Dove | Beauty standards of hair are a form of bias

Can hair affect your career? Dove reveals how the the length, volume and texture of your locks can influence how people see you, treat you, and form a #BeautyBias about you.
To see more about #BeautyBias, visit:
Age: • Dove | Beauty standard...
Height: • Video
Looks: • Dove | Beauty standard...
Weight: • Dove | Beauty standard...
To know more, visit Dove.com and help encourage everyone to accept that beauty standards are a form of bias by sharing your story using #BeautyBias.

[@nyakongyang6]

The girl with 2 buns is so beautiful!

[@Stell482]

Ikr?!

[@angelow6056]

She is german

[@KeioshagfdgfCufsgvbgndvnningha]

Angeline Low bio vffjzhrgjbzhdududr yrrygff

[@KeioshagfdgfCufsgvbgndvnningha]

Angeline Low yo

[@breannanouveaux5132]

Is America afraid of dark skinned black women ? I always see biracial women representing black women in America. isn't that also a bias?

[@breannanouveaux5132]

biracial or even just lighter skinned. never anyone as dark as 95% of how black people look.

[@Chels4hair]

BEST COMMENT Ever 100% agree!!! As a black women born in America I don't identify biracial women as black women. MOST black people look dark brown, darker than a paper bag, to midnight black with tight curls, coils and kinks...Why identify with something else? Biracial women SHOULDN'T represent black people, they have their own race category in which they can identify with aka "mixed/biracial community". As black people we should be careful with who we identify with because it WILL create a COMPLEX in how we see OURSELVES and affect how the younger generation see THEMSELVES. As yourself...Why would I identity with a person that doesn't look like me, doesn't have the same life experience or privilege as I do?

[@melanatedmermaid9453]

Breanna Nouveaux it's not just an American thing it's universal so please don't pretend like the UK, Canada, or other countries are any different. Colorism is universal. Blackness is seen as unattractive all around so let's stop making this strickly a US thing. I truly hate when people do that as if their own countries aren't doing the same.

[@breannanouveaux5132]

Ky Reid "please don't pretend " what in the world are you referring to? I'm here in America so what would I "pretend" about ??

[@Chels4hair]

+Ky Reid Were not saying it's just an American thing; I for one know Colorism is an universal problem. I just said "in American" because Dove is prompted here a LOT, so I was giving my perspective.

[@ohsnapitspat6270]

I'm proud of my curly hair.

[@jennhernandez6713]

Wan,_

[@blueboo3801]

Hello Patsey I wish I could.always feel like that but sometimes I don't...

[@marias6018]

Hello Patsey Same

[@HushtheMag]

Remember when dove used to make adverts about soap?

[@joofark]

LOL. Thank God Dove makes SO much more than that now!

[@HushtheMag]

@@joofarkJo Muggs

[@hollyavillella554]

The ads were never about soap! They were "selling" the image of the model representing the soap. Consumers were buying the soap to somehow become like the image selling it.

[@GraduateJLN]

PASS THE CROWN ACT!

[@lindawilson4774]

I was told by headhunters to take my braids out and straighten my hair to get a job. I kept my braids and got a well paying job. PS I always let people touch my hair when they compliment my style or simply ask to and the always say WOW, even white and black men. One older black man asked me who did my hair. People can be like children simply curious. A white woman approached me and told me her friends loved my hair and sen her to ask me if they could touch. Of course they could. Big smiles all around.

[@di2206]

Always people come up with their straight hair products... but this is really good and a girl with curly, Frizzy hair is happy to see this.!!

[@SarahMWasHere]

this was filmed in Germany correct?

[@YouKnowMeDuh]

Dove US... surveying in Germany? That would skew results alright.

[@okaymea]

Dominique looks really young for her age, Can't believe she's 33 wow, she looks 20 or 21

[@di2206]

Slow Turtle Love Bug : Yeah,I too noticed that.

[@pen-and_paper]

Yes, but 33 is not that old too

[@quoteme.goddess2369]

I am not my hair. My hair's texture doesn't give you the right to pet me like a dog. Do not touch me without MY explicit permission.

[@blueboo3801]

AfroKito Boho Artist Thank you! Ever since I started school right up to now people will stroke my hair and say "it's so fluffy and.." ECT and I am like dude back up!

[@zaraemoji]

@@missl9623 no one wants to touch diseased, damaged, lice infested, and stale straight hair either stop thinking your hair is best and that everyone else hair is trash.

[@cinnamongirl43]

@@zaraemoji go off miss girl periodt

[@user-dj6ok3fo8i]

ẞhea butter keeps my skin glowing ànd hair strong.

