Doing UX research with AI - Noam Segal (Dive Club S6 | E1)

Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:
- How to conduct better interviews
- The keys to an effective research plan
- How to become a masterful research storyteller
- How AI is creating a new wave of research tools
- When to rely on qualitative vs. quantitative tactics
- The modern user research tools you need to know about
- How to ensure research is integrated in the product process
Show notes:
- Noam’s modern research tech stack:
- Sprig - sprig.com/
- Genway - www.genway.ai/
- Dscout - www.google.com/search?q=desco...
- Steve Portigal’s book: Interviewing users (how to uncover compelling insights)portigal.com/Books/interviewi...
- Mr. Beast’s KZbin - / @mrbeast
- Lenny’s Podcast with Judd Antin: The UX research reckoning is here - www.lennysnewsletter.com/p/th...
Partners:
Framer: How I build websites (join.dive.club/framer-ad-podcast)
Jitter: How I animate my designs (join.dive.club/jitter-ad-podcast)
Raycast: How I do everything on my computer (join.dive.club/raycast-ad-pod...)
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Chapters
0:00 Raycast
0:45 Intro
2:26 What makes for effective research
3:51 Creating a research plan
7:45 When to use quant vs. qual tactics
11:08 Why AI research tools are a big deal
12:35 How the role of research is changing
15:15 The modern research tooling stack
23:38 How to ask better questions in interviews
38:45 How to become a masterful research storyteller
43:34 The pain/insight equilibrium
45:10 How to ensure research is integrated in the product process
#productdesign #podcast #uiux

[@rida_ri]

amazing episode, packed with gems! thank you Ridd!

[@pannacherukuri]

Thanks for this interview, very valuable! A question on 'building rapport' by asking people specific questions on their background, I feel that in some cases it may backfire as participants may think one is being nosey or paying too much attention to what their background looks like of-course this is subjective and responses may vary. It would work seamlessly if it was a fake background. Thoughts?

[@joindiveclub]

Maybe? I haven't experienced that personally. Feel like taking an interest in someone is typically a safe bet. I wouldn't put something on screen that I wasn't comfortable being asked about.

[@steveportigal]

FYI Judd Antin not Anton

[@joindiveclub]

Thank you! Updated on the website but forgot KZbin :)