Brother & Sister Duo Leave Dragons Fighting for a Piece | Dragons' Den

Anna and William Brightman entered the Den with an ask of £50,000 in return for just 2% of their business but also expressed their desire for mentorship. After facing up to a series of questions fired from the fiery Dragons, Peter Jones raised the issue of the packaging - specifically commenting on its quality and shape...
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #IncredibleTurnaround #CrueltyFree

[@badmansteve9175]

Jenny literally comes for the free glass of water

[@craigreidy1106]

always dressed in that blue suit... this is the first time Ive seen her in a different outfit

[@callumreeves9451]

Craig Reidy nah tbh I’ve seen her in this outfit too...

[@dragonimoutjenny4359]

To be honest, I can't really deny that.

[@MissesWitch]

hahahahahaha

[@Mingthemercil3ss]

hahaha!!!

[@ok-es6vd]

Peter always destroys the product, gets everyone to either go out or make high offers and he then comes in with a reasonable offer in the end making him look good

[@takeAstabzzz]

He knew he was gonna invest in the company even while he was slagging off the product. This was purely to lowball the entrepreneurs and deman they give him more than 10x the equity they asked for. Kind of like deliberately finding something wrong with a car just to haggle him down to a price come negotiation time. Simple business acumen on a big scale by Peter. Smart move, good investment.

[@gerafederik297]

@@takeAstabzzz but 2% is nothing.

[@Showmetheevidence-]

Yep. Always seems to be his modus operandi when he thinks other dragons will compete.

[@mzk1221]

takeAstabzzz that’s literally what the first guy said but okay

[@barryelstone8431]

Arrogant man glad batman and Robin beat him

[@00Kuja00]

They never "lost their first dragon", she was never "in" to begin with.

[@irishRocker1]

Then Deborah was the first dragon they lost lol

[@MrShabamon]

Was she ever in the game to start with 😂

[@menshedal-nakib4962]

00Kuja00 she was out once she heard the word “investment”

[@jonplant9681]

Well said

[@00Kuja00]

Never got so many likes before. Funny it happened on a random "Jenny comment". ^^*

[@edwardrawn8157]

Jenny's the only one who truly acts like a Dragon - hiding under a mountain, hoarding her gold, for thousands of years until she exists only in myth and legend.

[@ouioui6312]

That made me laugh ok

[@WaniZame]

This made me laugh. It genuinely deserves 1k likes at least.

[@antoj.5119]

Lmao

[@Carmine_Lupertazzi]

Truly a comment that will exist in the yore of legend to be.

[@mcnamaraky]

Makes Samaug look like a chimp.

[@OperationBlueprint]

Waiting for Touca to say "I don't get out of bed for 2%"...

[@user-dc3jp4ee8c]

Who?

[@fryliver4953]

does anyone have a link to the two times he said that? i forgot what those episodes were. love touca

[@klebyell]

And counter with office space in london

[@5kaylen]

Touker*

[@lyndonbailey3965]

what if he sells 2% of office space?

[@pinktissues]

Guys the amount of Jenny jokes is getting OUTrageous.

[@drewb1263]

Pahahahahahaha you broke the internet's with this comment brah

[@m.a.r1982]

@@drewb1263 omg stop with those jenny jokes geez and for that reason im out.

[@ninjalokust]

These jokes are out of order. First time something was out before Jenny.

[@ChannelReuploads9451]

Jenny, We are doing another 5 episodes of Dragon's Den. I'm out.

[@scottw7990]

I see what you did there. And for that reason, I'm going to make you an offer

[@PizzaRatJC]

Jenny: I exist and therefore I'm out! Tej: I eat vitamins and make websites! Touker: I have an office in downtown Narnia! Deborah: I want to see your patent! Peter: This is a horrible business, here's my offer for it! Dragons, assemble!

[@ikaSoka]

true

[@George554]

Pizza Rat Debra?

