Do men or women pay more? Gender pricing exposed (CBC Marketplace)

Battle of the Sexes | Originally broadcast November 21, 2014
This week: We're at the checkout and Tom and Erica have found a new front in the price wars. It's the Battle of the Sexes, and here's what we want to know: Who's going to pay more, men or women?
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[@firefraction8156]

Shelves in the men's aisle _________________ Woman's aisle ________________________________________________________________________________________________________________________________________________

[@benbell444]

Big fact

[@stxrryd]

Men have shorter hair and don't typically care about conditioner and herbal remedies.

[@serpent77]

We go to local stores to get stuff for my little boy and have almost no choices, but the girls section almost always overflows into the boys section. Don't get mad cause you have more choices and choose poorly.

[@serpent77]

@@jbird4478 here in the states, at one of my local walmarts there is an aisle that is all generic women's shampoo products, another half an aisle for "ethnic" women's products, and a couple of places next to the men's deodorant for men's specialty hair care products. There is so much product for women there is no room to put the limited mens products in the same aisle.

[@creepyloner1979]

perfume, deodorant, personal grooming products, hair care products, the sort of stuff men don't care about as much as women do, so they're just not willing to pay as much, and companies will charge as much as customers are willing to pay. they didn't include a single product that comes in different versions for men and women and that's related to something that men are generally more interested in than women.

[@wulf7463]

Maltfalc exactly

[@Uptalk]

Maltfalc If these products are really the same, women can just buy the men's.

[@ChrisPBacon-gn9jx]

Maltfalc Yea! You make a great point! But what's unfair for men, is when it comes to any insurance, we pay quite a bit more :(

[@Snigermunken]

Chris St-Cyr Well we do also do a lot of stupid stuff women would never think of.

[@emmanuelnwogu3673]

and thats the market doing its job.

[@MilesUmbrae]

You CAN NOT compare items exclusively on the ABSOLUTE BASIC Superficial appearance!! To make this even REMOTELY comparative you need to compare Ingredients cost, RnD Cost, Marketing cost, Supply-and-Demand, and-so-on... "Similar is NOT "The Same"!!

[@penn0ttbuttarh240]

Thank you for saying this!

[@Damocles1337]

I agree, they are not the same. Materials, ingredients, licensing for Cinderella. I'm missing the part where they test if the products are identical. So far, the video claims "similar" from 0%-100%

[@Elementalism.]

If you want a more comprehensive test, New York made the anti gender price discrimination legislation thing after a very comprehensive report (2015) comparing: 794 products across 5 Industries 24 Stores 91 Brands 35 Product Categories They compared the products that were closest in branding, ingredients, appearance, textile, construction, and/or marketing to be as fair as possible. The study concludes that 42% of the time women pay more, compared to men's 18%. And that on average women end up paying 7% more. Another study (1994) by the state of California concluded that on average women spend $1,351 more annually for the essentially the same products and services. And to quote from the NYC study: "Though there may be legitimate drivers behind some portion of the price discrepancies unearthed in this study, these higher prices are mostly unavoidable for women. Individual consumers do not have control over the textiles or ingredients used in the products marketed to them and must make purchasing choices based only on what is available in the marketplace. As such, choices made by manufacturers and retailers result in a greater financial burden for female consumers than for male consumers."

[@yifeiiii5429]

@@Elementalism. hi! I am doing a research on this topic. is it possible that you can tell me the names of these two reports?

[@Elementalism.]

@@yifeiiii5429 absolutely, i got a link to the NYC study. I couldn't find the 1994 California study itself, just the legislation referencing it. But it will at least give you something to go on. (links in separate comment because youtube)

[@MiFFiL]

I don't believe hair cuts between men and women should be the same price. It should be priced on the time it takes to do the job. Women usually have more hair and will take much longer to do. If a mens cut took a lot longer then you charge more.

[@zunair744]

agreed

[@shiffyshuster4114]

+MiFFiL My hair cut place does the pricing based on how much hair you have. So a girl with a pixie cut would pay $8 but a boy with long hair would pay $12. I wish all hair cut places would do it like that. It just seems fair.

[@ColbyCamp]

I simply don't get haircuts and when I do, I get my neighbor to do it. They are too expensive now-a days

[@abuelitaana191]

what abou women with short cuts? where I live there are male hairstores and female hairstores, even if you are a women with a "masculine" cut you will pay more

[@MiFFiL]

If it takes the same amount of time as a mens cut then it should be that price.. Again.. if a mens cut takes longer then it should be more. Oh this goes for kids as well. They are usually WAY more work then adult.. yet cost less.

[@Jorjioo]

The kids toys one is a horrible example. Cinderella will obviously cost more money to license as a character than some unknown character.

[@tl11rj7x]

Yup and because shes from Disney too btw.

[@Jorjioo]

Quite obviously why shes more expensive to license,

[@rftt6y7tr]

Lucas Castillo Actually I recognize the knights as a popular tv show character Jake the knight

[@chaschoune]

Ariel: never heard of that "popular tv show char"... But Cinderella (commercialized by Disney) , yes. Therefore the price difference.

[@melissamarie7598]

It's Mike the knight lol

[@JasmineJu]

If the products are the same, then why don't you just buy men products? No one is stopping you.

[@mosesyang4222]

LMFAO *Mind Blown*

[@deslayer2000]

but women shouldn't have to buy a men's product just because they weren't born a certain gender. How would you feel if you have to buy a woman's perfume or shampoo just because of your gender?

