Designing a purposeful personal brand from zero to infinity | Tai Tran | TEDxBerkeley

How do you carve a place out for yourself in this universe AND maintain that light that makes you… You? An expert marketer shares his perspective on constructing a unique identity for yourself.
Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is an experienced storyteller, marketing leader, and entrepreneur. Followed by over 100,000 executives and young professionals, Tai's work has been widely recognized by Forbes, LinkedIn, Twitter, MarketWatch, and Tech Insider. He previously led digital and content marketing at top Fortune 500 companies, including Apple and Samsung. Tai is currently the Head of Content and Brand at SelfScore. He is an alum of the UC Berkeley Haas School of Business. Tai is the author of the upcoming book, Zero to Infinity.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@avinashprasad2]

Building blocks of Personal Brand: 1. Embrace: Embrace your flaws. Share your backstory. Vulnerability is strength. 2. Create: Create value for your audience. Create and curate content for your audience. Write with intention to impact. 3. Grow: Grow relationships.

[@PascalBachmann]

I agree completely. When we're authentic and honest about who we are, people can connect with us on a deeper level. And that's when we build real relationships.

[@GregDBasham]

Definitely a must view for all those aspiring to develop meaningful careers and achieve their dreams and goals. If someone can't get value out of this Tedx talk, then there's clearly something wrong. Take notes if you want the real value from Tai's presentation.

[@sree_juri291]

To all those people who have watched it later in life like me, I belief there is nothing like late or early in life for creating one's personal brand as long as one is authentic. Just get started whenever you realise that you need your personal brand and work towards it.

[@kennykhoang]

"Personal branding is mainly the idea, the representation of the best of you. Your flaws, your triumphs, your challenges but also your successes as well." I love this part Tai! So often I've been guilty of not "Embracing" my identity. Authenticity comes at a price of being vulnerable to the world, definitely a tough thing to do yet I will keep this to heart and embrace :). Like you eloquently explained "Embrace your identity, embrace your adversity, embrace your diversity, embrace your whole self. Only then can people know who you are. Vulnerability is an opportunity."

[@Slickfoot]

the guy LITERALLY didnt say any already innately understood. This video was a waste, some would say the revelation of ALL the arbitrary dogmas at play with his rhetoric made it NOT a waste of time lol. THe only thing that made this video "valuable" was seeing lcuifer's sway at the world in play.

[@kopal317]

Personal brand is the opposite of inauthentic if built the right way. Love how he explained everything.🖤

[@temilotzin.sanchez]

I have found developing my personal brand extremely important. It’s a chance to initially control our own narrative. Then fill in with real experiences that back up that narrative.

[@chrishthentell]

"Use your vulnerability as an opportunity" stucked me in a different way. Embracing yourself really builds motivation from the core. Thank you Tai!

[@counternorm1989]

That was one of the most insightful and down to earth speeches on Personal Branding that I have come to hear. Grand!

[@CareerChatswithLaura]

Really wish I had learned about this when I was a student! Now I finally tapped into my personal brand and it makes me feel much more courageous about my career path.

[@maryma5044]

I watched his speech 10 times, so inspiring, I was so connected with his story as a immigrant, building my brand name in my workplace. Way to go, You are amazing Tai.

[@adwoaboatemaa1270]

Embracing who you are is key in personal branding....wow. Thanks Tai

[@CherylSnappConner]

Wow, Tai, you did an incredible job. I'm with you on every word. Very insightful and very well done. You are inspiring!

[@kochoa88]

So proud of you kiddo, its nice to see that you have flourished into quite the man! Ms. Ochoa

[@KT-mg6ql]

Thank you for the tip Tai, I am similar to you except for my age being much older than you. I had a similar shame as you did, but now you've given me confidence to Embrace my identity, from flaw to good version of myself as you explained "Embrace your identity, embrace your adversity, embrace your diversity, embrace your whole self. Only then can people know who you are. Vulnerability is an opportunity.".... Love xx

[@T2Trans4m]

Absolutely fantastic 😁. Real value added.

[@LaurenJade1]

LOVE this! Embrace, Create, Grow!

[@jennagiandoni1572]

This is wonderful--very insightful. I truly appreciate the 50-30-20 rule--excellent idea!

[@mazax001]

This is 10 minutes of the best youtube videos I've watched in my whole life, the explanation so spesific yet in a simple way, thankyou very much for sharing this through your audience, Best regards From the person who have just started

[@Tobyee]

I took a digital marketing class from Tai last year when I was in UC Berkeley - Definitely learned a lot from him & it's great to see him being on the stage of TEDx Talk now. Go Bears! 🐻

[@reprogrammingmind]

and you made how much?

[@michaelspencer6042]

Very inspiring talk Tai; the immigration stories never get old and neither do the authentic personal brands that can speak to our humanity. In a world of increasing AI-centricity; the human aspect takes on a new shine.

[@NOOBY9]

I am struggling on my marketing assignment for how to build my personal branding. Your speech is very insightful. Thanks! Embrace, Create, Grow.

[@yemijolaoso]

One of the best 10 minutes of my life. Thank you for this

[@AnnaMaledonPictureBookAuthor]

Absolutely brilliant! As a foreigner and not a native speaker, I can relate as well. Being a foreigner in a country is tough. I even wrote a children's book about that with a business lesson to be learnt. It is not out yet but watch this space. Fantastic advice. Now, go watch the video!

