Designing a Brand Identity In 8 HOURS. How did I do? 😅

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In this video, I'll be sharing how I designed my brand identity in 8 hours. This includes everything from logo design to color scheme selection to brand strategy. Watch and learn!
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Brand Guidelines Template: assets4d.com/products/brand-g...
Will Paterson: linktr.ee/willpaterson
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design
Edited by PJ: pjedits.video

[@Kokochono]

I really appreciate how transparent he is about his process. Social media is constantly displaying finish pieces, and so as an artist, I feel like it’s so much easier for everyone else. It’s reassuring to see someone else struggle with the same things I do even though they have way more experience than me.

[@mrmohammad8775]

what name of mind map that used in video?

[@waizvisuals3936]

@@mrmohammad8775 it’s called mindnode

[@JohnnyKsc]

mindnode@@mrmohammad8775

[@DJMishary]

Branding process content is what I look for in this channel. Thank you for the inspiring work!

[@willpatersondesign]

Glad you enjoy it! :D

[@mrmohammad8775]

what name of mind map that used in video?

[@user-bw2hu9eb6j]

@@mrmohammad8775 I just found the answer, its a software called Mindnode. I hope that information was useful!

[@Jazzy--]

I am a beginner designer who takes his first step into visual brand identity. Man this video really helps to give a hint at how the process is and how you can approach this type of work. Greatly appreciated, amazing video! ❤

[@willpatersondesign]

Glad it was helpful!

[@willpatersondesign]

Hey! Thanks for watching :) If you liked this video then you'll also like this one all about Adobe Firefly! kzbin.info/www/bejne/n4nCi5yfqrSqotk

[@LitKing3k]

Love your videos, I'm always writing down notes while watching your videos, also your personality is so friendly and welcoming, great video!

[@willpatersondesign]

That means a lot. Thank you :)

[@danielusmanoz]

💜 😊your "vibe" is actually what gets me hooked. I love your videos.

[@EvaWilson]

Thank you so much for this. I have just found your channel, and it has helped me explain WHY to the client. Some couldn't care less, but others want a lot of detail that I just kept in my brain.

[@shahrozzahid8920]

I love your work, and i also enjoy your video.They are so helpful for me, and i have learned a lot from this channel about logo design and other things. Also, i love your critiquing logo design videos. By the way, I love your work

[@parker4675]

Loved this video! Tha transparency is always appreciated. Will you be adding the link to the Procreate brush you mentioned?

[@penelopepegg7834]

Love the detail of this video. I wonder if next time you could consider presenting the final outcomes at the end so it feels like a cohesive way to wrap up? I tend to overthink how to display brand guidelines, and I felt a bit lost at the end without seeing the cover image laid out with everything etc. Still a perfectly broken down process! I appreciate how much you share with us

[@mrmohammad8775]

what name of mind map that used in video?

[@AzizArdaAtaseven]

Haha!Hello Will. I live in Turkey and I am a designer. In Turkey, customers always want quick final, and sometimes we designers who live in Turkey. finish and do best in a day. Well done! You are a Turkish designer in this video. :))

[@raghavendranm5587]

brilliant stuff. keep up the good work!!

[@rohanranjan616]

That's a great video, Will. That was one cool logo. 🔥🔥🔥 Literally Fire ( with a tilted F ) Learning of the Day : Every *O* is not a Circle ⭕ 🙂. Thankyou. Keep growing ❤️.

[@theswooshstudios6703]

Gency's looking great, much appreciated!

[@csommer7846]

Wow that was really cool! Coincidentally I just did something very very similar to this just to refine my own design skills. I spent a little over a month rebranding a different company in my home town every day. It worked out to be 21 total rebrands, and it was a ton of fun! I called it the Brandular Challenge. So for me what that looked like was, 1) brand strategy, 2) logo, 3) business card [and I didn't cheat and use a template like Will🤣], 4) one additional piece of brand collateral usually revolving around layout design. I didn't do brand guidelines though, I thought that would be too hard to do in a single day😅. Super cool to see somebody else do a similar challenge! Keep up the good work Will!

[@mrmohammad8775]

what name of mind map that used in video?

[@steveopp1892]

Love these type of videos 👍👍

[@hamadalkhader2183]

Love your videos simple, helpful and clear. Can you please put the link of the brush used in Procreate? Thank you

[@user-du9zg5wr5s]

Gency looks pretty neat :)

[@kilabeann]

Amazing work🤯

[@ghostie1719]

What a nice video once again thank you for your hard work it inspires me a lot!

