DON'T GET RIPPED OFF! Buying a New Toyota Tacoma For MSRP!

[@JasonExplainsThings]

UPDATE (August 2023): First, I'm very glad things have improved so much since making this video. Tacoma's are readily available as Toyota clears out the remaining 3rd gens. You should not pay above MSRP under any circumstances! ALSO... I do not recommend doing business with Bud Clary in Yakima, WA any longer. Since making this video they have done some really shady things to me, my parents and a few friends... attempting to sell OEM parts way above their normal price as well as over-quoting booked time on maintenance and installs. Furthermore, they now no longer show MSRP of new vehicles on their website. They also have stopped making the build sheet (window sticker) available to review as well. This really sucks, but I likely will not give them any of my future business.

[@tonysteele3805]

NOTHING has improved. IF ANYTHING it has all gotten WAY WORSE. They have trucks, and they still won't even give you the time of day. It is absolute hell trying to get a Tacoma or any other Toyota.

[@eramsted]

A year ago, I paid MSRP on an army green DCLB TRD sport. I had been watching Toyota's web site and looking at available trucks. I made dozens of phone calls and all the incoming trucks were already spoken for. I managed to find the exact truck I wanted 6 hours away. When I called them, they told me it had arrived the day before and the guy that had placed a hold on it had changed his mind when he saw the army green paint. I asked what they'd give me for my trade, a Chevy Silverado LTZ with 80,000 miles. I was blown away. It was an offer I couldn't refuse! I gave them a down payment over the phone, drove the 6 hours the next morning, made the deal at MSRP with no pressure or extras, and drove home. I'm very happy with the truck and the deal!! The army green color gets lots of compliments.

[@merica7050]

How much blew you away

[@eramsted]

@@merica7050 LTZ purchase in 2017 new for $42K, trade in with 80,000 miles in 2021 = $35K.. No idea what the used truck market is like now, 18 months later.

[@MB-gd6be]

@@eramsted Which Toyota dealership was it?

[@curtisrandolph1887]

What is the name of the Dealership?@@eramsted

[@eramsted]

East Madison Toyota in WI... keep in mind I bought it in 2021@@curtisrandolph1887

[@colinkennedy8523]

Good work calling out the gouging BS dealerships. I went through the same thing recently buying my GX460, and had to go through a DOZEN dealerships to find stock that wasn't marked up, or layered with thousands of BS "accessories" like 4,000 ceramic coatings on paint, and 1,500 on the windshield. WTF!!!

[@inspectorvoid]

What, no nitrogen in the tires too? They gotta step up their ripoff game 😂

[@codyfield6859]

I'm in the market for a Tacoma. This was definitely the most straight forward video i've seen in a long time. I can tell your passion and your sentimentalism towards your vehicles like when you said goodbye to your VW for the last time. Subscribed.

[@dubskulls9554]

How do you even get the money for one 😅

[@Bwilly04091]

Yes. This is exactly why I buy out of state. Spending 3-400 bucks on a one way ticket to not get ripped off 5-10k mark ups. Love my 22 tundra and 22 Tacoma.

[@NickyNicest]

Damn you have both? For what reason? do you own a contracting business?

[@PsychoticBovine]

I called two dealerships in the area. Both were charging $5000 over msrp and said it was market adjustment. I told them go pound sand. Then started calling dealerships 50 miles away. Boom! No market adjustment. My Lunar Rock TRD Sport should be here shortly. I was willing to fly somewhere to get my truck if I had to.

[@tacoponcho]

Lunar Rock TRD Sport good taste. Mine is the same with blackout package and long bed, i love it

[@cali2235]

How much did you end up paying for it

[@tacoponcho]

@@cali2235 mine came out to 39,xxx and with tax title license was 42,xxx

[@PsychoticBovine]

@@cali2235 $47k. Added 100k mile warranty. Has LED headlights, bed lights, and NAV, but didn't really want NAV, but oh well.

[@dereksorensen8019]

Same here. I live in LA and all the dealerships in the city are charging ‘market adjustment’. A dealership 20 miles out of the city let me reserve a TRD Off Road in Lunar Rock at MSRP. No brainer.

[@njfinests]

I bought a 22 Tacoma Limited Nightshade at MSRP in June after looking for about 2 months. I had to travel about 75 miles from home, but I managed to get one!!!

[@Joel.Ravet88]

Dude, I live in Tacoma WA, and the dealers in the city all are out of their minds! The outskirts such as Enumclaw are a little better. But still, very short sighted to be gouging like this. Because yeah, we won't check them out again in the future.

[@hezzbuzter]

Check out McCord's Vancouver Toyota. I got a smokin deal on a Tacoma a couple of weeks ago. Not too far from the Tacoma area.

[@trevorflanagan4873]

Hey! Look at Toyota Olympia! They usually do msrp for things!

[@InterstellarTaco]

I live in Olympia, and they are nuts here so I'm getting mine from Beaverton, OR for the truck I want. No markup or any of that BS.

[@salvadorgreer9666]

I had to wait a few months but I bought mine for MSRP at Doxon Toyota in auburn

[@jgoofy8722]

MSRP in Michaels Toyota of Bellevue ( yeah who would of thought Bellevue). Good folks up there ask for Arnold.

