Designing a homeware brand from scratch

Hey!! I'm back with my favorite video of my design process and creating a brand from scratch. I've been itching to create a homeware/home decor brand for some time, so what better way than to film it for you.
How I can help you ⬇️
👉 Wow your clients with easy-to-customize templates
www.abiconnick...
👉 Transform into a highly-skilled, confident logo designer
www.abiconnick...
👉 Elevate your biz with these FREE resources
www.abiconnick...
👉 Where I get all my mock-ups & fonts:
1.envato.marke...
👉Free weekly tips, advice & exclusive videos:
www.abiconnick...
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After more content from me? ⬇️
Instagram: / itsabiconnick
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Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.

[@abiconnick]

How I can help you ⬇ 👉 Wow your clients with easy-to-customize templates www.abiconnick.co.uk/templates 👉 Transform into a highly-skilled, confident logo designer www.abiconnick.co.uk/pencil-tool-course 👉 Elevate your biz with these FREE resources www.abiconnick.co.uk/free-resources 👉 Where I get all my mock-ups & fonts: 1.envato.market/abidesign 👉Free weekly tips, advice & exclusive videos: www.abiconnick.co.uk/newsletter ---------------------------------------------------------------------- After more content from me? ⬇ Instagram: instagram.com/itsabiconnick TikTok: www.tiktok.com/@abiconnick Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.

[@where.is.rowena]

Helpful especially to us newbie...

[@sobanawan7098]

Well, Abi! l'm was struggling in making the concepts and getting the ideas for logo design. I saw your video 2 weeks ago, after then stucked at your channel. You gave me the direction, how to start. Thank u soo much for your work for a beginner. But would love to see a video on 'Brand Style Guidelines'...

[@killmewhileimahead]

Beautiful!! Would you ever consider doing a video about your process with clients? I think it would be helpful to a lot of us who are freelancing. Especially how you handle common problems when they arise.

[@abiconnick]

Yes definitely!! I’m still refining my process at the moment to make it the best it can be so when I share the information it will help the most! X

[@leodsgn]

loved all of this, this is just beatiful, youre amazing abi!

[@abiconnick]

Thank you so much!! Appreciate it :)

[@rishadkavarodi5567]

nice ....... .......... ....

[@hibaz5157]

Love that stacked logo Abi😍 I'd love to see a video where you talk about the initial stages of booking your clients (strategy, presentations that kinda stuff) have a lovely day! x

[@bilalshaikh97129]

Abi is the happiest when she gets perfect 'pattern' for the brand!

[@osmanhyusmen]

I really liked it but am I the only one who thinks this looks more like a makeup brand than homeware?

[@abiconnick]

That’s the thing I love about creating brands, I like to steer away from what everyone else is doing so it makes you stand out as a business! You’ll less likely to get a homeware brand with branding like this and I love that 🤭

[@osmanhyusmen]

@@abiconnick love that point of view:)

[@africanboyflyasabird2511]

i have a feeling she graduated from the Chris Do school of Mastery. keep up the good work, i will love to see you on the futur one day.

[@abiconnick]

Thank you! I actually haven’t taken Chris Do’s course!! I went to college and did A Levels in Fine Art, Graphic Design and Psychology. Then got an apprenticeship in graphic design and then went on to work with another company as a graphic designer for 4 years🤭 then decided to start on my own as a freelancer and now we are here!! Who knows what will happen in the future, but thank you! X

[@Steffanymariaguzman]

This one is absolutely gorgeous 🙉🙉🙉🥰🥰🥰🥰😍😍😍

[@sreejitchakrabarty1585]

I'm looking to get a personal brand done for a long name that I have... Would love for you to take it up as a challenge...

[@lotembendavid8844]

Your talent is remarkable!!! I think a video of you trying ux design ( designing a website for example ) will be so interesting!❤️

[@wishlit]

its just so beautiful loved your process thanks for the inspiration !!!

[@abiconnick]

Most welcome 😊

[@MonaamiPal]

I love you so much Abi!❤️😭

[@nasimsarkar]

Your videos have a flow and consistency that I like. It's not just about using Illustrator but something more -- the design process and mental work -- that sets your videos apart and your videos are immensely helpful to budding designers like us. Thank you so much! Keep going.

[@anwaarcandleco5054]

Hi, you’re very creative ! How can I contact you regarding the branding of a new company?

