Drake Sues UMG + NBA’s Shocking Viewership Slide ft. DJ Hed | ALL THE SMOKE Unplugged

[@american9245]

"This was commercial hip hop vs real hip hop and real hip hop won." -Big Daddy Kane

[@GODSCRAVE]

When did Kane say that?

[@karendrives970]

Drake is Pop Hip Hop. He had a lane that he owned but got too full of himself to stay in that lane.

[@bilalmotley1999]

DJ Hed is the best. Love how he holds it down for the culture.

[@teamgrudge1545]

That’s what happen when you let corny dudes perform raps they don’t write. People didn’t turn on Drake. We never liked him but they pushed him so much that you had to listen to him. Thank you KDot.

[@reginaldhickmon3227]

Facts

[@freedomm]

When being exposed for using ghostwriters didn't take him down, I knew he had a bigger machine behind him.

[@magnetshakur]

Fuckin preach. Buts thats yall. I would stream that all eyes on me. Drake dont exist in my world

[@kevinfigueroa1047]

As someone who dj's for fun and dj a few events. i felt like i was selling my soul when i had to play drake in the playlist. the industry was pushing drake to the masses so hard, it felt like u didnt have a good dj set if you didnt have a drake song in it. even though i thought some of his shit was corny, i had to play to the crowd lol

[@magnetshakur]

@ i woulda put on california love the remix OVER drake n his ghostwriter lyrics

[@YetiCoolBrother]

My boy DJ Hed really outside, you love to see it

[@mkingadiffernce]

Yep

[@justinhumphrey1516]

Drake was cool with the bots until it affected him negatively.

[@Bran-Da-Don]

I think it's more than that. Drake has so much money that he didn't realize he was nothing more than a light skinned slave when he realized UMG supported Kendrick over him. Kendrick inadvertently pulled the wool off of his eyes because Drake wasn't on top of his business as much as he was on top of other people's baby mama's.

[@mkingadiffernce]

Facts

[@damienhodges9761]

Big facts

[@Chicago311zero]

GNX is a great album! Stream it as much as you can!

[@rellj8611]

The most prophetic bars ever in rap… “Them superpowers getting neutralized, I can only watch in silence The famous actor we once knew is lookin' paranoid and now spiralin'…”

[@dakprescottsattorney7906]

We won’t know until drakes next single Album. He’s gonna do insane numbers

[@mkingadiffernce]

Nope not anymore!!!

[@rellj8611]

@@dakprescottsattorney7906 with him suing he definitely looks paranoid and is spiraling. That’s a clown move to sue after you lose a rap battle.

[@tinatrott6824]

I feel like Drake is trying to get the song off the air especially before the super-bowl. He absolutely doesn’t want the song to be able to be played at the superbowl.

[@BR-qq2gb]

He managed to get the song back up in all charts and a 440% increase in sales.

[@bg6160]

I am tuning into the SBHTS specifically to hear & see that performance. I just want to see the crowd reaction to that song in that venue.

[@fentanyljones6956]

I mean any version that ends up performed at the super bowl is gonna essentially be the beat and maybe 30 seconds of ‘they not like us’, the verses aren’t going on cable tv

[@rebelab]

"In order to live the life you want, you have to walk away from the life you livin." - DJ HED. 💎💎💎

[@NNight-uh3kt]

DJ Hed was a really interesting guest. Thanks for that interview.

[@the1kamikaze]

Drake's *ghost writers* gave us hits. Drake is baby lotion soft.

[@HOEL_1]

I can tell you don’t get much female interaction.

[@the1kamikaze]

@HOEL_1 I must of struck a nerve. triggered. 😂

[@amell.5461]

Ghostwriters, plural. There were so many of them, that's why he never had a unique style like real artists do.

[@the1kamikaze]

@@amell.5461 good looking out.