[@TrashPandaGarage]

Great video. It's still a little weird that getting a vehicle for only MSRP is considered a deal these days. We have a vehicle on order and it was definitely some work finding a dealership that (A) was getting allocations of the vehicle we wanted, and (B) was only charging MSRP. Ended up ordering it through a dealership that's about 2 hours away, with a heft deposit :(

[@JasonExplainsThings]

Totally, just a year earlier we were able to buy the 4Runner for $300 over the invoice cost.

[@eduardoquinonez2773]

Avondale toyota, that's in arizona!

[@massivekilla121]

I love that I can relate with your experiences being from Tacoma Wa. I’ve called over 10 dealerships around Western Washington and it’s been a wild ride. Worst is when the salesman lack knowledge about the truck and ask me questions I know aren’t even possible 😐

[@malcolmrff]

I got insanely lucky with my trd off-road. They had one on stock. Went for a test drive. Loved it and got it for what I feel is a fair price. After everything, they told me I got the last new one in stock statewide and they had a couple calls asking about it while I was test driving. Vehicles seem rare nowadays

[@pmbeavis4467]

I picked up my '22 Tacoma TRD Sport yesterday. It was ordered on July 5th based on a build I did on Toyota's website. Paid MSRP (where I live the local Toyota dealer is the only dealership that hasn't tacked on 2-5k above sticker price) and got 16k on a Jeep Renegade trade in (2016, 23.5k miles, paid 21k for it, had the title). Other than the wait, which I was told would be middle/late August I really can't complain. FYI...anyone interested in a Jeep Renegade don't waste your time. It's built in Italy, has a 1300 cc motor with an anemic "turbo charger" which was burning a quart of oil about every 1000 miles...buyer beware I didn't have any problem getting the standard transmission...my sales rep just submitted the build sheet and presto

[@rightlanehog3151]

The biggest RIPOFF in the Tacoma equation is the exploitative wages Toyota pays to the Mexican workforce building this truck. Our 2010 Tacoma was made by middle class American workers in California who made enough money to buy a Tacoma of their own. Today we are expected to pay sky high, First World prices when Toyota's wage bill for Tacoma production is 10% of what it once was. No Bueno!

[@mitchbarredo3990]

Holy shit.

[@debbieyonkers1484]

9

[@rightlanehog3151]

@@emorse912 All Tacoma production is now taking place in two Mexican plants where workers make around $2 per hour, $3 if they are lucky.

[@josefidelvt9467]

@@emorse912 you don’t have an idea of what u talking about talking of cartels targeting people in Mexico cuse they make 3 dollars an hour ,,,,,,JIJIJIJI JIJIJIJI 😂

[@Real90sfeel]

​@@rightlanehog3151 😩

[@ChloeKuo]

I love your sticker collection 😊 thanks for the s/o and also, I’m sending this video to my sister who’s looking for a 4Runner at MSRP!!

[@JasonExplainsThings]

Well, this new truck is kinda your fault! LOL. Yeah, we got the 4Runner in the "before times." Only took like 3 days. 😂

[@emosidios]

@@JasonExplainsThings i got lucky with my 2022 went and scouted dealerships for msrp ended up with a trd sport with the packages i wanted tonneau cover,led lights,bed lights and some other stuff.I put 500 down early february ended up with the truck right off the truck on feb 24th early launch for elden ring at 6pm in pa and i would agree chloe videos and tacoma reddit hooked me on to it

[@jonelliott9627]

Yup, chloe, you are kinda the reason I am considering a Tacoma too...want a trd pro in green.

[@bradkarm1]

Beauty of a truck Jason. Like you, We waited for 7-8 months for our 4Runner last year and it was an agonizing wait, But in the end, its exactly what we wanted. Cant wait to see all the mods and shenanigan's! Lets the fun begin.

[@JasonExplainsThings]

Yeah we got lucky with our 4Runner. A dealership near by had it so we had to only wait a few days. LOL. The before times.

[@jaysmith179]

Last year I wanted to buy a 2021 Tacoma SX. The dealer wanted 5k over msrp. They also offered me 20K for a clean low mileage Camry. Would not give me more on my car and would not sell at msrp. I walked and went to Carmax and found the truck I wanted with only 52 miles for a better price and Carmax gave me $23.600 for my trade in, I will never buy new again.

[@williamfindlay1385]

I just took delivery of a 2023 Toyota Hilux SR Manual and I managed to get it at MSRP by going to a regional dealership and I ordered from the factory and got it in less than 3 months. I was very surprised and I am happy with it.

[@superserial1]

I have a 2021 TRD off road in cement, almost exactly as I ordered. Bought it in March 2021 for about $1500 under msrp from mark miller Toyota in Salt Lake City. This was right as the Tacoma drama started. Took about 3 1/2 months to get it after a $500 deposit. I wouldn’t expect them to sell under msrp now, but I’m pretty sure they won’t charge more. My truck is about to hit 6,000 miles and I love it. Good luck if you are reading this and looking for a Tacoma.

[@TradingTheta89]

Quick story about an extended warranty. On my previous tacoma I had the platinum 10 year/125k warranty. At about 100k miles I was in Tahoe when my my engine started smoking and I smelled burnt rubber. I figured out it was something with the fans/ac/defrost. Turns out the ac pulley seized up and a bunch of metal fragments ended up in the piping. Warranty covered it and the bill was a bit over 2k. Later on I had a ball joint replaces through the warranty as well. I bought a new tacoma recently and went ahead and ponied up for the extended warranty. If I change my mind I can get a pro rated refund. I've always skipped out on the extended, but that experience has taught me that even reliable vehicles break.

