Peter Makes An Extraordinary Offer To Potential Competitors | Dragons' Den

Jake Hayman and Joe Kenyon are pitching their online framing business that turns social media pictures into physical prints as well as framing them. The two entrepreneurs are seeking an investment of £60,000 in return for a 20% stake in 'Frame Again' - Frame Again prints, frames and delivers your photos straight from your smartphone, tablet, computer or Instagram account. Owner of Jessops, Peter Jones praises their simplistic business model and wants them to replicate it...
Season 12, Episode 1
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Competition #PeterJones #FancyAJob

[@seanjosephhayes]

“But there’s something about their product which is troubling Kelly Hoppen.” Everything troubles Kelly Hoppen.

[@BenjaminGoose]

Probably worried that it wasn't gluten-free.

[@greybeard804]

I thought that was Robert Plant. My bad....

[@PwnZombie]

She’s hopping mad!

My tongue will trouble Kelly H

[@aartadventure]

@@duvaughnkelly6947 She has a very particular sense of style. Luckily for her, it is one that people with money love.

[@johns1187]

"I dunno, man. It's a job." - inspiring quote

[@Dennisthamaster]

put it into a frame

[@grzzltn]

@@Dennisthamaster I both hate and love you for writing that reply

[@Jay-sg2ko]

I can't stop watching Dragons Den... I need to get out more.. and for that reason, I'm not Jenny.

[@cosmoshfa88savant66]

your not allowed out :-) keep watching,,,,,,

[@WarKooban]

Do you want a job?

[@fiswis2]

lol!

[@mischerub]

Idk how i got here, i didn't know the show until 5 days ago, but all I can see are those Jenny being out jokes hahaha

[@Swnsasy]

COVID-19, keep your butt in! 😆😆

[@daveaum]

Peter is essentially saying "I like your idea, my company will do this, would you like a £100,000 a year job to come and head that operation up? ..or shall we crack on and do it without you" "Crack on and do it without us" came the response.. absolutely crazy!!

[@DweebeNerd]

They could have been fired at anytime though

[@tomfletcher8141]

@@DweebeNerd at least they would have had an opportunity as opposed to being totally annihilated

[@Hi-kq1vi]

@@DweebeNerd He probably would have fired them when he realised what a pair of numpties they are.

[@royalhero4608]

@@DweebeNerd Doubt it if they'd had a contract, which they almost certainly would have done working for Jessops

[@himalayanhealthhut6656]

They didn’t even try and counter Peter with say a ‘50% stake and the job at Jessops’ offer. You never know they might’ve swayed him!

[@youmustbefibbing7376]

Looks like Peter offering a job is more satisfying than actually getting the investment.

[@whoasked7192]

Only thing that satisfies me is a good tug on the trouser snake you know what i mean?

[@leeleecee2911]

@@whoasked7192 No. No one knows what u mean.

[@leeleecee2911]

@toronto.vor.narkoman I have crabs

[@Fiskie666]

@@whoasked7192 You are the man xp

[@fofopads4450]

Because they know that offer was a threat.

[@fredriksandahl258]

Looks like a personalized lunchbox!

[@chanchito4401]

That's what I thought they were when they walked in with them.

[@elliottdennis2014]

Chanchito me too, I feel a little mugged off that it is just a crap plastic frame.

[@eduard1215]

haha they are so ugly

[@ferencszabo3504]

Pretty useless stuff! I don't get the design aspect! They used to say that Apple design is beautiful. But i see just a basic blocky shape, I think they convinced the public through the the "independent" media about the quality of the garbage they sell. If I once more hear :award winning, inspiration, innovation i gonna slap my face into the wall

[@kiradotee]

Now that's an idea!

[@John.Asante]

Anyone else get an ad as soon as Peter says "do you want a job?" 😆

[@TomorrowWeLive]

Strategic placement

[@SaulG88]

Yes, an ad for an investment company no less.

[@jeevangill2041]

@@devnull08 Exactly what I use :)

[@thenotorious2312]

Yes

[@allykayx]

Read this then BAM got the ad when the scene came up lol

[@Derek.Joseph]

The funny thing is... Kelly has made less investments than Jenny and gets 1/5 of the flack.

