Douglas Holt: New Great Transition Strategies, SCORAI Colloquium on "Consumption and Social Change"

Douglas Holt, Founder and President of the Cultural Strategy Group (Boulder, CO), Professor of Marketing at Southern Denmark University, and Professor of Sociology at Colorado State University, critiques conventional strategies toward sustainable consumption and sustainable economy. These strategies have not been successful in 25 years despite increased public awareness and millions of dollars spent on campaigns. Holt argues that we need to approach strategy very differently and get organizations and resources behind these new strategic directions.
November 19, 2014