[@AboxofMonsters]

I just bought a quad cab loaded all options Theres $2400 dealer cost to MSRP I got it for $500 over cost no trade in. And 5% rate my truck is amazing 🤩 they had about ten in stock. Spend hours there and be willing to walk out You will get the deal. Don’t pay any of the crap they add on or the $600 prep. Got my own best floor mats for $80.

[@javierb8497]

I live in Orange County California stopped by 4 Toyota dealerships looking for a 2022 Tacoma TRD Off road and all had at a minimum 5k dealership markups one had a 8k market adjustment which is absolutely insane !. Finally I went to one dealership in Orange County with just a $500 mark up which some may still complain but compared to every other dealership I was happy with my purchase I left with a 2022 Tacoma TRD Off road in lunar rock

[@JasonExplainsThings]

Not bad… I was about to say get yourself a plane ticket up here and drive back! Still, $500 is lame… but I’m glad you found your truck!

[@tacoponcho]

I live here too and had your same experience. You shouldve gone to longo toyota, only half an hour from anaheim and they dont charge markups. Plus they have the largest selection of Tacomas for allotment/deposit.

[@MJ-fj9yv]

Buying anything in 2022… you are getting ripped off, period.

[@tavares8878]

In 2023, you are RAPED! It’s insane

[@drakkar7860]

Had to wait for 6 months for my tacoma off road same color as yours. Mine was 45k. The dealer took off 1k from the msrp. I put down 19k and also got a 1.75 rate with a special promotion that toyota had.

[@erincook6007]

I cold called around 80 dealerships in Arizona, California, Oregon, Washington, Nevada and Utah until I finally found the exact truck I wanted on the lot “lunar rock TRD off road with a manual and cloth seats” in Cheyenne Wyoming at Ken Garff Toyota. I flew out and Michael sold it to me at MSRP and I drove it back to Redding California. What a trip just to get the truck I wanted.

[@JasonExplainsThings]

👏👏👏👏👏👏👏 That’s awesome. I almost did the same thing with a truck in Colorado but someone else nabbed it.

[@harrisoncunha9381]

I was insanely lucky to have my dream taco at my local dealer when I was in the market for one. 2022 trd offroad in army green with a lift kit, 285 tires, and a bunch of other features. Sadly, I wasn't keeping up with market trends and whatnot, so I walked away from that deal paying over 60k which, looking back, I think was an absolute rip off.

[@niceguy6837]

Don't wanna rub it in but I payed $40k out the door for a 2017 TRD off road with lift, new wild peak tires, rims, sub/ amp custom made to fit behind the back folding seat, and in was a stick shift, new grill and side mirror lights too, 36k miles on the meter

[@DB-qm4jx]

@@niceguy6837 I also don’t want to double rub it in .. but I paid 38,500 for a 2023 trd off-road with 5 miles a week ago. And my car I paid 10k for 5 years ago I got 8,600 for trade in oh and not to mention my taco was MSRP at 42k and some change

[@niceguy6837]

@@DB-qm4jx hell yeah brother, it pays to look for a good deal, I forgot to ment mine came with the fox adjustable shocks front and back 🙂 another freebie, I did get ripped off $800 for the alarm system they sell but at least I have gps tracking and can unlock with my phone so I guess it's not to bad but if I could go back I would get a different alarm that notifies me if my alarms going off

[@DB-qm4jx]

@@niceguy6837 thanks man! Hey speaking about alarm can I ask you something? Is that the one with the glass break sensor in the shock sensor with the two little things that go to the left of the steering wheel in the switch pod ? If so, I’m curious about that because I see I can buy the parts on eBay for 200 bucks. I kind of like the idea of number one having all the pods being filled up the switches or something lol . OCD but also, I think that would be a nice addition in general

[@janpur1417]

Just like you, I ordered what I wanted and waited 8 months for the delivery: White, no sunroof, fabric seats and 6 speed manual TRD OR. Ordered in June of 2020 with just $500 credit deposit. I paid only $36K without tax, guess I am lucky!. Oh.. I found a heater hose clamp that was not engaged between pass- cylinderhead and firewall. Glad I did my own inspection. The truck is made in Mexico..

[@jaysmith179]

The white paint will start to peel in a few years.

[@perchowski3021]

Yes they're made in Mexico now unfortunately. I just picked up a '22 TRD OR in lunar rock that was one of a few that was held at port for a 180 day inspection where my vehicle was completely disassembled, and all torque specs checked from the assembly plant in Mexico to make sure they are assembling the vehicles correctly there if that makes you feel any better. I am happy to say that I have one of the few Tacoma's that was rebuilt in the USA though! IMO that makes it worth a few thousand more 😬

[@TexasRy]

Spent 12 years in Duvall, WA outside of Redmond and is the most BEAUTFUL place I've ever lived, jealous seeing all the great background view and footage! Thanks for the video, makes me want to drive back to WA state and pickup my Tacoma 🙂

[@JasonExplainsThings]

Awesome... yeah Duvall is beautiful. I used to live near there. I now live in Central Washington... not quite as green but much less crowded.

