Paint correction, a different perspective

[@tombrochard6854]

This is literally the best video I’ve seen on detailing. Finally I’m hearing something from the business standpoint, rather than an enthusiast standpoint. Thank you

[@Detailers-Business-Academy]

Thank you for commenting.

[@MasterDetailPortugal]

Totally agree!

[@ericgoodman9509]

The man is an absolute genius when it comes to detailing. The cold hard truth right there

[@Detailers-Business-Academy]

Far from genius, just I have polishers older than most of my students.

[@ericgoodman9509]

This is the second video I watched from you about paint correction and after the very first time a few years back you changed the entire way we do business. You changed me as a Detailer and I’m far more successful because of your video and guidance when it comes to clear coat correction

[@Detailers-Business-Academy]

@@ericgoodman9509 thank you , happy I can inspire change.

[@ericgoodman9509]

You absolutely did.

[@mikeb9634]

I’d like a poster of you hanging in my shop with all of the quotes and ideas you’ve given me underneath. Only way to clear my conscience from completely passing your information off as my own. You’re an amazing asset to the detailing industry and worth your weight in gold!

[@Detailers-Business-Academy]

Wow thank you. I would not recommend having a poster of me in your shop though, it might scare customers away. Thanks for following along.

[@blacktieautodetailing]

Me too!

[@BelLavoroAutoSpa]

Excellent video Yvan. This has been my thought since getting into the business. Most customers don't care and won't notice that perfect finish. They don't even notice their brand new car is already all marked up from being washed at the dealer! They just don't care. They want shiny and they want water beads!

[@Detailers-Business-Academy]

Very true, I forgot to mention beads!

[@bekiro28]

@@Detailers-Business-Academy "Beads" is the secret sauce Yvan Ha,ha...

[@madwax1360]

When a new movie pops up with Yvan, I feel like a kid on Christmas day!

[@Detailers-Business-Academy]

lol, at least you don’t have to wrap gifts every time. Thanks for following along.

[@albertaboyz]

The "customer wants clean shiny scratches" is my favorite Yvan Lacroix quote. lol. I cant stop laughing actually. This one phrase definitely helped me move forward and I find I repeat it to myself daily. Keep them coming.

[@Detailers-Business-Academy]

Thank you, it’s something that gets proven daily.

[@adamkwasnaza]

Perfect explanation, I know I am guilty of showing customers scratches and imperfections in their paint only to kick myself when struggling to remove them. I no longer break out any lights in front of my customers and I do ask them if there are any areas of their vehicle that the are concerned with.

[@Detailers-Business-Academy]

That’s great, we all enjoy sharing our knowledge, sometimes it’s not the best thing to do unfortunately. Thank you for watching!

[@supercharged00gtp]

Same here, then over time I've learned to ask what they see and then explain I'm going to do a light polish only. I still find myself chasing some scratches and have to stop myself. Not for my ego, but reminding myself, they customer will never see this as I'm shining my handheld scangrip to the paint in order to see it. My headlamp light doesn't pick it up that's where I'm trying to draw the line. Great video Yvan!

[@ronayotte3571]

I've been using the term "paint enhancement" lately... it is a lot more 'detailer and customer friendly!" I also educate my clients on how to keep their cars and trucks clean and to preserve the finish.

[@ronayotte3571]

Another thing I've learned in my years of detailing... don't let your ego as a detailer write checks that your skill set cannot cash!

[@Detailers-Business-Academy]

Well said, thanks for contributing Ron.

[@heavyhitr7696]

Over 10 years of detailing...I needed to hear this... need to watch this weekly. Totally OCD lol. Overkilled and undercharged so many times. Thanks

[@Detailers-Business-Academy]

Thanks for watching

[@johnmaddern3519]

100% agree.I buffed Rolls-Royce cars for 23 years in Australia .The detailing industry has gone mad in modern times

[@Detailers-Business-Academy]

Thank you

[@celestial7150]

These are realities I have realized as well. Arguably the hardest things as a detailer - knowing what customers really care about, and when to stop (when more effort will offer little/no improvement.)

[@Detailers-Business-Academy]

Great observations.

[@pinupsdetailing3684]

Hit the nail on the head! I ALWAYS recommend a "one step" or "enhancement". If its a client who sees what I see, I'll sympathize and make recommendations based on their expectations. Just today I did a maintenance wash on a vehicle I did a 1 step on several months ago - it had swirls again. He didn't notice. I did. All he pointed out was a scuff on the mirror he made himself carrying something! Listen to your customers and do what's best for THEM, not you.