[@willpatersondesign]

Thanks so much

[@rdvxz4630]

I love these types of videos, keep it up Will

[@detayl13]

I was so happy when you finally moved the star. 😂. Loved this one as 1 day process is my favorite way to go.

[@faridas.8726]

Hi Will! Love your videos. I'm just starting out in the freelancing branding world and would really appreciate if you could link all the tools you used in this video like that color swatch generator and milanote and the other cool stuff.

[@footprint_arts]

"You can either do it right or right now" 😄 Liked this one

[@JonyMusix]

Awesome work 👏🏼👏🏼 Even with the time constraint

[@willpatersondesign]

Thanks! 👍

[@picadobe4783]

This type of video is awesome ♥️♥️♥️♥️

[@ibrahimal-dossrai6512]

Great video as usual! Question: can u upload a file or a pdf presentation, for the logo identity to we can see it?

[@foxart1387]

14:51 seems like the media was missing

[@officialjetix.]

yeah i noticed that as well

[@engelgabryell]

Was about to say that, haha. Happens to the best of us

[@gearlounge3743]

Many concepts, one logo. Great work brother. Hope to learn more from you.

[@OrincyWhyteDesigns]

Oh man, that “logo don’ts” is 👌🏾✨

[@ibukunoluwaodukoya8936]

Wow i'm gonna have to watch this again

[@marshallsriboonrung2887]

I just bought the Assets 4D Template. It would be great if you would do a video that shows how to take a project and apply it to the template. Or show more examples of how it has been used. And maybe show what to write in the Lorem Ipsum.

[@AsianCrack-cr4jk]

Thank you Will, I’m 23 years olds, andyou’ve been my main inspiration the past 2 years to keep doing art. I’ve been drawing since I was 7 y/o, but with Covid and me now having to really take adult life more serious, I’ve lost time to draw and honestly started losing my passion for my craft, I don’t typically do logo designs unless it’s family or friends asking me too, but watching you design and teach about logo design has really sparked my inspiration to try new styles and techniques and try to take what your teach in incorporate it into my style of art. So thank you Will for keeping my passion alive and honorable mention to Brad Colbow as he’s as big of an inspiration to me as you, he’s the reason I got an iPad and got into digital art.

[@willpatersondesign]

Wow, thanks so much, I'm so glad to have been able to help you on your journey! Keep being awesome! :D

[@autumndahlia1399]

I do a "VIP" process that is a brand identity in a week. It's a minature version of my larger packages - for people on a budget and/or with a time constraint. :) When you were sweating the last few hours, I could relate. That's usually how I feel during the "back and forth" time I offer for concise feedback. :P

[@randompersonfromtheearth8575]

I'll try this challenge, it tells us that we're able to create daily. So inspiring!

[@gilfernandes9496]

Can i give you the theme and all the background? its a win win situation 😃

[@randompersonfromtheearth8575]

@@gilfernandes9496 yess💗

[@gilfernandes9496]

@@randompersonfromtheearth8575 This design is for a personal trainer company. Target audiance is high income, adults and mostly elderly of either sex. Name of the company is Gilldan. Logo has "smart training" as a slogan, so the old logo was a "smart crow using monocle", wich can or not be somewhat used in your new project given your reduced time. Logo is gonna be used mainly in business cards and in black or white sports t-shirts. Since will is crazy i think you can split this 8 hours in 2 or 3 days lol

[@akshitashivanisundar1308]

this is amazing... I hope you can do the same brand design with 1 week time to see how different the design is with time given

[@willpatersondesign]

Great idea!

[@mrmohammad8775]

what name of mind map that used in video?

[@teechanel9404]

@@mrmohammad8775 MindNode :)

[@mihirgogri5261]

awesome video once again

[@ericmacintyre418]

Hey Will! Nice video, wouldn’t it be interesting if you made maybe a part 2 where now you try to create for the same company, but with more time? 😁 Just an Idea.

[@willpatersondesign]

That would be cool

[@moodcatching]

would love to see that :)

[@STMR-2]

Amazing video, also what mind mapping software do you use?

[@GraphiXbyVini]

that was pretty good, u are insane

[@capybara7299]

Please tell me what app did you use at 13:15? And also for the don'ts slide. Thx

[@user-bw2hu9eb6j]

Hi! Thank you for sharing all your knowledge. Could you please tell us how to create that mind map on Milanote? Thank you in advance!

