Directing A Six Figure Budget Food Commercial

[@cjjohnson4363]

For someone trying to learn a bit more about this industry I cannot say how much I appreciate you doing these!!!

[@ScottPetersFilms]

You’re very welcome :)

[@GidonLasch]

It is amazing how openly you speak about these kinds of jobs! Thanks for the insight.

[@ScottPetersFilms]

You’re most welcome :)

[@calmetosis]

I disabled my adblocker for you! Thank you for sharing!

[@ScottPetersFilms]

Very kind of you :)

[@EdProsser]

Thanks as always for sharing this knowledge bomb (and the total honesty on how you felt about it all) - always learn loads from your vids!

[@ScottPetersFilms]

You’re so very welcome Ed 🤗

[@MrKlein17]

It seems making this video took as much time as the commercial! Thanks for making these videos, you can see we really appreciate them! The insights, the pace, the humor, the process, everything... hope it brings you more and great clients. It amazing how sometimes you can have a huge gig that can bring you the same amount of money than a much much smaller one. But again... thats the business! Gracias Gracias!

[@ScottPetersFilms]

Thanks for the appreciation Leon :) didn’t take quiiiiite as long as the commercial 😂

[@douglaspcoelho4432]

Damn, this channel is the cure for humanity's current short attention span. Anyone could watch this for hours and never get bored! Ty for the amazing content as always!

[@ScottPetersFilms]

Thanks Douglas 🙏 appreciate the kind words :)

[@MarkusFinholt]

This is absolutely nuts

[@mariosanmiguel6947]

Just found your channel and loving it! I’m deep into my career and have been moving up slowly. Mostly DP and now moving into directing the last year and half. Your channel has been incredibly helpful, insanely informative and inspiring! Thank you for sharing with an authentic and honest approach! Appreciate you!

[@ScottPetersFilms]

Thanks so much for your kind words Mario! I’m very glad you‘ve found it helpful 😊

[@Wayne-s4t]

The bests information and delivery about this side of the industry, cheers Scott

[@ScottPetersFilms]

You’re most welcome Wayne 🙏

[@runawayboyy]

Thanks a lot for breaking down this whole process, i thought i will never get this kind of information from someone online!!! Man i appreciate that! You've got a new follower!

[@tedrzz]

Fantastic breakdown! I'm a commercial NYC photographer / director and watching this with all of the timeline, feedback, revisions, emails, etc made me feel like I was looking in the mirror. Glad I'm not the only one! Cheers!

[@ScottPetersFilms]

Glad you enjoyed it 🙏 revisions… sometimes for the better. Often for the worse 😢

[@MediaEditingCompany]

Hey Ted, I’m also In NYC. Let’s grab coffee sometime

[@emmanuelnkwocha1275]

This is awesome thank you, as a DP I appreciate the detail in pre production. Makes me miss being a set

[@ralphpeters4888]

Great to be paid for something you so obviously enjoy. Scott , you’re a champ👍

[@kudobeats]

one of the best videos youve made yet, very in depth

[@ScottPetersFilms]

Thanks so much, that means a lot to hear! ☺️

[@brucegarrod]

Really appreciate your work with all these videos.... Both in the transparency you provide in your work, but also the amount of time and effort you put into the video itself. Your storytelling narrative is awesome. It's really reassuring to know that someone else is going through similar experiences, I'm not going insane (But that I could improve my tolerance levels) even through I'm working on smaller productions. Thanks, look forward to the next installment

[@ScottPetersFilms]

Thanks Bruce, appreciate you taking the time to comment 🙏

[@beukemann4119]

Always stoked for a new Scott Peters video

[@ScottPetersFilms]

❤️

[@12yfilms]

Thank you so much for sharing the "real world" side of this! Awesome!

[@ScottPetersFilms]

You’re most welcome 🙏

[@DastanZhumagulov]

Amazing storytelling about your gig as always, Scott! As a commercial DP being a frequent witness to all this never ending back-and-forth between a director and an agency in pre, post and production, I have little to no desire to ever try commercial directing :D

[@ScottPetersFilms]

Thanks Dastan. Yeah commercial DP’ing is the one of you can get enough work!