[@TexasRy]

@@JasonExplainsThings Appreciate the video and super jazzed to pick up a Tacoma, just need to decide on 2023 or 2024 and when to get up to WA so I can drive one back, ROADTRIP 🙂

[@jmyers6175]

Like your story, congrats on getting the truck. I have a similar truck, army green with 6 spd manual. Someone traded it in for an automatic. I feel extremely fortunate. Had to drive 4.5 hours to get it. Like your Carhartt seat covers.

[@JasonExplainsThings]

Oh man! Congrats.

[@Dan-zz7yr]

Perfect color combo with the TRD wheels! Congrats on the new rig

[@viperviper5]

Back in 2017 I ordered my Tacoma off-road the same way. Except for one thing I traded my 2006 Tacoma with 246,000 miles to the dealership. They initially wanted to give me 5000.00 for it That is when I played the hesitant role with my new truck sitting on the dealership lot. They had to get the senior level sales manager involved. After all of that they gave me another 1700.00 for my 2006 Tacoma. Deep down inside I really wanted my new truck but I could not let on to them that I really wanted that new truck

[@justdone1251]

Wow... I am taking your excellent advice. Currently driving 20 GTI s . Want another Taco with 3 pedals. Have $$$ but..... yeah... don't be held hostage by mark ups.. patience grasshopper!!!! Semper Fi.

[@wampaswomps3975]

About 2 weeks ago I ordered a silver 2023 Tacoma SR5 access cab with the V6 and 4x4. Sales lady said wait time is between 1 1/2 to 3 months where I am in middle Tennessee! Oh well I guess I’ll wait and painstakingly count down the days 😅

[@adambenmoshe2758]

I bought my 2021 Toyota Tacoma TRD sport 4x4 last September from Toyota of Katy in Texas and didn’t know anything about prices and ended up paying $61,000 (leather seats, seat warmers, army green color, automatic transmission, truck bed cover and that’s it! Feeling like they really ripped me off

[@JasonExplainsThings]

Sorry Adam. Yeah that sucks.

[@tacoponcho]

The rest of us pay for it when they sell these trucks at those crazy prices.

[@CapELarry]

I just got a 2022 Off-Road manual for MSRP, no BS add ons and I love it. I waited for a couple months and it was worth it.

[@JasonExplainsThings]

Awesome! Congrats!

[@IH8CA]

Man, you won me over with the rear main seal on the Dodge, then when I was shopping for a TDI. Now my little girl thinks Daddy should get a Tacoma, and here we are again. Love it man, keep up the great content that the whole family can watch!

[@JasonExplainsThings]

Thanks so much! Will do!

[@ducvanbui36]

I have never bought a vehicle for over invoice but those days are gone and I’ve accepted it. I’m in WA too. In the market for a compact pickup. It’s either Frontier or Tacoma but giving the time people wait for delivery I may entertain the next gen Ranger. I’ve also used Costco Auto program for a couple car purchases and it’s been great. I won’t expect much of a discount off MSRP or any thru that program anymore but may still try that route first. Thanks for sharing your experiences and leads. Appreciate it.

[@JasonExplainsThings]

Costco program is awesome! That’s how I got my 4Runner (wife’s daily). $200 over invoice. Randomly my Nissan dealership has a new Frontier Pro 4X right now. I think they’re selling at normal prices.

[@EchoHotel78]

The annoying thing is that Larson has all the vehicles/can get them, but drags you naked over hot coals with the "adds," whereas others like Titus Will were ZERO help. Straight up did not seem to care if we bought a vehicle from them at all. Definitely going to reach out to dearlers on the east side of the state. Thanks!

[@amandacoffey6315]

I love this video. I’ve been looking for like 7 months and one thing I know is I want green. It’s amazing to me how much alike we are. It’s nice to know I’m not odd lol. Love the truck. I’ve decided to order as well.

[@Sixxin6]

Good video! I actually sold my 2016 Golf R to Carvana in December for my new Defender. I too was sad at letting that car go. I felt the same way when I sold my 2004 WRX back in the day. Strange how you can get attached to these things.

[@JasonExplainsThings]

Yeah, if I would’ve been able to sell my car back in November-December I likely would’ve gone with Carvana or Vroom. It would’ve been pretty cool to drive a car for over 5 years, put 55k miles on it, and then sell for $4k less than I paid for the car! 😅 Even so, the deal I got wasn’t much worse.

[@travisdunson987]

I ended up paying more for a slightly used 2022 TRD Off-Road. But I did get my manual transmission. My VW Golf R is too modified to trade so now I have 2 toys :)

[@sstritmatter2158]

I just picked up my 2022 SR5 4X4 today. It had 17K miles they were asking $36K. I got it for out the door price $37.3K. I was satisfied. Great truck

[@Rhamsanavong]

Welcome to the Tacoma team Jason! Cant wait to see some content you put out for it! 👌🏽🙌🏽

[@danielbianchi3479]

There is a Great Dealership, must do your shopping! No your prices way before I go to Dealership!0

[@jpsmith2329]

Been waiting 5 months for mine…. I want your exact truck!! Green TRD offroad with LEDs and blind spot monitoring.

