Dove |

To those who put women through this beauty test, Dove asks how much beauty is enough.
Dove urges you to look for the beauty, not the flaws!
Join the movement. Take the pledge. Together, let's stop the beauty test.
#StopTheBeautyTest
www.dove.com/in/stories/campa...

[@savivora7801]

I'm 16 years old and my brother is 24. My mother and Masi is looking a girl for my Masi's son. My brother heard them one or twice talking on phone about girls and how they judges those girls. One day my brother shouted so loud, he said "bas karo yaar mummy, aap log pagal ho kya. Kisi ladki ke baare me essa kaise bol sakte ho aap wo essi hai wo waisi hai. Mummy aapko bhi beti hai usko kisine sawla ya chhoti hai bola to?" He suddenly stopped, he thought that I might have got offended, he came and apologized to me. But I was not offended but proud.

[@LanguageExpert-hg8do]

Kudos to your brother.... i wish everyone starts thinking like your awesome bro 👏👏👏👏

[@mersheenamaharoof9981]

Awesome 🙌👏👏👏👏👏

[@bincydas8729]

He is a gem ...lucky is the girl who is going to be his partner

[@dikshasharma8084]

Good initiative by your brother. We don't have any right to judge people and make joke of their appearance. Its high time that we decide where we are heading to, a more open minded, tolerant and more accepting world or a narrow minded and intolerant world where people just judge another one.

[@ayurveda94]

Really appreciate ur brother thoughts..wish kuch log aur ho aise soch wale bohot kuch badal jayega

[@ihateyouall4641]

The girl who called other girl's curly hair noodles is dying inside to have those ringlets.

[@rafiathabassum4671]

😂 😂 😂 May be yeah

[@saumyaphadnis8964]

Yass!!

[@renukasaini4689]

Yes.. You are right!😊

[@renukasaini4689]

She has amazing curls..😍

[@whoopsie4392]

😂😂😂

[@padiyar]

When ladies were making fun and laughing at the girl's height, and father hearing that was quite painful, that instant, I started crying.

[@srisanjana263]

Me tooo

[@ananyasathikumar]

Yess right me too

[@sonujain2348]

Ya bro

[@androidgames1927]

​@@sonujain2348😔

[@androidgames1927]

Same 😔😭

[@ashimagupta1208]

Please make this viral.. all the parents be proud of their daughters unconditionally.

[@doveindia]

Please do share the video to all you can, not just women. Because together we can make all the difference. ❤️

[@yrashid6108]

@@doveindia thank you dove. I literally had tears it's time to break this beauty standards

[@doveindia]

@@yrashid6108 We agree. It's time each one of us does our little bit. ❤️

[@Mrincredible938]

@@yrashid6108 good

[@Mrincredible938]

@@yrashid6108 Dil acha hona chahiye yeh important hai

[@priyanshisharma4093]

When her dad feel bad almost cried I felt really bad at that moment 😭

[@preetidas9511]

Even I cried at that part! The sadness on his face 😭

[@sushmasharma2671]

arvvot

[@naidudevi3761]

@@preetidas9511 ll

[@nannuuuuu]

What did she say at 1:02 i didn't get it😦

[@do.you.]

True😭

[@kavyashreegogoi]

So, the noticeable point in this ad is women are judged by women, not men.

[@AnshuSingh-vz7wd]

I think a reason for that could be that dove is a "female related products" brand so that's why.. but it might be completely wrong

[@Dee-sr4lt]

Yup, if we actually dig a little deeper, we women are more judgemental and unsupportive of each other. Time to take some accountabilty. Let's build each other up.

[@SanaKhan-ln5pp]

correct

[@poojagoldie2891]

Yes exactly

[@doveindia]

That's why we believe the beauty test stops with each one of us.

[@Legallegends10]

The whole universe is beautiful , it's poor that they don't have eyes .

[@SS-lv1wn]

These are just philosophies which dont work in real world. There are just few traits related to physical appearance that appear as beautiful to us humans and not every physical trait. So fooling yourself by saying these words wont take you anywhere. It's better to accept harsh reality.

[@SS-lv1wn]

@@Legallegends10 But you see nobody understands your viewpoint maybe because it's not practical. I mean no offence to you but I am just trying to show you what according to me reality is.

[@SS-lv1wn]

@@Legallegends10 Yes of course, you have the right to express as long as you are respectful. But I was trying to give you reality check. But cant impose my opinion on you!

[@SS-lv1wn]

@@Legallegends10 😊

[@Legallegends10]

@@SS-lv1wn ☺

[@sonaljoshi885]

THIS HITS HARD!! As a women with a head full of curly hair... totally relatable 👩🏼‍🦱

[@reasoning89]

I die for them . I have absolute straight hairs.

[@user-jv5ib6vu4n]

Me too

[@parinikasharma317]

Dude Mujhe ghunghrale baalon se pyaar hai! They're so beautiful!

[@su_nature]

I m a tall girl but when the lady said seedhi laga kar aapki baiti ko baat karna padega ....I felt so bad ....the look on her father's face was so heartbreaking......all the stories r so 💔 n sadly this is so true ....each n every one is experienced by Indian woman....can this please stop.....n the more saddening is that woman r doing this to woman

[@sreetamadatta8694]

I swear! The expression on the father's face was heartbreaking!