[@SalmiakkiAllu]

I would love to read your book when it's finally out! 🎉❤

[@NM-nv5ib]

Vulnerable is what you truly, deeply ,innately are to the core of your being. It is your true power, it is your "only" power.

[@christinatran6269]

Very informative, encouraging, and motivating. I thought that his explanation on the concept of personal branding was brilliant!

[@briantobias9212]

He hit all the points!

[@miketaiwanwalkcity6355]

GREAT SPEECH from the son of street vendors in Vietnam who became an entrepreneur in Silicon Valley US!!!

[@jennyngocoach]

Thanks Tai for sharing. Loved it!

[@orangenblue6981]

Very inspiring and informative. Thank you for sharing your story!

[@jatindersinghaujla]

Amazing ,great young man and personal branding is outstanding idea

[@katherinedays]

Go Bears! 💙💛 Loved the talk, Tai!

[@fa7234]

This video compensated me for the 25 min I wasted with an apartment locator. thank you

[@bilikisu_]

I like how he communicates his points.

[@TinaPennicles369]

"I HD TO STOP & REWIND SEVERAL TIMES; SELF AWARENESS, EMBRACE, CREATE, GROW. I am @ the heart of my personal brand.

[@Kasturi1857]

Wow ! Each word was valuable ... loved it !!

[@NancyRichmond]

Embrace, create and grow. Great advice.

[@udz5480]

A great eye opener. Thank you.

[@megblash8391]

This is outstanding. Thanks for sharing.

[@mdttv6967]

Beatuiful speech, very empowering!

[@gohjiayi5521]

Thank you for this video, really enjoyable!

[@bohairston7742]

Great video Tai Tran. Keep up the good work.

[@levelupdispatching7439]

man watching this gave me so many ideas on how to build my personal brand

[@AngelHackney]

Worth listening thank you

[@hatemramadan6978]

Very helpful and informative

[@nkechiozuzu3166]

Excellent!

[@coconutwhisk7676]

Such an amazing video!

[@har1997]

Outstanding

[@johnliu170]

Excellent!!

[@MTariq256]

Yes. It added value

[@bibliophelia1]

So inspiring!

[@briantobias9212]

Yes!

[@louisdevlugt9886]

Well said!

[@csrconsulting3582]

Great video!

[@suzanneladue5828]

Thank You for the video

[@sumitmsharmamotivationalsp7864]

great gentleman

[@NatalieMcyrus]

"Vulnerability is an oportunity." 😁

[@samuelcampos497]

Nice video! To any person watching this video… yes, do it.

[@simon-duerr]

Love the emoji approach! 😂👍

[@georgenaugles5039]

Great smile

[@donatolaboke7632]

Very Practical views on the concept of Personal Branding. Your background does not have to hold you back but elevate you or give you the motivation to create a better brand in yourself today and for the future.

[@briantobias9212]

Absolutely!

[@SOJIBENN]

Great

[@arasgeras]

Does anyone know speaker name and surname? Why is hidden?

[@sinaportofficial]

In order to land that dream job, you need a personal brand. A personal brand is the intersection of perception and reality. It is important to embrace your identity, embrace your adversity, embrace your diversity, and embrace your whole self.

[@musclewithmayank]

Now it’s my turn, I’ll make it ❤

[@MichaelGarcia1980]

I heard somewhere a personal brand is simply your reputation.

[@uthpakhi]

a) Why doesn’t Tai Tran consider perfect GPA, college degree or a resume as tickets for a dream job? b) Do you agree with Tai Tran’s perspective that a strong personal brand will help you achieve your dream job? Discuss your perspective. c) We live in a society where there is a marked emphasis on getting good grades and graduating from a top tier university. In your view does that focus need to shift given how the job market is evolving? Elaborate on why you agree or disagree. d) In what way can you be ‘purposeful’ and ‘intentional’ with your personal brand? e) Tran says that the time should be spent connecting with people not only within the industry that you plan to step into but also out of the industry. In what way can your connections developed out of the industry help you in your professional development? f) In your view, elaborate on why ‘we’ should define our personal brand rather than looking towards others to define that?

[@adenisaku9117]

The speaker, Tai Tran, shares his personal journey from being an immigrant with a disadvantaged background to becoming a successful entrepreneur in Silicon Valley, emphasizing the importance of personal branding. He explains that personal branding is about embracing your identity, creating value for others, and building meaningful relationships, and it can be done with intention and purpose.

[@buddy_buddy]

✳️Personal brand is not told by you .. it i told by others... ( Voice tone..) ✳️ Embrace yourself... ✳️ Create value for the audience... ✳️ Dont just form relationship , grow them...

[@adonaimartyr]

Please how do I reach out to my mentors

[@falconellirk901]

Dm

[@kashmirspecial4635]

@@falconellirk901 👍

[@Tubeite]

Asian KNAAAWLEDGE!

[@MasculinityMindset]

Knowwwwleeedggeeee

[@vincentbui811]

Cún đây rồi.

[@michelvandepol1485]

Cute boy

[@Jude_dude]

Balls

[@H31MU7]

I agree

[@phoenixrising1234]

Great points - but he talks too fast. Good thing it's a video so I can slow it down.

[@jeromepina2036]

Дайте на русском please

[@tnuoccaeht]

What if the brand you cultivate at age 22 embarrasses you at age 50?

[@unstoppablehumour6637]

I feel like those TED talks are essenceless.

[@remy8587]

I cringed at that laugh tho

[@PerfectconeRealty_Westwind]