[@hiiimbii4046]

Curly is BEAUTIFUL ❤

[@funtimeprogram2786]

Yes!

[@shayedavids6287]

Dominique's hair is so beautiful though

[@funtimeprogram2786]

Yes!

[@trollingonaot9037]

I love my straight hair

[@LonnieBhi]

Whenever I wear my hair curly, I get stared at. It's annoying to say the least considering that my hair is pretty tame. I notice when its straight, because tend to be nicer and gravitate towards you.

[@SugaryCoyote]

Dove, you have lots of commercials about the society's beauty standards of hair, height, and weight, but why no commercials about tearing down society's beauty standards for cleanliness?

[@user-kr3we5xo8n]

Just stay clean.

[@faithjacobs540]

DOVE HAIRCARE MAKES MY FACE BREAK OUT! BE AWARE IF YOU HAVE SENSITIVE SKIN. IT MADE THE SKIN AROUND MY HAIRLINE BREAK OUT REALLY BAD. (You’re skin might be different)

[@kristalprice9064]

I love my curls

[@Moist_Clam]

I wish I had curly hair

[@gaynoroneil1740]

Me too!

[@firstlastdenam4058]

Qtip hairstyle back en vogue?

[@pugdudeman5282]

I'm gonna shave my head in a while my moms ganna take me to a barbershop. But I'm not scared or embarrassed of what people think I just want to have it bc I think I'll be more open and pretty.

[@catehart3]

I’ve always wished I had naturally curly hair. My hair is thin and oily. I always thought women with big curly hair looked more feminine and beautiful.

[@_DixonCider]

What does this have to do with soap?

[@I.K.E.L.O.S]

And why am I watching this for my English class

[@R0ttend0llhearts]

Dixon Cider i think it’s for their hair line

[@orion7873]

Exactly ... this has nothing to do with soap. Dove is just try to make a few bucks off the morons in the PC cancel culture crowd. The people who always think they are a "victim" of some imaginary injustice. Even though billions of people want to make their straight hair into curly hair ... this ad is suggesting that people with curly hair are somehow victims. Ridiculous !

[@orion7873]

@@I.K.E.L.O.S Because your teacher is an idiot.

[@kellysandiford6047]

Great to see social commentary done in this way. More Please!! Lets share it so that we can spread positive messages across our planet.

[@rosendarondon1417]

?.

[@Lola-kp1xr]

I have blonde curly hair so (like ringlets) and it’s the only thing people notice about me. But I’ve also been told my eyes are pretty, but people don’t notice cause of my hair

[@johnas9092]

You sold a reverberating carbonizer with mutate capacity to an unlicensed cephalopoid?!

[@TahcoShell]

I hate my 4c hair with a passion I just can't😭

[@rominarivellilo4857]

DOMINIQUE, DOMINIQUE

[@tomnicholls2454]

I know people think that Dove should be doing more, but in this world of getting in everyone’s face, sometimes a subtle hint like this commercial, creates more change than anything else.

[@--legion]

No. You think that Dove should be doing more. Dove/Unilever is a disgusting company exploiting women's weaknesses. Subtle hint? 'Let's change beauty' - do you really think Nature gives two-hoots for an adolescent hashtag campaign, that Nature's grand scheme of things will be derailed by defective feminist dogma? Do you really think obesity is the 'new beauty' or that mongolism will replace the healthy genome in men's affections? Because this is what it's all about - the feminist's detestation of everything men find attractive in a woman. And what makes it even more nauseating is Dove/Unilever's exploitation of this imbecility - a fawning "we care about you" hypocrisy. Dove/Unilever's execs 'care' as long as women buy their products. I'm sure you wholeheartedly agree with the current idiocy - going after fat women, women with skin diseases, mongoloid women, and shaven-headed wimin with tats (lesbian clique). Subtle it is not.

[@MX.Unicorn1999]

I love my frizzy hair

[@96themook]

Great commercial! thanks dove

[@upcomingfilmmakerandauteur]

Not one ginger girl... smh

[@kalanihenry6388]

Whats wrong with that?

[@orion7873]

Normally, Dove ads never show any normal people ... it's always awkward looking gingers & black girls

[@aryachaudhari7283]

These videos are awesome

[@vulpexvindemiator]

Never thought that western women felt more uncomfortable in their skin. It is quite a shock.

[@parsleysue11]

I think everyone is feeling more uncomfortable in their skin nowadays.

