Air Jordan May Sneaker Release Update 2024 Watch Before You Buy

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Air Jordan Release Update May
0:00 Intro
0:06 AIR JORDAN 4 MILITARY BLUE
SKU: FV5029-141
COLOR: WHITE/MILITARY BLUE-NEUTRAL GREY
RETAIL: $215
RELEASE: 2024.05.04
3:57 JORDAN TATUM 2 SIDEWALK CHALK
SKU: FZ2202-600
COLOR: LIGHT SOFT PINK/MINT FOAM-SMOKE-LILAC-MEDIUM SOFT PINK-COPA
RETAIL: $125
RELEASE: 2024.05.09
5:48 AIR JORDAN 1 LOW SHADOW
SKU: CZ0790-003
COLOR: BLACK/MEDIUM GREY-WHITE
RETAIL: $140
RELEASE: 2024.05.11
7:38 AIR JORDAN 1 LOW ELKINS
SKU: DZ4137-700
COLOR: CANARY/RACER BLUE/LIGHT SILVER/GUM MEDIUM BROWN
RETAIL: $150
RELEASE: 2024.05.17
10:05 AIR JORDAN 11 LOW SPACEJAM
SKU: FV5104-104
COLOR: BLACK/VARSITY ROYAL-WHITE
RETAIL: $190
RELEASE: 2024.05.18
11:32 AIR JORDAN 3 J BALVIN RIO
SKU: FN0344-001
COLOR: BLACK/SOLAR FLARE-TOTAL CRIMSON ABYSS
RETAIL: $250
RELEASE: 2024.05.22
13:08 AIR JORDAN 12 RED TAXI
SKU: CT8013-162
COLOR: WHITE/GYM RED/BLACK
RETAIL: $200
RELEASE: 2024.05.25
14:29 AIR JORDAN 1 HIGH LATTE
SKU: FD2596-021
COLOR: BLACK/LEGEND MEDIUM BROWN-WHITE-SAIL
RETAIL: $180
RELEASE: 2024.05.29
16:16 Pop's New Shoes
17:30 AIR JORDAN 17 LIGHTNING
SKU: FJ0395-100
COLOR: WHITE/LIGHTNING-BLACK-CHROME
RETAIL: $300
RELEASE: 2024.05.30
20:15 JORDAN SPIZIKE LOW LIGHTNING
SKU: HF4319-741
COLOR: VARSITY MAIZE/WOLF GREY/PURE PLATINUM/BLACK
RETAIL: $170
RELEASE: 2024.05.30
21:36 JORDAN JUMPMAN JACK UNIVERSITY RED
SKU: DR9317-101
COLOR: SAIL/BLACK/UNIVERSITY RED
RETAIL: $200
RELEASE: MAY 2024
28:52 Final Thoughts
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[@DNASHOW]

🔥 Wanna learn directly from me? Join the Sneakerhead Academy VIP Mastermind here: dna-show.mykajabi.com/offers/qndmQSF2

[@cp23dripking77]

I disagree with Pops on this 1. I think Nike should keep flooding the Market with Retro so that everyone that wants a pair, has a chance to cop💯

[@SikaFosaGond]

I agree with you. At the end of the day anyone who wants a particular sneaker should be able to get it without paying x amount over retail in the aftermarket, in an ideal world. Releasing a sneaker in big numbers is bad for resellers but good for people who just wanna be able to buy and wear their sneakers

[@DNASHOW]

But if they can’t sell through the product and have too much supply and not enough demand the businesses stock will continue to fall as it is now. This isn’t a mom and pop shot. They have stock holders to keep happy too. It’s a crazy balancing act.

[@B_More30]

I agree with OP. Nike shouldnt care what the market is. They make no money off the market. They are making their money bc they know people will buy all them. If they came out w 2 mill, nike would sell all of them and boost their numbers for the year

[@jodimorgan624]

agreed

[@brandonhuffman213]

I agree he lost me with one..lol. everyone should be able to get a pair. Nike should put out less pairs of the sizes that are sitting.... And if im being honest. These sat last retro lol I copped like nothing lol

[@jasonharris5201]

I have to watch every time your Dad is in the video. He is an awesome vibe.