[@Ben4d123]

lmaoooo

[@xlslime8833]

😂😂😂😂😂😂

[@Dice-Gamble]

best DD comment in a long time

[@asmr-sensei]

"I love that you are brother and sister.. for that reason, I am out." - Jenny

[@deenbookpro]

Hahahah!

[@darlenetaylor1838]

When she said "I am out" the sibling's instantaneous smile and thank you - looked almost like total relief.

[@akashshabir786786]

Looool

[@qwerty11222]

Even if Jenny makes an offer, she is being rejected lol

[@kevinbaird7277]

Jenny only turns up for the free buffet.

[@AtomicPunk1995]

It’s interesting how when the entrepreneurs are asked which dragon they’re aiming for, no one has ever said Jenny.

[@ButterflySimmer]

Because she will be out.

[@pocketman5510]

hmm get good observation, wonder why that is. Can't quite put my finger on it

[@jenniferharper-christas4825]

They have no chance so 'out' her themselves.

[@marya.6867]

Pocket Man i think it’s because jenny is a millionaire from an atm company and is way less known in the business world or she’s just meh

[@lyndonbailey3965]

and for that reason, she's out

[@MrShabamon]

Peter: I believe In the company and I just want a teny tiny 90% of the company 😂😂😂

[@thunderb00m]

actually i think thats a bit overvalued for the amount your asking so i'll raise my stake just a bit to 101%

[@SP-nn2zi]

lol

[@petermc2183]

Yeah, I noticed the "teny tiny" part, Hhumm !

[@wailee3939]

Jenny says the valuation is wrong therefore she is out, how about making a counter offer like the rest? Weak excuse to not invest, worst Dragon ever

[@jayrodm643]

I believe you are repeating what Tej said

[@Locutus]

The valuation was not the only reason. She liked the product, but there was a lot of work needed to be done, and for what price? 2.5% Dragons often berate the people coming into the Den who have pie in the sky valuations, and most of the time don't invest. Usually Jenny gives some poor reasons for not investing, but this she gave some good reasons.

[@wailee3939]

@@Locutus the 2.5% was what the investors wanted to offer, all the Dragons did not agree with it either and asked for more. Like you said if Jenny liked the product but needed a lot of work why did counter with a bigger % like the other Dragons? Another bullshit way out to not invest

[@everythingrs6693]

@@Locutus Jenny didnt invest on the grounds that there was a lot of work to do and it wasn't worth it for 2.5% of the business, so why not make a counter offer for a percentage that would make it worth her while? I'll tell you why, because shes no intention of investing in anything, ever, she just wants the publicity.

[@Locutus]

@@everythingrs6693 So you have never seen any of the other Dragons not invest because the valuation was too high? Peter has chastised many people for having a high valuation, but liked the product, but didn't invest because of the valuation.

[@Gorrgrim]

When Jenny says "i'm out" their reactions are "thank you" and smiles. When Deborah says "i'm out" their reactions are instant sorrow and pain.

[@netweed09]

The day that one of them says ''I understand'' xD

[@krishanubanerjee6955]

@@netweed09 Someone needs to do that in the next season. Oh wait, Jenny's *permanently* out already, isn't she?

[@JordanIdk]

@@krishanubanerjee6955 The ultimate in out technology.

[@justaguydoingdiy7975]

Jenny: scrubs her whole body in the wash wow this is the best scrub I've ever used I look ten years younger! "I'm out"

[@devinhotline2721]

Chango Chilemba it’s not a Miracle scrub...lol

[@logitech2010100]

Jenny's face when they are handing out the samples and she is scared she is gonna miss out. Classic jenny

[@jjonko]

HAHAHHAHAHA

[@ljgarrison6910]

Lmao yes!!!