[@abiconnick]

Hi there👋 Thank you, you can enquire on my website: www.abiconnick.co.uk/

[@bervelieisidor7293]

I. LOVE. YOUR. CHANNEL. 💜

[@Kulxum]

You're the most creative graphic designer I've ever seen on internet 💟

[@abiconnick]

oh wow, thank you 💛 Appreciate the kind words 😊

[@emmaaxon3761]

I love this! Amazing work! What I love most about your videos is you are always shocked by how good they look! You are talented, own it and keep the videos coming 🙌

[@momo-xh3bm]

😂you really progressed a lot , when I’m coming back from 2024 back to your old video, especially in the colour choices 😂😂

[@victoria2064]

Please please please a tutorial of how you make such beautiful slideshows with music after you're done branding. I love it

[@carollebrielle4182]

How do you place logos in the mock-ups 😭

[@abiconnick]

I use photoshop and I download the mockup, go into the layer of photoshop and one layer will be named ‘design’ or something that indicates that your artwork needs to go there. You double click into that layer, place your artwork, save it and your artwork will be placed in the mockup! Normally when you download some mockups there will be a PDF help guide that will direct you through how to amend the mockup if you’re stuck x

[@RebecaNavarro]

Hello, I would love for you to make my logo, how can I contact you to know the budgets of your work? 🙂

[@karolvargas4816]

Me encanta!!!! I would like to see a tutorial of hacks or trendy design n.n Saludos desde Costa Rica!

[@monsta_editx11]

Learning from India 🇮🇳😊😊

[@sashwathisriganesh6751]

I LOVE YOUR WORK!! It’s so inspiring as a graphic design student❤️ question- once you create all your art boards that show off the logos and brand colors, what’s the best way to export everything and present it nicely?

[@valentinaiglesias2574]

I have the same question! haha. Also love your work

[@BlueSkies7]

You are beyond amazing. The way you effortlessly create beautiful brands is mind blowing. Totally awesome!

[@weblink8]

Waooo. I think its your 5th or 6th video that i see..... first of all you are so beautiful.... ur eyes, lips and smile :) specially a mole on ur neck is disturbing me to focus on work. . . . . . your work is very helpful to create a brand. . . . i am also a logo designer, properly first time i observe how to make a brand identity. your next videos will be helpful for me. Keep on GOORI..... your very Well did.

[@jeelsavaliya8408]

that was really nice :]] i like your work

[@abiconnick]

Thanks so much!

[@ATTIQUE107]

i am really keen to be a graphic designer but i have a full time job.bit tough to focus on learning softwares.if you could suggest how can i learn softwares to become a designer like you :) really like your creativity the way you come up with ideas. please if you can advice how can i be a designer? which basic level do i need to start?

[@blazingphoenix1000]

Is it weird that I want a plum now 😂

[@RosemaryEkele]

Thank you for all the videos Abi. Please can you make a slow paced video for complete beginners? I find font manipulation difficult and also how to make patterns and details on how to mock up. Basically your entire videos but for ‘dummies’. I really look forward to it. Thanks

[@ArtdealHer]

I cant for the life of me figure out how to scale a logo i created for a ig profile pic. I changed the canvas size to 110x110 pixels and no matter how small i got, it’s not getting smaller when i try to upload to ig profile

[@Giliaa]

I can't drag images from pinterest to illustrator :( I drag them and when I drop nothing happens. Can you help me please

[@mirianachonwa1195]

This was really helpful because I’m just starting out. Great design🤞🏾

[@rajibhossain6499]

I am also a brand designer but your videos have changed my way of thinking. Thanks again.

[@theflossingfisherman7925]

Envato is too expensive unless you are bringing in regular work and income.

[@charlotteware5133]

Hi Abi, Would you be willing to share more about your questionnaire?

[@paulajulieta1]

Can you make a video on how you finish your project to present it on behance? I have some trouble with that

[@CrystalCLLee]

You are insanely insanely good! I'm so glad I came across your channel. You have given me so much new insights. As a self-taught designer, this is super super helpful. Thank you!

[@shubhamgangrade2802]

HIe hi , i like your work , i want to make a logo for my firm , let me know i should contact you , let you know all detail

[@TheSunder]

I'm very much a fan of the logotype. Love what you've done. However, I feel that with placing a box around the four-letter square logo it emphasized the negative space in the top right with the "L" in a way that I personally find off-putting. Love your channel it's very helpful and inspirational. (Yes I'm aware this comment is 8 months late lol sorry)

[@abiconnick]

Thank you! Yeah I can see where you’re coming from, one of the good reasons to show your work online i guess! You can go back to old videos and posts and see how far you have developed! Thank you for your support ☺️

[@alinanaeem6003]

wow.. I am impressed..How are you able to come up with such great ideas straight on illustrator artboards ??

[@mandalsubha06]

Fabulous. Thoroughly enjoyed it.

[@barbarasipos]

Love these type of videos so much!

[@okletsgo7]

I don't even have perfect word to describe how much I love this omg 😭♥️

[@abiconnick]

😭😭 so so sweet!! Thank you xx

[@DreamPinkClouds]

ahh LOVE your videos

[@musfirahtaqdees7782]

You make me fall in love with graphic design! 💕

[@looklistensilant.509]

Needed shortcut key captions

[@lakshya3748]

Which software's you use?