[@aishwarya379]

I have also experienced since childhood.. Its really heart breaking💔.. Hope no one should ho through such racism., 😞

[@doveindia]

Yes, this can stop. If parents, siblings, future in laws and brides all speak up. Together, we can #StopTheBeautyTest.

[@truthinwords9733]

@@doveindia Iam really happy that you pointed this issue , I think being fat being short being dark cannot justify a person . Literally respect to your team . I don't understand how can a person judge anyone . If a criminal is looking handsome or beautiful , will anyone marry him/her . It's the character of a person who makes him/her special not characteristics . I am taking a pledge today that I will respect each and every person and will not make anyone feel different . Love and regards from Krish jain ☺️

[@bangmachiv]

Bhai is level ke school jokes par koi WhatsApp par nahi hasta. This is exaggeration

[@dr.noopurpriya4923]

To all the men who are commenting that “men are also judged” !! Guys I agree that men are judged too and that is equally wrong.. but something which is wrong can’t be a justification for doing another wrong !! For now , Let’s appreciate that a beauty product has come up with an advertisement that condemns the so called beauty standards in the society!! Neither men nor women should be judged or shamed in the society for anything specially physical standards!!

[@zeenatkhan4992]

Exactly, you are correct

[@shashwatsharma4420]

True , infact I feel great realising women care about men getting judged too. Instead of justifying a wrong with a wrong, it's better to understand both things are wrong and appreciate it when someone calls a wrong thing out.

[@shanmugananthavalli661]

.

[@IM-ep1be]

Most of time Men gets judged on basis of income, wealth, women gets judged on basis on skin color, basically physical.

[@thespiritextremous2992]

Well i agree..; ...but adds are made emotional so they can trigger emotionally to buy their product .. But this add ...there is something fishy in it ...like .if all beauty are equally important then why the hell they run this dove company ...🤦🏻‍♂️.. It's a trap ..these companies are triggering those girl who think themselves ugly and can buy their product .. These fucking beauty product ..give you the idea of ugly and beauty ...& See their irony ..they are saying for stop judging..😂😂😂😂

[@farzanasalim9012]

I have always noticed that dove brand never uses the terms "whitening" or "lightning" In their ads and thats why i always preferred dove products.Now,with this initiative,u have proved me right.kudos to your effort in breaking the so called beauty standards of our society and also for providing amazing products with stellar quality

[@spellcheck5393]

Fair and lovely is from same company as dove

[@RajeshGupta-sm1kh]

Have you readen the ingredients list of these products

[@yololol2336]

I literally didn't skipped this ad. It was a best decision.

[@azimaasif658]

Perfection is just a state of mind. Such prejudices are killing the spirit of many girls everyday.

[@ganganethula8546]

Tr

[@guptaji8951]

So true

[@sugaiskindofreallysweet11]

exactly EXACTLY EXACTLY EXACTLY & EXACTLY I WROTE THE SAME THING HERE: rightly #stopthebeautytest _i tell you get rid of the _*_"perfect"_*_ definition you have..it'll bring you pain_ _no khamiyaan at all_ we are born in a judgmental society -we all know who said it correctly kim namjoon it is right and we all are born in a body just to mark our existence nothing else. we do what we want and live in a DEMOCRATIC country.. let's be happy and proud of ourselves.. let's get rid of the small things

[@sadafsalam28]

😔

[@AdarshSingh-os9ts]

Brother... The same goes for boys... Who in the name of fitness are first brought down for their body and then by the so called the other gender

[@poorvikasharma5112]

Forget about girls. The father's helpless look made me 😭

[@MyKanchan123]

I m 29 years old. I met a guy 4 months ago for marriage purpose. He rejected me with a reason that i m not beautiful... I accepted the reason then after 4 months his mother called my mother and asked my mom about my recent pictures and fixed a meeting. And then his mother rejected me again...then my parents asked the reason then her mother replied that your daughter is not beautiful and she has scars on her face. My mother gave her explanation that she had lot of pimples when she was 20-21 for 5 years then what his mother replied why didn't you stopped your daughter when she was scratching her face at that time. My parents were stunned and hurted I just want to simply request to all the boys and his parents....please don't insult a girl and her parents on her looks. Respect her and her parents by simply saying no instead of commenting on her looks.

[@factsonly4930]

This is so cruel. Tbh before meeting guys and their parents I used to think that world is not that bad. One time I just get to know about meeting 2 hr before they came so I can't get ready, I had oil in my hairs so I just made braids. But the lady said I am not the one in the picture. The girl in pic is someone else and she don't want to get married because she had an affair and I was just a replacement. It was my birthday and she told all this to my parents and I was listening because I was standing just behind the curtain. And one other time a guy family wants his whole joint family to see me. They already came 2 times and they wants to come again to judge me. It was humiliating. I used to think karma is real but I guess it's not, because all those people are now happy without any guilt. I will never do something like this with anyone (boy or girl).