[@thebeardedboomer]

Titus-Will Toyota was also going above MSRP for stupid add ons. Currently waiting for my TRD Off Road to come in (this week!) at Puyallup which only does MSRP. Already got tires, wheels, and interior mods lined up for when the loan is settled.

[@JasonExplainsThings]

Awesome! Yeah I was in Oregon this past week and saw a lot of markups down there. Sad it’s still going on!

[@sethestioko2505]

Awesome video, playing the waiting game right now on a 2023 TRD OFF Road. Mahalos for the advise!

[@jgibson5041]

I just bought a 2023 Tacoma TRD Sport with a $1,000 off MSRP price and 3.9% financing Now is the time to buy.

[@ZombieQkilla23]

please a link to the seat covers they look amazing man!

[@JasonExplainsThings]

In the description!

[@pvt.watson5]

I haul fuel for a living. All brands of gas are the same except for the *less than 2% of additives (of the selected brand ie: Chevron, Mobile) for that gas. One gas isn't better than the other. All gas ,no matter the brand, are stored in the same large tanks for holding and the additives are added when we select the brand we are picking up. The additives are mixed at the same time the tanker is filling up. There is one exception and that is any gas station (stick to big gas stations ie: Wawa and NOT mom and pop stores) that sell Rec 90 / Ethanol Free gas. This is the best gas for any vehicle since it is straight gas w/o Ethanol. You get better gas mileage and less wear and tear on engine parts. Ethanol dilutes the gas and wrecks havoc on piston rings and vital engine parts. Furthermore, Rec 90 / Ethanol free is pumped out of the Premium tanks. In another words, you are actually buying 93/Premium gas when you purchase Ethanol Free or Rec 90. I own a Taco and refuse to put anything else in my truck after learning the secrets of my trade. Loyalty to brand name is a waste of money. Be loyal to your truck and purchase what is best, straight gas.

[@JasonExplainsThings]

Appreciate your insight. Yeah ethanol free is difficult to find around here. I think one station in town has it.

[@hydraulics]

I just found a used 23 TRD off road manual with 2500 miles on it for about $5K less than new (partly due to there was no pdi or freight) . Had to drive 3 hours away to get but no biggie. So my advice is widen search radius. Still has new car smell. Floor mats still in wrappers etc.

[@JasonExplainsThings]

Nice! Yeah it was different in 21-22. I searched as wide as Utah.

[@wingman15]

Congrats on the new ride.

[@tonimcelhaney544]

In DFW area. $10K “market value increase”. Laughed and left. Lol.

[@jeremyhenry6592]

Haha wow! This sounds pretty familiar. I just put a deposit down on a Tacoma and sold my 2015 GTI. Dealer low-balled me so I listed it private and a used dealership bought it from me for like 2K over the low-ball offer. (was sad to see the GTI go) Luckily the dealership is selling the Tacoma at MSRP! Your truck looks good. I should hopefully get mine next week.

[@apa7611]

Toyota of Kirkland is charging and arm and a leg over MSRP! It’s nuts!! Bellevue Toyota sells at msrp or sometimes they got specials going on. Got my 2022 trd off-road from them

[@JasonExplainsThings]

Nice! My buddy Ben says Toyota if Bellevue is insane for service. They wanted $60 to change the cabin filter. That’s a $10 part that takes 90 seconds to change. But I’m glad you got a fair deal!

[@apa7611]

@@JasonExplainsThings Service and parts are over priced for sure! I take my rig to the Kirkland one since I’m close to it, free service for 2 years! 😂 I dig that green though I got the luner rock color

[@alexcanoa26]

expectacular tacoma great combination ! , i did order my 4runner limited back in may 2021 I got it on September 2021 worth the wait !

[@franktags136]

As a fan of the Tacoma and unfortunate hater of the Toyota Dealerships, in my area at least. I would recommend buying a Nissan Frontier. The Tacoma is a great truck but far from &40k US good. ✌🏼

[@JasonExplainsThings]

TRD Off Road and Pro4X are within a few thousand of each other. They look pretty sweet too. That extra horsepower sounds nice! :-)

[@franktags136]

@@JasonExplainsThings agreed

[@270eman]

Dang, my deposit was only $500. Just secured a 2023 SR5 V6 4wd Double Cab 6ft bed in Celestial Silver. One of 12 available in the nation. Had to get one before the new model gets rid of the V6. The dealership is 6 hours from me though so I am really traveling to get what I want.

[@RJIVHALO]

Yep, every Tacoma at a dealer by me is marked up 4k. Crazy

[@mitchbarredo3990]

That Tacoma looks pretty good in green actually.

[@jmu4508]

Lucked out and just got a brand new '23 Tacoma SR 4x4 4cyl zero K miles for $31K. There were only 3 left on the lot as dealer was clearing out inventory to make room for the '24's. It was now or never as i knew the revised '24 Taco's were going to be a lot more expensive across the line including entry level models. As for dealer/markups I was beyond outraged at what was going on greed-wise. I was originally trying for a preowned F-150 at a Ford dealer, there was a base 2018 XL V8 with 12K miles on the lot for $30K, and they would NOT go lower than that no matter what i attempted to negotiate. I have no sympathy for them after what Ford has done top to bottom messing up their company, so if these greedy people not negotiating or upper mgt people lose their jobs at Ford that's their problem and deserve it. Thankfully this particular Toyota dealer didn't do what other dealers/competitors have been doing with these goddamn markups.