[@mosesyang4222]

deslayer2000 there's no such thing as girl and boy things, its only marketed that way because people are brainwashed by society. There are plenty of guys who would rather smell like roses than leather.

[@brownmsoe]

Moses Yang Exactly, plus floral oils cost more than men's products. Most of men's products can be made cheaper. Ambergris is one of the most valuable natural substances on Earth. It is used in women's products.

[@CRedding94]

I'm a guy, and I sometimes wash with my girlfriends wash products. I don't notice much difference other than the sweet aroma they release. I do use cologne all the time though.

[@CoIdnestea]

I love Marketplace, but I find the inconsistencies in their arguments completely untenable. They're comparing products that are similar, not the exact same product.

[@pongchannel.]

Yeah plus just buy whichever product is the cheapest not that hard XD

[@pongchannel.]

Not like stores force you to buy a product "made for your gender"

[@Richb711]

Do car insurance companies still charge men more?

[@CRedding94]

Hell ya they do. But once your married, somehow the insurance companies think your more responsible (not that we haven't been).

[@ratherbenapping10]

yes because men are a bigger risk and less likely to adhere to road safety and often get speeding tickets. I was an insurance agent and the men were always the ones with reckless driving history. Its that male testosterone that makes them think they can drive like the. Indy 500 on their commute home.

[@suivatra123]

@@ratherbenapping10 Women are more likely to get in car accidents tho. More men drive overall sure but going by percentages women are a slightly higher risk.

[@ratherbenapping10]

Artavius Simpson where are your sources to support this claim?

[@mariusvanc]

No, they're starting to charge women more, because while men are involved in more deadly accidents, women cause more minor bumps and dings, which in modern cars are very expensive to repair.

[@jcrowley1985]

With the toy example, the boy's was a generic character, the girl's was a licensed Disney character. Probably most of the extra $2.50 went towards licencing fees from Disney.

[@damiennguyen5143]

jcrowley1985 actually it's not a generic knight it's this knight character from Jake the knight

[@mrssocialhazard]

If that were true the companies wouldn't of lowered the price to the same as the boys. They did it for as long as they could then corrected it when caught.

[@carlam4986]

Cinderella is not licenced to Disney. She is a character from a storybook that Disney retold. The toys were fisher price and did not display the Disney logo, so no extra licencing fees.

[@TheChoochooboy99]

Carla Mountenay yes the Cinderella one CLEARLY had the Disney logo on the packaging. Therefore it is a licensed Disney product.

[@_your_name_here_]

@@carlam4986 8:32

[@stxrryd]

I'm sorry, but men typically don't want to pay for something made of ladybug milk, holo glitter, and unicorn-smelling tears from the Netherlands.

[@etherealdreamer1930]

Angeline SOME* men and the razor were probably just generic old razors yet they were still higher

[@ninpeg4441]

Dani DoesTikTok Men usually use a razor for their face and women their body. I would suspect that would be the price difference?

[@kittykittykatie9488]

Also, if a two products are, "essentially the same," then buy the cheaper product, it's not that hard

[@carultch]

Shhh...don't confuse them with the facts. Their minds are already made up.

[@ohhailsnow7812]

The first 5 ingredients are what could've been quickly compared in store. The razors should've been picked based on same brand, blade count, & the possibility they were made from the same mold just using a different color (identical shape). The shampoos should've both made the same claims as well not just same brand.

[@ToolsOutsideTheBox]

If the products are “essentially the same” then buy the cheaper of the two! Duh!!!

[@alanawyche875]

You totally missed the whole point bro

[@chickadeeacres3864]

@@alanawyche875 yes but if you use your wallet to send a message, eventually the prices will come down…Problem is, judging by the responses here, that’s not going to happen.

[@kendac5493]

I love the lack of information that is purposely left out of this video.

[@wontonschannel]

Well why would they involve information that rips their entire idea down to shreds? You have to make money somehow, and if it's whoring out to the feminist masses I say you go girl!

[@alecnolastname4362]

@@wontonschannel Realistically you should shop based on price a lone, its to bad that marketing ploys as cheap as gender differences work these days.

[@charles-davidberube1174]

Alec nolastname you should never shop by prices. It’s in list of things to look at but there are so much more to look at. Accessibility, quality, design, etc

[@ranjanbiswas3233]

For the love of mankind, shut the hell up. If you don't want to stay virgin..

[@pongchannel.]

@@charles-davidberube1174 I fell like theres a lot of cheap high quality products plus it also depends what your buying like if your buying toothpaste it doesnt matter lol

[@leartisted8997]

What was the point of hiring those actors?!

[@llaming4055]

+LeArtiste D waste tax money.

[@tl11rj7x]

lol right and they didn't even let them speak.

[@NiklasForsman1]

It's part of cbc charity for actors program.

[@diamondswagaxp6606]

Just for fun

[@Mhel2023]

Everybody needs something to do, I guess

[@Elasterid]

Except this isn't the retailers' fault, it's the manufacturers & wholesalers. Can't really blame walmart and the Bay for this.

[@RickTheGreatestPosterEver]

Ela Steel Actually, it’s the women’s fault for being desperate insecure and gullible. Raise the price of deodorant .10¢ and men will stop using it!

[@dstblj5222]

When there is a cheaper option yeah.

[@RickTheGreatestPosterEver]

dstblj 52 Why does every single Democrat think that cheaper is better?