[@zydhas2838]

Duncan as well.

[@adrianmarrinan7707]

And shes 1/5 as hot as Jenny in her one red dress

[@adeebh1238]

@@adrianmarrinan7707 yeah I don’t know about that bruv

[@adrianmarrinan7707]

@@adeebh1238 ohh come on now! Have u not seen that wink she gives? 🤮

[@JustQuinn]

@@zydhas2838 bruhhhh atleast Duncan puts offers out there

[@phildean6884]

I’d have 100% percent taken the offer. 100k a year & to work for Peter Jones

[@Dave062YT]

These clowns are paying £8 for plastic frames that cost pennies to manufacture

[@user-ep9nu2vp5u]

That's what I thought!!

[@repoman2369]

The cost to make the frames is probably so expensive because they aren't made in CHINA.

[@Ludak021]

@@repoman2369 ...not that they know off...but they probably are.

[@HaggardPillockHD]

@@repoman2369 *CHYNA

[@PwnZombie]

Tuka has an OFFICE in London where these can be made cheap!

[@goodkisser8591]

For those interested, their company dissolved in 2016, 2 years after this aired. They had a successful crowd-funding campaign right after this aired but their profits were basically non-existent by 2016, likely due to polaroids becoming the dominant physical style of photo for younger people - as well as the fact that their frames don’t offer any uniqueness over other frames.

[@swiftrealm]

good kisser Idiots. Should have taken the job.

[@pabbaditya]

@@swiftrealm Eh their department at Jessops would most likely have been folded and reorganized and they wouldnt own any of their work.

[@zache5486]

@@pabbaditya Yeah, but they would have had a couple hundred grand and Managing Director at a multinational on their CV.

[@christschool]

@@swiftrealm They were not idiots. They tried and failed. Better to try and fail than to never try.

[@MrMongoose221]

@@swiftrealm we all take risks they had a couple minutes to make a life changing decision. Just were unlucky.

[@bobobububu]

At 0:28 When Jake says: "This is my business". Joe has the most WTF face ever? which relaxed as soon as Jake continues "This is my business partner".

[@CabbageYe]

lmao good catch

[@brianburnett7181]

I can't believe they turned down 100k a year job. I bet they totally regret that decision.

[@pneron2032]

We do

[@abeerhassan97]

Duncan: "They're ugly so I'm out". * Jenny taking notes *

[@Leah.Something]

When they first walked in, I thought it was a lunchbox.

[@BodyOpt]

It was just the cut of their trousers.

[@coolpetsportugal947]

Their initial company's dissolved. They changed it to a 3D printing business, and by the numbers, they aren't doing much better. Maybe they should've accept Peter's offer. And for those saying Peter would fire them in the future, I think they are wrong. Peter is well known to keep good, honest and hard working collaborators for a long time.

[@williamgeorgefraser]

Would have been a good idea 40 or 50 years ago when people took 20 or 30 photos a year and wanted to keep the best one. Who is going to spend £22 on a photo when you are taking 100 a day and may get 20 better ones tomorrow? Much cheaper to buy an electronic frame and change the photo when you want.

[@thegadgetzone]

FRAME AGAIN LTD - Dissolved on 24 October 2017

[@grifff76]

They’re the ugliest frames I have ever seen 😂

[@herbz794]

@Solomon Tanyanyiwa tragic

[@anastasiyarakova8517]

Super retro and cute. It's all about pov

[@eduard1215]

i would never buy that trash

[@thevan3293]

Yes but, it's that which is inside the frame that counts.

[@glowblank17]

@Charlie anne, *Damn, you sure are a lil’ CUTIE 😍! May I PLEASE make direct payments towards your college tuition/student loans (Soon-To-Be Dr.) 😩?*

[@TaskSwitcherify]

Peter: you didn't sell me your dream, for that reason I'll crush you and I'm out

[@theovolz3073]

Bulky, not that good looking and... £21 Each? You’re having a laugh.