[@jgregorykline3457]

My TRD Off Road had a build date of July 13th and an arrival window of Aug 11-17... oh and by the way I grew up in Yakima... graduated from West Valley in 1988.....

[@snowbunny1285]

I was going to buy a new Tacoma in Greenville N.C. They tried to charge me 2,500 over sticker price. Needless to say, I closed my checkbook and walked away. I didn’t want to pay sticker price but was willing to go that far for the truck I wanted, but this was too much. They have just lost a customer for life buy being GREEDY!

[@xion1021]

I got so lucky. I wanted the Lunar Rock the TRD offroad and I found it about 100 miles away. at the price point that I was willing to spend. I then found a location that I could test drive.When I got there it was the package I wanted. But it was a color that was not on my Raidar. I actually loved it more. Then I found out that they were my client and I got it without any dealer fees it was cheaper than the orginal one I found. I ended up driving home with what I wanted.

[@JasonExplainsThings]

Awesome!

[@caseycollins5555]

I guess I am super lucky, I literally walked into a dealer, paid msrp for brand new Tacoma trail edition 2023, and got what I wanted for my trade in, of course they they tried lowballing me on the trade in and marking up the Tacoma by $5k. I knew what my trade was worth and refused to take less nor pay the crazy markups.

[@JasonExplainsThings]

Glad times have changed in the past year.

[@Talishar]

The Tacoma technically uses a moonroof and not a sunroof. Try it out sometimes and sit in one at a dealership. I sat in both and the moonroof on the Tacoma doesn't seem to take up any headroom that the regular version does. If anything, if you were to open the inner shade, you'd have a little extra headroom at that spot than with it closed.

[@JasonExplainsThings]

I did. My head hit the lip and I felt it was very uncomfortable. Otherwise I would've been able to get my truck like 5 months faster. :-)

[@savchuktaras]

I am from WA. I’m glad you’re shamming some of these dealerships.

[@JasonExplainsThings]

Yeah it’s crazy. I tried to purchase a vehicle at Toyota of Renton. Class A jerks. They want Pebble Beach prices on their used stuff… and new is jacked up also.

[@SC_XOLOs]

I purchase my Tacoma TRD 4x4 in 2019 for way under MSRP. In 2022, I paid $4k over MSRP for my wife’s 4x4.. hard times

[@Chubbydippin]

Thanks for the content. This was really helpful. Can't pull the trigger on this dollar amount of a purchase without getting the manual transmission. I'll sacrifice color, seat material etc. But not transmission. I know they are hard to find but I have to have one especially before they unfortunately disappear for good. Congrats on the truck and your patient persistence.

[@JasonExplainsThings]

Good luck! I was offered one manual but it had a sunroof. 😭

[@shelbykay83]

Hello there I'm Shelby & I currently work at Toyota of Yakima Machu Pichu I don't know if your wanting brand new but I took in a TRD Sport Manuel with only 30k in tonight. Also Thanks Jason..

[@zzbudzz]

I have a 2010 Tacoma quad cab prerunner ...I will drive it until the wheels fall off ...I don't ever want another car payment again!

[@evanestep5996]

I got my 16 SR5 from Tacoma. Had several different headaches with their maintenance department. Scratched/chipped my aftermarket wheels. Once they didn't torque my wheels enough and one fell off (driving slowly at the time thankfully, but had been on I-5 just before at highway speeds). They towed the truck, repaired the damage and replaced the wheels, but I never really trusted their techs after that.

[@JasonExplainsThings]

Holy crap!

[@edwinqr8]

the funny thing is I also trade in my gti for a tacoma off road , great choice , love my taco

[@appleztooranges]

Man I love that color. Army green would be my first choice. I got a 2001 Tacoma right now and debating on upgrading. Unsure if it’s worth the cost. My dealership told me $2,500 for my truck lol

[@JasonExplainsThings]

I haven’t seen your truck but I’ll pretty sure it’s worth way more than that! I honestly would’ve preferred a used truck, but used prices are more ridiculous than new.

[@theTSIMEHC]

Honest opinion on extended warranty and/or maintenance packages from dealers? Legit video, super helpful information because I’m currently looking for a 2023 Tacoma. 🤙🏻

[@JasonExplainsThings]

I would not advice either… both are a huge profit maker for dealerships. If you don’t do your own maintenance some of those plans can be ok… possibly a slight discount. But I wouldn’t want to be locked in to service at one place if the service is bad. Thanks and I’m glad the video helped!

[@jeremyreinhold3620]

Our dealerships in northwest arkansas want 10 and 15k over MSRP for a ford f150 lol. I told them to kick rocks.

[@jayfleegle9455]

Great Video and love your new truck. I have a 2019 trd off road 4x4 loaded, leather, JBL sound fox shocks, brand new Mickey Thompson ATs . Went to Auto Nation in Ft myers fl. Thought we had a deal on a Black trd pro , came back to settle the deal, they put a $10k additional dealer markup on it. I told them to “”F”” off and would never return. They said but all “” dealers do that. Haha

[@JasonExplainsThings]

Nice Jay!

[@katebeckinsnail910]

Got a 22 Sr dbl cab with v6 4x4 during the height of the shortages. Had to call around till I could find one not built yet that didn't already have a deposit on its order. Was able to snag it for 34k , just under 38 after tax and fees.

