Doug and the Slugs - Day By Day (1984) Official

From the album "Popaganda" (1984). Video description by Simon Kendall of ‪@dougandtheslugsofficial‬. "In 1983, after 3 gold albums we were dropped by RCA and had to regroup. Once again we were truly independent and went back into Little Mountain Studios to record ‘Popaganda’. The first single was Day by Day, and on this video we went all in. Early band friend and supporter Michael Steele had spent several years working in the Canadian film industry and pulled some favours to get us an excellent pro crew. They shot in 35mm film, requiring serious lighting, cameras and expense. After the pseudo porn star and schlock tv shenanigans of Making it Work and Who Knows How, this story was our own fantasy about overcoming rejection and achieving independent success.
I robo-voiced a record company’s termination letter while Doug looked on poker-faced in his Harris Tweed overcoat. Tour manager Ken Brault played the (literal) heavy who serves us our eviction papers and all our office furniture gets repossessed. We shot the video at the wonderful Heritage Hall at 15th and Main in Vancouver, it was vacant at the time so we were able to get all those moody shots of the band scattered around the checkerboard floor. We dropped a derelict piano from the roof to narrowly miss Doug, sitting in the alley reading a self-help book on starting a record company, then we played a chorus on the fire escape. The story is pretty self explanatory, and suits the anthemic, uplifting nature of the lyric. This was no time to be goofing about as we had in all our previous videos. Although Ritdong Records was (and is) our own independent label, the shots of us loading a semi-trailer with boxes of vinyl stretch the truth somewhat. However, we did garner our 4th gold album with the fully independent ‘Popaganda’, so in that sense the Day by Day video is a true story."
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