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dig deeper at itemlabel.com
video and audio by Drive45 drive45.horse/

[@itemLabel]

Did you like it?

[@monowavy]

yes.

[@static_void485]

It was great, I’m the number 2 fan!

[@eggtoasti]

yeah

[@alexash-green626]

Yes

[@axielotl2645]

Yeah thanks

[@shart8008]

we gettin a lot of moley representation recently

[@moisesrosario9716]

Perfect

[@Bizcuits26]

And ouioui

[@do_you_see_banana_man]

All we need now is Dinkle rep

[@lazice]

dinkle rep is adoired

[@ObsidianGloria]

I like how Drive45 is never weirded out by the surreal Hellscape they seem to exist in. They're just consistently annoyed by it

[@cuteshark7261]

Yeah!

[@Axcyantol]

i mean i would be the same

[@thatone846]

*he

[@outThereContent]

@@thatone846 *🤓

[@BlueMaskGuy]

Wait what are Drive45’s pronouns?

[@Crystal_ITS]

Dont tell me sucklet was just chilling up there eating his snacks 😰😰

[@dnr-vs1lk]

Sucklet was watching the “hole” time!

[@pokenerd265]

is no one gonna talk about how it’s implied that moleys can just make people cease to exist

[@dnr-vs1lk]

they are holy moleys.

[@anonymousloris]

Five counts til you exist no more

[@freddyfazbear-offical]

beep bop you exist no more. -moley

[@sand-lover]

1

[@DawDaw24]

2:03 He literally says “Moley, Who is this” to the pile of bones

[@dishfishes]

I feel like all Itemlabel needs to dip entirely into the youtube psychological horror category is brian david gilbert to guest star

[@KafkaShoppe]

YES. This is the correct course of action.

[@cuteshark7261]

Yep.

[@MichelleW870]

i dont want this to become another soulless arg

[@JeffTheBagel]

@@MichelleW870 agreed

[@amogussussy.4134]

I like how it seems like itemLabel’s existence is a joke, what normal company does this. And that’s why I’m subscribed.

[@hades_head_empty]

they just know what the people want. vaguely eldritch plushies and catchy spooky tunes

[@Fizzymilkshakee]

Best company. Take all my money

[@stellarino2334]

I was expecting a lot of strange things, as this is item label, but not seeing moley moving it’s beak/mouth. That will haunt my dreams and nightmares

[@teresabramlettturner9546]

I see u on every post they have 😭✌

[@stellarino2334]

@@teresabramlettturner9546 hello fellow subordinate 👋

[@teresabramlettturner9546]

@@stellarino2334 hello ig😀

[@K-bb2bc]

Are we not going to acknowledge how much this song slaps? It’s been stuck in my head since it came out

[@fantage20012]

This is a legit bop

[@agh7st]

ikr

[@mannequin_z]

The artist drive45 has a lot of really great music!

[@Natalie_Toshino]

That applies to most of ItemLabel's music. I've had at least 3 or 4 Peepy songs alone banging around in my head for the last few days, since I first saw the ad.

[@mitchellginn7730]

*it’s been three days, think I’ve dug, my own grave. please, moley, say, how much deeper?* dig deeper!

[@crisortiz6439]

The fact this doesn't have any actual hidden meaning and it's the product of a marketing team saying "zoomers like absolutely f*cked up, psychedelic, insanity inducing content, so we'll make our whole brand arround that" and it's working oh so much brings me unending joy

[@ReiBre4d]

but it does have meaning- just not your average meaningful meaning

[@27clowns]

It does have meaning this is just abstract art that drive45 makes it's not itemlabel's entire brand if you watch it again along with the other two videos it makes a lot of sense and you can tell it's a short series Collab with drive45 with actual story

[@Fizzymilkshakee]

This doesn't even feel like a company

[@penwozhere]

@@ReiBre4dim a year late but incase anyone else comments this, they said theres no hidden meaning, not that theres no meaning all art has meaning, its just up to the viewer to find and interpret it in their own experiences holy shit thats sounds so pretentious but like its true?