[@corerage]

Thank you so much. Really appreciate what you are doing for the community. 🙏

[@ScottPetersFilms]

You’re so welcome, appreciate they appreciation :)

[@tomhbird]

Glad to hear clients are the same the world over... at least the final product looked to be very close to your original storyboard and vision. I've been involved in two TVCs when the small agency I was in wanted to branch out into bigger jobs. One only got across the line after HUGE cuts and changes instigated by the client which basically used about 10% of the shots and a completely different final direction. The other one was canned AFTER final delivery - a 10-day multi-location shoot, crew, cast, a seemingly infinite number of revisions, to then just nothing - thankfully the client still paid!

[@ScottPetersFilms]

Tom the amount of jobs that get canned after so much time, effort and money is spent on them is INSANE! I’m working on a little series from a large job atm that got canned before the first edit reviews even arrived. It’s madness.

[@vladbobe26]

Such a pleasure seeing these videos and I always appreciate your honest input about the process with the good and bad. Thank you!

[@ScottPetersFilms]

You are so welcome!

[@georgedoyle8795]

Great vid again Scott 🙌

[@ScottPetersFilms]

Thanks George 🙏

[@fraserharrop]

Great video Scott, as always. I give it about 5 years before the middle-men agencies who seemingly offer nothing but a hefty markup, a vague promise of 'strategic thinking', and a litany of subjective, minor editing notes are dissolved and brands start working direct with directors and prod. companies. Just my 2 cents.

[@ScottPetersFilms]

I hear you. The middle men at times can be irritating but a lot of the time they also take out a bunch of the brunt we don’t have to deal with. There’s a big direct to client job coming up I’m discussing in the channel that I would have loved for a middle man agency, but then we wouldn’t of had the budget we needed… it’s a tricky balance but there’s got to be a happy medium somewhere 🤷‍♂️

[@alexpott1893]

Exceptionally well documented, yet again! Really hoping you get tonnes more work, not only to go on surf trips, but so we can see more of this!!! (the bts, not the surfing - although, food for thought on a second channel)

[@ScottPetersFilms]

Thanks Alex! Working on a bunch of content for an even bigger job atm :)

[@SimeonMihalkov]

Yoo that's so crazy at 0:44 I saw Declan who I went to uni with. so cool

[@asdafdsgsdfbfahdjfsdjfgaas2965]

Awesome video thank you for this

[@ScottPetersFilms]

No problem 👍

[@96FilmStudios]

Great video as always, love your transparency and just how much you have to teach about the industry

[@ScottPetersFilms]

🙏🙏🙏

[@QualityAntics]

This is mind blowingly massive haha here’s me with a Milanote board doing it all alone.

[@ScottPetersFilms]

I still do that too :)

[@TheBrotographer]

Great video, probably the most I've learned out of all yours. Why you don't have 500,000 subscribers, I don't know.

[@ScottPetersFilms]

Preaching to the choir. Thanks for taking the time to comment 🙏🙏

[@jickmargerison]

Great to see you doing well Scott

[@ScottPetersFilms]

Thanks so much Jack 🙏 (doesn't always feel like it...)

[@martin.morscher]

Once again, awesome video and great work! I love the breakdown and how it shows the amount of work that goes into a 30-second TV commercial. You can see how many people and costs are involved. Brilliantly done. How is it with photographers in the UK? Here in Austria, we often have photographers on set between takes to save costs.

[@ScottPetersFilms]

It’s very common to piggy back stills around motion or the other way around here too. The more costs get cut the more it happens but it ALWAYS results in worse results for both parties as there’s always comprises being made to allow for it.

[@martin.morscher]

@@ScottPetersFilms Definitely. I love the 10-15 minutes between takes and the ISO 1600 photos because there's no time to use flash. Thanks for the insights (:

[@ddiogo.santoss]

this whole video sounds exhausting, so many changes and notes!

[@ScottPetersFilms]

It seems the bigger the jobs the more scrutinised every moment of them are 😂

[@sebastianFZE]

Great vid Scott!

[@tobymitchell2607]

You earn't every penny of this one, Scott!

[@timmbiedermann]

Insane! Good job

[@ScottPetersFilms]

Thanks Timm

[@nicklennox]

Amazing content. Thank you

[@ScottPetersFilms]

My pleasure!

[@mechaelectrobotic]

I love that cheese facial expression on both the talents, that shot was my fav! And what does it mean to "bin it" ? Is it the AE bins?

