Developing customer insight to drive marketing strategy

In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.

[@donnaryan71]

She's awesome, one of the best, non-dry speakers on this I've come across, thank you

[@dr.wezisunkutumd8745]

You are making alot of sense. Thank you, I am learning and will apply all this. Thank you.

[@to3368]

Thank you,very helpfully

[@akoredesamson9501]

Well said.

[@snippetshub]

Thank u so much😊

[@masbbo]

Re the five whys method, odd use of the word inference. Starting with a 'premise' (e.g. Gen Z drink less alcohol than millennials) would be more accurate. Inferences are the arguments made to answer each why question. This produces further premises, and finally the conclusion (the so what).