[@Macmoney860]

Pops look like he be hiting that pipe

[@chitown702]

Nah Dad me and you about the same age I think I'm 46 and I gotta say yes I want it accessible so I can get them and not just bots and resellers

[@gcscr]

Facts.

[@n1ck593]

Pops is talking for those re-sellers who are all suffering, now that Nike are making the sneakers more accessible. Great job Nike keep it up.

[@StillWeRide]

I only rock New Balances because my feet are crazy wide...but Ive been binging your videos just because of your positive vibe. You and your dad have a beautiful relationship and its just nice to soak all that in.

[@DNASHOW]

🙏🏽🙏🏽🙏🏽

[@Blissfulspaces]

Love the family energy. Got my Jordan 1 Low OG "Shadow. Might be my favorite pair so far! See you in the next.

[@veryfewrealleft1405]

25:17 The Jumpman Jack will be the Human Racer of Nike in 5 years

[@AnthonyHernandez-mx5uv]

Keep this vibe and energy yall got 👏

[@coldcrushcorey]

Just copped the 2 pairs of the Chicago SB’s for retail here in the UK 🙌🏽🙌🏽🙌🏽🙌🏽

[@randyrotcavich8154]

Nike will get their money the resellers won't and that's how it should be

[@Brandon-ft3cs]

Exactly

[@Arcilios]

Exactly people got their shoes, Nike got their money everyone wins. Only ones complaining are sneaker youtubers and bots and resellers or combo of all 3.

[@johnniefelton7499]

I wish nike had that same energy for the travis scott drops

[@Brandon-ft3cs]

I think they should keep making alot of stock anyone that wants the shoe should be able to get it they arent killing their market they are killing the resell market and unfortunately them 17s are limited and only at neighborhood shops and I don't have one near me cause I really want them

[@BigYody808-ypx2]

U 2 are a CLASSIC Father Son Duo..I love yo show especially when u have yo pops on as a guess.. yawl stay up..

[@GangStar_6]

Jordan 3 Balvin Rio absolute fire. May 22nd let’s go!

[@adambloxham4362]

Love these ones with your Pap!! 🎉

[@veryfewrealleft1405]

17:08 Congrats pops Powder 9s are 🔥

[@lightnight6532]

going after the heavy hitters first this month like the 4s and balvin 3s but glad to see a lot of other shoes are gonna potentially sit so i can circle back for them

[@wearejoe]

Straying away from scarcity marketing is what we need. In my opinion, real fans lose in that market. Now that they’re more available, we can all have a chance at retail. Thats how it should be

[@LeteizJordan767]

🔥🔥🔥🔥🔥🔥🔥🔥 Video DJ As Always

[@Leophon999]

Balvin 3s, Space Jam 11 lows, Military Blue 4s. I would say Travs 1 lows but I'm not a fan enough to pass on the money and wear em. Thanks for the vids yall!

[@ddtvhenderson3285]

The spizike low lightning might look better with some different shoe 👟 strings, maybe 🤔 yellow

[@Blacksoulbrushes]

Naw Nike playing it smart. They said F@ck the reseller, they’re the ones making the money. If you ask me it’s better that way I can get it at retail🤷🏻‍♂️

[@peytonspehn6291]

I’ll be grabbing shadow lows and space jam lows and already got my militarys. If I’m able to get for retail I’m grabbing the balvins too 🔥

[@AnthonyFernandez23]

In my opinion my top 4 sneakers that I can’t wait for it to release in the month of may are : 1- air Jordan 4s military blue 2- air Jordan 1s low shadow 3- air Jordan 11s space jam 4- air Jordan 3s j balvin rio

[@RayRayHam]

The problem with the military blue 4’s isn’t the market or the hype it was all due to the lack luster materials used for such an iconic colorway. If they had the better insole, softer leather for the upper and maybe an extra pair of laces this shoe would have been respected more regardless of the amount in stock.