[@aijazali455]

Lol it would be funny if they dont handover sample to her

[@AdityaSharma-mt7xq]

2:54 thank me later

[@SageTheRage]

@@AdityaSharma-mt7xq May I thank you now instead? 🙃

[@mixedbagclips2511]

“Your product it’s crap, packaging it’s crap, it’s all crap...” Peter Jones “I love your brand and what you are doing with it!” Peter Jones a few minutes later

[@heartfang21]

the dude's a manipulator for sure; but the encounters are also extremely edited even from moment to moment so there's no doubt it's much harder to notice when you're there in the den trying to deal.

[@Krunschy]

To be fair, actual quality of the packaging etc. is a whole different thing from the branding. The brand is the idea of how you want to appear as a product and they nailed that. The naming and packaging however is part of the execution going south.

[@Never4Ever1978]

Peter is like a master poker player.

[@RUOK2000]

You strongly raise objections to see how the person reacts. This shows you how they will react in a sales situation to the customers objections.

[@Cheximus]

Dissuading the other dragons, for his benefit.b

[@kaatnikaatni9012]

Director: Roll Camera, Sound, Action Jenny: I am out.

[@bluesky6386]

😂😂😂

[@joopsmiranda9219]

im flooring lmaooooo

[@MA-wm9pg]

SPOILER ALERT Jenny’s Out.

[@ozymandias6397]

Never would've guessed haha

[@david35228]

REALLY? 😂

[@bentones1701]

I actually waited till the end to click the ‘see more’ button on this comment 😂

[@kevcho8309]

GOD DAMN YOU FECKIN PPL POSTING SPOILERS

[@UmarMunir94]

no harm done

[@applecrumble24]

They've now changed their name to UpCircle with their coffee scrubs and are doing so amazing. Saw them at a health and beauty trade show and they won a meeting to be stocked in Sainsbury's. Really happy for them!

[@philt7278]

I'm so pleased to hear that, I just loved this whole pitch and these 2 with their great pitch! The things like the quality of print and packaging are actually really easy to fix (Peter Jones knew that too lol) and I was thinking wow this is like a perfect investment - genuinely honest nice people, great concept, and we all know how important issues like waste and recycling, vegan products, etc are. Hope their success continues!! 😀

[@Robert399]

That's great. Touker was 100% right about "Optiat" sounding like an optician's.

[@YamiFoxx]

thanks for the heads up! im going to be trying it for sure :)

[@umara3427]

but, the investment didnt go through. i say, good for them

[@hawsrulebegin7768]

I’m going onto the show asking for investment for a book containing all the jokes about jenny.

[@LeadsTheFallen]

The lift doesn't actually work. They're all on the same floor. They just walk in the lift on one side and then wait for the doors to open on the other lol

[@jacksonirving4594]

Go on. Spoil the experience

[@faithmabel7196]

You've completely ruined my life

[@LeadsTheFallen]

@@movzfast :(

[@surendaniel]

Whooosh

[@JC-ko1bp]

how do you know. they used to walk up stairs

[@theresachungusamongstus9098]

Literally nothing happens: Jenny: aight, ima head out

[@TheTruckingActor]

Big bang happens.. Jenny: I'm out.

[@jeffgachihi8225]

Jenny: "A Scrub is a guy that thinks he's fly..." "For THAT reason...I'm out."

[@Lake31]

Jeff Gachihi 😂😂

[@chriscraven9335]

😂😂

[@achmadhendricks4588]

Brilliant

[@TonysStabindadark]

😁😂😂

[@benjorgensen4181]

The only company I have seen that recycles more than Jenny jokes in the comment section.

[@thegdpwhytea439]

And for that reason im out.

[@rezrahman5542]

The Jenny comments aren't jokes. They are facts. The witch is a waste of space.

[@minners71]

*op in English please.

[@RedmoonStudiosYT]

Ben Jorgensen I noticed that there are a lot of recycled comments as well and for that reason I’m out.

[@Analoguejunk]

Out of the question. Therefore I'm out!

[@hiramatangi1736]

Peter has a standard strategy to cut out the other Dragons. He starts off hard undermining the pitch to sew the seeds of doubt among the other Dragons. They then pull out and he swoops in to claim his prize.

