Digital Strategy | Consent Management Platforms - Julia Biberdorf

In this FEC session, we will share what needs to be considered when selecting and setting up the CMP, how to structure the legal information, which technical challenges have to be solved, etc.
GDPR, which came into effect in the EU in 2018, set the whole “data life cycle” of enterprises (collecting, processing and activating of user data using certain technologies and procedures, selling / reselling of data) in dependency of the user consents = nearly a modern “legal” revolution. According to GDPR, the user should be provided with detailed information about the purposes and technologies of data collection, vendors and legal entities accessing the user data prior to all activities. A new cohort of tools called CMP (Consent Management Platforms) provide users with this information and store consent data, which can then be used along the “data life cycle”.
CMPs are a ""thing for themselves"" and require knowledge of law, data management and technologies. Selecting and setting up the CMPs in a correct way can be very challenging for the company.
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