[@dstblj5222]

Well for me, and i would guess most guys if you raised the price of one brand of deodorant 10C without raising the prices of all the other brands i would likely move from the old cheapest brand that does the job to the new cheapest brand that does the job,

[@fbyi2940]

@@RickTheGreatestPosterEver is Apple iphones better? No 😂😂 samsung flagship is cheaper and better than Apple Iphone flagship Its not bad to be cheap on some products. I would say midrange products is the key

[@fazelbehnejad9714]

*****MARKETING***** its not just making the products that cost money. Advertising them costs money too.

[@amostofi1999]

Companies charge what YOU are willing to pay them. As a guy, I have used a $1 bar of soap as my shampoo, conditioner, body wash, AND triple-action ultra-hydrating cream for a whole month and I didn't care. Nobody is selling 80% of men expensive rainforest shampoos. Things are changing though.

[@ianbelletti6241]

This all comes down to supply and demand, perceived value, and cost of overhead. Where the products are essentially the same, perceived value tends to take over. Supply and demand is another factor. If women are willing to pay higher prices than men, then companies will target same products to men and women with different prices. The way to solve this difference is to know it is there and vote with your money. It's how you spend your money that tells these manufacturers what you are demanding for the prices of equivalent products. As far as some things go, women's haircuts tend to be more complex than men. If she is just getting a simple trim to even the ends and remove split ends, then of course it should be the same price. If it goes beyond that, then it should be expected to be more expensive. Women's and men's haircuts are examples of similar services that are very different when it comes to the overhead costs of the service.

[@brentb5285]

Ian Belletti Not really, it’s that men’s and women’s products don’t use the same ingredients, hence ‘basically the same’

[@kiruschka123]

They cost practically the same, the difference is something around pennies... lan Belletti is right with his statements. I can, for example, make shampoo without any smell or put some fragrance of...idk of oranges which would cost 2 cents. Chemical wise this costs nothing.

[@dustinjames1268]

@@kiruschka123 Difference in R&D cost is pennies too? Womens razors for example are shaped differently, with different blades, because they're used for different things. Men use them to shave their face, womens razors need to be ergonomic to reach the back of their legs

[@kiruschka123]

@@dustinjames1268 Depends on the razor brand. Cheap brands have usually just another color. Middle tier and high tier brands have a bit kind of different design but so what? The manufacturing cost, if even comes so far, could differentiate in pennies too. Hell knows what kind of razor cost actually more to manufacture it. I really doubt that they put much more money into the product development in so that they can justify the much higher cost. Their razors looked like 10 years ago (in sense of functionality). "Men use them to shave their face, women's razors need to be ergonomic to reach the back of their legs" Men's face is practically the same as a women's body. You have the same curves and edges on your face as on your body. The only thing you need to do is to modify the grip for a better hold (which can unisex) and the plastic stuff around the actual razors so women (or men) don't cut themselves why shaving in areas where they can't see and just go by feeling. (And this is why the razor is a bit less outstanding). However, we don't know what cost more actually and what is harder to develop - but this would be irrelevant if a razor costs 2 cents more (per razor) to manufacture it and 3 cents more (per razor) to develop it.

[@dustinjames1268]

@@kiruschka123 You have to remember though that pink dye is harder to use and mould in plastic than blue dye. It has to be at different temperatures and uses an entirely different process. You clearly arent in the business of manufacturing

[@AlexanderLong]

I have to say about the toys that for girl and boy, because the one for girl is licensed products from Disney character, if you find a same or similar toy with lighting McQueen or Star wars for boys it might cost event more than an Disney princess version.Then cosmetics products are different for men and women, since the fragrances and skin sensitivity of men and women are quite different, so the chemical components might be totally different event they look same or elms function same and from same band.

[@HallowqueenCrafting]

The other one was also branded. Mike the Knight, a kids show.

[@joebazooks]

so sexist? if the products are essentially the same, why not buy men's conditioner? why not buy a cheaper brand?

[@theLadyScribe]

people usually stay in "their" group's areas and it's tiring to go back & forth in stores to do price comparisons

[@sofiaswim]

I don't want my hair smelling like men's? Is that hard to understand? If it was the other way around, would you like to smell like roses and jasmine?

[@j_a8370]

+sofiaswim Did you just assume xe's gender?

[@TWINKIEful]

sofiaswim I wouldnt mind.

[@kerentanco4706]

I knew about razors for the longer time and the men razors are way better! I haven’t buy a pink razor in years!

[@elil8094]

Lol this is why I wear a lot of men’s products. Gotta love the price difference, especially when you’re poor af as me

[@IshmetKhan]

Hey CBC News, what about "Ladies Night" at the clubs? They get half off cover charge or even free pass. Or at the auto shops. Women normally get charged more for services and spare parts under the notion that they know less about technical stuff. Why go after retailers for answers about price disparity between difference products? Those were different products no matter how similar you claimed they were. Furthermore, retailers generally priced their merchandise as differently as the manufacturers sold them. Therefore you should waylay the manufacturers instead. Not surprising why so many dislike. You were barking up the wrong tree. Oh. goodnight btw.

[@mikeg5172]

Perfume and Cologne will always be different prices becauss Cologne is "Eau de Toilette" which is basically water while most high end perfumes are "Eau de Parfum" which is a lot higher concentration. You can get female perfumes that are "Toilette" and its considerably cheaper than the "Parfums". Also, when it comes to shampoo and stuff, you have to look at the ingredients because that makes a huge difference in price. And hair cuts? cmonn.. female hair cuts are nothing like male cuts, getting your hair cut and styled for over an hour VS getting a buzzer and buzzing a guys head for 20 min shouldnt cost the same.