[@Emma0990]

Well said! 💪 I could pop down to Tesco (post-corona obvz) and print 1 for me, 1 for mum, 1 for nan, and choose 3 nicer frames for that much. Rip off! 😤

[@KJ_2020]

What is wrong with bulky if it can stand by itself rather than having those flaps at the back? Are you going to be carrying it around in your pocket or something? Agreed it's too expensive but I see a lot of worse crap in hipster shops that seems to sell. I actually like the design.

[@PolitischTourette]

"is he having a laugh "

[@cidguy]

I like the design. I'd buy some.

[@eternity7270]

Not good looking subjective 21 pounds money adds more setimental value

[@GARY.94]

Is it me, or did these picture frames just look like a cheep plastic wall clock from the 1980s ?. Regards.

[@ms7857]

Regards, Gary

[@pumpnix7243]

@@ms7857 🤣🤣🤣 you beat me to it!

[@hippopotomonstrosesquipped8362]

Youve been on this planet a while, ey :) lol I'll have to google what 80s clocks look like

[@phillipsomerset7967]

The business dissolved in 2017, however Joe Kenyon left in 2013. So much for business partners.

[@whoasked7192]

Just cos he resigned as a director doesn't mean he left the business

[@isassetuba]

@@whoasked7192 Exactly

[@hayaglamazonluxe]

Should have taken Peter's £100k job offer.

[@rakanthedude1334]

I think they could have sold 80-90% of the business and worked for Peter. The 20% value would be far more significant under a big company comparing to 100% running it alone. Also that offer should be acceptable by Peter because he’d want them to have more skin in the game opposed to making money for someone else.

[@jsequine927]

Peter wouldn't have accepted that, he didn't want their company, he wanted their expertise. With 20% they would have then been able to sell to other retailers but Peter wanted the exclusive IP for Jesops

[@experiment54]

Sounded like Peter wanted to buy the company so it wasn’t a competitor to his own company. It’s called an acquisition.

[@jamessanders145]

He didn't want to grow the company he wanted to absorb it or liquidate it, keeping 20% of that would have been meaningless and it would have been a headache for whatever Peter decided to do with it.

[@johnsmith-wx5fb]

Kelly Hoppen is right its cumbersome and unsightly. Who wants a frame as thick as an Argos catalogue? Pure trash get outa here!

[@pinkie2ube]

Exactly. They wouldn’t look out of place on an Argos store wall.

[@goodkisser8591]

well, what if i want to frame an argos catalogue? just found their real niche

[@djpeekay25]

DONT label me part of your party I hope you mean in the face with a cumbersome frame? Lol

[@vortex6642]

Best decision... Company is now dissolved.

[@lissa3542]

So is theirs tho

[@j.j.714]

wait, whose?

[@TomDavias]

Whaaaat? I would've jumped on that job offer! No brainer really

[@TheProphegy]

Pitcher 1: “Do you want to have to work a job?” Pitcher 2: “...No.” Lol. Lazy bastards.

[@andrewjones-productions]

I think Jenny has invested in more pitches than Kelly Hoppen ever has. Yet, Jenny gets all the flack.

[@khansahib7110]

Loved it when peter offered them jobs

[@NeoDragonEWW]

It's always good when the first google result of this company is the 3D printers that made the frames :D

[@kishankini3406]

They literally just told their business plan to Peter Jones (Rival). And what happened next? They don't exist after 3 years.

[@thealien_ali3382]

Jessops is under administration and near extinction

[@samriley7774]

@@thealien_ali3382 the main company is fine. A subsidiary of the company which runs the bight street retail store part is under administration but the business is moving online anyway.

[@Johnnyalanwrench]

Can't believe he called these frames cool they're hideous

[@ElvesOffTheMoor]

The frames look like they're meant to be backlit with lights going around the inside of the chunky frame on that thicker colour strip. Maybe then they'd look good. And you could buy multiple in different colours then.

[@giovannip.1433]

The idea was a good idea as part of a larger business. Sometimes small self run businesses aren't necessarily good.

[@roundingcorners]

love duncan's response

[@CuddleSeason]

I've watched a lot of Dragons Den and I've seen Jenny invest more than Kelly

[@gdog7391]

NO SLEEP CLUB true. But Jenny is just so much more damn annoying...

[@AA-ps4zp]

That's true, Doug Richard, Simon Woodroffe and Kelly are the three that invest the least.