[@Detailers-Business-Academy]

Thank you for contributing!

[@Jay289.01]

I couldn’t stop laughing through your video,one of the best I’ve seen. We’re always chasing perfection lol

[@Detailers-Business-Academy]

It’s the Detailers curse

[@mak259]

Love the term "shiny scratches" so true that most customers don't see or care about most swirls and scratches.

[@Detailers-Business-Academy]

The general public wants shine, slickness , and the knowledge that their vehicles is protected.

[@mak259]

@@Detailers-Business-Academy I experienced this first hand recently. I detailed an older black Camry for a client, the paint was hammered - no gloss or slickness, dull, lots a swirl marks and several deep scratches. But the clients main concern was the filthy interior. They mentioned the paint scratches, but had a budget they didn't want to go over. We agreed that I would address their main priorities and if I had time within their budget I'd see what I could do for the paint. Well I used up all the budgeted time without being able to do any paint correction/enhancement. I did do a through wash & decon of the paint and applied a spray ceramic sealant. When they picked the car up, I told them I didn't have much time to work on the paint but they were absolutely thrilled with how shiny it was and even comment "wow you made that big scratch that my Dad put in the hood look much better". I was very surprised for a second but then went along and said "yeah the 'wax' I used on it adds a nice shine and kind of blends in the scratches". Total adlib. LOL.

[@DjBann]

The more I think about it, I rarely seem to multi-stage paint corrections. Majority of people always opt for the enhancement/rejuvenation polish and loves it.

[@Detailers-Business-Academy]

Exactly, and I’m sure your bank account also likes it.

[@Ruhdiculus]

I detail part time on the side, and I really appreciate your insight on using rinseless, and polishing. I appreciate knowing when to stop and hitting that point of diminishing return. Thank you for saving me money and my time over the last summer since I've seen your videos. I inspire to keep getting more educated thanks to you.

[@Detailers-Business-Academy]

Wow! Thanks for the comments, happy to help.

[@falcon0351]

It’s quite shocking to hear,but it’s relieving to hear as well...Yvan strikes again!!!!nice work mate.love it🇦🇺

[@Detailers-Business-Academy]

Thank you!

[@digitalgremlin7032]

Thanks Yvan, I. revise your videos often as they are an excellent reminder what we should aim for and provide for customer who really don't see what we do.

[@Detailers-Business-Academy]

Thank you

[@lewisreinhold6398]

Excellent information Yvan!

[@Detailers-Business-Academy]

Thank you

[@quintenqfinish]

This is gold. Building my business with thoughts about everything you say. I will remember this information untill i quit ! thanks

[@Detailers-Business-Academy]

Thank you.

[@glossobsession7690]

Ca me rappelle une conversation que nous avons eu à Paris autour d'un café. Depuis ce jour je poli moins et la satisfaction de mes clients est la même. Merci :)

[@Detailers-Business-Academy]

Merci M. Le Lann!

[@HoosierDaddyDetailing]

Even though I've heard Yvan say this same message time and time again I still love it. So much knowledge and insight. Thanks again for all the information through the years sir!

[@Detailers-Business-Academy]

Thank you, and yes I’ve mentioned it in the past one or two ( thousand) times...

[@offdatgogo]

Over the years I've learned to harness my OCD for detailing. I partnered with a local detailer that had a few more years experience. I learned my most people aren't paying for my level of OCD so I dialed it back a little. I still have extremely pleased clients and a lot less stress. Great video!

[@Detailers-Business-Academy]

Thank you

[@maacodale]

Great point and one MOST don't think about!

[@Detailers-Business-Academy]

Thanks for watching!

[@XtremeproDetailers]

Thank you for all the great advice it’s true every time I’m in the streets & I look at a car I see all the defects it drives me nuts ...I always ask my customers what is their main concern of the vehicle and everything they point it’s nothing what I see so I just fix what they want done

[@Detailers-Business-Academy]

Good plan, thanks for watching.

[@XtremeproDetailers]

@@Detailers-Business-Academy great videos this has helped me a lot with the Business part of detailing

[@Detailers-Business-Academy]

Thank you

[@MasterDetailPortugal]

Wise words! What a lesson! Great to watch and hear this man sharing his knowledge and opening our eyes to what really is important and really matters. 🙏🏻

[@Detailers-Business-Academy]

Thank you for the kind words.