[@LSSYLondon]

Every shampoo has the same main ingredients no matter what it's other makeup. Water (70-80%, detergent 10-15%, foam booster, thickener (cellulose or salt) - everything else is a small extra like a scent additive).

[@internetexplorer853]

I buy kids perfume. Smells sweeter, which is wha I like.

[@wowthatsedgy5068]

hi!! i personally am a curly girl and i know some curly girls who have a hair routine that costs $80. incredible. just $80 worth of product. but really, when you think about it, of COURSE getting a devacurl haircut is gonna cost so much more than a haircut for a male. the difference is all the product and resources going into long, luscious curly hair and how a man's short hair will take a 20 min buzz at most lol. not to mention that we have to buy more expensive shampoo and conditioner... but that's because it needs to be sulfate and silicone free. not everyone has to worry about that - especially not guys with generic hair. i'm 100% willing to buy all these hair products because it makes me feel confident and that's all that really matters. not to mention that with the kid's toys, of course licensing cinderella is gonna be more expensive than some random character that no one's heard of. this comparison was completely unfair. not even gonna talk about it. toiletries are DEFINITELY going to be different prices. if i'm gonna buy razors from the men's aisle to shave my legs, then i can kiss my skin goodbye. it's gonna HURT. the women's products are higher quality. higher quality = higher cost. all of these are dumb complaints from the noisy left... their arguments aren't exactly fair either. women's rights are a much bigger issue in middle eastern countries - i should know, i'm from one of them. if only the left wing could be noisy where they needed to be heard. lol.

[@techben505]

3:27 "Most of these products are essentially the same" Then why can't woman just buy the men version if it's cheaper and vice-versa?

[@markgonzalez2657]

True u be right

[@alphabetdinosaur2792]

The Fancyman bcuz those products are masculine, most women want to buy feminine products

[@londyn9314]

True

[@yingchen1566]

The Fancyman I don’t want to be seen as some weirdo using men products. Society will judge you for that.

[@Sunnybias]

The Fancyman I don’t want to smell like a man, but with razor ect I do buy men cause cheaper

[@NikkiVelazquez]

I once bought some super glue at Walmart... the same product was priced higher in the craft department than the home improvement department.

[@carultch]

I wonder if the supermarket sells lemons for a higher price in the seafood section than in the produce section.

[@kylel2576]

@@carultch Same price.

[@Crazyced]

Yeah not sure how that would work. Bar code scanner doesn't know from what section you took the product.

[@redakanane]

here is an idea, if they are the same ... buy the male version

[@MariaTorres-hc5uq]

Here in Portugal casual wear, the type for everyday life, men's clothes are somewhat cheaper. This winter I went shopping for a parka, at Zara Women they asked for 90 euros. I ended buying what I wanted at a men's shop for 55 euros...

[@nessa7094]

hmm, thx for sharing

[@msquared016]

mens cloth use a different fabric to women. womens clothing comes in a variety of measurement, which is hand or machine stitched and cant be automated, due to the thousands of sizings avaliable. womens clothing also tends to be lighter and softer than men. that is why it cost more

[@peteralmeida8321]

I'm a simple man, i read ''Portugal'' i press like.

[@MariaTorres-hc5uq]

msquared016 That might apply to some stuff but not to parkas and such.

[@msquared016]

Maria Torres it acutally does, cos even they come in various shapes and sizes, a simply search of parkas, shows just how much variety exists in such a clothing, but take the same thing for a man, im gonna say a trench coat, and u will see it all one shape, but different sizes, and male sizes are done in a ratio, so the greater size, is still the same shape. therefore it is easier to clean, and usually made from wool. whereas there are lots of variety to a parkas, everything has an explanation, u just gotta look for it

[@paulwall142]

how about car insurance? In NYC men are charged significantly more for car insurance than women.

[@wulf7463]

paulwall142 Because men are more likely to have accidents than women.

[@paulwall142]

Brett Rose American Indians also are more likely to have accidents yet they are not charged more.

[@wulf7463]

maybe so but thats the reason (or so they say) that men are charged more.

[@systematic101]

Brett Rose then women should pay more for health insurance.

[@jessvagnar4957]

paulwall142 It's illegal to charge more based on race, but gender it's legal. Take into consideration Europe, a few countries decided it was sexist to charge men more on auto insurance because they statistically wreck more. Guess what... Now the women pay more.

[@pomarorange]

In other countries they have rates for short, medium and long hair. How has the US not come up with this yet? A woman with short hair shouldn't have to pay as much as a man with long hair and vice versa.

[@cindy846]

bluelime Marketplace is a CANADIAN show...

[@thepoliticalstartrek]

You guys are not comparing apple to apples. I love your shows but you are off. There are unseen costs in materials, and more important indirect marketing cost. Look at how many more female based commercials. Actually do some research before creating a hit piece.

[@blowitoutyourcunt7675]

Tampons and pads are taxed as luxury items in the United States.

[@paranormalactivity763]

Yes! I live in the states. An 18 count box of Tampax super plus+ is about $6. Plus the tax its about $8! Crazy!

[@coolvideoish]

I was told by a market researcher that women razors cost more, as they consume less. And vice versa, mens shoes cost more.

[@zachs3541]

I went to Target today & the women's gloves were $3.50 & Men's were $4.99! Plus women's were 30% off!

[@thecrazymuzician1]

Looks like I'll be shopping in the men's section more often......

[@kevenharvey9711]

Or, maybe men shop more based on price, making competition about how low the price is rather than the claims advertised on the box.