[@dananderson3958]

Jenny: I don’t like acronyms I’m out

[@gloryoguegbu]

😂😂😂😂

[@Harrylechat01]

J enny E xiting N ow? N ooooooo … Y es!

[@petermogane8528]

Taj is pure class, talks less and makes boss moves

[@kjuandowney7205]

Jenny literally comes in just for the free tests on the products. “Im out”

[@UTubeTulip]

Narrator: "But will Jenny..." Me shouting : "NOOOOOOO!!!!"

[@thunderb00m]

"But will Jenny.... say she is out ?"

[@NeoDragonEWW]

8:16 Look at Jenny. That literally sums up her attitude in the Den the entire series.

[@reginamushi6582]

Why the hell is she even there! She puts us off!

[@rasmustp8072]

She is probaly considering new reasons for being out

[@campbellsoup93]

"Choice between Batman and robin, or Superman" Well considering Batman is a wildly successful businessman with billions of dollars and dozens of companies in every industry all over the world under his umbrella, while Superman is a journalist who only has his apartment and family farm because Batman bought them and gave them to him... I know who I'd choose for an investment.

[@sharibhai]

lol

[@videofan062]

Peter is like intuition incarnate, when he offered everyone know its a good deal

[@adityapasari2548]

1:51 Whenever Deborah hears Vegan, she goes O_O

[@black2.017]

Aditya Pasari 🤣🤣 this is right up my alley

[@boobella899]

Aditya Pasari maybe because she’s a good human being

[@exiledben2684]

Boo Bella bore off

[@theyoutubeguy1]

@@boobella899 Its because you vegans buy this crap.

[@boobella899]

Somehow I’m bad for caring about animal welfare? clearly you don’t

[@mr.h.3764]

Me: *Sees Jenny at the start of the show* "Yeah she's out"

[@grantmalone]

Nice how Deborah brings up her ethical toiletries factory and how she could easily take care of their production before going straight on to say that she's out. At weekends she also likes to offer candy to children and then throw it in the bin.

[@JohnSmith-ob4ue]

'I don't want no scrubs' and for that reason I'm a huge TLC fan.

[@champagnesupernova777]

Peter always finds something wrong and shreds the pitch to pieces but then waits til last to make an offer so that his sounds better lmao

[@Jonny66716]

There are three things certain in life: 1. Death 2. Taxes 3. Jenny saying “I’m out” Unless you go to the Cayman Islands, where there are only two: 1. Death 2. Jenny saying “I’m out”

[@HebrewsElevenTwentyFive]

We all know what box Jenny crossed in the EU Referendum

[@Paul_The_Spaceman]

What's your selling point, Second hand ingredients.

[@cherrybarb4651]

I wonder what Jenny is writing so furiously in her book when she knows damned well she's never going to be in.

[@Kyu1985]

Iam a northan girl iam a northan girl iam a Yorkshire girl iam a Yorkshire girl

[@cherrybarb4651]

@Tayler Daye 😂😄😅

[@willhdofficial]

"You don't have a bad option; you have the choice between Batman and Robin, and Superman", is just one reason why Peter Jones is absolutely priceless.

[@thedunyadoneya2628]

"I'd rather eat this coffee scrub than share" "Ok... go on then"

[@HollyWoomy]

This is the first Dragon's Den product that I've actually seen out in the real world /prior/ to seeing them on Dragon's Den. I think they're doing well for themselves!

[@mzk1221]

Peter Jones “You have the choice between Batman and Robin or Superman” wow😂😂😂

[@anubusx]

I choose Iron Man.

[@martingoodier849]

I would love to give Touker a hug 😂 He seems like such a gentleman

[@bettersleepingofficial4618]

They show Jenny's face a lot so that we won't forget that she's there

[@netweed09]

She's just out for the cameras

[@mgalaxys6399]

@@netweed09 And the free water!!

