The 8 Steps To Creating A Customer Journey Map

Need more sales? Clicks? Engagement? If you want to improve your digital marketing, you need to understand the Customer Value Journey (CVJ).
This video will take you through the 8 steps to create a customer journey map, so you can turn strangers into raving fans of your business.
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About The Presenter: Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. A best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.
Ryan’s entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first very first website and generating his very first sale from his freshman dorm room. By the time he graduated, this one online property had ballooned into 500, and a hobby had grown into a real business.
Fast forward to the present day, Ryan is the Founder and CEO of DigitalMarketer.com and Founder and Managing Partner of NativeCommerce.com, a digital media and ecommerce group that owns dozens of properties including: DIYReady.com, MakeupTutorials.com, SurvivalLife.com and Sewing.com...just to name a few.
Ryan is the creator of the “Customer Value Optimization” methodology and have introduced and popularized many of the digital selling strategies that modern companies now take for granted.
His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members, and over a half a million subscribers. The company is on a mission to double the size of 10 thousand businesses by 2020.
Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America.

[@beahighvalueman2255]

"You don't want to increase the awareness of a broken journey." *GOLD*

[@DIOGOFELNERGRAVE]

👌🏻👌🏻

[@ABcareerMatch]

Spot on

[@meredithhurston]

This stuck out to me most, too. #facts

[@khalidep]

But there is no such thing as negative publicity. I can tell you from own experience of developing software products. We had a hacker who cracked the protection of one of our key products and made the cracked version available for free. At that time, copyright laws were useless. So, we simply gave up and went on with developing a newer version with better features. Guess what?!! The cracked product helpt to maximize the awareness of our product. Eventually, customers who enjoyed the cracked version ended up approaching us to buy the newer version. Viola! A broken journey served as a marketing campaign which increased our business.

[@emjayel4509]

@@khalidep but only because eventually you fixed the the broken piece did it help business. If you would've never fixed what was broken you would've went out of business.

[@LdlonlineCoUk]

After spending 3 hours online looking for how to create a customer journey I finally came across this video, this was the only content that I fully engaged in. Simple to understand and really well presented - thank you.

[@NinoskaMariaPaz]

I agree

[@olatundeifeoluwa5203]

"You don't want to increase the awareness of a broken journey" Taking that with me. I've been engaged ☺️☺️

[@bertrandperdomo-ucles1391]

Our businesses are better because of you Ryan!

[@rkshorter]

Indepreneur sent me! I've been following Ryan Deiss since 2015 - awesome leader in the digital marketing space.

[@mellowmammals]

This is the best video on customer journey we have seen! Well laid out, no BS... just solid and practical information to get me started down the path. As a small (single person) brand, I needed this and will put it into practice as soon as this comment is done! Thank you for posting this.

[@sherrycreate]

Soooooooo I pretty much owe you money because SIR! You dropped me off at AH-HA boulevard and I’m loving it here! Your customer journey map makes soooooooo much sense! Thank you

[@sharondemi6614]

this was the best customer journey map tutorial guide I’ve found online! thank you ! really helpful and effective!

[@LolliLili28]

This is simply amazing! Easy to understand, applicable, without oversimplifying it. Thank you.

[@miraboucher]

Quote of the day! "You don't want to increase awareness of a broken customer journey." - Ryan Deiss. Love it! Thank you.

[@user-cl3vj5ep4o]

The best I ever watch - short, clear,to the point with great information

[@Kenny-Ross]

Thank you! This was as well-explained and presented. I needed to have a better understanding of the customer journey and you helped me to do that. What I really like was...make customers SUCCESSFUL! Great point and something to keep in mind.

[@khairyfarhan]

Brilliant framework. I'm completely new to marketing and this really helped me understand the customer journey pretty well. Thank you so much!

[@MarissaKmusic]

Indepreneur sent me! Loved the video, really insightful and it helps to see everything broken down like that.

[@shaelangford3353]

Indepreneur sent me! I found your podcast a couple months ago through them as well. Thanks for the great educational content!