[@vasm1807]

Jason I love your content! And amazing new rig! Congrats…. I said this in the past and I say again, do videos on undercoating for your now 2 yotas! That is always interesting!

[@PHILLIPS8822]

Nice Tacoma bro first thing you should do is either 4:88 gears or 5:29 gears. Do this before getting bigger tires. Any tire size between 30 inch diameter and 33inch diameter 4:88 gears. 34's to 35's 5:29 gears. Next get the Hypertech Inline Speedometer calibrator. Next get a ECU Tune there are several companies out there doing Tunes for the 3rd Gen Tacoma's

[@JasonExplainsThings]

Gears are out of my price range but I hear that really improves the truck. Nitro Gears is actually pretty close to me as well!

[@PHILLIPS8822]

@@JasonExplainsThings Yeah it took me 3 years to save up for gears they were $2800

[@This.joshvlogs]

I’ve been considering getting a newer Tacoma (probably not necessary) but Toyota of Renton has been spamming me! I’m so glad a lot of Tacoma KZbinrs live in Washington❤

[@JasonExplainsThings]

Yeah, check out dealers in Spokane, Tricities or Yakima. They all sell at MSRP. Toyota of Renton sucks. I tried to buy and FJ from them before the 4Runner and they're really scammy... even before the supply chain issues.

[@uptone12111]

MSRP used to be higher than the actual purchase price-I would recommend not buying a new car at all

[@JasonExplainsThings]

There’s nothing wrong with that. 👍 Only caveat is that used cars are worth a ton right now so I’m pretty confident this deal wasn’t bad even compared to normal times.

[@stevenjoseph8980]

Dude I feel you. I just put a deposit down on a TRD Sport in Luna Rock. I guess we'll see how that goes. They said 3-6 months which is fine by me. I am flexible on bed length although I prefer a 6' bed (double cab). I'm also a little flexible on color but the Army Green would definitely work for me. I'm commenting here not because of the new Tacoma but because I am selling my 2015 WRX in order to make this happen. That car is my baby and I've put a lot of money into it. I'll be happy to drown my sorrows in a new Taco but damn I'm going to miss that car. I'm going to try to get a good price for it but know that the modification value likely won't be reflected in the sale price. But I'm hoping it will help not hurt interest in the car. Anyway, I love your truck and this was a very helpful video.

[@tacoponcho]

Thats the exact config i have on my '22 Taco, I couldnt be happier.

[@tomc8854]

Hi , Just the video I needed thanks! Just started looking here in Phoenix . I haven’t seen straight up price adjustments but what I have seen is some dealers adding between 2 and 4 thousand dollars of “dealer installed options “ which usually consists of really overpriced add ons I don’t want! This area has quite a few TRD off roads with the manual transmission. But I’m looking for one with the extended cab not the crew cab because I don’t need 4 doors and I prefer the longer bed. I’m looking for the fewest options and am not in a hurry . I like the green or that light bluish color but would probably accept anything but silver or black. I’m also transitioning from a sports car a 2019 Miata and would prefer the manual for the fun factor!😁although an automatic is easier to off road with so I may cave. I’ll dearly miss the Miata and the 32mpg but being an avid mountain biker and hiker it just makes sense to have a 4x4 to be able to access more trails plus there’s a lot of off roading fun I could have here! I’ve seen my car going for pretty close to what I paid for it 3 years ago back when you could negotiate a price under sticker! So if I can pay sticker for the Tacoma it kinda makes sense.

[@Papicodone]

Don’t know if you got the truck yet but don’t go to camelback Toyota so many add ons that are “mandatory” I went to pick up my vehicle and was straight off the truck nothing installed and I said I’ll take as is but they said they needed to add tint, paint protect, interior protection, doc fees, and I’m sure there was other stuff added.

[@tomc8854]

@@PapicodoneYes camelback Toyota was a joke. I was waiting for one to come in at Auto nation but then started looking at Colorado ZR-2’s I test drove one and I think they ride and handle better and it is up there with the pro for off road ability. I found a dealer discounting them because a new model is coming out next year I got 4,600 off sticker and for my trade in they gave me just 2 thousand less than I paid for the Miata 3 years ago new!

[@Papicodone]

@@tomc8854 glad you found a good deal funny im interested in those as well. Im still shopping around but who knows maybe I’ll go that route too

[@tomc8854]

@@Papicodone Test drive one , definitely less like driving a marshmallow than the Tacoma. The dealer I went to was Gateway in Avondale. They’re still getting 2022 Colorados trickling in. ZR-2s about 41,000 and 4x4 Z71’s for about 37,000 They’re the only dealer in the area I’ve seen discount them that much. You might want to check out the new Frontiers also but very hard to find 4x4’s for some reason.

[@kmac8101]

Wheels and tires look great- love the gold!

[@youngsautoinc3412]

I walked in a dealer on Long Island NY, they tell you straight up, they will add 4k on the thing. You lucky to find someone will sell for msrp in try state area

[@JasonExplainsThings]

Lame! Might be worth a road trip! I almost bought a truck in Colorado and drove it back while I waited. 😂

[@enriqueperez592]

Nice truck Beautiful fantastic, that kind of truck is forever & you look GQ when you drive 👍🏾😀

[@dbm7121]

Awesome info! Great looking truck! Thanks for posting!