[@stevenwest000]

Hi Abi, Slightly off topic but are yiu happy with the Sony ‘V-log’ camera that you use? Think it’s over £600 so just wondered if you think it’s good value for money with urs features and quality? ps what do you use for your KZbin video editing?

[@abiconnick]

Hey, I definitely think it's worth it! I still use it to film all of my youtube videos, it's such a great little camera with great quality and lots of features!

[@KamiAlicja]

Love seeing your process and thinking! It always helps me seeing other designers work and see their thinking process as then i know that im actually doing things right or learning from them if its wrong 😊😊 keep up the good work!

[@abiconnick]

Thank you!! I’m the same, I love knowing other designers process and how they work 😎

[@milesjohnson7423]

Hey, Abi. Do you randomly think of these projects, or do you generate them from a website? I'm searching for a resource for generating ideas for fun projects. Or at the very least, tips on how to generate ideas.

[@abiconnick]

They are actually just randomly thought of! I'm not sure if you follow me on Instagram but I put out a 'creative glow challenge' at the start of each month, it's basically a brief of a made up brand and my audience create branding for it, there are also prizes for the winner. Check it out if your interested: instagram.com/itsabiconnick/

[@honzijesuper]

my favorite type of videossssss wohoooooooooooooooo✨✨✨

[@hatrinh198]

Normally how long is your branding process in real life? Like a month or 2 or 3 months...?

[@abiconnick]

around 4 weeks :)

[@Asad_Ziaa]

Yo my work flow is so smillar to urs that it's kinda scary 😐😐

[@abiconnick]

Love that!!

[@AngelaPerez-ie4gy]

I had no idea you could drag and drop from internet browser directly into illustrator. And here I was saving everything first lol

[@abiconnick]

some people can some can't (I have no idea why?) Hopefully it lets you 😊

[@aliharrison3018]

I like your style ! great vid !

[@shelbyslupek9039]

how do you drag and drop the photo from Pinterest on a PC? Shift, Command + bracket doesn't work for me

[@abiconnick]

I don't think you can on PC, I wasn't pressing anything on the keyboard just dragging them in

[@sakshamchanana6771]

Your Designs looks so Good and I love them❤ but I just have 1 problem which is that you just made logo. Is there any logic why there are 2 P joined inverted. You made the wordmark by keeping the vibe in mind is good but how did u make a logo.. you know na that the full form of logo is - Logic Oriented Graphic Object

[@arthutdecors1472]

i think you won that color pallette .. best fit.

[@abiconnick]

Yaaas, something about bold colours that I’m always steered towards!!

[@arthutdecors1472]

@@abiconnick anyway go up with these same, we liked

[@YotamGuttman]

can you say anymore about that questionnaire you send to clients? would be nice if you could elaborate more on the behind the scenes of your branding strategy

[@abiconnick]

Have a dedicated video on it here: kzbin.info/www/bejne/oYSYm3qOgLuteJY which also have a free download.

[@SaraMelissac]

Can you make a video about the strategy part, the raw sketches, etc Please

[@abiconnick]

YES! Planning to do this for a while, I'll get to it soon!

[@rebecaherbas7135]

can you please make a tutorial about how you put the photos for you mood board? :) please

[@abiconnick]

Hi there, I have done a video on that here: kzbin.info/www/bejne/bp65qnV5r8mdpZo

[@miandyou6445]

omg new video yes i'm so glad i found your channel!!!!!!

[@abiconnick]

Yaas, new videos every Sunday 😎💛

[@loumariafeipesigan960]

I love watching you choosing the right font! I always guess what you'll choose and I am always right!!! I AM FEELING A CONNECTION. Char! Hahaha thank you so much for the amazing contents!

[@victoria2064]

A huge fan abi. Love your content but may I suggest having a little animation to show the keyboard shortcuts or tools you use. I always find it difficult to see what tools you use because I understand that the video is in time lapse. It'd be so much helpful. Thank you. Love you!

[@graceo8648]

Where do you get your type

[@PedroVieira1509]

I love this series! Please don't stop :) Keep up the good vibes and good work xx

[@abiconnick]

Thank you!! Love coming up with new brands! X

[@pineapplexpress78]

You inspire me daily abi. Like I literally watch your videos daily. Thanks for sharing

[@houseofrosesnthedark8875]

Wow!!!!!! If you ever want to rebrand our nonprofit we'd forever be grateful. You are insanely talented

[@jessicasoarespb]

Abi, you help me so much! I'm a brazilian designer and your videos help's me in creativity. Thank so muuuchhh!!!