[@hippopotomonstrosesquipped8362]

I had a thesis due, but all week I've been on dragons den... the addiction is real..

[@kilienodonnell5111]

Should have gone for Peter's offer, clearly looked like the business will have some competition in the future...

[@AStrategyGameDev]

"No cool frames targeted at people like me." Tacky, lunchbox looking frames

[@asiffarooqui6789]

'I need to get this superb picture I took in a frame my tomorrow morning!' Said no one ever...

[@Quagmagorag]

21 quid for a kid's school lunchbox.... Muppets.

[@That_Guy78]

Yeah, they should have taken Peter's offer. There are businesses that do very similar things already. One in the US prints the pictures on a cloth canvas that comes out looking like a painting. We have a few of those pictures hanging on the wall, taken from an iPad.

[@ry6222]

two really good lads hope they do well

[@MrPantherPants]

the peter-duncan dynamic is the best thing on youtube

[@kerrycarroll5365]

Saw nicer frames in poundland

[@sbaxter4207]

Absolutely. Although some are in the £2 section.

[@cosmoshfa88savant66]

haha...i just commented on them looking very poundtownish :-)

[@jrbs]

They must have bought the remaining stock.

[@karenoconnor4180]

CosmosHFA88 Savant I’m not gonna lie , I’m not gonna rest until l find a situation where l can use the phrase ‘ Poundtownish ‘ .. 😆😁

[@lusciousphilippa]

Speechless but very excited underneath...

[@rudra7615]

Surprised how logical Debra's points were. All valid, bloody hell

[@shadymoawad2163]

I wouldn't have thought twice about the "job" offer. NEVER

[@SM4616]

Best Den so far

[@martinduggan4077]

Great idea chaps

[@leefitzpeter4287]

These frames are so old fashioned. They have a 1960s look about them. I think my granny would have liked them.

[@boredincan]

I can go online and print a photo, order a frame, and get it to be picked up at any national chain. Costs a fuckload less, and doesn't have a cumbersome design.

[@katem1202]

Yeah that's in 2020 tho.

[@realienufos1329]

@@katem1202 fax

[@boredincan]

@@katem1202 True, but also true 10ish years ago, and this is in the third world country in regards to interwebz coverage like Australia.

[@RealityCheck6T9]

Whether it was the best decision or not, I respect them for turning down the easy option

[@kwesisika9297]

RealityCheck6T9 I absolutely agree with you. afree all they are entrepreneurs and entrepreneurs don't work for other people

[@swiftrealm]

I would rather make 100k a year than risk it all to be broke.

[@Gamefeedvids]

I dont get these frames at all? They look awful!

[@soumyajitdasmazumdar4055]

Duncan's primary stand on most products: "It's never gonne make any mooney."

[@soilhands7853]

"It's ridikulous, loodikrous!"

[@KNR90]

Their direct much more powerful competitor offered them a choice. Join or be crushed. What a short sighted decision

[@MysteriousAya]

When I first saw the frames I thought it was one of those 3 layered pictures and they were pitching doing that as a business model, which I was like "Okay that could be cool!" Then I saw it was just a lunch box and immediately bailed on the idea myself.

[@Gaydadskiss]

when lockdown ends... Im out

[@OtDawn]

And for that reason we will all be out.

[@richiow68]

What ever happened to the frames that took a memory card & displayed your favourite images rather than showing just the single image.. They have been out for years

[@gracemorganspeaks]

So nice Peter Whoever is reading this you are going to win and be successful. Dont let fear and people bring you down. You have what it takes to be a winner.

[@johnsmith-wx5fb]

I was doing alrighy til you started saying these positive things

[@ifwecouldvote]

I lost all my money because I believed your comment and placed a bet. Can you help me? I need a place to live!

[@Luisvarelaaa]

These two guys are actually very smart, well presented and prepared, I wish them the best in fact I'm gonna buy a frame right now. (EDIT) sadly they are out of business.

[@duncanclan6186]

Should’ve taken the jobs I guess

[@duncanclan6186]

Dont f with Peter

[@TechGamesAU]

Those frames really don’t do anything for me...