[@Bkkji]

Tum girls bhi hum boys ka face dekh ti ho samjhi

[@Bkkji]

​@@factsonly4930jayda giyan matde tum girls bhi hum boys ka face dekh ti ho

[@sbvlogs9190]

I m short heighted since childhood I m facing such kind of humiliation by my friends n relative .i can understand how does it feel when people jugde you by your Appreance not by your qualities. I really admire this video and thank you dove for bringing such kind of evil mentality in notice.

[@madhavikumari3165]

I also face this type of humiliation

[@utkarshaverma5408]

This bought tears in my eyes... While the male in comment section be like "men are also judged on the basis of their salary so its ok to judge the girls on the basis of looks."

[@yshmishra1]

They are doing a great job by marketing the story with the times.. ultimately the end goal is to sell products and keep the customer base happy with these stories.

[@melodyofmusic9575]

@@yshmishra1 of course! After all, it's business. But atleast the ad is thoughtful and opposes the beauty standards instead of some dumb ones

[@pateljay2883]

@@melodyofmusic9575 which were made by themselves...

[@kookie7344]

But ur Salary depends upon ur hard work but ur color is not determined by hard work or talent

[@themountainbird.]

Salary is something that depends on your hardwork bro..looks are what you are naturally gifted you can't do anything for it, it'snot that we are southkoreans to go for plastic surgry for little flaws....better salary means the man is hardworking...not everyone can do that.

[@varishazafar4791]

Whenever any of my relatives[male] get married my parents and my aunt make fun of them, calling them ''Moti ladki, kaali ladki, aged ladki, batsoorat ladki.....'' etc. And the most hurting thing is that it's women who are more interested in making fun of other women.

[@sharikathejus6920]

My eyes are filled with tears watching this.. An ad that literally expressed the feelings of women..Hats off to Dove.. Let people change their perspective watching this

[@mossol529]

No one born Ugly we are just living in Judgmental society😔😔

[@sugaiskindofreallysweet11]

-namjoon

[@WHATEVER-cr9ix]

@@Gita_V he never said .stop making up things .

[@spiderjinshakabubshikubsha2728]

-kim NAMJOON 💜

[@saumyaphadnis8964]

Army 💜

[@tanishachoudhary2588]

By Namjoon, Armyy yayy

[@jkhajuria2974]

Don't marry or be with anyone who's with you just for your looks.. Be it a guy or a girl. You all are perfect the way you are.

[@ayurveda94]

Absolutely..

[@anu.090]

Right

[@mufeedamariyam2559]

@@anu.090 Ee

[@abc_t5]

Right🤝🤝

[@Newchaan]

There is ,color height discrimination, selling boy and taking dowry, and forcing two strangers to stay together and have sex without any internal connection, and forcing them to not take divorce If their marriage is not working, There is everything wrong with arrange marriages still they say it's 'sanskari'and "bado se Kabhi galtiya nyi hoti bade Kuch Soch samjhkr hi faisala krte h"

[@labanidas4318]

Only brand I hve seen portraying all types of women beautifully. I am so proud of you ❤️

[@sunidhibhatt999]

1:07 I can't stop my eyes being teary at that moment..

[@v.nagajothi9f295]

A girl born in india want to be only fit,. Fair, average height, no curly hair ,no skinny , no scares in face , is a perfect girl think by the people of india ,but I think the perfect girl, is who has more kindness, she is perfect girl.

[@Ayasha_Kasim]

And thin

[@v.nagajothi9f295]

@@Ayasha_Kasim mm yes I edit it

[@Ayasha_Kasim]

😀

[@v.nagajothi9f295]

@AR All In One yes that the truth

[@NavinKumar-tr9hz]

@@v.nagajothi9f295 yes kind and educated girls are perfect

[@rashrocks902]

Highly appreciated to bring out this biggest hidden and not so hidden menace in our society's thinking ! A girl or a boy is silently butchered with these stereotypes. I am glad Dove brought this up. I was using its products. Now I have a reason why I do. Thanks Dove❤️

[@aishasaiyed2195]

And these "beauty standards" were endorsed by dove a few years ago :)

[@aishasaiyed2195]

This is all a gimmick to increase their customer base.

[@saimashafaq4629]

@@aishasaiyed2195 iiuer drew

[@manasibrid7349]

Ghag. The v

[@manasibrid7349]

Ghag the

[@luna07430]

Let me Rephrase the tag line :- “Kamiya nehi, wo khubiya hai ” I don't know if this was good enough but what I meant to say, None of this physical traits are *kamiya* , they are what makes us different from each other and unique in our own ways 💖 #Spreadlove 💖

[@dOVERanalyst]

They can't say that only because of the obese lady. Health is important. You're right about different kind of hair, skin tone etc. But they have to be a brand promoting acceptance but definitely not promoting obesity. So, they asked to see how even the obese lady has stunning skin. They're showcasing smooth skin of all these women. (That's their product). Like can you see what's amazing about her instead of looking at what's not great (in the eyes of the beholder).

