What is Consent & Consent Management | Exponea - CDP With Consent Management Functionality

Consent management is a system or process for allowing customers to determine what personal data they are willing to share with a business.
Consent management truly is a process that guides compliance by informing users about data collection and usage practices. A good consent management process logs and tracks consent collection so that companies do not need to worry about being in compliance with worldwide laws and regulations. It also of course facilitates the collection of consent.
Exponea allows users to define their own consent categories for customers to subscribe to and set subscriptions based on legitimate interest. The Single Customer View also offers a lifetime overview of the entire consent history for customers so users can see who gave or withdrew their consent when and where.
Read more about consent management: exponea.com/bl...

[@dilipjasrajani5563]

Very useful information. Thank you 😊