[@grandautodetailingtvm]

What we see, loved it! beautiful insight on what we think we want and what the customer needs.

[@Detailers-Business-Academy]

Thank you!

[@martindeslauriers9575]

Eye opener. Merci bcp pour mettre les choses en perspective

[@Detailers-Business-Academy]

Avec plaisir

[@functionaldoc5054]

Yvan what a novel concept give the customer what he or she wants. Expectation management and changing the conversation to paint preservation . I like using a paint gauge and putting in microns vs Ml's is brillant easier for the brain to grasp. I am prosumer and doctor as my day job and asking patient why they are in your office and why they want to get that problem resolved is a great motivator for lifestyle changes needed in chronic health challenges.

[@Detailers-Business-Academy]

Thank you.

[@blacktieautodetailing]

Simply an amazing perspective! I just love his perspective on everything he speaks about in all his videos! And I am so guilty of striving to do more and make things perfect! In my mind, I am convinced they see what I see, and if they see it they will either not think good of me, or leave a bad review! I have a hard time with criticism, so I tend to do more to avoid ANY criticism! I need to change this mindset!

[@blacktieautodetailing]

And, after watching this, I thought back at ALL the paint "correction" I've done, and thought if I can ever remember a customer seeing what I see....and I can't think of one....unless I pointed it out! So I just need to start allowing the customer to tell me what bothers them and focus on that only, and charge accordingly! Because here's the thing, sure I can point out things, and charge more, or do more jobs for less and still make my hourly shop rate and have more satisfied customers! BOOM!

[@Detailers-Business-Academy]

More customers to leave 5 star reviews! Thanks for joining me.

[@lead-dog]

Thanks Yvon. A lot of truth in what you say.

[@Detailers-Business-Academy]

Thank you for watching!

[@venetiancat]

Excellent and very helpful points, thank you so much Yvan! Cheers from New Mexico USA!

[@Detailers-Business-Academy]

Thanks for being part of the adventure

[@Bull1the1Great]

Every detailer should see this video ...

[@Detailers-Business-Academy]

Thank you, feel free to share it around!

[@steveflynn2571]

Great points Yvan really makes you think are we correcting the customer's paint for them or yourself 🤔 I've had customers request a 'machine polish' after the detail because they are selling the car, I stop them immediately and recommend they don't waste their money on paint correction if they are selling, and then explain why. You don't know what the purchaser is doing to do once they brought the car. Just my thoughts 😉

[@Detailers-Business-Academy]

Exactly!

[@MyGuyKirby]

Yvan, I was that customer you are describing and yet now trying to be 'a' detailer. I fully agree with you that the customer needs to be satisfied and our goal as detailers should match their expectations. It is not really that hard and once we come to terms with that level of expectations we can enjoy less stress and still produce a living. All our forums are littered with displays of beautiful results and everyone is so approving. Guess what, if we can produce clean cars and shiny protected sufaces the customer is happy, swirls and all. It is not a perfect world but neither is their cars and they do not care. Disclaimer: The curb rash done by my car's other driver drives me nuts. But why fix them and fix them and fix them?

[@Detailers-Business-Academy]

Thanks for contributing Tom. Preservation, protection and profitability are qualities that our industry is slowly starting to come terms with. Perfection is a lot easier to strive for and obtain in polishing than professionalism and profitability.

[@norcalspitshine9067]

Thanks for diagnosis I was wondering what was wrong with me. Thanks for the video very insightful.

[@Detailers-Business-Academy]

Nothing wrong with you, just the standard Detailers Business model.

[@hamididdy]

I want a 747 landing light! Damn. This was amazing info. I literally just opened my shop and was building up my menu. Definitely going to change paint correction to paint enhancement, and surely not lighting up the shop as intended, either. This was truly a revalation. Much appreciated!

[@Detailers-Business-Academy]

Actually you want your shop lit like an operating room. It’s working with pinpoint directional lighting that makes you see things you won’t see in other lighting situations.

[@hamididdy]

@@Detailers-Business-Academy got it! Thank you!

[@OQDetailing]

Great content, thank you for putting it out. Should become the new industry standard.