[@kmartwifi4491]

This is an interesting jump into the past in terms of lore. This takes place before even the number one fan video obviously, and it seems shows the very way that sucklet came to be on our world, but other things may have come from there seeing as it's now open. I hope to see more from the ballad of number 1 fan, it's a melancholy life they live.

[@_bugmuncher_]

itemlabel is the only thing keeping me sane

[@zetagen]

I think you're doing it wrong then

[@amogussussy.4134]

Same

[@molestingfood]

That's pretty scary

[@teighan7829]

How did you comment on this 2 days ago lol

[@zetagen]

@@teighan7829 Canadians get videos 2 days later

[@nuxanuxaliii]

This is unironically one of the most aesthetically pleasing things I’ve seen, it reminds me a lot of of Jack Stauber

[@olliefischer]

oh great another drive45 song that's gonna live in my head rent free for the next two weeks

[@ikoipondsi]

itemlabel is probably the only thing keeping me mentally stable rn

[@Swebunie]

I'm the only one who's excited to see peepy's theme with 1M views?

[@amogussussy.4134]

WHAT

[@shrimp_bones4768]

HOLY MOLEY, YOUR RIGHT!

[@amogussussy.4134]

ITS TRUE

[@amogussussy.4134]

@@shrimp_bones4768 ha funni

[@kevinchang1371]

I love that the my boy Peepy!

[@fishwiki_]

i love drive45 this is a treat

[@abbisullivan9372]

same!!!

[@MikasCreationsWasTaken]

ItemLabel songs are the cross between Jack Stauber and Lemon Demon. (and They Might Be Giants)

[@megamushroom]

Mikas Creations yes [but i wouldnt say lemon demon maybe they might be giants]

[@MikasCreationsWasTaken]

@@megamushroom also yes

[@MintBiscuit]

itemlabel is itemlabel

[@megamushroom]

@@MikasCreationsWasTaken YAY

[@megamushroom]

@@MintBiscuit yes

[@yolopokecarp4408]

I spent 3 hours with these songs on loop laughing and saying "I pray to Peepy that this never goes away" I then sent this video to (literally) 30 people with 0 context and when they asked why I just said "this is my new god". I made this my home screen, lock screen, and desktop home screen. I got a job specifically to buy merch from here. my Mother is concerned I am insane, but she doesn't understand the lore of these.

[@ilyac1802]

I love this. It reminds me of Neil Cicierega's funky weirdness but it also has some Jreg-esque self-aware horror to it. My favourite thing itemLabel's put out so far.

[@redpixls]

The artist is called Drive45 in case you didn't know! Their songs are funky and strange like this one :)

[@ilyac1802]

@@redpixls Thank you, I'll have to check them out :)

[@cuteshark7261]

I know!

[@thatone846]

@@redpixls *his

[@thatone846]

@@ilyac1802 *him

[@NutcaseFr]

I wouldn’t mind a whole series of this

[@no-man_baugh]

The recent trend of C.E.O. of itemLabel emamouse jamming out at the end of other people's song is very good

[@starsprLte]

i was just rewatching number one fan ... summoned drive45 back to itemlabel youtube channel

[@MaggieAMoscaZoadora]

This is weirdcore mixed with kidcore and i love it

[@notfamedtvpersonalitydrphil]

YES

[@CaedusDeorum]

No, this is moleycore.

[@legomen1010450]

this is the best toy commercial i have ever seen

[@molanogan7409]

what do you mean? Moley is clearly a collectible artwork and not a toy.