[@MrDjohboy]

They are killing a market but it’s definitely aftermarket. We gotta remember Nike isn’t making grade A shoes no more. The main thing is they want everyone to wear their shoes. Their marketing plan isn’t fully for sneakerheads

[@remykids]

They're killing the resale market. And that's good

[@AshleyMcClendon]

Im a chuck girl through and through and have been such for the past 20 years. However, at the ripe old age of 40, I've finally decided to become a sneaker head and on the journey to trying to build my collection. My goal is to get at least 1 pair of each Jordan. I love my 1s, my fave style hands down so far, so I will most definitely be copp'n those Latte high, the 12s Red Taxi. Oh yeah, and the Spiz'ike. I agree, this month has been the hardest yet. Can't wait! 😊 Thank you for the videos. I really enjoy them, especially the ones with pops. Most entertaining.

[@inthelifeofdiegotwo9928]

What’s going on new To channel. I. Just subscribe I really appreciate videos and like it. I gotta all the shoes this month so far

[@DNASHOW]

Welcome to the fam 🙌🏽

[@rickdanforth9188]

🔥🔥🔥 video DJ as always, love having your pop's in the video with you bro everybody I know took L's on the Jumpman Jack Sail because they only did like 13,000 pairs on SNKRS... where are the other 70,000 pairs going? Man I wanted a pair really bad too!

[@aristosachaion_]

The white cement 3s sat for a while after release, and their numbers weren't nearly as huge as the military blue 4s, so I do think these will sit on shelves well after the release date, which means everyone who wants a pair can probably double up with no issues. I want 'em, 'cause they OG, but blue isn't a huge colour in my wardrobe atm, so matching good fits with them will be difficult. I've had my Wizards 3s for more than a year now and I've put them on maybe 3 times lol

[@toughcatcompany]

4s, Balvins, Lattes. U and Popz are must see! Thanks for the great vid, as usual!

[@christianflores9778]

So many good shoes this month. Im only going for the military blue 4s and latte 1s.

[@d.animal]

Top 3 I'd go for Military Blues, Space Jam lows and Rio 3s

[@mozzie2729]

Love the energy your dad and you got in your videos but I absolutely disagree with him about limiting shoes. The rise that Nike had was artificial, it was due to hype, it was a fad that is finally starting to change, it was inevitable, and it'll happen to every clothing brand company out there; they get exposure, they get hype, they get the money, then the people move on to the next thing and the value that the company was getting comfortable with decreases and it's seen as a loss rather than what it actually is: a market correction.

[@ajkicksalot]

Im hoping the Shadow 1 low ogs will be an easy cop on release day cuz I need these in the rotation

[@chinnationsgrowtent8067]

It will sit in certain stores in certain states like you said. I’m definitely double or triple up. I need a pair to wear a pair spare, and a pair to use as trade bait

[@glennl.3277]

this IS the DNA Show 🗣️ how he already matching with the military blue 4’s 😳 its also the price. jordan keeps increasing the prices on shoes, people can buy less bc they have to be more selective

[@remykids]

That's the point. Nike doesn't make the shoes for resalers.

[@Leo_atl_MD]

I like the chain Pops!

[@user-qx7lu1se6q]

Some people like the Chrysler 300 until they got the car 🤣🤣😂😂

[@sneakerchick562]

MB 4, Balvin 3, Jumpman Jack

[@Shunire666]

Got 2 industrial blue 4s today on snkrs and foot locker big W's today🎉🥳🥳🥳

[@madpuss427]

Dad's laugh is life

[@06jj28]

Seriously Get this man some of those color blind glasses 😂😂😂

[@merc_dolla]

Yeah, pops was missing me with that one.

