Рет қаралды 47
New Balance recently announced their offering to the sustainability conversation in the form of their Reconsidered Program. Bolu, Eman and Michael discuss this as it comes in the wake of the Nike Refurbished program announced last year.
They also discuss reports of 44% of Nike footwear going into sale, what these figures actually mean and job cuts taking place throughout the Nike business.
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CHAPTERS
00:00 - 44% of Nike Products Are On Sale In Retailers
02:46 - Nike Are Looking For Ways To Get A Chunk Of The Resale Market
07:38 - Do Sales Influence The View We Have Of A Brand
09:38 - Bolu found his PS Vita
12:32 - Nike Job Cuts - Reportedly Reducing Their Work Force by 2%
16:52 - New Balance Launch Their Reconsidered Program
24:10 - Will Retailers Attempt To Get A Piece Of This Emerging Refurbished Market?
26:10 - New Balance Reconsidered - How Does It Work?