[@Detailers-Business-Academy]

Thank you

[@stephen1503]

Once again great lessons and advice, Yvan! I’d wager that a lot of customers would be just as happy with a wash/clay/wax that only takes their car away for half an hour as they would waiting hours for someone to compound/polish/coat. Shiny scratches? Happy customer 😁

[@Detailers-Business-Academy]

As an entrepreneur, satisfied customers are what make the difference between working or enjoying every day.

[@detailit]

SOOOOOO TRUE YVAN!! ALL I SSEE ARE VEHICLES THAT NEED CORRECTING!!! AS IN 99.9% OF ALL VEHICLES!

[@Detailers-Business-Academy]

It’s the Detailers Super Power.

[@giorgos13ization]

WELL SAID!!! Couldn't agree more.

[@Detailers-Business-Academy]

Thank you

[@zero1000]

Great video. New detailers such as myself should watch this before diving into it. Give the customer what they want. Not what you want.

[@Detailers-Business-Academy]

You’re on the path to making detailing a viable business.

[@oloem268]

😂 "....we are not helping the customer, we are ruining their car." Truth!

[@Detailers-Business-Academy]

Thanks for commenting.

[@1stfrompuertorico568]

1st from Puerto Rico👍🇵🇷 Yes, very important talk about this. I ask what's the foremost important thing for you, in order to meet their expectations. You can distinguish who wants what but our ego also cannot be unleashed and try to explain things as simple as we can and afterwards the cost. Even split the job in separate sessions per their importance and cost, at least that's what I normally do.

[@Detailers-Business-Academy]

Thank you!

[@1stfrompuertorico568]

@@Detailers-Business-Academy thanks to you because your teachings and experiences reminds us the real business focus.

[@bekiro28]

i have a small rotary polisher i was scared to use for so long and i have 4 da polishers after seeing you are having so much fun with that rotary and system 4000 pad washer immediately ordered some lake country waffle pads and system 4000 pad washer i wish i knew before all i need is one rotary polisher 3 pads 2 polish and a 4000 pad washer with few of mr Yvan youtube videos 🤣

[@Detailers-Business-Academy]

Let me know how you like it

[@mohamedhameeth3037]

Well said sir, as a detailer I agree with u 💯 lmao, as u said I look back cars I did paint correction and put 5 years and 9 years coating it’s wast time and money also 5 years coating customer came 8 months later remove water spot lol when I see the car I said omg 😱 all the swril back

[@Detailers-Business-Academy]

Thank you for watching.

[@cbryant5574]

Thanks Ivan! I'm sure you turned on a lot of light bulbs! Great perspective.

[@Detailers-Business-Academy]

Hopefully yes, thanks for contributing.

[@LadyJustice86]

As a Detailer and “clear coat” correction specialist for Ferrari, I aim for 90-95% perfection on brand new cars due to factory defects. But when it comes to used cars, all the unknowns of who has touched it before or if the area has been repainted, I do what I can.

[@Detailers-Business-Academy]

Thanks for watching!

[@LeeKarew]

About time it was said 👏 thanks yvan stay safe !

[@Detailers-Business-Academy]

I’ve been teaching it for years, but this medium will reach more people. Feel free to share to those who need to hear this.,

[@thestreanger]

Yvan you make my day bro in this video , keep on the great videos and wish you all the best all over

[@Detailers-Business-Academy]

Thank you!

[@hondacar]

I recently bought a new car. It was a demo with about 100klms. Although the dealership cleaned up the car there are still some very light swirl marks on some panels. I will take it to a professional detailer but will ask them to gently correct the paint in preparation of laying a ceramic coat. I'm hopeful that the paint correction will not take away too much of the clear coat. I won't be too concerned if they cannot get rid of all the swirl marks.

[@Detailers-Business-Academy]

Good plan.

[@eduardomoreira2076]

👏👏👏👏👏👏👏👏👏 Perfect!!!!

[@Detailers-Business-Academy]

Thank you 🙏🏻

[@sylvaincote5857]

Vraiment. Bien. Dit👍👍

[@Detailers-Business-Academy]

Merci

[@parcfermeautospa4745]

I have been detailing for many years both as an ametuer and a pro, i don't ever use compound to remove lacquer as i have always felt it was too much of a compromise, great to hear my thoughts and notions over the years have been verified and vindicated, so i totally agree on this video, as for ONR, i really don't agree.

[@Detailers-Business-Academy]

Thank you for your comments!