[@ScottPetersFilms]

Mine too! People are way more fun to film then solo food. I can’t remember where I said “bin it” so not sure of the context, but it most likely meant “to get rid of”.

[@koltureshack7993]

Can totally relate to the "we're not going to win it" but "we better f*king win it" 😂 Finding these SUPER helpful. Really appreciate your transparency and thoroughness with these videos. Would appreciate some guidance on how to start adding motion directing into my commercial stills portfolio. I've got no (video-specific) gear, nor much idea either... any tips would be really appreciated! thanks

[@ScottPetersFilms]

Spec work and more spec work. It seems to be pretty common these days for photographers to be given the opportunity to jump into our world, if you've not gotten that opportunity yet I can't recommend spec work enough, there's a few videos on this channel about it. You've got to show you can do it, before people will trust you to do it :)

[@koltureshack7993]

@@ScottPetersFilms Thank you! When you started doing your own spec work, did you just work on your own? And what sort of kit did you already own? Hope it's ok me asking these questions!

[@ScottPetersFilms]

@@koltureshack7993 yes, my first spec work was me, with 1 lens and my Sony a7sii using natural light and filming my girlfriend. Invest your time and money to make the kind of work you want to get paid to make: kzbin.info/www/bejne/Z3OZi5qkrbuXebMsi=t2f9_0J-ujbAjTqL

[@2dtom406]

Well played sir!

[@carriehulsey5785]

So so so helpful

[@ScottPetersFilms]

Happy to hear it Carrie :)

[@lennyforster]

Awesome video! Thanks for sharing.

[@ScottPetersFilms]

Thanks for watching!

[@robertdouble559]

Faaark. Tight little studio!

[@ScottPetersFilms]

It really was on that day

[@marcoasqmartins]

Very useful, thanks for sharing.

[@ScottPetersFilms]

Glad it was helpful!

[@beauchampy]

How do you find the time to work on projects like these AND make these KZbin vids?

[@ScottPetersFilms]

Sacrifice.

[@danwucreative]

Always love your detail and transparency mate, especially as an aspiring commercial director myself. Question - given the vast and experienced crew + team you were able to work with - are there certain individuals from this gig that you specifically learned a lot from + helped you level up as a director? Asking somewhat selfishly for myself as well :-) Thanks!!

[@ScottPetersFilms]

Yes entirely, on THIS particular job, 98% of the crew in production and post did amazing work, the roles that bought the most valuable to ME specifically with their individual talents were the food stylist, the DOP and the colourist.

[@frankenstein2735]

where is the final?

[@ScottPetersFilms]

You can see the DC on my website or go on the brands Instagram… or keep your eyes peeled on TV in the UK over the next 6 months

[@alsifjlasieflooo]

The shots look gorgeous imo! But I'm also my own worst critic; so I understand that you're probably yours too ;)

[@ScottPetersFilms]

You’re very kind, thank you 🙏

[@ScottPetersFilms]

FYI I was super happy with the lighting and art, styling etc, it just not want I wanted to do in some other areas :)

[@tsollersergey3480]

Owesome😊

[@ScottPetersFilms]

🙏

[@Row4our]

Who was the DP? Great lighting btw

[@ScottPetersFilms]

It was the talented Tim Fok 🎥

[@sammtembo9258]

I really wanna learn how to make treatments. Anyone willing to teach me? Also, @Scott Peters, which the treatment template used for this commercial was available for purchase on your store.

[@ScottPetersFilms]

Have you watched this video Samm it’s super helpful on writing treatments: kzbin.info/www/bejne/gofYoX1-aaadgNk - the template I started with from my store is called ‘Laugh Out Loud’

[@sammtembo9258]

@@ScottPetersFilms I appreciate the response, Scott. Checking out the video now and headed to the store to check out the "Laugh Out Loud" template.

[@sebastianFZE]

What's the name of the DP on this project?

[@ScottPetersFilms]

Tim Folk

[@robinprobyn1971]

Did the client say you Gouda do better . Kudos , sounds a nightmare .

[@ScottPetersFilms]

😂 They were fine as far as clients go tbh, most clients are picky, and the more money they spend the pickier they understandably are, but the agency were possibly natcho average level of picky.