[@rohanranjan616]

6:53 *i could do this all day* Our man Paterson is Steve Rogers in disguise 😁

[@webbetienne740]

What do you use for the mind mapping? App? Extension?

[@theunofficialmrsnow]

Cool, I like your design and videos! Unrelated question: are you related to the freestyle skier James "Woodsy" Woods?

[@davidfisher6304]

Will, what program were you using to sketch on the tablet?

[@user-mq3bc8um8r]

Nice video 🔥

[@willpatersondesign]

Thanks 🔥

[@allochilayla638]

I have been studying graphic design for two and a half years, and I have reached a very wonderful stage. I love the field of designing logos and visual identities, but I still fail. When I work on a logo for a company, I fail to get a good logo, whether in the idea or in the way it is drawn. Help me to solve this problem because I believe that education is Solution and determination is not a talent

[@seanchristopherjohn]

Haha love this - My business is called "Folio Fragrance Studio" so similar

[@willpatersondesign]

Spooky!

[@kaitlinwells5708]

Hi! what sort of drawing pad are you using?

[@criartzambia3668]

I love 💕 this

[@rushilvasudevadesigns]

Didn’t find the brush for Procreate

[@janpowell9957]

Brilliant as always, Will. Was the gency invite a limited time offer? i wasn't able to access it via your bitly link, and when I went directly to their site my only option was to 'indicate interest' for possible future access. No place to put a code, etc. Just wanting to make sure I'm not missing something. Thanks!

[@willpatersondesign]

Gency have paused operations for the moment from what I understand, but if you get in touch with them I'm sure they'll be able to clarify better than I can :)

[@abrarahmedkhan3160]

i just got one question...when you design a logo like this which is typographic, what identity do you give the font??, as you yourself made it.. hope you got what i mean!

[@MrLilja]

Those backwards tilted o's are quite unsettling

[@harshitapanjwani8408]

Hey I can not find the link for the brush. can you help??

[@Dandan2nd]

I have done it ... thats how i got traind by my x-faculty ... it was like Army training...But its worth it...

[@LukeImpson]

which procreate brush did you use?

[@AustinDoesDesign]

nice groove armada logo

[@cdorowen1381]

What app you use for the sketching

[@abe3831]

what is the brush he used for sketching the logo?

[@asudaneselovespalestine336]

Good design

[@mhshanto19p20]

Hi, @Will Peterson Thanks for the good work. May I know the name of the website from where you selected the color?

[@nanarts]

I'd like to know it as well

[@totuusontuollajossain4152]

Maybe it was the Adobe Color?

[@michaelcronk]

Does anyone know if Will has a tutorial on how to use his Figma template? I can't seem to find one!

[@jemmavonhoff1548]

For someone who hates the word, "vibe", you sure do use it alot 😂 Great video! ❤

[@willpatersondesign]

I know right haha. I need a new word ha

[@jemmavonhoff1548]

@@willpatersondesign hmm... Tone?

[@michaelnicolecreatives6030]

HEY WHERE DO I FIND THAT APP? I COULDNT FIND IT IN THE APP STORE

[@JxB-1208]

HI Will, I think you did a great job with the logo, but i think the colors are too vibrant, I reckon that fi you would tone the purple and orange down a little it would look even better. As an artist, this is one of the first things I learned "that its better not to choose the most vibrant colors).

[@moodcatching]

Sorry, but I think it's not always so black and white (half a pun ;D). As an artist myself, some of the most successful logos in history use very vibrant colors and especially with the target audience being more in the younger field and tech savvy he did an excellent job of choosing vibrant and contrasty colors that are proven to work well with each other! You could have atleast done the less vibrant logo version yourself and post a link here, so we could see both versions against each other :)

[@prasannasilva4360]

Hi Will and everyone. how much would you normally charge for a project like this?

[@VaibhavShewale]

interestin!

[@Mole772]

Where can i find The Procreate Brush ?

[@valeria_flores]

I love the process and the final result! However, I don't know if the star detail was the best idea for the logo. I've noticed that a lot of companies that sell AI services or at least integrate AI into them use a 4 pointed star to symbolize AI. Canva uses it, Google's Gemini, Notion's AI writer... And since this is a portfolio service that is trying to sell the safety from AI scanning for their users it seems like a contradiction to me? Of course, this would most likely have been different with more time to do proper research. A perfect logo can't happen in just under 8 hours LOL (you said it yourself: it can be done right or done right now). It doesn't take away from the beautiful result, though! Amazing work, Will! 🤩Love your videos😊

[@willpatersondesign]

Thanks! You make some great points :)

[@imanilwilliams]

Can someone list the sites he used. Not listed in the description box :/

[@pnit237]

Please what site did you use to get the secondary colors?

