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With all the talk of the Arizona Coyotes being deactivated, there hasn’t been enough attention paid to this peculiar subset of sports ownership. We do have a few interesting case studies that prove a best-case scenario is certainly possible.
That being said, the Coyotes have one huge difference between successful sports team reactivations that can’t be ignored. In fact, this is the biggest reason why hockey may not return to the desert.
For Arizona Coyotes fans, what happened to the Cleveland Browns and San Jose Earthquakes are the closet they have to a like-for-like comparison. Let’s start with the Browns.
In order for Art Modell to proceed with his move of the Browns 1.0 to Baltimore, the NFL had to make a ton of concessions to not get bogged down in legal uncertainty that would have blocked the move indefinitely.
One of those concessions was the promise to provide Cleveland with a new team by 1999. A promise, of course, is not a guarantee, and there was uncertainty as to whether this would be an expansion franchise of one that was relocating.
What was certain is that the new team in Cleveland would be the Browns with all its history. The franchise was deactivated and would be reactivated in 1999 after a three-season hiatus.
A similar situation played out with the San Jose Earthquakes nearly a decade after Cleveland’s football team had officially been deactivated.
After the 2005 season, AEG, the owners of San Jose and several other MLS franchises, were allowed to move to Houston with the Earthquakes placed on hiatus until new owners could be found. Apparently, MLS didn’t try all that hard because six months later Lew Wolff and John Fisher bought an exclusive option for a Bay Area franchise.
That was activated a year later, and the club would begin play in 2008. Interestingly, San Jose owners didn’t have firm stadium plans in place when the second coming of the Quakes resumed operations. In fact, groundbreaking on what would eventually become PayPal Park didn’t take place until 2012, and the team wouldn’t play there until 2015, some seven years after being reactivated.
The biggest issue with sports teams that have been reactivated in recent times is that teams find themselves in similar situations down the road. The Cleveland Browns are again agitating for a new stadium. San Jose Earthquakes ownership refuses to spend money on the team despite having a new stadium.
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