

I loved this guy! Fun personality, and an interesting lecture. :)

[@geemandem]

I got an amazing wiff of perfume at the end of the TedTalk

[@hymy15262]

授業で観ました！ とても参考になりました。

[@pakontshole1293]

Hmmmmm! Like the approach.

[@miranngaming5591]

Simple but meaning

[@jaciel.121]

I love the keys on the flute, and now on a remote?.. EVEN BETTER CX

[@bernadetevieirasharara4405]

I loved this... brilliant!!!

[@Tupster]

Normally when you have non-linearly related categories you use a bar chart. Then to compare different results in the same categories you put bars side by side. This is common in the computer science papers I read where each category might be something like a test case and the other axis is something like time.

[@jakjakt6448]

the idea of the candy conclusion was terrifiant.goood presentation

[@HadiPrast]

I found this also when I think about my business..one of what human nature pursue is seeking for pleasure..and pleasure is only felt by 5 senses

[@AwsBadr]

No candies for youtube 😢

[@mrsharper3045]

lets increase your taste in youtube with our tears = mmm salty

[@comedianjwatch8738]

lol

[@user-wv3zo7rf3g]

Суха жели

[@lilacbuni]

Lee Jinsop that was an inspiring talk! I loved it! 😽😸😸

[@borayuh]

so cool actually. great talk, thank you.

[@Edeleer]

I want the 6 Emotions and the illusive X-Factor.. pls! :)

[@Madhan1994]

impressive . feeling thankfull

[@curiousshaikh]

i found a new thing like five senses theory thank you

[@anmolsingh4026]

What a thought provoking talk

[@Falcrist]

Balance (and acceleration which wasn't mentioned), bodily position, temperature, and time can absolutely be associated with design.

[@TheGayStoic]

Brilliant. So true. You got to design to sensitize most of the five senses in order to delight the customer. It's so common sense one wonders how come we never even thought of that :). Most of the products we design only focus on one or two of the five senses at a time. Here's my therory, whatever product you design, in whatever field, you have got to max out at least three of the five senses to make a great product ;).

[@Bursadesain]

great video, Thanks!

[@cornflowerv6653]

And the moment with smell in the video with the motorbike has killed me🤣

[@kerwinfernandes9583]

Awesome!! GOD BLESS YOU!! :)

[@whynottalklikeapirat]

Interesting. I'd say hunger, heat/cold are all part of the sense of feeling. Balance arguably so - that one is interesting. Knowing where your extremities are is more like an aspect of physcial or spatial intelligence or even how well your neurological body image works. I would say that to qualify as a sense it would have to be a direct and unique way of absorbing sensory data. Knowing where your hand is is more like deduction based on memory and other sense data. A competence or even a skill

[@mofine23]

wow brilliant talk .

[@Bursadesain]

great contents, thank you

[@gingertom4465]

this was so great!

[@FliphomeAu]

Great design, great ideas.

[@jackmiddleton2080]

The iron probably already exists... The toothbrush was just fail. The remote was 10/10 would buy.

[@vinayseth1114]

I liked the toothbrush one.

[@MuitoDaora]

Concepts, young padawan, concepts. It's just to provoke, to inspire new ideas.

[@karlirani]

Look at them not as end products but as tools to serve as encouragement for you to think and find the perfect product design in your life. He's pushing a boundary and thats something we all could use. To label it a fail is narrow in thought I feel.

[@whysokara]

amazing talk

[@abhiishot2007]

brilliant research

[@Lifeholder]

This is marvelous

[@bizign1866]

Thank you!

[@N1t_in]

Wow! Learnt something new

[@kimsteinhaug]

Great talk, very interesting.

[@TheJaywoodcode]

Nice! I'll give it a try

[@smack770]

Cool presentation!

[@avinash1251990]

Brilliant!

[@1lucasgrange]

His final graph is missing the touch experience of catching the candy, so he has made it even better than he realises

[@perrykitten310]

So dead cool

[@NishnathGowda]

chiller!

[@shininglamb]

Excellent..

[@behnamasid]

A great invention would be some candies being thrown out of my screen

[@Prkpowarprk]

Now That's GREAT

[@collector4eva]

someone design him some better fitting pants. great talk though

[@davidn7026]

it's a style

[@r3dp1ll]

Clown pants

[@cubworld]

This was great

[@Zoza15]

The free candy was a huge kicker :D

[@tupetyff708]

thats amazing

[@Cyxixs]

Great talk...

[@mrs.boudreaux3331]

Łukasz Piszczek, Also look up Daniel H. Pink "A Whole New Mind" he has some great info on this. Jinsop Lee and Daniel H Pink need to come together on a book. Now that would be great...

[@Bursadesain]

good video, thank you

[@user-jt9xo7ke1t]

很有意思的理论~

[@mingzhenglim134]

Impressive

[@SinorBlim]

Very interesting!

[@elvisflorian]

Nice point of view

[@eduvence2125]

Sexy Canvas me trouxe aqui!

[@karlamiryan6178]

Eu também 😍🥰😎

[@playkids2709]

tmb kk

[@evolvo1]

This was great.

[@bluegirly4321]

Awesome!

[@tonyatonya4805]

Impressive!

[@NeoFighterX]

haha his ending was excellent!

[@TheaDragonSpirit]

Obviously designing for the job as well is part of this. If I imagine putting up a shelf I want it to put up shelves and not just give me a good experience. So if I can imagine it doing the job very well and being very practical it will sell more because I can fantasise about it doing a very good job. But finally showing evidence and scientific data which backs up its ability to do a good job will make that fantasy even stronger. So it's also about the minds eye you could say. :-)

[@onlinemall7288]

👍👍👍👍👍... Neat talk.

[@Fricetix]

this guy is awesome

[@Bursadesain]

nice contents, thanks

[@TheKingofEights]

5 is really all you need to focus on. I mean, are "Stimulation of sensory receptors in the urinary bladder and rectum" (wikipedia) and "Pulmonary stretch receptors" really something we need to think about? (And temperature can be placed with touch)

[@dravenphan6975]

It's no theory but a fact. Design is a way of communication, and connection is delivered through senses. And, there are more than just five senses and six emotions.

[@nupurwaikar]

Draven, IMO there is nothing more than five senses, your user hardly would have a 6th sense to perceive what you design beyond 5 senses.

[@gabrielzhang6245]

He is a genius

[@jonadabejunior]

Top! Very very good!