[@durgapranavi8318]

Hi abi, love seeing your process videos. Could you please tell me which tool you are using repeat patterns for a brand.

[@kushi_grafixx]

Hii abi❤️❤️ You are a true inspiration for someone who js struggling to get a fucking idea for a logo designs and Branding . I loved you and your contents at first sight . So cool . Loads of love from a passionate Brand Identity Designer ❤️❤️❤️

[@lyrastar999]

Love the P! i'm picturing a little plum shaped cut out in some part of the thank you card.

[@trendyfashion2867]

Really appreciated!!! Make more videos like this about brand style guides and some key points, make videos for working as a freelancing too.. thanks

[@edenlee7662]

Amazing video as usual! You are so incredibly talented 😻 I am aspiring to start my own brand and am feeling so overwhelmed with branding. I don't have the funds yet to hire a graphic designer but still want to start playing around and try to find my "brand". Any advice? Thank you ❤️

[@reynacreates]

Love the results! I wouldn't think to purple for a homeware brand, but you really made it work! 💜

[@Butterfl4]

I stumbled across your channel while searching for some tips to help me design my own logo for my interior design business! I think I've got the logo set, but I would also love to make a ''brand book'' for myself. Just low-key but with enough info. I would find a video on that super helpful! I also really enjoy watching you create these brands from scratch. I love it!

[@Ky1emiller]

This is really nice I’ve seen two of your passion videos, and breaking the rules video and I had to subscribe! I’m already learning a lot and being inspired! Keep up the great work Abi 😊

[@monsta_editx11]

First 😍😍😍

[@jkrnwan]

I really love how you do work design ❤️❤️❤️

[@atwfk]

I’m designing a book cover can I use pictures from Unsplash or will that get me in some sort of trouble?

[@MrsM4R14N4]

That's so so so beautiful! Congrats! Keep on the good work, girl. (':

[@angeltaylor305]

If someone wanted to hire you for their logo how do they get in contact with you?

[@abiconnick]

I normally have an enquiry form open on my website but It's currently closed as Im. not taking on any new clients for the rest of the year!

[@myothawtun6454]

Thanks .U opened my mind . Now i know how to speak and show my clients when we talk about logo designing.

[@bennettalack5234]

@abidesign always enjoy seeing your process videos. Just curious how much time would you say you typically spend on each stage when you are working with a real life client on a real world project and about how many ideations would you say you go through before reaching a final design?

[@samanthadigital]

I have been loving your videos! What size art board and squares do you use? Also how do you drag and drop from Pinterest without loosing image quality? When I drag and drop pins the images become so quality

[@abiconnick]

Glad they've been helpful 😊 I use 1080x1080 px, to answer your Pinterest question, I honestly don't have a clue! (sorry I couldn't be of more help)

[@samanthadigital]

@@abiconnickthank you so much for the quick reply! oh no worries!! looking forward to yor next video :)

[@fionayin-688]

Thanks Abi! Your brand design video is always my favorite to watch. Love to see more of your creative videos. Keep going! And also, can I ask a question, do you use mouse to do all of the design process in AI or do you use the wacom touchpad ?

[@abiconnick]

Thank you 😊 Always appreciate your comments! I just use a mouse, I know a few designers that like Wacom tablets, but I've always preferred just using a mouse.

[@fionayin-688]

@@abiconnick thanks Abi

[@doodoo.chichi8787]

I love this video, but my English not enough good 🌸

[@Hannah-wx7er]

Hi you are doing really well! But it’s ✅‘good enough’ not ❌‘enough good’ :)

[@Elena-Barbara]

Abhii is the queen of typography

[@abiconnick]

haha, well thank you! 😊

[@КатяГорбова-ю8с]

Thank you for your video, it’s very inspiring 😍 I’d love to see how you create patterns in more detail

[@touseefibnkhaleel3643]

you talk a lot. bother gettting to the point quickly

[@abiconnick]

It's a KZbin video, people come to see me talk

[@dishakhatwani3836]

Loved this💗🥺

[@Lasseer16]

I really like your design process, learn a lot from your content. Thank you!

[@franklyrahat]

Okay. It's official. I've seen your two videos and I'm in love with you 🥺

[@abiconnick]

haha😂 Well thank you! Hope you stick around, have a lot more content coming! 😊

[@franklyrahat]

@@abiconnick Absolutely!! Waiting for those videos 💗💗

[@zhaneberry0315]

Do you have a template of the questionnaire you use for your clients to ensure the best services and knowing their brand? Do you mind sharing

[@abiconnick]

Yes available on my website (it’s free) www.abiconnick.co.uk/templates

[@zhaneberry0315]

@@abiconnick you’re awesome! Thank you 😊

[@humaira11223]

this was great!! always looking forward to your videos xx

[@g_anothen]

Any links to the in-depth form clients have to fill?