Dragons Den - S19EP4 - IMPOSSIBREW, Mark

[@MrElixir75]

What a confident pitch, really likeable guy! I have just tried my first can and really liked it 👍😊

[@billycrawford4453]

Have ye aye

[@benhurley280]

Sounds like a great product I’m surprised non of the dragons asked to see how they could possibly lower the price because I think there’s a market for a non alcoholic beer that could enhance your mood, but it’s got to be affordable especially with the current economy.

[@Philippe_Gruijthuijzen]

Beer market is very competitive. Nobody sane wants to introduce a new beer brand. With another product this entrepreneur would get backing.

[@logitech2010100]

They prob did but what's gets shown on dd is so heavily cut

[@sidrens1047]

Really odd, especially from the experienced Dragons

[@alastairty8755]

@@sidrens1047 not every conversation can make the edit

[@Jerharris90]

To drink enough to effect your affect in a way an otherwise drinker would, you would have to drink a couple gallons. That is why.

[@barteatmyshorts8252]

What a guy respect

[@jamesnowell9793]

Massive props to him though I had a question about his beer leading to a relapse in alcoholics and he was completely honest, he said there’s always a risk because every alcoholic is different but he hasn’t had any direct complaints that being said he told me to speak to the right people about it before buying, where as he could’ve just lied and tried to sell his product

[@anubhavchakravarty1894]

One of the best pitches/ products to not have gotten an investment. What a likable guy too.

[@sallygerrard2492]

This is a great product, lovely AF beer with mood-enhancing functional plants. Functional AF products are the future and this is the first beer to do that. The price is lower now than it was, you can buy it for about £2 a can, similar price to a craft beer.

[@a1white]

Not for the first time the dragons are really short sighted and don’t spot potential market trends. The brewdogs of this world can only offer their normal beers with alcohol removed. This is entirely different.

[@samuelsanchez7874]

If youre under like 40 people will make fun of you for drinking NA stuff tho.

[@azza4044]

It's all placebo 😂😂

[@tobyb1018]

Price point is not an issue dragons…. They’re selling a tonne online even though expensive because it IS older people who buying it, people who like beer but want to drink less alcohol…I know that because I’m one of them

[@carospinks]

Great pitch and product. Wish you all the best of success.

[@Coys319]

Just grabbed my first box, I really believe in this product!

[@chrissafe3342]

This guy should be working for Goldman Sachs lol

[@TheNails3]

Mark comes across as an awesome guy. I look forward to trying his beer when it reaches Waitrose, I think it'll do well.

[@theengineonfire]

One of the very best pitches I've seen

[@culttelevision]

It's a fantastic beer from someone who swore he would never use the words beer and non-alcoholic in the same breath . I had to stop drinking for health reasons and wanted something with a bit of the buzz. I have to say when I work late at night and chug 2 of these I feel super mellow and chilled but without the downsides. Just ordered another case. It's about £25 now.

[@joewas2225]

I'm sold except for the price. No way in hell I'm paying more than what I pay for beer with alcohol. He'll learn the hard way that 9/10 people are the same way & that Deborah is right about one off customers.

[@hearmenow909]

It's cheaper than a pint down the pub.

[@nellsmith8043]

Hopefully as he gets bigger and can progress in production the price can lower 🤞🏻

[@cornerofryan]

What a super likeable guy, hope everything worked out for him

[@ysiadee9359]

This product selling thousands after its appearance to Den. He got what he wanted… ❤

[@a1white]

He schooled them completely.

[@ThankyouJesus4444]

I love this guy.

[@jackallen7950]

Fantastic product. I've already bought my second case l

[@Matt24.]

I think if he was there he might’ve because I remember is steel he invest based on their performance I remember when there was a young 19-year-old and he invested with him but it’s good at the sky still walked out with his head up and was proud of what he’s accomplished so far a lot of respect

[@RyanGreen2]

Just came here to watch, after ordering my second batch (4/4/4 taster originally, now 30 x Pale and 10 x Lager). Really enjoying one or two after work during the week. A bit expensive, yes, but it feels like something I can stomach for now. (and hope the price slides over time with expansion etc)

[@thechanneloffun3760]

Peter has no tie, he’s trying to be cool because of the new dragon

[@JoshandJipseeTarot2474]

They don't have a clue do they Mark? Dinosaurs rather than Dragons, I thought Touker might mop this up but so glad he didn't, I'll be in touch if you want to run a stall at an Intentional Festival this Summer

[@drgrockster]

I can't wait till he starts importing it around the world, and i am 100% sure that he will from the tenacity he has shown.