[@24magiccarrot]

The issues raised regarding the packaging and branding for me actually help sell it, it makes it look more handcrafted and ethical rather than mass-produced in a factory marketed by a bunch of overpaid unimaginative suits that only care about making money rather than the ethical side of the business.

[@rossjay7277]

My names Jenny and for that reason I’m out.

[@rvoiello]

Jenny loves the free products. She probably gives them to People for Christmas Presents.

[@Arbie_Games]

Seems accurate!

[@bogdan4052]

Peter: This tube is leacking. Inventors: Oh that's just Jenny going out!

[@1Chasg]

This one was such a good clip. Peter knows how to control the den and get what he wants, but because they wanted two dragons he couldn't quite get it this time!

[@eastlamb9949]

Me: Hi im Rick Jenny: Hi im out, i mean Jenny

[@sebastiankoskela4489]

"- In Scandinavia, esp finland" The term Scandinavia in local usage covers the three countries of Denmark, Norway, and Sweden

[@SiLoMixMaster]

I always thought that Finland was part of Scandinavia as well but obviously I was wrong, you just taught me something today thank you.

[@Iron_Sharpens_Iron]

The rest of the world includes the fins....

[@nir6310]

Every time when Jenny says I’m out she makes entrepreneurs soooo happy for not attempting to make a deal 😜

[@24magiccarrot]

More like the entrepreneur is like "sorry I didn't realize you were still here".

[@lavin9457]

Hahaha defo 🤣

[@cann1941]

Peter baits everyone out with the negative comments at the start and when everyone pulls out he makes an offer.

[@angelinasouren]

One of the nicest episodes so far! And such an inspirational product.

[@omaraamir2575]

I constantly refresh my KZbin at 12pm just waiting for the upload, never disappoints

[@sidds3180]

I have been watching these videos for a week. Now anytime I see Peter absolutely obliterating a business in the initial comment I just know he is definitely gonna offer lol. It's just a brutal negotiating trick.

[@lozD83]

This is one of the best visits to the den I've seen 👍

[@wongpaksum]

this brother and sister are just lovely and lovable, I really hope their business to be successful

[@simonbecker6070]

At 7:45 just check out the relief in their faces LOL

[@atomicphilosopher6143]

I like these negotiating skills. It's not often you see someone go for anything, even something small, and get it. They went for a realistic goal and it paid off. Well done to them.

[@diablo6879]

Jenny: I love your product but it's raining today. Therefore, I'm out.

[@netweed09]

Nooo, lol , it's ''sunny''

[@assbalonkerful]

I'm actually getting really sick of all these Jenny jokes, I'm out

[@clearmethod8412]

ethically minded yet tonnes of plastic packaging. 1000 years from now their plastic will be floating in the ocean

[@pocketman5510]

but its v e g a n bro

[@gerafederik297]

Oh shut up

[@Mecz2]

@@gerafederik297 Sorry do you not live on this planet too fucknut?

[@jacksonirving4594]

Yaaa should put there products in glass containers that you can return too the shop for a small amount off your next purchase.

[@gerafederik297]

@@Mecz2 I do but they recycle the coffee so solved that waste problem. How do you know that they then don't recycle the plastic coffee caps? Plus most coffee chains don't even use the coffee capsules so there's no point in bitching about this problem that doesn't exist

[@SilverMist0121]

Can we just acknowledge of how god dam good peter is

[@aleksmartini4]

He is a G

[@SaosinComeClose]

He’s class

[@vibrantscolor]

Congrats delighted for both of you 💚💚

[@Tanoaproductionsfiji]

The script... the beauty of hindsight! Great job! 🤙

[@ibrahimrwaished1113]

I am still waiting for a video from Dragon's den where they read the comments written about them, would love to see Jenny get laughed at by the others while she reads the all I am out jokes

[@bobosmodernlife]

Has Jenny even got any money? I've never seen her invest in anything.

[@Zzzzz_Zzzzzz______]

She's got money she just doesn't like parting with it, like plenty of rich people out there.

[@MegaMarie]

Not a risk taker that's all

[@69MrBunny]

I heard a rumour she is on the dole.

