User Journey Mapping (GV Design Sprint Technique) |

In this episode, we share a typical User Journey Mapping process that we use as a standalone exercise or as part of our Design Sprint workshops. This simple activity is great for aligning customer journey expectations with various stakeholders involved in a digital design project.
Read more about GV Design Sprint here:
www.gv.com/sprint/
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[@ck-inri9183]

So refreshing to watch a knowledgable UXer who leaves their ego at the door

[@relabstudios]

Thank you Chris. That’s very nice of you to say.

[@Natigutierre]

That's it!! Exactly the explanation I was looking for. Great content!!!!!!!

[@relabstudios]

Thank you Natália 🙏 glad it’s helpful

[@ChocoStarrLiz]

Extremely helpful! Im working on my UX/UI nanodegree and i'm on the user story map portion and needed help visualizing what all my research should look like. Oddly enough im working on the browsing experience for a small business online clay earring store, similar to your set up; so it was even more helpful.

[@relabstudios]

We’re glad it’s helpful ChocoStarrLiz :) Thank you

[@Mumont]

Clear and enough!

[@asereope6175]

Best explanations I’ve seen!

[@relabstudios]

Thanks for the kind words Asere ✨

[@YuriiKhmelovskyi]

I'm glad that I found a really educatiove channel. Thanx Relab Studios! Good content and mentorship.

[@relabstudios]

We’re glad you like it Yurii 🙏

[@misssunshine5932]

This is what I exactly wanted to say. :)

[@obinnacharleseze832]

This is fantastic!!!

[@relabstudios]

Thank you Obinna :)

[@NizGravit]

This video deserves a lot more views.

[@relabstudios]

Vitalii Strokov thanks for the kind words!

[@rejuvinatez347]

Easy and Useful.

[@joyphilip50]

I am not half through the presentation but truth be told i cant hide how excited i feel understanding every bit of the stages. Thank you very much

[@relabstudios]

Awesome! Thanks for the kind words Joy🙏

[@EmadElSammad]

Thank you for the video. I just finished a User journey on a whiteboard and uploaded it to my portfolio. Your video made me feel confident about what I did

[@relabstudios]

Love it Emad! Good luck and stay well!

[@122223333111]

You deserve more views and subs! Keep it coming.

[@relabstudios]

Thank you Andy!

[@linenwood13]

Wow, thanks for a great content, subscribed!

[@relabstudios]

Thank you Alina!

[@AkHafiz]

Exactly that's what I was looking for. Thanks, man, for the nice illustration.

[@relabstudios]

You’re most welcome Abdullah 🙏 Happy New Year too!

[@mi6ful]

THICC background

[@yuliannakhomych7619]

Thank you so much!really helpful

[@relabstudios]

Glad it helped!

[@abigailanioke]

Exactly what I needed

[@relabstudios]

🙏✨

[@amirajeevdutta]

Thank you so much sir

[@leiahwilson7300]

This was very helpful!

[@relabstudios]

Hi Leiah, glad it helped!🙏🙏

[@diegocap57]

Thank you so much, easy explain for a powerfull tool

[@relabstudios]

Thank you Diego 🙏

[@ratna587]

Thank you for explaining it

[@relabstudios]

You’re welcome Ratna Ratna ✨

[@empathizers]

I think you should make more videos! Cool!

[@relabstudios]

Thanks raj for the motivation!

[@tusharsadaf515]

quite helpful video

[@relabstudios]

Thank you! ✨

[@jankrix]

Very helpful content!! just clarification, traditionally these points in stages plus the flow, usually derived from existing data plus customer research, but in Design Sprints since we only have very limited times (a week) it comes from our intuition plus existing data without doing customer research?

[@relabstudios]

Hi Issara, thank you for such a great question! So in our practice, as much as we can we would advise to gain real customer data where possible. Even having to do this before the Sprint. The purpose is to go into the Sprint with as little assumptions as possible. However, depending on the company, scale, budget, time... All those variables, there are times where teams don’t have the luxury of User Research data. While at the same time, the product/service needs to be designed and launched quickly. In this case, Yes - go into the Sprint using your best empathy, intuitions and assumptions... The reason why we think this is ok is because we believe it’s better to start, fail and learn quick... as opposed to “not starting” and fail later... Hope that makes sense! Thank you for watching Issara 🙏

[@AkhileshKumar-hv2gm]

Very real, it's feeling like I am sitting in a classroom. Content is really nice. My question related to goal: Are we considering goal as a Long Term Goal (eg. In 2 years time...) In this map. If it is so Long term goal is mandatory for every sprint. Also in this Map can we use current goal along with the Long Term Goal. Thanks!