[@JoeKenyon]

Good pitch

[@ericf323232]

They should have taken the deal they had nothing and now there on the radar after going on that show Peter doesn't need them to make it happen for his company

[@dinger658]

The frame looks like the frame of insta’s logo

[@VenomGamingPro]

when theyre talking one says "do you want a job" and the other goes "nah" lol

[@rachel_mck]

Deborah’s hair looks really nice in this episode

[@succyamum4127]

the teletubby frame dudes said NO ?¿ that's the most OUTRAGEOUS thing I've seen today

[@thestarshavefallen]

Made the right choice as Peter Jones laid off all staff in Jessops the other day

[@sanjuansteve]

This business would be MUCH better if they became an outlet for small artists that want to supply unique frame options on their site.

[@Cypher791]

This is how I normally respond when people threaten me with a job... ✋😑

[@lylecann9265]

I would have snatched that job up real quick ngl

[@CouldBeSaladFingers]

Wouldn't mind seeing the original air date of episodes in the description tbh

[@henrysalisbury3175]

If you can’t beat them join them. Good choice of decision by the 2 men.

[@MichaelGarland]

I saw photo frames very similar in Poundland selling for you guessed it, for £1. Probably most ended up in a skip.

[@stevemorse108]

Piers is very respectful in his feedback to entrepreneurs and his demeanor is classy which can't be said of all the dragons.

[@ninjaninja9954]

The biggest mistake I think they made is it is cheap plasticky looking. They should have attacked the premium market and made designs out of marble, porcelain, expensive wood etc

[@Sparatic18]

Hard not to think Peter’s offer was the wise one. Photography is ever changing with trends so they lacked the foresight of their actual market

[@HaggardPillockHD]

Would be interesting to also know the date these episodes were originally aired.

[@jeanducheamps7697]

Kelly ‘Hitler Moustache’ Hopper, should have a word with the guy who’s in charge of the lighting.

[@hughm1383]

I'm amazed that you noticed the shadows. My mind usually ignores/filters out shadows; it requires conscious effort for me to find them and I always assumed it's the same for everyone else.

[@johnsmith-wx5fb]

@@hughm1383 maybe a brain condition

[@hughm1383]

@@johnsmith-wx5fb , who has the brain condition? Your response is ambiguous. Do you normally notice shadows as readily as clothes etc?

[@jeanducheamps7697]

Hugh M For some reason I saw this from the start. Always amazed me that there weren’t any other comments about it. ;-) My wife would strongly disagree if I’d say I have an eye for detail

[@tempestnz1]

She's Jewish she wears the red thing on her wrist

[@markhjones956]

The sticking point appeared to be having to WORK - "We're talking about a job here."

[@Talkinglife]

Nice

[@bendeguzpeterbajusz4438]

Their story made it to my English SB. 😂 We spent nearly a whole class reading about this, lol.

[@davedenham8697]

Get these in the £ shop all day long

[@ferencszabo3504]

Yeah, the newest thing out there:the Screensaver!

[@drpk6514]

Why they didnt mention their sale to date?

[@yungnoodlearm]

I just watch these videos to hear Duncan say Ahm oot

[@meneurdujeu]

Peter doesn't care about breaking Den rules. He makes them

[@ShoppingwithRina]

Oh that’s a nice offer

[@vidiveniviciDCLXVI]

Company is now Dissolved, should have taken Peters Job offer.

[@dominikaslotwinski4021]

I thought they were personalised tuperware boxes at first 😂

[@glynwatkins9968]

i would of taken the job, hind sight is a gd thing

[@mickharrison9004]

Was an amazing offer, you'd have to be crazy to refuse, roll the dice eh, no fkn balls.

[@techtitanuk5609]

About to eat and this was recommended

[@sbaxter4207]

Why turn up with one type of square frame? At least show what the future would hold.

[@himalayanhealthhut6656]

They’d should’ve countered with 50% and a job at Jessops!

[@TheManInBlueFlames]

This particular series had a lot of photo based companies, people jumping aboard the train. Notice how the video uploader likes to upload individual cases from one series in bundles at a time.

[@UTubeTulip]

I was surprised no one said anything about the tshirt jeans and trainers.

[@hsyn6477]

I luv tsd!