[@qdza]

coolors

[@philippruizlozano]

Lol. Me in my work, not literally but almost.👍

[@VoltHaul]

So if that's a one day project essentially, how much would you charge a customer for that?

[@mrmohammad8775]

what name of mind map that used in video?

[@justynapianka5441]

Anyone knows where Will does his mindmapping? The app looks sick.

[@kunai3269]

One request. We are a startup company by the name “Yumbi Infra” where the term “Yumbi” stands for column or a foundation of a structure. Can you please please design a simple logo for our company. Maybe an hour of your time on this would be amazing. Maybe in your next video?

[@naomipaterson9300]

❤❤❤

[@adelinaclaudiatoba9196]

🔥🔥🔥

[@Blizzty]

Any advice for someone like me who is on vocational highschool and choosed graphic design as my major?

[@willpatersondesign]

I posted a video last week with lots of good advice for students :D

[@EddieArtShow]

I totally use chat gpt for client work👀

[@theprintforge]

Question is, would you charge less for this because it's less involved and researched, or more because of the quick turnaround?

[@nanarts]

good question, what would you do?

[@bancroftberlin]

The what not to do list - so much truth. "But that neon outline looks cool!" Sure, just that your brand looks outdated and not appealing to young buyers now.

[@mitko3225]

In my country "folio" means foil

[@MohaMmedMQ]

I did it, but there comes some changes after some days Basically branding is not a one day thing, because creating someone's brand and it needs to be done with a lot of care and proper research and lot more

[@MohaMmedMQ]

I made this comment before watching this video

[@notpoyo]

Where do you mind map??

[@rahulbhattacharjee6508]

This logo reminds me of sodexo logo

[@FlashJordan70]

anyone solve the mystery of the brush used in the sketching stage?

[@adampandi6674]

I think it looks like a washing powder brand design I mean that is what I would say if you would ask me what brand do you think this logo is for...

[@xenna1143]

Orange

[@Ag.CF1]

nice work , its hard getting idea's and finding resorces , can any one help me with a good site to get free insprtion

[@HannaRasheed-oh2dk]

For some reason It raised my blood pressure watching you filling the logo when you are able to just drag the color and fill the shape, for God's sake 😤

[@abdullahmekki-2252]

Like the video because the pyramid 🇾🇪❤

[@kb360]

Wouldn't it be easier to get a consistent line weight using strokes, rather than making the outline?

[@winnetouch]

Yes but then he couldn't measure the space between the letters. Also, the top line of the F is not the same weight as the rest of the letter. Optical balance is more important than consistent line weight and you can modify it easier with shapes rather then strokes.

[@kb360]

@@winnetouch You make a fair point - but I still don't get why it's 'easier' when you can just select a different stroke weight for the top line for example? You can also expand the strokes and adjust afterwards. You can change the thickness in a few seconds instead of adjusting the outline of each character and try to match it? I'm not trying to be awkward if it comes across that way, I just can't wrap my head around it.

[@winnetouch]

@@kb360 If the strokes are connected you can't adjust just one part of the stroke. You either ave to have hem disconnected or the weight will be the same on all connected strokes. Also, it's easier to edit the ends of the lines. Stokes by default do not have sloped edges, like he used. You could make a custom stroke but then you open up a whole new can of worms. EDIT: No worries, I love talking shop because at the end of the day, you could prove me wrong and I learn something 😅.

[@kb360]

@@winnetouch Fair points, I now see how it can be more intricate and customizable - which is the point of 'design' I suppose. Thanks for taking the time to explain.

[@simonockas]

14:52 the premiere pro struggle is real

[@RUdigitized]

I don’t think the brand id stuff itself is all that important to anyone other than other designers and psychopaths. If you’re clear and legible and you’re a likable person then that’s it you’re good to go.

[@co.promise]

14:52 😹

[@Dynoboot]

Oh, the irony of using chatgpt for the branding of a product that's anti AI.

[@DarkZZGamer]

Anyone know what he's using for the mind map?

[@Jay-lq8rl]

milanote

[@atahan7838]

Mindnode, macos app