[@gsixunit1986]

17s , 4s and the shadow lows ( got em on shock drop)

[@scottyderouen4696]

J. Balvin, Military 4's., and Travis Elkins.

[@veryfewrealleft1405]

It’s not stock numbers on big releases DJ , it’s number of releases. Too many shoes , no one that works can keep up & grind like need to in 2024.

[@jeremyramsey1746]

17s are a must have for me! I had all of the OGs!

[@ECLEKTIKMAN]

Hi & T.U. 4 this vid. U make a great team. 👌😁 I completely agree with what was said at the start of the video regarding the sneaker market. But at home, in the USA, you will find pairs in the various outlet stores that I in France will never be able to see because in France as soon as the pairs are released they are systematically sold out so you have to buy them at full price.😏 4 me it would be : AJ 4 Military blue AJ 11 low space jam AJ 17 lightning but 300 Jordan is exaggerating no?😮

[@mustafashaqur9694]

2:01 a sneaker head is a sneaker head. How you rock yours and how I rock mine are not the same. Idgaf about seeing someone with a sneaker I have on or a sneaker someone is wearing that I have. I’m like dope.

[@AnthonyFernandez23]

First thing first dj I loved and enjoyed the new video especially with u and your dad much loved and support and respect for u guys 🫶🫶🙏🏼.

[@Littletitanz]

I 100% disagree about the aj4, everyone should get a pair at retail, I finally got mine in the shock drop 💪🏼. I would not have been able to with 100k stock going against resellers n bots. Don’t worry about Nike making 💰 on these bro, even if they do sit they’l be getting their cheese. Making a pair probably cost them less than $20.

[@ECLEKTIKMAN]

Hi. In France, large sizes will be able to have their pair of Travis Scott unlike in the USA 😁👌

[@ajkicksalot]

Space Jam 11 lows r another pair I need to hit for retail on release day

[@brandonhuffman213]

MB4, Belvin 3, space jam low. If i could pick 3

[@StoicContent]

I wish the shadow ones were highs… damnit lol

[@DNASHOW]

You and me both! lol

[@yolesss2190]

I’m waiting for a little bit had me dead af 🤣🤣🤣

[@TheOtherBrotherAli76]

As a pretty new sneakerhead, I'm all for there being so many pairs being released. And I also agree that being limited would be the best course for value. Personally I buy shoes to wear. Would I love for what I buy to be limited and as a result, more valuable? Absolutely. But I know I'm not getting pairs that are limited, for the most part. I hit on the Kobe Halos and Reverse Grinches last year. Probably the most limited release I've actually gotten. So for me it's a slippery slope or double edged sword. I've come to terms with the fact that I'll probably never own alot of absolute classic, must own pairs. So being able to possibly cop retros at retail is the best I'm probably going to get. As an aside, I'm DEFINITELY going for the Shadow Lows and the Elkins Trav's. With so many not currently feeling the Trav's it might be my only chance to have one in my collection. And I genuinely like the Trav's.

[@mcdanieldarrell3746]

That's tan....hilarious!!!!

[@ZEPLUS7]

I got only 1 pair of the military blue 4’s. I like the 17’s but the price is steep. But I’m gonna try for the JBalvin’s. I passed on the cream pair and got the Jordan 3 crafts. I’m wanting this black pair. If I don’t get any W’s. I’m investing in a sole premise bag for vacation!

[@ogonzalez24forlife]

Not the “tan” shoes again 🤣🤣🤣

[@Bigd2100block]

I got to work Hella overtime to keep up with this month. Lol.