[@diggersdiecast8879]

im so grateful to have discovered you sir, thank you for starting this new channel. Polishing can be a lot safer as far as removing microns of clear via a dual action polisher set at mid speed, a finishing pad, and a consumer grade polish/glaze like Meguiars Ultimate, correct? thank you again Yvan!

[@Detailers-Business-Academy]

The less agressive you can be, the better it is for the paint.

[@mattkessler2]

This is perfect for the DIY at home person detailing their own vehicles. I got a brand new car. I ceramic coated the car after doing all of the steps EXCEPT for paint correction. Why? The investment in the polisher, pads, chemicals and time is not worth it. There are factory scratches etc. but only I see them. My car looks better than 99.9% of cars on the road and that’s what everyone wants.

[@Detailers-Business-Academy]

Thank you, and that’s why we wanted to create products and systems that are accessible, fun, and with professional results.

[@synchronicitypolicetribute8112]

Ivan. What is your go to polish. One that doesn’t have too much filler -geiger services cola SC.

[@Detailers-Business-Academy]

I like McKee’s 37, Optimum, Oberk, Koch, Jescar

[@DavidM-qx9bt]

Thanks Yvan!

[@Detailers-Business-Academy]

Thank you!

[@Mdetailing]

Thank you for the video sir

[@Detailers-Business-Academy]

Thank you for watching.

[@lagunaautodetailingph8889]

Always great advice from an expert!! Thank you, Yvan!!

[@Detailers-Business-Academy]

Thanks for being part of the journey.

[@stanleyrimpson5756]

So should we not offer paint corrections or maybe just coach the customer of the process and see if that’s something they’d like..?

[@Detailers-Business-Academy]

I prefer to educate the customer about the risks. Most customers have no idea what paint correction is unless a detailer tries to sell it to them.

[@stanleyrimpson5756]

@@Detailers-Business-Academy That makes sense Yvan. I’m new to detailing. I’m a month in lol! So your channel has been helpful.

[@Detailers-Business-Academy]

Thank you

[@simplecardetailing6238]

I respect you

[@Detailers-Business-Academy]

Thank you.

[@dgyselt1]

How do we sign up for one of your classes!? Would love to attend one day.

[@Detailers-Business-Academy]

Unfortunately at the moment I’m not offering any due to the pandemic. Once it’s behind us they will happen on a regular basis.,Thanks for watching.

[@dgyselt1]

@@Detailers-Business-Academy thank you for all you do for our community i will be patiently awaiting there return.

[@georgepike4390]

Great insight as usual sir. Is there any way to know where you will be giving training in the near future?

[@Detailers-Business-Academy]

Thank you, I will be announcing the trainings on my channel.

[@erwinrin5078]

I'm a simple guy. I see my notification from Yvan's channel, i click and instantly like

[@Detailers-Business-Academy]

Thank you, but I suggest you watch before you like, you never know....

[@erwinrin5078]

Yvan I was joking sir. Apologies. I watched the video before i commented lol..I've been watching you and listening for 4 years. Your information, experience, and guidance have never failed me and I've become a more efficient detailer for sure. Thank you for all you do Sir.

[@acemobiledetails2531]

Are you flattering your ego? Definitely, yea! LMFAO. Thank you for the information Yvan very well said.

[@Detailers-Business-Academy]

Thank you for watching

[@spin_kick]

Yvan, what about a "perfect polish" if you are going to put a film like 3m over the top? It seems as though the film would also hide scratches, so why harm the clear coat ?

[@Detailers-Business-Academy]

Exactly, film hides many imperfections.

[@GFTV998]

Absolutely amazing video! I thought that somewhere in this video you'd mentioned something about calling it paint enhancement rather than paint correction. Did you say that in a different video or is this the one? I've watched this video at least 3 times now, and I've taken what you Saud here to heart.

[@Detailers-Business-Academy]

I’ve been saying that for years , so you may have heard it in many different videos.

[@GFTV998]

@@Detailers-Business-Academy Well that's what I'm gonna call it now too.

[@alainveenman6571]

So true

[@Detailers-Business-Academy]

Thank you for watching.

[@verdantacres4460]

So true.

[@Detailers-Business-Academy]

Thanks for watching!

[@vrsspecialists]

Isn’t sun showing more swirls and scratches in comparison to any inspection light ?

[@Detailers-Business-Academy]

That depends on the light.