[@sofskrbic]

Awesome insight! I got everything I needed from this video!

[@creatingdigitalassets]

Excellent explanation of CXJM and where to prioritize our focus. Thanks, Ryan!

[@gijshorsten5013]

Thank you for this video. Needed to create a customer journey for my intership. Much love from the Netherlands!

[@minal1688]

just realised that my "Ah-HA" moment was when you closed the loop back to awareness (yes I actually did say it out loud)

[@femiiadenuga48]

fantastic video. Very impactful. I understand the whole essence of customer journey more now.

[@AshleyVannoy]

Love you guys! Indepreneur sent me here and got me listening to your podcast!

[@kimberlymjames]

This is so detailed and usable. Thank you. Other videos gloss over the details

[@rajatpratapsinghgaur3974]

Hi Ryan, Thanks for uploading amazing content. It was explained in a very lucid manner.

[@ankitgupta.an2050]

Damn.. I am impressed with this 🔥 Thank you so much for the information and knowledge brother ❤️

[@saqibnaveedmirza6364]

Thanks for reminding us of the lesson we learned but forgot to apply.

[@EarthGoddess369]

BRILLIANT ⚡️ Yet another simple strategy to create success ! Love the HaHa moments .. that's what we serve for Thank you so much 😍⭐️

[@Dor3ann]

Amazing video! Thank you so much for creating this! It helps out a lot!

[@akmalgertsen8872]

Thank You so mich dort auch a Great Content 👍👍👍 Your channel is so valuable...!!! The number of Subscribers don't really reflect its VALUE!!! Thank You again!!! Real good Stuff!

[@AQuantumLeapYear]

Very Effective. Easy to understand. Thank you!

[@tylerburnsofficial6605]

Got a lot from this video. Thanks! Indepreneur sent me here.

[@nickosaputra2344]

This explanation is so awesome and I appreciate it. Thank you.

[@infinitevibrations6231]

This is a brilliant resource, thank you!

[@AvanishTrivedi]

You are the best, my friend! I remembered this lesson for the lifetime. Thank you

[@tawanboonkanok4941]

Thank you so much. It's very clear and useful for me.

[@davidbeauchamp7228]

Indepreneur sent me! Already love the Perpetual Traffic podcast.

[@geenaee4772]

So so helpful. Thank you. Briliant too - yup, not a spelling exercise.

[@ozandinc5880]

You are really a good instructer as you are energetic and draw attentions on you.Bravo(a Plant Manager from a Turkish Company)

[@teangpao6099]

Love this lesson Ryan. Thank you.

[@loredanaadriana6576]

This is pure gold!!!!

[@RahulKumar-he5ss]

Amazing content. And full support to Ryan.

[@Aloharadioband]

heard about your channel from full stack creative - love it!

[@BRBRCK]

Indepreneur sent me! Let's get to marketing! :)

[@SonyaJevette]

Right on! Indepreneur sent me!

[@rachelgarozzo3108]

This was incredibly helpful. Thank you!

[@xzandriaweil]

This was very helpful and detailed! Thank you so much

[@supriyoghosh6533]

Thanks for sharing such valuable knowledge!!

[@BrandonGreenOfficial]

Indepreneur sent me! Anyone who is associated with Indepreneur HAS be awesome as well! Thanks for the great content!

[@mikewalker1862]

Hey! Indepreneur sent me! Keep dropping those gems!

[@nikitakamat1273]

This video is GOLD

[@alesimaboudi8567]

indepreneur sent me! keep up the amazing work!

[@kipkorirkoech3337]

Remarkable, thank you so much.

[@lisafaireymusic]

Hey I subscribed from Indrepreneur! Looks great and I’m happy to know about you!

[@jsiriani3445]

Thank you so much . I finally got it 👍

[@ItBends]

Indepreneur sent me! Thanks

[@praiseohanwe]

Quite helpful. Thank you very much for this video.