[@sas.tronaut5055]

0:38 I'm glad this guy understands what they're talking about cause I don't

[@elizabethmartin3831]

0:42 ok but my mans has NO RIGHT BEING THIS CHEEKED UP

[@put4280]

Ayo 💀💀

[@duckhunt5241]

“moley, I solved your puzzle.” “w a t”

[@Qyubd]

i wanna see more of the number one fan lore, this is cool

[@twanwinstrong4978]

this is one of the best things that’ll come in my life!

[@lost4526]

No,peepy is the best thing

[@Crayon_Egbert]

Whole video is perfect, Tough moley With an open mouth Will haunt me forever

[@GUMMIETR]

Wow, they went underground for a music video. must've been really hard, i appreciate itemlabel's work. i might even buy another moley

[@dnr-vs1lk]

they had to dig for 3 days straight for that

[@littleyaoiboy]

im terrified itemlabel. i am trembling in fear

[@sparklycrayonz]

i want an itemlabel musical now

[@fraffie]

My entire sleep schedule will collapse waiting for it to come out if that ever happens

[@beewa850]

itemlabel please let my family go i am shaking in fear

[@slimecicIe]

this has no right to go as hard as it does

[@thefoxoverlord]

hell yeah, drive45 (also shout-out muddy martin)

[@a_lill_wrom]

The prequel that nobody asked for but everyone loves

[@Tylerjamessmart]

Sequel of number one fan?

[@a_lill_wrom]

@@Tylerjamessmart yes

[@Pukeprincess]

This is a prequel

[@thebacteriawasbeatentodeath]

we definitely need to get film theory on this one, I feel like there is an overarching story and a lot of questions to answer.

[@TreatsF]

I’d like to see it but i also don’t. I think it’s been revealed that there isn’t much of a story. Just random shenanigans. But I mean there is a lot of lore they’re making now so I could be wrong

[@testedcatgaming7714]

@@TreatsF It could be improve lore thought in the spot. I really don't think there is any theory material, but MatPat probably would somehow find lore that wasn't there and make a theory. Or do some science thing about how Moly's can't survive underground (this is just an example, I know they can, I just can't think of any thing else.)

[@Mau-ME]

Mark my words, one day I will become the number 1 fan.

[@SiculusTheEpithet]

hope you've got more allowance

[@testedcatgaming7714]

Not if I get there first! JK, you can have that title!

[@nimrod3401]

moley is my moms favorite !

[@m0sspunk]

moley is also my favorite

[@kepko_]

drive45 my beloved

[@Fizzymilkshakee]

1:05 this part slays

[@notfamedtvpersonalitydrphil]

REAL

[@avaharris5051]

I can't get enough of 0:21 😩 it's so good I'm crying

[@dinosaurpolitician3663]

i'm so glad we get a continuation of the story of the number one fan

[@cuteshark7261]

Aimkid needs to animate this.

[@zipperooni]

Ayo is this a prequel to Number 1 Fan?

[@buwwix]

Okay but 0:20 to 0:43 sounds really good

[@name7692]

that felt like a fever-dream mixed with acid

[@cuteshark7261]

I know!

[@elegantdisarray]

This is a fever dream. I love it.

[@cuteshark7261]

I know!

[@timisontube]

The Moley lore runs *deep*…

[@audreyschockett8277]

i remember there was a debate as to whether moley had a beak or just a big yellow nose (& it just looked like a beak bc of the seam stitch), i guess this confirms it’s a beak

[@mollybuch]

Love the Moley representation lately!

[@SpywareVA]

The rhyming here is on point

[@pennycat6317]

The writing makes my bones itch in a weird way and I hate and love it at the same time

[@xetra7110]

bro i discovered this channel from an ad this is fucking amazing

[@kaeru12345678]

That dude looks super smoochable

[@xilv4564]

This is so pretty!

[@mitabli1820]

This has got to be my favorite Itemlabel video

[@NlX]

Who else thought Moleys mouth was a nose?

[@mr.maccaman2]

when i first saw your peepee song ad at 3 am i thought i was on acid, i still don't know if i am or not but i don't want it to stop

[@Navezceru]

I nedded to take a break after watching the first 10 seconds, congrats this is the second time this has happened in my life. be proud.