[@booth6421]

Modern media destroys girls view of their curly hair. I didn't start to like me curls until I was 18, magazines and TV made me hate them.

[@anonymous-vg7kc]

oh please my whole family have black straight hair and we love love curly hair.when i was little my mother did every thing to make my hair curly still they are straight.here we would do anything to get curly hair.

[@PenguinsGalore55d1]

YOUR family. Maybe multiple families. But some people dont get that same experience.

[@makenzieunger2451]

i have naturally rlly blonde hair and 3b curls:) and not a single person in my family has curly hair😂

[@karismaryan1149]

When the woman with the ponytail said that straight hair is more tidy and professional I got so offended

[@bonphone4222]

Forecast calls for snow flakes

[@justayoutuber2573]

Bon Phone would you not get offended if someone called something that grows out of your head naturally unprofessional? Or are you just a troll?

[@bonphone4222]

​@@justayoutuber2573 My identity is stronger than what people think of me.

[@justayoutuber2573]

Bon Phone Not just about what people think, most people can overlook that. It's when you are denied opportunities or treated unfairly because of your hair in its natural state is deemed unprofessional people get upset.

[@bonphone4222]

@@justayoutuber2573 My hair's natural state is thinning, so I shave my head. Do I complain that someone might think I am a neo-nazi? No, I just deal with the cards that life dealt me. Trust me, being a bald man is much worse than a curly-haired girl. You don't see me crying that I can't grow a thinning crop of hair and get equal respect as a man with a full head of hair, do you?

[@rachelcrawford5248]

Well I have blonde REALLY curly hair and I am definitely not treated better than anyone else 😂😂

[@funtimeprogram2786]

We are so excited for this bill to finally become law! But it has to pass the Senate first so make sure to ask your Senate candidates if they support this bill before voting in November!

[@orion7873]

There was no mention of any bill in this whole video ...

[@myleemartin4297]

Which bill are you speaking about? 🧐

[@sage3233]

I think they made a good point about neutrality! Like I have blonde hair but it's also very curly and untamed and poofy. People comment about it. I get how in a workplace big hair is 'distracting', which is annoying. Also, though, I feel like generally people think I'm a certain way because I'm blonde. So I think the bias works both ways, yes? Like curly hair has bias against it BUT ALSO does blonde hair AND straight hair AND thin hair AND thick hair. This commercial is a little one sided. I love it, but it is a little one sided. What do you guys think??

[@ariels8833]

sage claycomb there is a side to every story but specific groups, like those with natural Afro/kinky hair are prejudiced more and I think that that has a lot to do with racism

[@TaintedBeautifully]

sage claycomb vh jk ij jkjjjjjj h w I bjbbnnnnn

[@smp6565]

sage claycomb idk I’m white and have big poofy curly hair and I used to hate it as a kid, but as an adult I’ve never EVER given a moments thought into how my big af hair looks at my workplace :/ it’s always been: This is how my hair looks, Deal with it. Don’t know if it’s cause of racism or I just never cared to listen to any negativity about my hair

[@PenguinsGalore55d1]

If it were truly biased than they wouldn't have shown those blonde ladie's opinions. Because they want multiple diverse thoughts on this topic, they showed them and I think that's pretty cool.

[@myleemartin4297]

@@PenguinsGalore55d1 I completely agree. I think that women with kinky/curly/Afro hair are more prejudiced against, but the fact that the advert showed the blonde girl’s opinion as well makes it not one-sided in my opinion.

[@disneyprincessintraining2725]

I think it’s very cool dove is trying to upstage unrealistic beauty standards, but where did they get the claim straight haired blonde women make more money? Do they have a reliable study or survey that reflects this claim?

[@PenguinsGalore55d1]

"It is said that". They never said it as a fact. They simply said some people think this.

[@orion7873]

Like nearly everything that comes from the Left... no facts are involved, just feelings. Democrats don't need facts when BS seems to work just fine.

[@Alphaisbetterthanyou]

Preach I HATE it when random people touch hair I'm like wtf did u wash them😂

[@Hdidbi_3049]

But darling you ARE privileged

[@xxxmaysilssss690]

How so?

[@dakota7532]

Hai my dude she's white

[@xxxmaysilssss690]

so...? Your point? (reason i replied so fast is cause I was already on here)

[@trendsetterchic329]

Hai my dude well you may not know this or be affected by it but i am its because she is maybe biracial but black women are not portrayed to be beautiful or we are seen as second rate to biracial women. You can just notice it. Most tend to not notice or pretend to not notice what others go through. I would say to conduct your own experiments with colorism

[@xxxmaysilssss690]

Hmmm. I see your point but what do beauty standards have to do with privileged? Besides that Beyonce? Keri Hilson? Oprah Winfrey? Whitney Houston? Mariah Carey? Ever heard of them beauties?