[@originalunoriginal4055]

You need to compare the exact same products doing the same functions. E.g. L'oreal antidandraft for women and men They've compared pricing of different products. Which is not fair.

[@ThePeterDislikeShow]

They need to look at bigger things, like house shopping or car shopping negotiations.

[@jacksonmaitner3127]

If you’re so upset - have women buy the men’s products.

[@abyssalreclass]

You know, there is nothing stopping women from buying other products. At the end of the day, you have the choice to buy whatever it is that you want to buy. Quit whining, suck it up, and focus on real issues.

[@abrr2000]

the reason for the price difference is women are WILLING to pay more for products than men, who are more tight fisted with there money. Basically. the price difference is a direct result of the different spending habits of men and women. if you believe in the free market, you can't do anything about it. If you believe in equality or fairness, there is only so far you should reasonably go. because sometimes there is a genuine cost of production difference. (but not always) and knowing when not to enforce a law is just as important as knowing when to enforce it.

[@m.h4755]

lot of companies put in more time to make women's products nice

[@mizuki1238]

Actually many women are not that willing to pay more, but half the time, it's something we need.

[@carultch]

@@m.h4755 Women outspend men 3 to 1, with consumer spending. Of course the companies are going to make the effort to make a premium version of the product for women.

[@m.h4755]

carultch Oh wow this was 3 years ago 😂💀 But Anyways idk maybe they wanna make women believe that it’s premium so🤷‍♂️

[@CherryCella]

I’ve tried my husbands shampoo. It was horrible for my har. My shampoo works great I’m willing to pay more.

[@lilyhudson8470]

Maybe man hair suppose to feel dry

[@direwolf8703]

woman pay more money for products because they are designed differently and uses different amounts of ingredients, it isn't sexism it's products. if a female version uses more of an ingredient than men's it should cost more. also studies shows women are more likely to pay more because they feel better about the higher price and services are more expensive for women because of the larger variable in styles, women's hair is generally longer than men's and even the shorter haircuts require more work because of layering and feathering, dry cleaning as well makes sense because 99% of men's shirts have the exact same style and can be pressed using a machine which requires very little work, while women's shirts have a wide variety of styles that require the dry cleaners to hand press the shirt thus taking time away from other things, more work equals more money

[@AverageCarl69]

I wish everyone say this that way you do.. omfg they say the price but not what's in the product like.. wtf? Girls go to Victoria Secret for $40 Panties like.. then you wann complain about Razors?

[@direwolf8703]

Alex0the0great123 Gaming the problem is if they told the truth about what they're complaining about they'd lose the narative

[@zyzmys]

Yes but that's not always the case for example razors should be the same price because there is no difference, Companies know that women buy more stuff than men and they charge women more for the exact same product

[@direwolf8703]

Hate the haters there are LOTS of differences between the male and female disposable razors such as design materials used, women razors typically women razors instead of having that lubricating strip like men's they have it surrounding the blades

[@Sevilen7]

yea the razor thing bothered me. my wife's razor is the same brand name but looks way more advanced. anyone with 2 eyes and a brain can see why the female version is more expensive.

[@jb9582]

I think that the price discrepancy is due to women's personality as, I believe, they might be willing to pay more for those kind of products, and so, why wouldn't you charge them more.

[@233kosta]

Some people don't understand the concept of different products costing different amounts

[@bigdumby6915]

Like the lady said, “I’m going to look for something more comfortable.” The reason things for women cost more is because most women would rather have all of these extra things in their products because they care more than most men do. Extra things in products=more money that said product has to cost.

[@AnotherCasualViewer]

Makes sense, consider ALL the marketing and advertising going into female products, yes male products are also advertised, but female advertising is far greater. Marketing is free, and it makes sense that a female product is more expensive, if there has been a lot of marketing of it!

[@brentb5285]

NorwegianVikingMods they are more expensive based on the different ingredients and production methods

[@fourshoes1322]

DBR Triggered feminist alert

[@GoStraightToGulag]

There are factors. Womens products have a whole multitude of competetors. Therefore a company has to market, advertise and study demographics to beat their competitors to assume the sale from women. Where as mens there isn't as many competitors so your sale is assumed due to lack of product. They manufactor more for men because of sheer fact theyre one of the only companies putting a product on the shelf. Where as women have a selection so their product has to stand out. The demand also isn't as high so the cost of manufactoring is higher because there is no point having thousands of expiring dyes, gels or cosmetics just so you can manufacture it at the same cost as the male version. Also look at mens aisles vs womens aisles. There is a huge size difference. Companies pay for their space on the shelf. If they have to drum out more womens products. Then guess what? It is going to cost more. Shop smart. Most of these products you can buy at Dollarama for way way less than retail box giants. Use coupons. Buy them in surplus during their 'off seasons' (dyes always go up in the summer as does deodarant). I never have paid more than $1 for name brand deodarant or $2 for name brand shampoo or conditioner.

[@asdaww.4084]

Wait what, different products have different price tags? mind = blown

[@wulf7463]

Asdaw W. They're not really different though that's the the thing.. Just because the box and jar is different doesn't mean what's inside them is going to be.

[@asdaww.4084]

Brett Rose They're sold to totally different people, in totally different segments that are driven by totally different market dynamics. I think you are confusing "price" and "intrinsic value". The price of a product has nothing to do with "what's inside", it's all about how much is the targeted consumer willing to pay for it. Using your logic, a bottle of water should be priced the same in Niagara Falls and in the middle of the Sahara Desert. Does that make sense?

