Does Giclee matter - Fine art print sales marketing - is your printer good enough

Print marketing - Using the Epson ET-8550 EcoTank printer as an example Keith Cooper looks at aspects of print marketing. In particular how your market perceives your prints and what they are looking for.
Does using words like' fine art' and Giclee change how your prints will be perceived and what approach suits your own work.
At what point is your printer 'good enough' for prints to sell? Does your chosen market actually care?
This is one of Keith's videos looking at aspects of selling prints and the business side of photography
See all of Keith's articles and videos at
www.northlight-images.co.uk/b...
For a full index of all my videos, see:
www.northlight-images.co.uk/k...
-----------------
If you'd like to make a small donation, I have a Kofi page:
"Buy me a coffee" ko-fi.com/keithcooper
-----------------
My articles and videos are always free to access.
Any help with running this channel is gratefully received.
-----------------
I also have some affiliate links which earn me a commission if used.
US Amazon photo/print gear: amzn.to/3l9vJC6
B&H Photo: www.bhphotovideo.com/?BI=2008...
Adorama: www.adorama.com/?...

[@kevins8575]

I really like your style! The whole photography business is becoming like the wine industry; based mostly on snobbery rather than any objective measure.

[@BuckRogers2000]

Thank you for this awesome explanation. I also contribute that as a digital artist, resolution matters to me. It can alter perspectives if done properly. I intentionally set my resolution to where I can print my (child-like) art from Letter sized to bigger than A3+. You are absolutely correct about the new printers though. My Epson 8550 produces AWESOME prints...and I'm just beginning my journey. Keep up the GREAT work!!

[@kirverbitski9164]

I’m an artist. Thank you for the straightforward explanation of how to choose a printing partner 😊

[@kennethjonesphotography]

Watching this video has been a VERY enjoyable experience for me primarily because it's been reassuring to know that common sense isn't totally dead. Thanks much.

[@painterpip4531]

This is an education and I'm learning, so thanks very much this video (I've subscribed). I am an artist, a traditional painter, fairy art painter on x, and I was looking into costs etc. of getting prints made from my art in the future. My researches into printing so far show me it's all a bit of a minefield, so your clarity comes as a breath of fresh air. Thanks again!

[@perrymacimages]

Great video. Everything you said is so true. I remember when got my hp z3200 ps large format printer, I just knew I had an official Giclee printer 😂. It prints the most beautiful print I had ever seen. As I began to list my prints online, I was sure to include all the technical specifications about ink and paper 😂. But after listening to the comments of the buyers of my prints, I realized that nobody cares about the specs. All they really cared about is glossy, matte or canvas and does it come with a frame. Never mind that it uses 12 ($100.00) ink cartridges and $200.00 paper roll. Thanks for the reminder

[@jpdj2715]

Master printer. (A) Do you master the art of printing at any level? If yes, you could be called master. (B) Do you teach printing to beginner or advanced students of printing? If yes, then you could be called master. (C) Do you employ printer-people in a boss-employee relation? If yes, then you could be called master.

[@tedstiverson5366]

Thanks Keith. Very informative. I've always heard of Giclee printers but until recently searching for information on them I'm coming to realize its a type and not a brand of printer. My Epson SC-P700 may not print as large an image as I want for some of my work but apparently it can probably print as good as a so-called "Giclee". For me the most important thing about a printer is how bright and brilliant can it print an orange color or such. Those are the things that set an typical print apart from one that "pops" and is truly special. Paper types, of course, play a big role in this endeavor as well. Anyway loved your video and thanks so much for not ruining it with some loud annoying music.

[@leannemoss7002]

Love your videos. Really helped me decide on a printer model (p900), and your dry humor cracks me up! Thank you for such thoughtfully researched videos.

[@yc8565]

Thank you so much! I was concerned about how to offer my prints of my Canon pro 200 and this video just give me clarity. Giclée is an invented term to not mention the word "print" because it sounds cheap and diy, so someone invented it for marketing (and gallery) purposes. I laughed several times with your sarcastic tone of say "this is meaningless" 🤣🤣🤣

[@norbertstepien9185]

Excellent thoughtful reviews and analysis. Consistently the best videos i've come across on youtube regardless of subject matter.

[@dunnymonster]

Always entertaining hearing your thoughts Keith. The whole issue of print longevity and archival capability is really down to how the end user looks after the print ultimately. Sure, acid free papers with no optical brighteners using high quality pigment inks are a great start. The print however isn't going to last long if it's displayed in an area with day long sunshine beaming onto it particularly if the print isn't behind glass. Not much use either if in addition to that the print is subjected to moisture, humidity, fumes, smoke, dust, etc. I'd wager that a cheap dye ink print using a generic budget gloss paper would outlast that print if it was stored away in total darkness in an album at the bottom of a drawer for 20 years 😊 All these claims of print longevity come with all manner of proviso's which have to be strictly adhered to meet the potential lifespan the likes of Canon or Epson claim. My car came with a 3 year warranty but if I shrink wrapped it from new and stored it away in a barn for 50 years it'd likely be as good as the day I bought it after that time 😋 So really, all these archival claims are best likely case scenarios assuming all the conditions regards it's display and storage are taken into account. The Tate or Guggenheim might meet that criteria for their art displays with perfect climate controlled galleries. It's highly unlikely Mr Blogs from Scunthorpe living in a three bed semi who bought your beautiful landscape A2 print also does lol 😁

[@dcarbs2979]

It does go some way to explain why I couldn't find a definition of "giclee" 15 years ago. No tech spec, no material types - nothing. Only that it was "fine art".

[@amaimani]

Enjoyed this episode Keith.. Loved the way you honestly put the discussion. Real honest opinion.. cheers

[@QK23]

You are a great person help me thank you.

[@garymbuck1]

Thank you, Keith, for another very good video.

[@Summer_zombie]

I love your videos! They've been helping me navigate through my art print start up.

[@romiemiller7876]

Some print companies charge a lot more for "giclee" prints. Giclee is just another word for inkjet print. The papers the use for these prints don't cost any more than other top-quality papers.

[@jeffdeal1162]

Loving my 8550!!! The box didn't lie about 'lab quality' prints.

[@ateliercunha2876]

Hi Keith,