[@RIZZYFLOURS]

It's like fallout.... we just collecting junk 😂

[@ranbodeucesev9856]

I need them 17s how can I get them I had all the color ways while in high school help me out

[@veryfewrealleft1405]

15:15 Pops calling green glow tan is nasty work 😂😂😂😂

[@user-qx7lu1se6q]

I think the people who don't want them are the resellers once everybody else gets them I know we need resellers to hike to show up but for some people who can't get them all the time that's probably why they making them so available 🤔

[@MrDjohboy]

The Travis 1s to me is what JB needs to stick with, the other ones to me are trash bc they aren’t original. These aren’t either but we know it’s a collab shoe

[@SmirkSmiley-cm9bm]

I have a pair of military blue 4 for my kids and wife . And one pair for me

[@kevinhernandez5165]

Patiently waiting on basement of Js video iykyk

[@user-qx7lu1se6q]

Well they could be trying to knock out the resellers 🤔

[@Big7wardnola]

They talking like resellers

[@Rocca500]

Buy what u like and put it away for 6-12 months the pull um out.

[@HannahLyons-fi1sr]

You met my brother Jacob at the sneaker convention

[@DNASHOW]

🙌🏽🙌🏽🙌🏽

[@NickThaDoze10]

But idt Nike cares because the hype is enough to have people come get the next shoe that comes out that is exclusive. They might not hit on a shoe and then the next shoe, no matter if it’s exclusive or not, people will impulsively pursue that next shoe. Nike gets their bread and then they don’t care about aftermarket technically. imho

[@TheNray69]

Where are the 10's ? They never drop any Jordan ten's.

[@adedam7700]

I never holding in my hand. The military blue AJ 4 is better than the OG..??

[@TONYREYES53]

Space jam great dress shoe

[@donnybanzz2643]

Yupppp

[@coolkiddtreeleee248]

Oh yeah

[@adrianbillings6788]

Jordan and Nike should release shoe where we have to camp outside sneaker store for them I think they should release about 120k shoe dont do too much

[@gcscr]

Thank you NIKE/ Jordan Brand for releasing more pairs. Scalpers and resellers can suck my ball sack, is not fair to spend 3x the price for a pair of sneakers.

[@MrDjohboy]

The 12s are the only let down of May

[@wilt3051]

I want them as accesible as possible

[@b18crxkid]

I think, if they make 100,000 and sell 100,000 that’s cool but if they make 300,000 and sell 150,000 they made more money so where is the loss?

[@ItIsStep]

Release needa be not too exclusive nor to accessible

[@ikee_boi]

Nike is doing okay for releasing lots of units. Those resellers and scalpers are worried coz they can't resell at aa high price.

[@generallinks8535]

I had to pull over my Semi truck on what pops said just to put my 2 cents in here, I disagree on what pops is saying a few years ago there was a young man just a sneaker head like all of us here won a raffle on a limited pair for Jordan 11 breads in FL I copped hopped in his car and went straight home as soon as he stepped out he was shot A life taken just because of a shoe I say for Silhouettes like these flood the market they will sell regardless I applaud Nike and the Jordan for taking this step Besides it’s not every shoe that’s coming out in high quantity Never seen a Travis Scott in high bulk yet 🤔 I’m just saying Outside of that love the vids but please kill the limited quality chatter if you love em cop em simple

[@mariwarren6422]

you yo dad twin fr

[@yaboynook5865]

I dont care about other people and how they see hype if i want a shoe i want to be able to buy it and im happy I was able to get it

[@derekg2132]

They complain sneakers are sitting but they shouod make less pairs of gr and make more of what everyone wants like travis etc

[@CoreyDunmore]

22:24 Pause 😂

[@SmirkSmiley-cm9bm]

Og shadow 1cop

[@CLos2880]

I disagree with your pops when it comes to these dope retros keep them coming and keep the resellers out of the market trying to flip a buck

[@derekg2132]

I wish travis and balvin dropped in price it's crazy same shoes but a bame on ot and 1k plus but og aj1 low under retail

[@sylvestermoreno8666]

Smh ....Chrysler 300 catching strays out here 😔

[@roariec4261]

Dehydrated pissy on the bottom 🤣🤣

[@dyrewolf6618]

Gramps says they are killing their on market..... they sell 1 million instead than 100k....what???? Hyper gramps doesn't make sense.

[@ddtvhenderson3285]

Those j balvins will be damn near impossible to get