[@ananyachaturvedi8411]

That’s so true

[@kavitagupta6650]

🙌👏👏👏

[@kavitagupta6650]

👏👏👏

[@kavitagupta6650]

👏👏👏

[@letsenglishit1606]

I am not pointing out anyone but Often what happens and I personally feel is that women only criticise a women! when a women will stand for a woman na then no man, actually no man can dare do this! Everyone is beautiful and perfect in their own way.Not only that particular person has to appreciate that but we ( society )also should accept them with all their imperfections and yes, as shown in the video, whatever we do with someone else's daughter can happen with our own daughters as well as what goes around comes around in unexpected ways! Don't know about others but yes its my promise to me : neither will let any such thing happen to me nor with anyone around me! and Yes thank you Dove for sharing such a lovely message!

[@akanshavishwakarma272]

Never discourage a Girl's family and their parents this is the only reason for society to praise to have a boy , it's wrong 😑

[@nikkiharshit2377]

The story tells every second women struggling.. the judgment, comments, thoughts of mind set i mean I'm one woman who face has every second . How many are...

[@kopalmaurya]

Love this video, it conveys a really powerful message to our orthodox community

[@dOVERanalyst]

Yes. I've always pointed in every discussion why do people say "saaf/safa" for fairer skin. (As if the darker are dirty?) I'm sure they're clean. Few shades darker yes, but if people don't stop uttering these words to define complexion, nothing can change.

[@reshmabegum3765]

1q

[@reshmabegum3765]

1q

[@reshmabegum3765]

Qq

[@reshmabegum3765]

Qqq

[@pallajhansidevi2843]

But this true...even I was facing this and everytime I wish I couldn't be born...being ugly is a sin for girl in my opinion. Society judges so easily.they won't think about feelings they just judge their own way.... But I think when a girl is born she should be beautiful otherwise her life will be like hell.when a girl is beautiful her life will be heaven.

[@truthinwords9733]

Iam really happy that you pointed this issue , I think being fat being short being dark cannot justify a person . Literally respect to your team . I don't understand how can a person judge anyone . If a criminal is looking handsome or beautiful , will anyone marry him/her . It's the character of a person who makes him/her special not characteristics . I am taking a pledge today that I will respect each and every person and will not make anyone feel different . Love and regards from Krish jain ☺️

[@govind9402]

There will always be people who point fingers , it's wired into our brain to enjoy humiliating others . No point in objecting them, it's only like you pluck one weed and the next day another springs up.( I learned the hard way) Only solution is that. We have to love our selves and force it on other.

[@HemaLatha-sf3zf]

Really like this advertisement. I have been judged many times that definately makes us lose our self-confidence. No one should be judged by there appearance. ❤️

[@pragatijha9363]

The first add which touched my heart deep within ...❤️ ...I feel every girl is beautiful ❤️ every girl is unique ..it's not about how they look ...its about those incredible qualities they have in them...❤️ So to all the girls reading this comment ... "You are beautiful inside out" ..

[@julithemarvelpets7603]

This ad really show reality everyone judge hair, color, height,face,body etc.🙂 But no one is perfect and that's true ❤️🌷

[@malak1692]

Powerful message..... Sabko ye lagata h ye sirf kehne ko hai par jab hota hai kisi ke sath.... Ye sirf wo hi janata h kesa lagata hai 👏👏👏👏👍👍👍👍👍

[@safinabanu1292]

Not to belittle the intention but it's time that we stop seeing fat/dark/short etc etc as "khaamiyaan". The whole motive of the video falls flat when these factors are refered as FLAWS. It comes across as though being fair/thin etc etc are considered to be beautiful??? Sounds like am whining but just saying. What needs to be changed is our perspective of seeing things. The flaw lies right there.

[@soumyasinha9387]

Exactly!

[@taiyabazaheer9492]

No your point is relevant.

[@JJ-712]

Well said !!!

[@AnitaVinod2011]

Correct

[@sugaiskindofreallysweet11]

exactly EXACTLY EXACTLY EXACTLY & EXACTLY I WROTE THE SAME THING HERE: rightly #stopthebeautytest _i tell you get rid of the _*_"perfect"_*_ definition you have..it'll bring you pain_ _no khamiyaan at all_ we are born in a judgmental society -we all know who said it correctly kim namjoon it is right and we all are born in a body just to mark our existence nothing else. we do what we want and live in a DEMOCRATIC country.. let's be happy and proud of ourselves.. let's get rid of the small things

[@shahnaazshaik8270]

This video can go viral even if we don't promote. Most hit hard message conveyed. I can feel rajeswaris father 🥺 total act brought me to tears. No matter how much a beautiful girl can be society has its own name to say

[@pakhichaudhary9961]

Such a beautiful ad with a heartbreaking truth. Made me cry. I hope one day we are able to look past these standards set by society in the name of “beauty” and see the actual person and not just the physical appearance.