[@sam-po7rx]

I think this guy has gotten confused by what non-alcoholic is. 0.5% is de-alcoholised. 0.05% is no alcoholic

[@mustangx]

They will regret not investing

[@kevino4372]

This different to alcarelle by David Nutt??

[@KuchiKopi179]

Is the young dragon part chinese?

[@frederickbowdler8169]

Deborah had some really good insight into this product . A great lad find another product or invent one. Go on

[@tomje7024]

I completely agree with the price point, having a look at the website and seeing the price of the beer even on sale is just one big no from me

[@afuambraappiah8746]

That is soo impressive. Keep it up. But try and do something about the price, its high

[@Mossyz.]

Impressive young man .🧐

[@b-dogs1038]

a tough market to crack

[@coldsnotes3465]

Is this a scam or does it really do anything to your mood

[@kevino4372]

Sentia different?

[@brulz22]

I think the dragons will regret that.

[@lg70742]

Handsome guy ♡

[@michaelmillis9772]

Deborah really makes a meal of that wrist of hers doesn’t she

[@MLife1972]

by keeping it elevated?

[@FozzyBBear]

[@sanjanewmoonlife]

This boy is great busnisman man he will be billionaire 🎉

[@unclebigbosy7017]

He should try shark tank . This den is always broke

[@jarednil69]

Lol I highly doubt that Stephen has drank other .5 beers....🙄🙄🙄

[@cameron3203]

Really? I think he’s exactly the sort of bloke who drinks .5% beers regularly 😂

[@jessebella9322]

40 quid for a 12 pack lol Leave it out, im almost pissed just hearing that and I didnt need a drink

[@trentlord]

Market this in Muslim countries after certification of non alcoholic or acquiring halal status, you got a winner

[@gogatagogata]

Once I've bought non alcoholic beer by mistake, it stays about 4 months at home then I threw it in the bin

[@mbjac]

If his livers don't doing good, then mines screwed

[@hearmenow909]

His English is amazing considering he only learned the language 11 years ago.

[@sanjanewmoonlife]

Steven is a jealous, analytical thinking judgemental

[@melisandreafhoebe1946]

Rebottle it & sell it like zapple. No need to imitate the beer thingy. Like shandy.

[@samuelsanchez7874]

This is a very niche product. Most people (specially young adults) will just grab a beer instead

[@likeasambud9817]

This new dragon is def a closeted gay

[@The_Real_Mier]

At least it’s clear that you are an openly bigoted fool.

[@gideonMorrison]

Yep

[@ammysimonik]

And if so, what?

[@gideonMorrison]

@@ammysimonik he shouldn't say he's all about the punani

[@salemkid1979]

100%!

[@WastedFrom1976]

This cancer is why i stopped watching TV, the content is overly dramatized.

[@l10nfeeder55]

I've never understood people who don't drink alcohol.

[@user-mn1rj9ve6y]

It’ll kill your kidneys

[@barteatmyshorts8252]

@@user-mn1rj9ve6y 🤣🤣

[@barteatmyshorts8252]

Me to brother

[@cody1804]

Rather,I never understood people who drink non alcoholic beer.

[@gmarz9611]

@@user-mn1rj9ve6y kidneys? Do you mean liver 🤣

[@royfr8136]

Learnign English - yeah, at rich private schools and private teachers...

[@PhilosophyofElivagar]

The quality of education doesn't really affect the capacity or determination to learn and become fluent in a language, which was his point - he was driven.. and plenty of toffs can't speak another language. But I also don't know why you're assuming he's from a rich private school either.

[@royfr8136]

@@PhilosophyofElivagar hahaha. OK, he is from a council estate and went to a public school in Hong Kong. he'sfrom the streets and was a hardcore alcoholic and just turned it all around. If you want to believe his sob sorry - Poor Asian boy then fine.

[@woody41165]

I have no doubt this is a great product but I like to drink real thing and copious amounts of it where I am smashed out my tree talking incessant crap and where I am staggering around like a true degenerative alcoholic. I`m talking blitzed off my bracket where occasionally a trip to the hospital is required for alcohol poisoning.

[@exceptionsounds6714]

Stephen is an awful dragon

[@CRAZYJONSO]

hes probably the best already