Do all people have a life plan?

[@Coral-h4c1]

You often mention the "I AM" thing, in Buddhism the "I AM" is conceit, while personally I experience "I am this...." towards feelings in the body that then dissolves as a form of ownership. I was meditating today and noticed that the mind pretends it is a person and that on the other side of things, completely separate from the thinking process there is the taking ownership of the feelings that if I manage to fully become aware of I feel like I get absorbed into them and then they disappear. Why is this "I am" given such a big importance?