[@kritimadan494]

Dove...u meant having a dusky skin is a kami in a woman? having a curly hair is a kami? being fat is a kami? being short is a kami? what khoobiyaan should we find in these women then?.... that fat one is at least fair? that dusky one is at least slim? that short one has at least straight hair? and the curly hair one is tall enough? rasta theek pakda tha....end mein gobad kar dala saara dove..huf....we have a long way to go still!! ufff

[@sarcasmtube69]

agreed..in the start..i was like someone is doing real good work..but then the end tagline..really made it stupid

[@Pyadav321]

finally find a girl who understands the real mindset of dove behind this.....i just commented and girls came out of nowhere and tagged me misogynistic , element of patriarchal society and all 😂😂😂 they just can't understand that this add is just for promotion of a beauty product nothing more than that

[@arohiyadav5230]

7z

[@arohiyadav5230]

Jvj

[@tanushreebhattacharyya9966]

Mam don't you know any overweight or dusky skin girl who is happily married?? Don't go by what's shown in news reports and mass media. Think logically from your personal experience . Don't we have such "Not so good looking" friends who are happily married or in a happy relationship?? Majority of Indian society never discriminate or judge based on outward appearance. I personally know so many good looking boys earning handsomely getting married to so called "Not so good looking" girls and treating them like Queens. And those minority who judge outward appearance judge both genders. Don't good looking girls judge boys??Will any good looking girl get married to someone who looks like Rajpal Yadav? These people just love to generalise and divide people. That's it. If good looks are the only criteria for a Happy marriage or relationship, 90% India will die unmarried, single and virgin

[@nishipandey5587]

This is nothing but woke capitalism, a marketing technique. Remember guys this is the company which used to make fair and lovely products. Don't fall for this nonsense.

[@abhinavintelligence4017]

True

[@jaisanatanrashtra7035]

Finally found a sensible lady in comment section 👍

[@sonalikapoor9461]

Absolutely, u said my heart out. These are ridiculous marketing gimmicks. None of this is a kami, they're all beautiful girls the way they are. Society is changing & accepting diversity. No point making such ads & pushing the society 10 years back again.

[@girlroyale1023]

Well if ads convey the right message instead showing fairing skin message, there's no issue. Many will see this and understand the right thing. There is no harm in changing their fair lovely ads to something real and important. Its a great marketing technique. So its perfectly fine!!

[@DantesInferno96]

I know that very well. Half the people in comments also judge the people they date equally harshly, then preach morality 😂 It's just a virtue game. Nothing more. They were the ones peddling fair skin products until last year. A company is no one's friend.

[@kinmin7324]

This ad really touched me.. I was in tears watching this reminded me of my struggles.. I'm being judged for chasing my career going against parents n society .. But today I'm successful in my career n all r happy🌸 believe in Urself 🌸 u r really stronger then u think 🌼🌼

[@srijanalama1444]

Really really appreciated and a huge respect from my side to DOVE🙏 Thanks for understanding all these kinds of stuffs which every girls and their parents suffer through.

[@RoronoaZoro529]

Mannnn this video! We really need more videos like this video! Great initiative!❤️👐🏼

[@theMedicoholic]

Who said that fair is beautiful or that only fair is powerful?? People have beautiful features in dark skin tone too! A dark person can have beautiful face cut, beautiful eyes, beautiful lips, gorgeous hair, glowing and healthy skin which might not have looked prettier on a fairer skin instead. A person can be beautiful in any skin tone. In my perspective, one who is confident is beautiful. However what majorly matters is the inner beauty-the beauty of your soul. Your perspective must be beautiful. Let's not abide by the illogical rules of beauty, the beauty standards set by the society. Let your own authentic selves shine❣️☺️ "We're not born ugly, we're born in a judgemental society." ~Kim Nam-joon(BTS)

[@saumyaphadnis8964]

Army 💜💜 and yes rightly said .... Many western people get Tan and want to get darker and here we are neglecting such natural beauty for light skin and everyone is beautiful the way they are..

[@fatimaahmed6427]

Cried for 2 minutes after watching this....this hurt every bit of my heart.

[@asshasss]

What a beautiful add!...I am in love with this.....BEAUTY LIES WITHIN YOUR SOUL......AND NOT IN THE CHEAP ATTITUDES OF PEOPLE AROUND!

[@taniyaraokallepalli8727]

Concluded the advertisement with "KHAMIYAN" nahi khubiyan dekhe.... These are not the KHAMIYAN.... I hate when brands like these created market out of women's insecurities..... and now came up with an advertisement.... Well Dove has been little kind as compared to other beauty brands ... Like pond's, fair n lovely, Garnier....

[@pratishthamishra8461]

Tnq Dove grp to expose such type of mentality of our society...maximum girls are suffering this type of beauty measurement

[@shrabanichatterjee7397]

So touchy and so realistic.... Proud that dove made it....tired of judgements, tired to explain.....see my inner beauty and qualities not my outer self.....

[@sai2109]

I loved and shared it everywhere possible ... This is what I call spreading positivity ❤️.. thanks Dove for this beautiful ad

[@H_siddiqui]

Beauty is not from outside it's from Inside ! Love it ❤️❤️

[@ershadzaman8486]

These are the people who will tell you to use their beauty products to make your skin ''fair''

[@ZaranDesai]

Show me a Dove ad about fair skin?

[@shubhangikabiraj7914]

Dove doesn't tell that.

[@Pyadav321]

tagline of dove is smooth and clear skin what does it mean

[@nancysrivastava7779]

@@ZaranDesai dove has a few ads but they've changed a lot ...and I think she said that for the actors who were being rude not for the brand

[@jasnanajeem5015]

@@ZaranDesai so all the white skinned dove models are only in my imagination ???!!!!