[@relabstudios]

Hello again Akhilesh! In a user journey map, the GOAL(S) that we were referring to are examples of User Goals (what the user/persona desires to achieve through their interactions with the product). Not to be confused with the Sprint’s “Long Term Goal” (the one that goes with “In 2 years time...”). However, when drawing a user journey map, it is always important to keep your Long Term Goal and Questions in mind too... while putting yourself in the user persona’s shoe, by mapping out their experience throughout their journey.

[@skyworker9813]

Thank you so much 😊

[@relabstudios]

Thank you 🙏

[@joeyp734]

tysm!

[@relabstudios]

You’re so welcome!

[@Atman81]

Very useful! Would love to know how you are validating the idea by talking to users? How are you thinking about where to find them & how to talk to them? Thanks!

[@relabstudios]

Thanks Atman! Oftentimes we visualise our idea in a form of mockup/prototype and test it while talking to users. Regarding the how, we have this other video explaining how to conduct a user interview kzbin.info/www/bejne/pZazl6WMqdGLf8k, hope this helps!

[@JJ-vj4pt]

Hi! Thank you for the vid. this helps me a lot btw I have some questions about this. Do you interview users before making the user journey? The details in each step from discovering to goals are from the users or it's the idea from the team? Thanks!

[@relabstudios]

Thanks for watching Jirathitikal! And glad it helps... The user journey map is typically done by product teams to put themselves in the user’s shoe. You can do it based on your assumptions, you can do it based on real data, or you can also do it together with the user while interviewing them. The point is, there is no right or wrong in this process. What’s important is the fact that you (and your team) are making the best effort to empathise with the user and their journey... So, mapping with some background data knowledge is great... But if you don’t have data around you, go with your gut feel! It’s still valuable nevertheless. Hope this explains it! And good luck!

[@JJ-vj4pt]

Relab Studios Thank you so much for the explanation!

[@arese9202]

“Which is my wife by the way, Irene” Me: aaaaawwwwwwwwwwww

[@relabstudios]

😄

[@prachalitha83]

Good video for learners. Would the actors on the left in your journey map?

[@relabstudios]

N.Prachalitha Nuwan Perera thanks! Yes, always a good idea to keep in mind who the actors or personas are as part of your journey map 100%

[@LRG246]

"which is my wife, Irene” 🥺

[@relabstudios]

😊

[@TheKerson]

The Journey explained was simple, but what about complex problems that are not about commerce?

[@relabstudios]

Thanks for the input Kerson. You’re right, the example here is simple. We didn’t want it to be overwhelming to understand for those who are beginners. We have plans on making a video for a complex user journey map in the near future. Do keep an eye! Thanks again for watching 🙏

[@FatimaAli-zu8fd]

Journey Mapping is done before ideation or how might we or after that?

[@relabstudios]

Hi Fatima, it’s typically done after How Might We’s and before Ideation.

[@anita_cr7]

how I can solve particular features app. Is it possible I can solve this kind of problems using user journey map ?

[@relabstudios]

Hi Anita, thanks for watching 😃 - you won’t be able to solve the app feature challenge with the User Journey Map by itself... But the User Journey Map will definitely help you solve the problem by having you focus on a specific user journey, rather than the broader journey that involves too many features. The key point here is “FOCUS”. An example in the video here is at 10:30 where we circle/highlight the specific user journey to focus on. By doing this you’re on your way to solve a particular feature challenge within your app. Once you know the “feature” that you’re focusing on, you can carry on with other Solutions exercises like the Solution Sketching... We have a video about it here kzbin.info/www/bejne/bofbpWiHrrhgnJI Hope it helps! And good luck 😉

[@anita_cr7]

@@relabstudios thank you

[@mahidahmed3377]

Can I run design sprint to create a new product?

[@relabstudios]

Hi Mahid. The answer is yes - you can use the Design Sprint as part of a new product creation, innovation or proof of concept validation. The Design Sprint isn’t best used for execution work, but rather prototyping and validation. Using the 30-60-90 concept… In your case, the Design Sprint might be the first 30%, where it’s about coming up with a proof, to test and see if the market/audience has the appetite for it. The next 60%, or 90% should be more like an agile methodology process rather than a design sprint. Hope that helps

[@mahidahmed3377]

@@relabstudios Thanks for your reply

[@doAnn88]

What does GV stand for?

[@relabstudios]

It’s “Google Ventures” Cat down the Road :) They popularised the Design Sprint process as we know it today!

[@gabriellai.7962]

How would the user use the product before even deciding to buy it? This does not make any sense.

[@relabstudios]

Thanks for the question Gabriella! The term 'use' is referring to how the users would use the platform (e.g. browse products, read content, etc) which then lead to decision whether they would buy/purchase what the platform offers or not. Hope this clarifies it🙏