[@ryanburwell4145]

Excellent presentation. Thank you!

[@HendyIrawancom]

Ah-ha! Amazing and very clear. Instant sub! Thank you! :)

[@jyribemerstahl734]

This was really good !

[@ahmadsaud3531]

thanks a lot for this valuable info and easy explaination

[@rhiannonstraka4319]

Great Content! Just Subscribed Indepreneur Sent Me!

[@JohnMuirheadmusic]

indiepreneur sent me! looking forward to diving deep into your content.

[@usmanjaved7007]

Great Video and Its clear that what is a Costumer Journey.. Thanks

[@AJandTara]

Indepreneur sent me!

[@matondology]

Indepreneur sent me! But one of my band's managers is already a subscriber too ;)

[@mahmoudmohamed7650]

thank you very much you really helped me a lot

[@beahighvalueman2255]

"Don't make them happy, make them successful."

[@kemrenae]

I KNOW RIGHT THIS WAS A GREAT TAG LINE!

[@HK-sw3vi]

which in turn makes them happy

[@fseniorc]

Thanks Ryan! Excellent presentation.

[@billycaldwell9403]

Indepreneur sent me. Looking forward to diving into your content.

[@Barncore]

Indepreneur sent me! Looks like great info here

[@williamdaniel8912]

Indepreneur sent me. Nice breakdown of the process.

[@xhaffox]

Amazing explanation Thank you!!

[@otherstates9021]

Indepreneur sent me - great stuff

[@ChrisAlexandor]

Indepreneur sent me man! Subscribed to ya :)

[@MarkLarenz]

Indepreneur sent me here! Staying for the informative content 👍

[@abanyamwando]

Thank you. This was very Informative.

[@elliotsun8555]

Indepreneur sent me! - Cool!

[@jasmineusha9279]

very insightful.. thank you!

[@sherrimclaughlin-ryan2501]

Thanks so much!!!

[@adrianboysel]

This is a great video!!!

[@moemyat5663]

Thank you. This is so helpful

[@platonmarkopoulos5166]

As a final year Business Management undergrad student in one of the top 10 universities in the UK, I am happy and sad to admit that this guide is better than about 3 weeks of lectures and seminar at my university specifically in a Digital Marketing module. Thank you sir!

[@ikalennyy6986]

Fascinating!!!

[@thetranscriptpresents5439]

Brilliant vid and so easy to follow

[@msj8285]

You are great, thank you

[@sayantanbose1093]

Nice content..looking forward to learn lot from you.

[@manavsingh7378]

Awesome!

[@ritsworld5001]

1. Reach & Awareness Stage 2. Engagement Stage 3. Nurture & Educate Stage 4. Conversion Stage 5. Filtration Stage 6. Insights Stage 7. Upselling & Cross Selling Stage 8. Success Stories & Feedback Stage 9. Referral Stage and once customer refers you get the customer directly to Stage 4

[@drazlizaahmad189]

love this sharing

[@bibipsalter]

Thank you! New sub here, indepreneur sent me!

[@4lanesmanagement291]

Sending thanks to indepreneur for the plug

[@mercytomankind9803]

Understanding and Excitement come before Subscribing. So the order should be: Aware, Understand, Excite, Subscribe, Convert, Ascend..... You could summarize this into 4 words: Excite...Convert...Ascend...Promote! (eCAP) ... Just like going out on a date!

[@Abdelrhman_Rayis]

don't increase the awareness of broken journey golden words!

[@victorvicsolutions2716]

well done, i love this

[@jondyason336]

Thank you Sir.

[@KiranVarri]

This is so fabulous 🤩🙌👏👏👏🏁I am inspired to revisit this diagram to learn more... 🚀🚀🚀

[@isachristel]

Great video!

[@saralouzzani3383]

that was so useful thanks

[@ABcareerMatch]

Super helpful

[@rosebouhamidy4842]

ammmmazzziiing tipps

[@emigrantesemprendedores5956]

Great information. Thanks