[@harshapatil8326]

This ad feels so personal ... This is something that has always stayed with me since the "marriageable "age. Like something so heavy in my heart that I couldn't move with its weight.. As if this ad spoke for me .. In tears, while watching this...

[@aasthasingh1176]

The expression of the father😢..truly amazing

[@gargimukherjee8444]

The idea is amazing. Kudos to the sensitivity and aware minds behind it. But I don't agree with the tagline "khaamiya" is being dark, short, curly haired a "khaami" then that means being fair, tall or slim is a "khoobi" . Please change the tagline if you can #dove

[@priyabharati5865]

True

[@Sonia-co7ky]

With the tagline they are reflecting this judgemental society's standers, it's not like that it's their opinion on beauty standards. I have curly hair, I do get bad compliments from society, I hated my hair once,Back then I thought they are my "khamia" but now I know that they are actually my "khoobia" we need your love ourselves, love who you are, and what you have. We need to be confident about yourself. Maybe I'm not on point, but j hope you can understand..

[@sarcasmtube69]

agreed

[@idriskhanidriskhan8936]

0

[@randomgirl1907]

Everyone is beautiful in their own unique way...what matters is how person is from inside .. Too bad people just wanna see outer perfection...:(

[@sambhavnapati3313]

The best part of this ad was at the end everything didn't get right and people didn't understand their mistake just like it is in real life.... People don't realise the damage they do to a person..... Kudos dove ❤

[@Lol-rd5wi]

Kudos to you dove for raising awareness about such topics...saw the ad just today and came right after to rewatch it...it is beautiful...hope this makes a change in the way people think...❤👍✌😊 Accept me and love me for who i am not for who you want me to be!!!

[@antwto8784]

0:45 the irony is the man is dark himself but said no to the dark girl.

[@khushimishra8726]

Due to my short height I am almost rejected by 12-13 arrange marriage. Every time my father got angry on me due to my short height.

[@factsonly4930]

How did you cope up with that?? Because this shit hurts very much. People break your confidence to the limit that it is impossible to breathe.

[@rupali2632]

Same here .....

[@Bkkji]

Tum girls bhi hum boys ka face dekh ti ho 😢😢😢

[@Bkkji]

​@@rupali2632hello ji

[@priyankabaug4870]

I love this advertisement!! Great job DOVE! ❤️

[@beautyofnature3084]

Bestest add ever ...thankyou dove to understand every daughter's problem....💕❣🥰🥰🥰

[@himaniahluwalia4650]

Why we prove ourself in front of anyone? Girls should make their own identity and she should live independently also. Girl don't need society but society need the support of women.

[@mdanasalam1658]

Exactly 👍

[@friedicecreamfrozenfries4186]

Many men and boys will agree to your statement, but no sooner they get married to an independent woman, they'll ask her or even force her to stay at home and take care of house lol.so I urge girls not to be fooled by them online or offline

[@mayurnathreve4688]

👏🏻👏🏻👏🏻👏🏻👏🏻

[@pujabhattacharyya2633]

Dove India really like the concept of the video. It is the false concept of beauty we've been conditioned to believe in the name of the our culture. I am sure men too faces issue's but lets not compare thing's and try to hide the meaning of the video. But yes i would definitely want to point out something. It is for the very first time I've seen someone mentioning my state of Assam which is usually ignored because we fall amongst the north eastern India. Thanks for including us. But the thing which has been showed here is not entirely true. In our culture we do not have such traditions. Its very low in comparison to what the rest of India portrays. But again I understand the reason behind showing it. And I would like to request you to first do your research a little on our culture before showcasing it in public. Thank you.

[@shalvisingh6636]

It is in the disclaimer that these are real stories. So it obviously happened and that's why its being shown here. Theses are real people and not actors. So.... If they say it happened then we have trust that it did.

[@sumishuaib8422]

Thank you Dove, For making such a beautiful and relevant ad. This society has been imposing unbelievable beauty standards on women for centuries. And no one is saying anything about it. In fact people are normalising it. Look at the ads some beauty product companies are making today. That is so frustrating. I hope you never change your stand and keep on supporting women for who they are. ❤

[@thinkandthenreact7863]

Never expected a beauty brand talking about these problems....Great initiative dove

[@devneetbohidar]

As an independent video concept, this is extremely touching and gives out a powerful message...But as soon as we bring in the brand element into picture, the hypocrisy becomes evident - an organisation that started beauty test in the first place with shade cards/beauty meters with fair and lovely is trying to take a high moral ground here...Just saw Preganews new video-its a gem!

[@ruchivishwakarma2961]

It's all about changing through time. They only have morals and standards to understand people psychology at this point. What can marketed best. Manufacturing sector especially cosmetics(related to women) has always uphold biased institution in delivering advertisement just to survive in the market. There is no conscience of them, they are influencers hence they doing their job.

[@dracomessierrr1977]

@@ruchivishwakarma2961 And thats the hypocrisy hes talking about.

[@ruchivishwakarma2961]

@@dracomessierrr1977 ikr :)

[@kamakshitrivedi8561]

People even judge on the basis of what we wear and how we keep our hairs. If I kept braids then I am bhenji type girl, but girls with open hairs are modern. This is also one of the scale to judge others.