[@roshannaidu6313]

@@69MrBunny and for that reason, she's out

[@netweed09]

That's because she has to go out to withdraw from the cash machines 1st

[@RealityClubX]

7:40 I didn't think I'd ever hear those words from Jenny! There's a first time for everything. Tbh, the guy was already nodding knowing what she was going to say.

[@benji.B-side]

Jenny 'Hears lift coming up', Jenny: "I'm out!"

[@dredd1506]

She literally had to use her finger to count how many dragons there where. Jesus 😂

[@christaylor3911]

“You know you have something here, with the ethical side and the sales, I think the business could be really successful. You’re getting the product in to major retailers, and I could see this brand taking off and being a market leader in this space. I’m out.”

[@bytemarc8550]

Completely misquoted but yeah.

[@mhjl0]

@@bytemarc8550 It's called paraphrasing.

[@neopickaze]

@@mhjl0 You don't use quotation marks when paraphrasing.

[@bigload6]

@@neopickaze you do when you reference 🤔

[@neopickaze]

Kyle Craven paraphrasing is not referencing

[@Jace888]

This episode is really fun to watch

[@roulettesoftware]

Great episode, made me smile.

[@CarpeDiemTraveller]

12:00 is the new happy hour

[@Giroutte]

For that Superman reference alone i would've picked Peter in a heartbeat lol

[@MRROBBIEWATTS]

The look on Debs' face at 15:26 as the doors closed is priceless!!

[@frankchris07]

God Bless those 2 kids They are people I would want to work with.

[@complexity2725]

There is always a method to Peters madness, the mind games are immense. True business man lmfao

[@krisztianvig9348]

Peter is clever. He always speaks the last and always undercuts the other dragons :)

[@akiechhabra114]

Gotta love it when they pitch a circular economy venture. Love this product!

[@ibrahimtariq7861]

Tej’s face when he knew he was robin 😂

[@forbiddensoju]

I swear those two are actually waiting for the moment Jenny says "I'm out.", that's why they're smiling like that. They were probably like "OH MY GOD SHE SAID IT THERE IT IS" "SHE SAID IT TO US YES"

[@nightfallstarbright8294]

10:16 Jenny realises where she actually is

[@tomatobrush3283]

Just shows that having a good product is far from everything. One of the best examples for people that study business.

[@iii.....]

Wow they are so good in negotiations love it

[@ItsThatVogue]

They started off looking like they were perfect but when they asked for 2% and were then picked apart they were shown to be really naive

[@brairag5744]

"I'm your preferred Dragon, and for that reason: I'm out."

[@MorriganSlayde]

KZbin changed Peters name to Pizza and now all I can say is Damn Pizza is a smooth cruel fighter against the other dragons. You almost forget they're fighting each other than he pulls out his claws. 😭

[@dragonragevideos4565]

Amazing siblings, great pitch, great negotiation, great deal

[@sammy-er7on]

They’ve rebranded the business, it’s called upcircle. New packing, labelling and they did ditch the plastic for aluminium. They distribute globally. And the business is a success, they’re on track to make £1.5 million this year.

[@stephenmurray2851]

15:18 Peters face lol.

[@superman267]

Haha i thought that. He looked pissed

[@markgarbett5612]

I'm sure I heard Jenny say she was out as they walked in

[@KiwiRussman]

The commentary was on another level this episode

[@andyacropopolis5815]

Brilliant idea

[@sietse5401]

"You got the choice between Batman, Robin or Superman" Robin: 13:55

[@darkerarts]

Love this one. Wouldn't buy it myself, but all for ethical manufacturing. All the best to them.

[@carospinks]

They did very well. Congrats.

[@seagulls566]

This is the best episode lots of bids and counter offers , watch Peter's face at the end

[@Blank-mb1kb]

Before Jenny starts speaking just double press the right side three times to skip 30 seconds so you can hear the short version of her speech which is "I'm out"