[@maeveszy]

Just you wait until Charlie finds this

[@WiittyUsername]

Muddy Martin merch when?

[@ashejohnson816]

This is the highest art

[@Object566]

1:06 slaps tbh

[@kaedesakura9274]

I just need the first 15 seconds as a reaction video

[@Stink3rz]

Why is moleys mouth so open

[@gendersnatcher7671]

number one fan gives me gender envy they’re so silly

[@m0sspunk]

Me Fucking Too

[@therainbowlyon9980]

What is gender envy

[@superyoshi946]

@@therainbowlyon9980 it's in the name

[@therainbowlyon9980]

@@superyoshi946 number one fan is a man I think - by gender envy, do they mean they like how he expresses said gender and want to look like that? Just curious, also yoshi is pog

[@superyoshi946]

​@@therainbowlyon9980 I think they meant drive45, who uses he/they pronouns (I'm pretty sure" and yeah, that's gender envy.

[@Ileefyy]

I feel like I am in a fever dream whenever Okay! Watch these videos

[@graceconnaughton872]

Anyone else notice that his shovel is just some kind of weird melon baller?😂 Seriously tho: what the heck kind of digging implement is that? I tried googling but got no leads🤨

[@notfamedtvpersonalitydrphil]

Honestly it just looks like a really screwed up shovel lol

[@notfamedtvpersonalitydrphil]

But that is probably why it took them 3 days to dig the hole lmao

[@milo2996]

Heehee moley go dig dig

[@VocaPigeon]

yesss a new audio drug

[@peppermint_shorts747]

the fact i actually used to have that mirror

[@JustAnthon]

Whatever I've stumbled upon, it had huge ARG vibes, and I'm scaredo

[@Autokendo17]

My brain is melting because of this and I love it

[@grainassault4844]

he is present everywhere

[@megamushroom]

I love this song

[@furbash]

Mirror, Mirror, Out The Door. Things That Aren't Seen Before...

[@makotoikari4854]

Terrifying twist.

[@louissoults7337]

I love this plot thread.

[@steaksauce1740]

But like what if you showed this to a ancient Roman politician. Would he cry?

[@williamjameslehy1341]

He'd think it was the work of one of those eldritch monsters locked in Tartarus when the world was young.

[@firstcontact152]

Tempos (I Guess) Part 1: 150 BPM Part 2: 100 BPM I'm just guessing

[@v-buckschan111]

1:26 why does this reminds me of old pewdiepie

[@peachymunmagenta]

Is this a hint to dig deeper into Peepy Lore?

[@regularfern]

Moley is my fav

[@SCWood]

I can really hear some Danny Elfman influence in this. Great job man

[@ro-ce8vg]

this is high art

[@luxaslolete]

is that matt watson from supermega?

[@xilv4564]

Stunning

[@Mr3ff]

Where are we going next, itemLabel? ❤️

[@melparadise7378]

you gotta dig deeper

[@pullflower]

Thank you Jaden

[@jonathanwarrdddedcxddeecec4787]

Moley doesn’t actually know anything about finding sucklets. They just like holes being dug

[@Psycho_bun]

Patience is a virtue

[@melparadise7378]

oh. my. god. they speak. also moley looks like what would happen if kuchipatchi boinked a chao

[@MicahPachirisuGuy]

Bro got food inside his skull

[@celestial8173]

Hear me out: Item Label and Jack Stauber collab. (This video gives me serious Jack Stauber vibes.)

[@notfamedtvpersonalitydrphil]

Drive45 does have some Jack Stauber vibes lol

[@sheimin_2]

So relatable 😊🥰

[@EddwardTheSeventhSpaceWizard]

This has been my favorite video so far

[@garyoconnor6728]

They are holey moleys They live in mole hole zone And they came to tell you to go home