[@puneetkaur13]

True! but I don't care :P I like my braided hair so much! :D

[@anshumishra4435]

Pehle toh main skip kr rhi thi. Pr isse dekhkr hath ruk gya .. Bahut sahi bnaya gya hai.. Soch badal degi sabki...do stop society to ruin women's dignity on their so called beauty test . Resist existence or exist resistance, They have to choose. #Khamiyaannhikhoobiyaandekhiye.. Thanks @Dove for wonderful message.

[@poorvikasharma5112]

Ladies & gentleman, An ad presented by the same company who introduced these beauty standards in the first place. Bravo!

[@kajalkj5819]

WE WANT PART-2 OF THIS AD PLAYED BY THE SAME CHARACTERS STANDING FOR THEMSELVES AND HENCE CONCLUSION.

[@blackzstone5297]

*_Everyone:-talking about men's comments_* _Me trying to find out where are the comments_ Edit:-thankyou for the likes guys And also it's just a joke (but I srsly didn't find any comments)

[@saniyashaheen9916]

I am also wondering about that.... 😂

[@sabeensadaf1795]

Lmaooo thats me

[@thespiritextremous2992]

Look at you...you are discriminating in indian boys vs korean boys ...! Men need justice too ...😑 ! 🔥🔥

[@preksha9821]

Bro same😂

[@kailashbazala2800]

@@thespiritextremous2992 koreans are transgender they dont have bear lol

[@thenizamabad9280]

Thanks for creating difference. Thanks dove for motivating them to accept who they are.

[@Shellyyyforlife]

Now it's my favorite ad and I want everyone to see this ad and realise their mistakes that how judging/ commenting break someone .. Thank you ....

[@huzaifaseher4181]

The besttt advertisement ever🥰

[@riasharma7265]

Women’s have always been judged on each and everything they do. But this is the time we stop focusing on what they lack and appreciate what they got.

[@Bkkji]

Tum girls bhi hum boys ka face dekh ti ho 😢😢😢

[@adititiwari3468]

Dove you are doing a great job by spreading this!❤

[@pragatisingh8394]

Happy international women's day.... lovely representation DOVE..

[@aayushsingh9091]

The whole concept of arrange marriages revolves around choice and hence we are presented with these facts Its high time now the concept of arrange marriage should be abolished and it should be a fundamental right of an individual to choose his/her life partner. #noarrangemarriage

[@taiyabazaheer9492]

💯

[@DantesInferno96]

You think these things don't happen in love marriages? The only difference you're seeing here is in arranged marriages, someone might actually say it to your face why you're rejected. In love marriages, they just subconsciously know why they're rejecting you but they won't tell you. Arranged marriages don't take away the choice of a person. You can still decline if you don't want to get married to someone. Tell your parents they're trash for wanting you to marry someone against their will. Half these problems come from the fact that the parents are controlling and abusive, then it is the parent fault for being this way.

[@zest6932]

Except for dove,all other HUL brands like lux,glow and lovely,lakme,sunsilk,tresemme,lever-ayush,pears etc have celebrities(paid in crores for endorsement) loaded with makeup and artificial lighting promoting them.Heights of hypocrisy.If HUL wants to be genuine,they should drop all celebrities from their endorsements.That would be a good place to begin with.

[@heathen900]

Get this ad an Oscar. You guys have my respect indeed❤️🙏

[@reswathyraj746]

First time i didn't skip the KZbin ad.this is so touching and inspired one.well done dove india

[@ashwinisisurath4499]

Omg...man this video🔥....damn...we need more videos like this....

[@ashwinisisurath4499]

@@ahanabasu9308 hii armyy✨💜

[@frontliners8784]

Only a girl can understand this pain💔💔💔💔

[@mekapotulaswathi773]

Yeah, finally showing the practical world. Thank you.

[@Ankitalens]

Such a beautiful ad with a strong message....!!! More power to dove and it's makers!!!!!

[@radhikasharma6421]

A commendable initiative by a beauty brand 👏👏

[@ihateyouall4641]

Isn’t this the same brand who have introduced hair thickness tests, hair density test , hair fall test n shit ton of skin test ?

[@abc_t5]

But they promote it as being a 'girl's personal choice to have good hair'. But here it's about judgments put by society onto girls for no reason.🤷‍♀️

[@abc_t5]

In their hair test ads, they never said "If you won't have thick long hair nobody would marry you"

[@abc_t5]

@@SyedHamzaAli8047 No girl!! You will have to stand up for yourself. Speak up for yourself.

[@Owlet..]

Those tests are a concern of health not diversity. Dove has had women with different hair colour from dark to completely grey and white. Saying "improve skin texture" is not same as "become fair to please men"

[@reksulaartube5647]

this is the same company That sell fair &lovely products

[@adyashapatnaik1015]

Best ad ever made about the inner beauty of a girl.

[@swathisen1602]

Hats off to the team behind this wonderful add. Some may say these are not khamiya, bt i think its just the 1st step to make everyone realise that outer beauty doesn’t hav any flaw. Majority of the people think those re flaws, so we cant change them over night. If they stop find flaws(according to them), there come a period where one will ask question whether these are flaws!!!!!