[@jonathonsuess9646]

Not necessarily. Too much light can obscure as much as a lack of light can. I can look at a panel 100 times and not see something from multiple angles. Then on the 101st time I see a swirl or a scratch or something else. I do my best to check my work and rework what I find if it’s within reason or of my making. Ultimately, I tell my customers to give me a call within a week at the very most if they see something I may have missed. Nobody does, though.

[@thefinaltouchdetailinggrap4409]

You were talking about the hardened surface. What about if we put something like X-Cote on, does that put that hardened clear coat surface back?

[@Detailers-Business-Academy]

Unfortunately not, while wipe on clear coats definitely have their place, they are not a replacement for factory clear coat. Even the best Body Shop clear coats are not as good as factory. A wipe on clear coat should be considered as a last ditch effort to save the factory finish.

[@rheijne95]

@@Detailers-Business-Academy Hey Yvan, sad to read this message. I was hoping Wipe on Clear Coat (Optimum CCR) would be a feasible replacement to a full correction.

[@frankfesta2290]

So what exactly do you do?

[@Detailers-Business-Academy]

I enjoy life mainly. For income I teach detailing and do business coaching.

[@AK-ui1zl]

Unless those coatings are RestorFX or Icon Rocklear*

[@Detailers-Business-Academy]

Those 2 are wipe on clear coats, not ceramic coatings, very different technology.

[@wesoakes]

🔨 nail on the head as usual

[@Detailers-Business-Academy]

Thank you

[@premiumfueldetailing6642]

Would you still recommend the Optimum Methodology and Products for a mobile detailer looking for efficiency but still surpass client expectations?

[@Detailers-Business-Academy]

Yes, the methods I developed and shared while working for Optimum are still great and can be adapted to many product lines.

[@leonnagy4538]

Hi Im live in Europe, Hungary, my englis is realy bad but i need a litle help. Most of the times if the customer is looking for "more perfection" i use a 2 step corection with te rotary (sonax ultimate cut and perfect finish combo). Is it too much for a normal clearcoat?? (80+ micron) If its a kia/hundai/vw...etc with the base 30-40 micron thick paint i use only just one stage. Sorry for commenting 1 year later i discover your channel 1 week ago... sadly.

[@Detailers-Business-Academy]

Thank you Leon. The least amount of polishing is the best amount of polishing.

[@oliviariggs7893]

So are you advocating for fine pads and all in one polishes?

[@oliviariggs7893]

That is if you need to “correct” or “enhance” paint for a customer.

[@Detailers-Business-Academy]

The least invasive method possible.

[@coreyadams4704]

Hi Ivan, I have a customer bringing his 1978 Lincoln Towncar to me on Friday. It’s blue in color and has micro marring. I will be doing an enhancement and coating. I’m not sure if it’s a single stage or not but I will check the paint with my meter and go from their. I will do a test spot of course but usually always end up with perfect finish and a Rupes yellow. Is their anything you can help me with advise wise on polishing a single stage?? Appreciate any help at all.

[@Detailers-Business-Academy]

Be very gentle with it, no heat, and your goal is preservation not perfection.

[@coreyadams4704]

@@Detailers-Business-Academy sounds like a plan, thanks for the confidence building words!

[@Detailers-Business-Academy]

My pleasure

[@coreyadams4704]

Yvan, I just got my first ever paint thickness gauge in the mail. My wife’s Lincoln was in the 70’s and 80’s in microns, my truck which has Kamakaze Zipang that I applied about 3 months ago has readings at some spots over 200 microns, is this normal due to the coating??

[@Detailers-Business-Academy]

The coating doesn’t add any thickness, chances are your truck may have been repainted.

[@quintenqfinish]

How many micron should you remove ? Less than 10 ?

[@Detailers-Business-Academy]

The less you remove the better.

[@kamanda19831]

Thanks Yvan. Interesting perspective. I have a question: how do you market to potential customers without pointing out to them the scratches on their cars. Thanks

[@Detailers-Business-Academy]

When the customer comes to you it’s because they are not happy with their car. Sell protection, gloss, and enhancement, not perfection, scratch removal, and correction.

[@Travisg5]

Are u still a fan of optimum products like there polish and wax and pads

[@Detailers-Business-Academy]

Yes , still great products.

[@Travisg5]

Thanks for the reply

[@jrbeltre927]

Are you people listening to this master? Hope you are. Thank you sir.