[@johnnigri7269]

I ordered one in January and the dealership knew in March they couldn’t get it but didn’t tell me until May. Luckily I found another dealership an hour away that had some coming in and they discounted the Tacoma $1500 and gave me what I wanted for my Tundra.

[@JasonExplainsThings]

Discount?! Nice. Maybe things are getting better. I'll welcome a return to normal times.

[@aaronxtee]

Such a nice truck.. also I’m in the same process right now. Waiting for mine to come in and also looking for a buyer for my current car. Great video 🤙🏼

[@JasonExplainsThings]

Awesome and good luck!

[@dyates6380]

Great video. Thanks for making this. I am glad I'm not in the market for a truck at the moment as I bought my 2018 Sport a few years ago, obviously, but still good stuff to know. Beautiful truck, by the way.

[@JasonExplainsThings]

Thankfully it's getting easier these days. But the dealer markup stuff still persists.

[@dyates6380]

@@JasonExplainsThings Right. I'm so glad I don't have the need at the moment. To be honest, I'm not, nor have I ever been, a "haggler" and the past two vehicles I purchased I went through the Costco auto program. The only negotiation I had to do was on my trades, but like you said, the BEST place to go is to an independent company that buys used cars. Obviously, I did my research ahead of time and saw what others were paying in my area for the same truck. I pretty much knew exactly what I wanted, even down to color, and with it being 2018 the supply issues weren't a problem and in the end, I feel I got a good deal and also am very happy with the truck. Again, great video man.

[@JasonExplainsThings]

The Costco program is great. I'm not sure if they still do Toyota discounts these days, but when I got the 4Runner we used the Costco program. Not much above the invoice cost.

[@abigcess]

Glad you called out those greedy dealerships

[@davok209]

I did it 22 Tacoma Trd sport paid msrp and got what my trade in was called for 👍

[@JasonExplainsThings]

Awesome!

[@rs3tuber425]

I tried to get that same model , color and trim that you have(army green, with LED lights) etc and they couldn't guarantee me the vehicle. they couldn't give me a definite date of build nor it was feasible to change a army green with regular projector headlights to LED lights. It was going to be months. I could only settle with just the only color Tacoma that had the LED lights and Technology package and that has been taking 3 months already. It is much much harder to get what you want nowdays. I purchased a Tacoma TRD OFF Road in January of 2020 and my problem back then was to pick a color, the dealer had 5 whites, 7 grays, 3 reds, 4 silvers, 6 blacks, 3 cement grays(I am giving you an example), In reality there were probably about 25 Tacomas parked and it was hard to pick a color. Now with the money on hand/financing you have to wait and you aren't guarantee. The other local dealer in town is even worst, they have a $2100 "factory/dealer" package that you can't negotiate it out, they are charging $499 for the tint, $899 for a ceramic coating(they say), clear door guards($399) and something else totaling $2100 on top of the asking price. Your video is informative but you can't (CAN NOT) negotiate with some dealers because they don't have to sell it to you since there are 20 people in line for the same car with money in hand. Go to desert Toyota or precision toyota in Tucson and you will see what I mean.

[@anthonyclay6581]

I just purchased a New 2022 Tacoma SR5 the day before yesterday and Sticker was $37800 and I got it for $32600.. When I spoke with them on the phone the price was listed at $41k but after a bunch of back and forth They came down! I was shocked at exaclty how much.. made out like a bandit lol

[@JasonExplainsThings]

Nice! Hopefully things are getting back to normal.

[@genejowers5567]

No questions. Vicksburg Ms. CANNON TOYOTA. STEVE AND JALON are TOP NOTCH. DEALERSHIP IS 5 STARS. SERVICE department. AWESOME. MR LIONELL IS THE MAN

[@johnhoward3271]

You apparently have more patience than I !! I put a deposit on a SR (a very base SR ) , and , I'm expecting it's delivery by middle of February . I wanted a access cab 4 cyl in any color than " cheap white " ( just My luck THAT'S the color it is ... sometimes Waiters can't be choosers apparently ) The Dealership had three or four SR5'S but all are four door & six cylinder .

[@tomas2810]

Toyota of Renton. Yup. Looks like I'll be driving my 1st gen Tundra for a while more. Maybe the upcoming new Tacoma will get me interested.

[@appleztooranges]

I’d love a 2022 army Tacoma. However, no dealers have them.

[@JasonExplainsThings]

Yeah the color got discontinued I believe.

[@chris3407]

There is no “ordering” from Toyota right now. Dealers receive allocations from Toyota that might be close to what you are after. Best to comb the internet for an allocation from whatever dealer has it and buy from that dealer. Yes, you will have to wait for it to be built. But if you go to your local dealer and place a deposit thinking they “order” you a truck, that’s not how things work today c

[@njfinests]

This is very true. You will not be ordering the truck you want. You will get one close to the one you want!!!

[@Tyjjordan]

Was able to get a 4wd sr for msrp today and a lunar rock trd off-road at msrp 👏

[@attananightshadow]

Luckily our Toyota dealership doesn’t mark up if you order it and wait… allotments are a totally different story though.

[@no_lft_shft]

I love the wheels you have on your truck!

[@JasonExplainsThings]

Thanks!