[@wtfisgoingonthisis48]

Brett Rose they are quite different, they may be made by the same ppl but the product has different ingredient amounts which alters the price, woman razors are build differently and may require more

[@wulf7463]

Asdaw W. Yeah and? That's basically what I was saying.

[@wulf7463]

Midobatsu no, a razor is a razor whether it's for a male or female.

[@pascallez3650]

Check the ingredients though LOL

[@jairogutierrez6609]

Men wont buy expensive shampoo, skin care, or beauty products in case you guys didn´t thought about that.

[@ronniem4796]

If you don’t want to pay extra DON’T BUY IT. I am appalled that they spew garbage that is completely false. They even had great examples on why there are price differences.

[@nicholashaile3935]

You bring in actors to read a paper and you just speak over them?

[@RichardZERO]

Don't like it, don't buy it. Vote with your wallet. If "pink" is really important to you, paint it pink yourself.

[@LosCristeros317]

These may be made by the same companies but they are different products at the end of the day... The ingredients and such are different for each product so that it meets the needs of the target consumer, therfore leading to a price differentation.

[@grandcatsmama3421]

That's why buying a lot of things at a dollar store is a very good idea. Toothpaste $1, razors for women a 5 pack of twin blade razors $1, Suave shampoo $2, Suave conditioner $2. I see no reason to pay more. I consider myself to be a bargain shopper. I buy the best deals at the best price. At Walmart last August I bought Lady Speed stick for $3.22 for a 2 pack. I'm still using the first container in December 2018. I think that paying more for something simply because I'm a woman is a ripoff! We need to become better shoppers and stand up for our rights! We need to hit them where it hurts, in their pocketbooks. Complain, complain, complain!

[@NymphetaminexXxGrrrl]

What i don't get is if women's items actually cost more, than why don't women just shop in the men's aisle? If the products really are the same, and the only difference is the packaging, than what is stopping people from shopping for products regardless of what gender they advertise to? No one is holding a gun to your head and telling you that you must buy pink things! I personally buy men's razors (because they work better) and men's deodorant (because it smells better) and men's clothes (because they are comfier) Is there a reason other people don't just buy what they want?

[@NymphetaminexXxGrrrl]

McNasty I'm a unicorn? yaaay :D (my mind is now instantly playing the theme music from 1982 The last unicorn)

[@kakuella]

NymphetaminexXxGrrrl why so many ppl are having hard time understand the actual msg in this show? It's not about now we know the differences so go for the cheaper products instead of complaining about price tag. It's about companies ripping their customers off by gender diff. Especially when there aren't any price diff. in manufacturing the products ex. Shampoos, deodorants, etc. Companies are making huge profit out of sexism. By just letting this continue makes it continues sexism in our culture. It needs to be stop. I like buying female targeted products because cool minty musky fragrance products tends to irritate my skin. Also most of male targeted products have god awful smell. Yuk.

[@elk3407]

kakuella Women stuff costs more to make, as they put in special additives to make skin smoother and smell better, Ecet... You know that smell of men's soap and stuff? That's mostly just the chemicals that clean. You know how it irritates your skin? That's because the men's stuff is basically just the chemicals. YES, there is SOME sexist pricing, but it's mostly just because they add in extra chemicals that are more expensive.

[@rquincy4113]

@ Kakuella 'Msg' is short for 'Monosodium Glutamate', not 'misogyny'. You may want to look into your inability to spell 'misogyny' if you're going to be overusing that word. You know KZbin has spell check, right? (Also, please don't worry about so-called misogyny in America--it doesn't exist in the way you think.)

[@LSSYLondon]

I don't wanna smell like musk.

[@chaschoune]

All products (or services) in those stores (or any other store) can be purchased by men or women. If you chose to buy one versus the other, it is your choice. Where is the problem?

[@dorcy]

all I here from Katie are statements that start with "I think...”

[@LifeTheorist]

By the way, sexism is still in ads but very subtle. I saw an ad that portrayed women as always money spending. Lol, also I always buy one stereotypically girl thing and a stereotypically boy thing, and it’s usually the SAME product eg. Hand sanitiser

[@DankBlank]

So this is Buzzfeed now?

[@NavaidSyed]

What a business rep cannot say on camera is that women are still buying more than men do, even on these prices. Does that tell you anything? But, as usual, I am pulling my hair on these so-called MSM experts.

[@mrsthebeatles8159]

But it isn't the same my skin isn't the same as a man's I like to smell better there's more ingredients to make stuff smell better 😑

[@JohntechFL]

The reason is obvious, men won't spend the same women will on the same product.. If a guy runs out of shampoo, he just uses bar soap. A women runs out of shampoo, and she's off to the store to buy it.

[@znerolz]

+CBC News 1:30 'Similar' is NOT 'the same'

[@JonathanBartlesSWBGaming]

Auto insurance is cheaper for women than men with identical driving records. Men pay more for drinks at bars, hence "ladies nights"

[@taimybringas8314]

1:45 and 7:45 why are people taking photos of them???

[@grenickddy]

They work with them also, taking pictures for the articles for people that don't want to watch the videos.

[@Gusttox]

I think it is the demand that increases/decreases the prices you're getting. In clothing, Men generally pay more than women because the demand for men's clothes are pretty high. Every mall you walk into, there're more women's shops and there are a ton of clothes for women to wear, too much in fact in my opinion. So the demand is low, and maybe that's why prices change between men and women.