[@deepika8312]

You all r talking about society but think if ur parents themselves say, if i consider myself a product just to make u understand then my father says "my product is not good how do i face society becoz of u i'm not able to find a guy for u to marry". Now think what would i be feeling aftr hearing this😔😔😔 But i think its not my father's fault its tha other person who comes to see me nd says so.......

[@chittrarthverma]

It's as much a father's fault (to accept the saying) as it is of the naysayer.

[@deepika8312]

@@chittrarthverma may be u're right but i don't want to accept this truth

[@anjalisingh5022]

My father also say same words 😥

[@deepika8312]

@@anjalisingh5022 don't worry wo tnsn me h isliye aisa khte h

[@harmeen2212]

My mother did the same, she said the other day that my cousins wife is not at all pretty, idk i tried to contradict really bad and she was like "jo bhi ho ladki sundar toh honi hi Chahiye", honestly i lost all the respect for her that very moment! But nothing much can be done bout this fkin cringe mentality! Just do the best on your part! I wish luck to all the girls who have dealt with this sorta fate! We all are pretty by heart and this is all what matters! Peace✌️

[@anshisavita5052]

Ye moments ek ladki ke liye bahut hard hote hai.jis ldki ke ghrvale esi condition se gujrte hai unke dilo se pucho .log 1 mint bhi nhi sochte ki esa bolne se kya frk pdega.thnks dove is real momnts ko sabke smne dikhane ke liye.

[@bloomertalk9354]

i am litrally shivering after watching this ad ..its amazing ...

[@jasnanajeem5015]

The concept of Beauty : Men want women to be pretty and men invented make up !! The Corset were must for ladies which was made mandatory by men.. Chinese foot binding or girls covering their head are all different kind of male chauvinism.!! Now, women are under constant pressure to wear make up inorder to look appealing... !! Why should their looks matter more than what they are capable of ??!!! I don't like painting my face !! But sometimes I feel like I should do and I hate making me look appealing... I mean for what !!!

[@dracomessierrr1977]

Yeah you are right. This gender expectations suck. For both and men and women. For women it is hard to not get judged for there appearance and for men the same. For men if you're not hot and cute enough, you aint gonna survive your youth same goes to women. No one wants a partner Who is not good in appearance and who is a straight minded career guy/girl. Infact i got judged by my appearance and my economical issue. You know if a men don't have a strong economical status hes doomed.

[@jasnanajeem5015]

@@dracomessierrr1977 @DracoMessierrr My case, I was so confident till my 12 or 13 years of age... But then i started getting all these comments about my skin color and constant comparison with my fair skinned siblings, my confidence really levelled down ... I gave more focuse to my looks than my capabilities !! And I am done with it... The most important thing is don't treat anyone or judge anyone the way you have been judged !

[@warya3246]

Very true .and people blindly foloow Kardashian And their makeup.and its worst even when light colour foundations are more demanding and ...thousands of women jave to hide their natural skin problems from world😕

[@DantesInferno96]

Most of these facts are plain untrue Corset was invented by a woman named Roxy Caplin. They stayed in trend for about 20 years, by which time they started declining in popularity. It was never a must but definitely a beauty standard back then. Make up was invented by ancient Egyptians. Queens, yes queens such as Cleopatra, the one who conquered Egypt and married Julius Caesar was one of the first ones who started colouring their lips and face to appear more glamorous. She didn't do it for any man. She was the most powerful woman in Egypt. Men bowed to her. Caesar traveled to her to make an alliance. Besides which, make up isn't exclusive to women. A lot of men, especially Rockstars and film actors use it. It's a part of societal beauty standards and men alone don't make up those standards. For instance, the perception of buff, slim males being seen as highly attractive and preferable mates isn't something men invented. It was chosen by the society to be an ideal male figure and it still is to this day. Fat men are never or rarely ever accepted as heroes in movies and hosts in TV shows for this very reason. The only ones pressuring women to wear make up is other women. Men don't care as long as you take a shower every day and keep yourself hygienic, fit and healthy. I can't even tell you the first thing about make-up as a man. I don't know anything. Don't give in to peer pressure and cut off contact with everyone, guy or girl who pressures you into putting on make-up. Chinese foot binding was definitely an atrocious thing to do. And I will concur it was imposed by men. Girls covering their head has different reasons in different religions. In Hinduism, north Indian women started covering their heads during the Mughal invasion so as to not get abducted by rapists. In Islam, the Quran dictates women to cover their head/body in public. I don't know much about Islam but my friend tells me it is the word of God and their God told women as well as men to dress modestly. So women were to aspire to wear hijabs/burkha in public and were to be accompanied by a man of the family whenever they had to go out.

[@tanujarajpurohit9482]

The best way to face these beauty biases is to go and attend those family functions....you'll surely see 1 Or 2 people specially auntijies who r eagerly waiting to offend you by commenting on your looks.... #abtobaskro🙏

[@surajrana3645]

You are absolutely right. Ab toh ye aunitya ladko ko bhi nhi bakshti.

[@surbhidungrani1155]

I have gone through this, and i strongly believe that many others are going though it too. I have circulated the link to my fellow realtives, and i am really glad to help!

[@ericaghosh2760]

This is one of the BEST ads finally breaking the unrealistic beauty standards.