[@gaynoroneil1740]

Dominique…

[@carlivasquez6840]

Way to claim that people discriminate against you based on your hair type and color and proceed to turn around and do the same thing.

[@orion7873]

Dove has become such an un-American company ... I wouldn't give them a dime.

[@i_trollforfun3092]

Cry those whyte tears 🤡

[@lupitasl3066]

Muicalme

[@SkemeKOS]

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@nicothefae]

I HATE my straight hair. It's just so stringy and weird

[@blessedmessfarm5440]

so love yourself unless you have blond hair right? because discriminating against blondes is totally cool right? wrong. how about you try and make a commercial promoting natural hair without attacking white women with blonde hair. it's downright pathetic.

[@gigiphiri9300]

Lipstick Libertarian its almost like black lives matter versus all lives matter.. its not that blondes cant love their hair or themselves but because theyve been favored all along and held as a standard of beauty (wether they choose it or not) for so long, we are trying to bring light to the minorities so they can also be at that same level.. its not that blondes dont matter but lets focus on those who have been ignored for forever- BALANCE THE SCALES

[@blessedmessfarm5440]

gigi phiri bring light to it without condemning and bullying another group of people. or you become exactly what you say you are against. bullying is wrong no matter who is getting bullied. end of story.

[@melanatedmermaid9453]

no one bullied anyone in this video. get over yourself.

[@blessedmessfarm5440]

Ky Reid yeah it's a commercial which explicitly states that the only reason why people earn more money is because they happened to have blonde hair and that's discriminatory against a group of people for a characteristic of themselves that they cannot change. I can think of hundreds of other commercials which celebrate natural hair which I personally think is beautiful that don't have to attack people with blonde hair and make it seem like they're privileged. it actually does the opposite of what they're trying to say because it just propagates that idea even more.

[@melanatedmermaid9453]

So you can't change your hair color ? and that's not discriminary it's factual. just like how men get paid more than women. women who fit closer to the world's beauty standard will get paid more because they are seen as more beautiful and trustworthy. you're really gross and ignorant of the statement made bothered you but the fact that theses women who do not fit that beauty standard actually face discrimination doesn't. You hypocritical and need to learn what discrimination is. you're also probably racist so not going to waste my time responding to you. if you wanted to educate yourself you would have but you don't and it's not my job to educate you. have fun being ignorant.

[@flynsaucer8779]

Baiters!

[@ScreamEmzxD]

"i think women assume that I'm privileged" you are... lmfao

[@NadegeNadiaKabaseke]

mr 347 dale right

[@lillyjones4026]

mr 347 dale how?

[@xxxmaysilssss690]

How so? Give me an answer before you say idiotic stuff like that.

[@alienjesus796]

I'm late but if y'all want an answer here is one. A straight haired woman doesn't have strangers stroke her head like a dog because she's different so it must be okay. She doesn't have other students at school make a game that you can't touch her hair because it's dirty. She doesn't have people ask her if she's homeless or assume she just doesn't brush it and she's not had her boss tell he to change her natural hair in the work place. People have grown up with Barbie and Hannah Montana as their versions of what should be the default. And she is the default. That's privilege.

[@ju1iaxu]

@@xxxmaysilssss690 The video said many statistics about why blonde women were privledged; for one, they get paid more. Blonde hair is considered neutral and more professional, which gives them an advantage in job interviews and professional settings. Many of the women with curly or larger hair said that they were treated like their hair was unprofessional, and that it was dirty. There are so many social experiments showing the differences in treatment if white, blonde women. Most, if not all shoe that women were treated better when they were blonde, and were viewed as more desirable.

[@carolynizaguirre5877]

0:23 UM MAYBE BECAUSE YOU ARE ????!!

[@cupcakecult1673]

DOVE DOVE CATCH THIS IF YOU WANT ANY MORE TERRIBLE IDEAS *throws feminist book*

[@YouKnowMeDuh]

You think... that blonde women make more and are more successful. OK, as long as you _think_ it then I suppose it's true. Give me a break, people don't put effort into anything anymore.

[@JokahFACE]

Nappy hair is unattractive and, well, nappy. Glorious, wavy, blonde hair is objectively the best.

[@i_trollforfun3092]

Imagine having lice infested hair that falls of every day couldn't be me bye 👋🏽😂