[@Poodleinacan]

WE MUST ABOLISH DA RED TAX! HURR DURR! ... And that is why I don't often buy new clothes... Not even once a year... Maybe once every 2-3 years for a few additional clothes.

[@MERALACXBACKINGPAN]

You pay for the pink

[@carultch]

Pink plastic is more expensive to make than grayscale or primary color plastic. That's a big factor in this as well.

[@merjonmeraja2421]

It’s called marketing and clear works but also if you have such problem with it don’t buy it or buy the “male” version of that product. It should be the same as how so of you say men and women are the same so go head and by the male version.

[@leanna-mariekostiuk8310]

And it’s not “just because of our gender” that we pay more the lady who said that is ridiculous.

[@timlepo7080]

Men and women are different. Men buy when they absolutely need and only if the price is reasonable. Women like to shop and buy with feelings. Solution: Buy products meant for men or stop showering and cut your own hair like most men.

[@notchyboy887]

Why don't the women just buy them from the men's isle

[@carultch]

Aisle. Isle is another word for island. Aisle is type of walkway.

[@suivatra123]

Women's products are made different, also men are more likely to pay attention to prices and don't care if they buy the cheaper product. Also, the company doesn't set the price the manufacturer does.

[@wtfisgoingonthisis48]

ill explain some things, hair cuts end to cost more for women cuzz they want more done with they're hair like added volume or dyes. and to get clothes done or pressed is due to the shapes of blouses, they need a special frame to do them, as for shampoo or what not, maybe the ingredients they use more of that cost more for the company,dont know

[@annaconigliaro2907]

Does it really matter what gender it's for? Why can't you buy men's products if it does the same job for cheaper?

[@lightbao]

12:01 "If we are buying it, they are gonna keep doing it". The wisest words of the video

[@outsidethebox262]

It's simple really. Men won't buy the brand if it cost more than the one next to it.

[@mr.balloffur]

"Essentially the same" ... these items are NOT the same.

[@janekamonwan4525]

As a cosmetic manufacturer, I can see how misleading this is. Walmart hardly has control on how much the retail price is. Usually it is the manufacturer who guides them to how much they must set the retail price is. Retailers get a % of profit called goodwill, the manufacturer must be the one who propose the retail pricing. Other issues includes, marketing cost, product cost, packaging cost, volume of order, etc. - Bigger/more successful brands tends to be more expensive due to marketing costs, especially the brand ambassador fee - these are more focused on women - so yes, it's no wonder women product are more expensive. You cant compare a women's shampoo to a men's shampoo due to the different capital investments.

[@AmericanPsychoz]

The kids toys the girls toy is an icon character by Disney Disney always upcharge if you looks for a boy Disney toy it would probably be the same

[@alphabetdinosaur2792]

AmericanPsychoz that was a boy Disney toy

[@jameshamilton7913]

This is from a male perspective in a female household. Women like to get higher quality product and that higher quality product is often a higher price! You can put both quartz and diamond on a ring, but the diamond is higher quality so you would pay more for it! The quartz ring is still there, usable, and cheaper but the small details of the diamond and the obviously higher value of it would make it preferred to those that enjoy quality. The quartz ring would work, but it wouldn't be as awesome as a diamond one. Hence, cheaper but still on shelves because it does it's job alright! You wouldn't trust a diamond if it was priced like quartz. You would go for the higher priced one if you wanted a better result! That is why women's product often cost more! Ingredient and quality. NOT sexism.

[@mr.flibblessumeriantransla5417]

While I agree with your overall sentiment, I must point out that diamonds are a controlled market, and their value is only determined because of perceived value, not inherently better “quality.”

[@carultch]

@@mr.flibblessumeriantransla5417 Ok, replace diamond and quartz, with gold and brass.

[@Matoaka01]

This is why i try to go gender-neutral when possible... or just get my toiletries at Dollar Tree.

[@zachs3541]

Really!? Deodorant is much better at Walmart than the dollar tree! Plus arm & Hammer is natural and about $2.00 for the large size!

[@Sevilen7]

or just buy the male products and stop being sexist.

[@zachs3541]

There is no sexism here! Clothes cost more for men at the stores they were shopping at!

[@christinawhaley7]

How is buying gender-neutral products sexist, whereas suggesting that she buy men's products not? That doesn't make sense.

[@MilesUmbrae]

If you really think there is no difference between Men's products and Women's products, then why not just buy Men's products... I mean, no one is stopping you. No one is forcing you to buy the ones marketed to Women just because you're a Woman...

[@TheEducatedDrunk]

The one important section they didn't cover was clothes. Most of women's clothes comes out cheaper per outfit than men's. I have five sister's who can buy more because their clothes cost sometimes $40 less than the male equivalent in the same store. My jeans are $80 and have a lifetime warranty against any damage. My sister gets the same version of the same jeans for $55, granted hers is cut differently to show off different parts but that fits the parameters of this investigation.

[@Sevilen7]

yea but then it would be an unbiased "investigation", which has no place at cbc.

[@chrisoakland8036]

So if a woman grabs a Gillette Custom 3 pack of men's razors, she's going to pay 60% more? Nope.

[@zachs3541]

Also why dident they they compare clothing? For example at target women's gloves are normally priced $3.50 while men's are normally priced $4.99! Plus women get 30% off the $3.50 price! Men don't! Same deal at Walmart! Men's clothing cost much more!

[@brandonyen7837]

Gelletts razors cost more for women then men because women has more hair. Lol 😂

[@CaroFDoom]

refreshed page a few times, every ad was unskippable and about cancer.

