Does Beyoncé Have A Personal Brand? A deep dive into celebrity brands.

[@VitaleShow]

Personally I love that beyonce keeps to herself and speaks through her art. It gives her mystery . I personally came from a time before social media. Celebrities were not as accessible as they are now which in turn made them larger than life. Stars were bigger than they are today I feel like Beyoncé is giving us what today's version of that would be and I'm here for it.

[@nunisnowden]

Interesting point. Keke Palmer said, in an interview with NYMag, “celebrities used to be like…mayor level and now they’re God level.” I think that speaks to your point. Some people worship celebrities now and some celebrities are happy to feed into it.

[@deaditeera]

She keeps God status while having no creativity, stealing other people’s work and staying silent on everything. Aspirational!

[@Kymmietheboss]

Beyonce definitely has a personal brand, and its perfection, hard work, and black excellence.

[@nixiemartian4658]

That was an image that jay pushed with her. Like, they were trying to push that whole power couple black excellence vibe. Like, yes, she's known as someone who's maybe a perfectionist and a master of her craft, but I wouldn't really consider that as part of her personal brand. People who aren't fans wouldn't know that.

[@onyekaxo]

This is a very informative and interesting topic that you bring up. I’m excited to see more videos.

[@nunisnowden]

Thank you!!

[@nunisnowden]

More deep dives are coming soon :)

[@kraliceari555]

She worked so hard to become a goddess and now her divine image being a disadvantage for her.

[@mjtasticjefferson8107]

🎯🎯🎯

[@dalgron]

This is 2024. We subconsciously want to feel more connected to brands especially when the brand is being promoted by some celebrity since the target market is their fanbase. Beyoncé can do well with music because that's what we subconsciously associate her with, but with anything else, its no surprise she struggles. We don't know any other Beyoncé except the musician. If she wants to sell something else, she would have to engage in the world of ideas as much as everyone else.

[@mathapeloxaba410]

She can just invest in other companies if she wants to branch out of music

[@MissAngie25]

This is actually a perfect lane for her. She can be a silent investor with little to no involvement. 👍🏾

[@sigalroman8547]

I am surprised why Cardi B doesn’t have a Perfume. If she would make a good perfume that stands for her. She could create lines and sell products to consumers.

[@nunisnowden]

That’s such a good point. I feel like she’s known for her aesthetic and fragrances certainly a part of that.

[@chantellemodisane]

The only thing I bought from Beyoncé or that involved Beyoncé is the Samsung phone and one of the heat perfumes

[@chantellemodisane]

I really liked the 1st rollout of ivy park with the maroon/burgundy, white colours. Those designs were IT. I almost spent all my savings on that collection

[@gingerz2202]

Beyoncé put out wat ever popular but to fans she dont believe and stands by it just make it for to sell she too exclusive that why her branding never sticks she have moments it comes and ivypark was hot 🥵 then when down hill it hit at first it did good but having celebrities to wear comes of as cheesy vs Rihanna fenty brand comes of as natural riri were her stuff all the time it makes sense that why it working for her rather bey her purfume flops, cecred buzz dying down now she got a whiskey brand this is too much because we don’t know wat she does she just puts her name on stuff hoping fans would buy it it only works for when it first release only but Rihanna stuff still going strong and I’m a Beyonce fan but ppl have to be honest

[@girlbrittneygirl]

She's a performing artist, not a musician. We have never seen play not one instrument live.

[@Pikachu-qr4yb]

Singers are not.. musicians?

[@chsaumz]

Vocals are an instrument. The definition of a musician is "a person who plays a musical instrument, especially as a profession, or is musically talented." Singing well makes someone a musician.

[@Kymmietheboss]

Her voice is definitely an instrument and her ability to vocal arrange, and she plays the piano silly

[@waeladil8123]

So whitney housten and Aretha franklen aren't musicians ??0

[@coolvideos5836]

Girl her voice is an instrument. And she plays piano. There are plenty videos on the internet of her playing piano. She doesn’t have to do it on stage to be called a musician. Jeez

[@girlbrittneygirl]

Wait a minute! She just did an interview with Essence Magazine to launch Cecred. She does essays now!

[@girlbrittneygirl]

Beyonce doesn't even look her fans in the eye when she's performing.

[@Pikachu-qr4yb]

Why like 5 separate comments. That’s crazy lol

[@girlbrittneygirl]

That's why you have recorders , so everything that's said can be printed accurately.