[@Detailers-Business-Academy]

Thank you for watching.

[@lovesautodetail]

Ok ok I’ll subscribe!

[@Detailers-Business-Academy]

Thanks

[@anth115]

Can you explain what you mean all customers are the same? Ofcourse there are exceptions and those who use proper safe washing methods it's best not to over generalize or who follow videosnlike yours and have proper maintenance... maybe you mean most customers vs all?

[@Detailers-Business-Academy]

Customers in all areas of the world are basically the same. Consumers want excellent customer service and value. The Nissan owner that washes his car with dish soap in Asia isn’t much different than the Nissan owner in Europe that washes his car with dish soap. Regional differences are not as pronounced as many people believe.

[@anth115]

@@Detailers-Business-Academy but across that board there are levels. There are Nissan owners across the world who research and use the benefits of a rinsless wash ever though they are not a pro :)

[@Detailers-Business-Academy]

Exactly.

[@kev008ify]

You couldn’t of said it any better, i also have polishers that are many years old, and one of my sayings was now lets take a look at it out side. Stop shaving all that paint off.

[@Detailers-Business-Academy]

Thank you

[@finaltouchautodetailingllc]

I love dealer installed scratches..

[@Detailers-Business-Academy]

They are free! Thanks for watching.

[@TannerBobbitt]

Absolutely great info in every single one of your videos, sir. I have one thing that could you could change to make a better video. Change the area you film in. The left side of the video for some reason hurts my eyes.

[@Detailers-Business-Academy]

We are working on that. You may not know this but we live in a tour bus. We are in the midst of building a new one. In the new one I will have a proper “set” to film in. That said you don’t have to watch ( I’m nothing to look at), simply listen.

[@antoniomassari3743]

I bet this post makes so many detailers feel good. And I bet that was your goal. Why don't you try to reinvent yourself to help the industry grow their skills rather than validate their lack of skill.

[@Detailers-Business-Academy]

Thank you for the feedback. I’ve been also teaching hands on skills for almost 3 decades. That said the skill most detailers require education on is how to improve as an entrepreneur. Knowing when to stop is as important as knowing how to make paint look perfect. Going for broke and making every car a masterpiece of polishing is easy, knowing how to give your customers value for their money while staying profitable is much harder.

[@danmorrissette4814]

Now new cars have the thinnest paint ever, and the softest clear coat.... its almost scary! Have to approach the job differently and with less agressive productsand techniques.. ..almost correct with finishers lol! like Yvan said, You take out too much, aint no returning business on that car for You!

[@Detailers-Business-Academy]

Agreed, the paint is the most expensive“part” on the car. Manufacturers are constantly looking for ways to save money and weight, reducing the thickness of the paint is one of them. Thanks for watching and commenting.

[@malcolmcurtis9786]

Thanks for the videos,fantastic. Brilliant at what you do ,but would make a lousy politician as you tell the truth.😂😂😂😂

[@Detailers-Business-Academy]

Lol, that’s for sure, unfiltered, raw, and somewhat opinionated, not great attributes for a politician. Thank you for watching!

[@therealrumblefish]

Been saying this for years and years

[@Detailers-Business-Academy]

And your customers thank you for it.

[@CVMarius]

"you, americans"? what is thatmean/?

[@Detailers-Business-Academy]

I was using a reference to the metric system, in the USA they use the old imperial system ( except their military that uses the metric system) . There are only 3 countries that I know of that don’t use the metric system, USA, Myanmar (also known as Burma), and Liberia.

[@CVMarius]

@@Detailers-Business-Academy I forgot to put the emmojis, I apologize, it was just a joke. thank you for making these videos, really good and inspiring stuff.

[@prika58]

Well,finaly we are talking... I am so tired to explain this over and over again. This industry is so saturated with lies and marketing it is unbearable. This is bussines first,detailing second. Do your car,moms car a friends car...as a reference to your exelence. But,you only need one chemical to wash a car inside and out. You can dress a car inside and out with one chemical. Just use your brain and common sence. A car can benefit from a paint correction,once in its life time.

[@Detailers-Business-Academy]

Thank you.

[@BB_Detailing_00]

Geez. To be a normal human being, again.

[@Detailers-Business-Academy]

Unfortunately we can’t go back, be we can prevent others from getting our infliction .

[@BB_Detailing_00]

@@Detailers-Business-Academy true indeed. I'll be mindful moving forward