[@lyokofans]

Car Of Doom This video gave me cancer.

[@ChrisPBacon-gn9jx]

lyokofans So they should add an ad about you :D

[@CarbonatedTurtle]

+Car Of Doom Why aren't you using Adblock? I haven't seen an ad on KZbin in years.

[@CaroFDoom]

Carbonated Turtle The only place I don't use adblock is KZbin. THE ONLY PLACE.

[@lyokofans]

Car Of Doom Lies. You don't use it on hulu either.

[@drewryno1986]

“Similar products” = “similar prices”

[@Matt-sg3mj]

Should i be surprised that different products have different prices? Hell no.

[@teresse2742]

What I do with razor is buying male´s razors only - besides the fact that they are not pink (which can be a bonus, actually) they are also waay sharper or at least stay sharp for longer from what I have experienced so far.

[@eminorud1]

Just buy the "mens" items if they really are the same, lol.

[@jasonlasalle4054]

If the men's products are virtually the same and cheaper then buy the men's products instead of women's. Problem solved.

[@Littlegingerfreak]

Not to mention all the pads, tampons, bras, makeup, hair brushes, birth control sometimes that lots of women want and need. Yes I'm know some are optional, but still most women use them. And a bit off topic but can we please talk about how some people see women as weak and men as strong? And how some women, just because a man is confident thinks he's a total douche when he's just confident? I think some things need to change.

[@Littlegingerfreak]

I'm sorry, you must have misunderstood me. I meant it's a bad thing how some women think guys are a douche because they are confident. I've met many women who seem to think that unfortunately. I think it's good if a man is confident, and it doesn't mean they are a douche. I was saying that women thinking that needs to change.

[@therianet]

how about free cannabis and beer for men since your female drama drive us to early graves?

[@MarianaSilva-kh4io]

Angelo Stevens I would change "evolution" to "capitalism". And saying life isn't fair it's not a justification for not changing the way we live...If every person throughout history said that we would probably still be in the stone age with a life expectancy of 20 years old.

[@MarianaSilva-kh4io]

We can all criticise capitalism without being socialists. I think most people believe that striving to achieve a stage of less suffering, better life conditions and a social compromise about how we achieve that (this is how fairness works) is a good thing to do...of course i'm probably wasting my time because you seem like a nihilist so i don't think arguing with you it's productive... bye bye

[@maxelliot6276]

Wow, completely different products have completely different prices. Who woulda thought.

[@thatrandomguy7509]

COUGH* COUGH* FEMINISTS ARE TAKING OVER COUGH* COUGH*

[@beasther0]

ThatRandomGuy someone I can relate to!!!!! Yassssss

[@milothedino14]

sorry, but most of the points demonstrated in this video represent egalitarianism, not feminism. try again little BOI.

[@jebbush8491]

+ENDOPLASMIC RETICULUM Nope equality of outcome over equality of opportunity is a post-modernist (feminist) ideal.

[@blakeftpful]

I love how any video that acknowledges actual differences between genders gets accused by commenters as being a source of perceived "plague" of feminism. What is wrong with people...

[@jebbush8491]

+Blue Moon It's not that they are 'acknowledging' it, it's that they with bias, attribute it to 'sexism' against women. Not even looking into other factors such as ingredients going into the products between the Men's and Women's version, that women are just more willing to pay for certain items more than men, omitting when men do pay higher (car and life insurance, bars and clubs, etc.).

[@Col_Crunch]

If you are gonna compare this then compare the unit price, don't blame the retailer for installing a markup, they have to mark up every product to make a profit. If Gillette is selling WalMart a female razor for more than a male razor, it is going to cost more in the end. Another bad example, the Cinderella toy vs the generic boys toy... it is a licensed product it will cost more.

[@SakuraAngelPrincess]

the whole concept of men's and women's anything is sexist. and that marketing is much of the reason why we as a society feel certain things are men or women only.

[@brentb5285]

Kaylee Teagan actually, many things are labeled ‘men’ or ‘women’ based on the fact that the different genders generally gravitate towards different things. If you search it on google you will find lots of studies. I agree that it shouldn’t be only one gender and that everyone should be allowed to use everything, but you have to understand how we got here

[@AmericanPsychoz]

Women have more gel on their razors Shampoo women's adds volume not the guys And women's deodorant has more scents Guys don't look for more gel on razors More volume or no frizz shampoo Or overly scented shampoos (Also most of the products for women was made by women)

[@zyzmys]

What makes this unbelievable is companies charge women more for the exact same product

[@zyzmys]

gjaddajg It's in the video i suggest to watch it

[@msquared016]

no they dont lol. show me 1 product in that video that was EXACTLY THE SAME, as its counterpart, fact for u, u cant, every women product has more ingredients, and more research and development behind it, aka time is money, therefore women pay more, its that fking simple. so no, women arent paying more for the same product, all these products are different

[@TheMagnay]

bla bla bla puppy that is because pink makes it a more desirable item and that drives up the price. its all about supply and demand. if something makes it more desirable and drives up demand for the product then the price goes up with it. the basic fact is if you don't want to pay more for pink then don't buy it, if you still find yourself arguing or arring about it then that proves my point.

[@BeautifullyBroken88]

I live in the u.s and I've said this before and people looked at me crazy

[@fork11186]

You ladies could buy unscented men's deodorant.

[@alphabetdinosaur2792]

fork men's deodorant is scented as well

[@izicial7469]

Men's deodorant is scented like chemicals. Women's deodorant smells like flowers.