Digital Health Sales and Marketing... Stop Wasting Money

[@vincechiu1455]

One of the things I appreciate most about your videos is that you also write out the outline of your talk in the video description. Please continue that. I’ve noticed lately on some videos you’ll only write out a partial outline, like this one ending with something like “watch to learn how.” It feels a tiny bit clickbaity and I know I would appreciate the usual full outline. Thank you for your excellent videos. This one in particular addresses what I’ve been thinking as well and VCs should really watch it before funding these startups.

[@ahealthcarez]

Thank you for watching and for your feedback.

[@mikesmigielski7273]

Thank you so much for your videos. I have a financial background primarily on the payer side and I think that a lot of the digital health companies promote a FOMO mentality to their stakeholders (the 3 groups that you mentioned). I haven't worked a lot on the large employer group side but back in the day, there was very little scrutiny done by this silo; the biggest marketing push has been with the brokers/insurers etc. Once the insurers bought on, the small and mid-size employers (as well as gov't programs) would have to buy on as part of their benefit package, and the employees/members/patients don't really have a choice. The standard payment for these digital health platforms is on a PMPM basis so for the digital health care companies, the fewer the members who use the service, the better. I think what is needed is to have independent actuaries evaluate the value the savings and quality improvement of these services but very few of these companies will take that risk.

[@ahealthcarez]

Thank you for watching and sharing your point of view.

[@markhaye9377]

Very few firms think all these issues through imo.

[@michaelcallahan8412]

Thanks so much for doing what you're doing! I'm a life insurance actuary (soon to be Stats PhD student) that passed on getting into health insurance field due to ethical concerns (it would feel weird working for companies that I don't want to exist at their current scale), but I have a keen interest in healthcare economics. Watching your videos has helped me become so much better informed of how the healthcare financial system really works. In particular, I think a common theme of your videos is that you do a superb job of explaining the web of incentives that each player has in the system, and how they all interact together. While the information is often a little sobering, I appreciate that you remain practical and hopeful in encouraging better outcomes, not only in asking for better policy (which is an easy emotional reaction and where my mind often gets stuck), but especially in this case, where you are trying to improve investment efficiency of the private sector in order to improve patient outcomes. I really admire your passion, knowledge, and proactiveness. Perhaps one day I will have a voice in the health insurance field after all, and will share your videos around where I can. Toward the end of pragmatism, because I love your videos, I can't help but wonder why more people aren't watching them. Part of me questions whether its the niche content or simply the traditional format. It's lacking all the editing flash that mega channels have (e.g. Johnny Harris, Wendover, Polymatter, even the insane Prager U). I wonder if investing in a video editor might help? After all, it's all about the marketing!

[@ahealthcarez]

Thank you for watching and for your detailed feedback. Appreciate you taking the time.

[@DrFuzzwuzzy]

Thanks for sharing Dr. Bricker, like the down to earth approach of talking about the complex task of marketing and selling digital health tools

[@ahealthcarez]

Thank you for watching and for your feedback.

[@ericgombrich8643]

I believe you've missed a "4th funnel" - Providers. This is particularly critical with DTx solutions where the MD is Rx the digital solution. Furthermore, the 4 funnels are not static. Some solutions may be sold directly to a provider organization, and doesn't involve the employer, for example.

[@ahealthcarez]

Thank you for watching and sharing your perspective.

[@chaunce47]

Great video Dr Bricker. I find myself reaching out to a trifecta of stake holders on a daily basis. I can confirm this strategy is 100% needed. I find there are a lot of hidden legs to the stability of a new healthcare deal. Any one of these legs can sink the ship. I wonder what the reason for the doubling of deals between 2020 and 2021? Pandemic and ease of access to money possibly?

[@ahealthcarez]

Thank you for watching and for your comment. Yes, easy money and big IPO and acquisition exits.

[@user-daviddog]

Have questions that I been trying to get a answer for along time............... I injured my neck. My doctor said it's a $300,000. Surgery. At the time of the injury I didn't have health insurance and still don't. My father said for me to get a job at home Depot and get heath insurance threw them then go get my surgery and let the insurance pay for the surgery... Is it that easy?????🙏 My question. What well insurance I get from home Depot pay for? I called a hospital in Germany they said it would be around $65,000 for the surgery... My thoughts is getting Heath insurance from home Depot it wouldn't pay for a complex surgery. My father said they can't deny me surgery for preexisting conditions. That would be illegal.. they had to be some lop hole for the insurance company to go threw not to pay. I personally don't think by me getting a job at home Depot is going to pay for a surgery that's going to cost $ 300,000.. can you please answer this.. what am I up against here?

[@ahealthcarez]

Thank you for your question. Employer health insurance cannot deny pre-existing conditions, but that does not guarantee your surgery will be covered.

[@shawnaadeline3822]

💯 Pᵣₒmₒˢᵐ