[@Beamken]

⁠@@HOEL_1Drake fans seem to don’t get any 😂real synonymous with the red pill community

[@hesse009]

The weakest move ever and really shows that kendrick was on point. Drake is fake. If you want to be a whistleblower now i am all for it. But then release the data of how your songs were boosted. The defamation petition shows what this is really about. Drake is too soft. Take the L and let it go.

[@HOEL_1]

Y’all keep saying “hold that L” 😭 Drake is beating this man in every statistical category besides Grammy’s. (Which he doesn’t submit his music to). I don’t think ppl who’ve never negotiated a higher salary for themselves can say Drake is in the wrong for filing this petition. 😊

[@HOEL_1]

Didn’t mean the smiley face Nbs, typing too fast

[@jwalker4479]

@@HOEL_1spoken like a true Drake fan. Where was this and won his beef with meek? Now he lost he wants to pull this. And when k dot and drake drop. Who sells more? Who beats who in a poll everytime?

[@rells_dope]

Fr we really don’t care about the “accusations” . Not like us is just a freaking dope ass song

[@Tushio]

@@rells_dopeyesssssss

[@nelsbrandstolifestyle9961]

DJ Hed speaks Truth on The Culture.

[@mkingadiffernce]

Yep

[@YudahBoi]

Here's why the NBA viewership has gone down. Cable is too damn expensive, and the deals the NBA has with service providers are screwing the viewers. We rather watch the highlights on KZbin than to pay for an overpriced service to watch the game live.

[@Ran_Ryaz]

Facts

[@elvielv]

Yup and its easier to stream than tofigure oiut what shitty network deal they made this time and what subscription to use. Lower the leaguepass since its only basketball and nothing else, it should not be the same price as netflix.

[@Loretta-uc1vh]

Preach🎉

[@JustMoseyinAround]

*Drake used up his black card... Now he gon use his j3w card*

[@LijeeWin]

I really don’t understand why people are so surprised. He’s the same guy who called Control harsh words, he really said that. Drake is from Canada, he’s not from America and no matter how much money he has, hits, he will never be like us. You wonder why Drake ain’t hot rn, what young artists glow can he steal? What stimulus package he handing out? I told folks this gavethe Jarule feel and people laughed at me, the shift is happening the way it happened with 50.

[@NKim-gj9vk]

As a “Tamika in Houston”…we care. We don’t like soft behavior either 😂

[@ceerez1002]

i fuck w DJ Hed hes a real one, West Coast

[@mkingadiffernce]

Yes he is

[@ezoller]

Love DJ Hed. He's a real one in a sea of fake people.

[@JimBowSlice]

Lil Jimmy salty AF. Drake was created. Drake just preformed what that had written for him.

[@tellmesomething2412]

pre or perform?

[@tellmesomething2412]

Also, there's so many ghostwriters and people who don't care about it, I think it doesn't matter anymore. Yes, we were force fed acts of entertainment, but we can also ignore it.

[@JimBowSlice]

@@tellmesomething2412 perform

[@esimms5101]

Stop mixing Hip-Hop culture with other genres.. only OG’s and producers get a pass on ghost writers and most of em give credit anyway

[@tellmesomething2412]

@esimms5101 It used to be OG or not, if you had a ghostwriter, then your work wasn't credible. Unless you were Dr. Dre, Diddy (Unfortunately, mixing him in with these guys), Timbaland, Kanye, etc. Yet, today, EVERYONE gets a pass. It is what it is.

[@QuasiDillaDOOM]

drake is not fighting the system lol. he just mad bc he feels that the system that he's benefitted from has turned their backs on him. drake has benefitted from bots and all that other bs

[@chad-jamierigaud3033]

Would love to see dj hed discussing this with stak here next time! Dope discussion nonetheless

[@jerome7509]

Thank you Stax, a much needed Sunday message for every day.

[@parkermudsen1063]

Matt, I’m so sorry that Drake has undone so much of the work you’ve put in to make us light-skinned dudes not look soft.

[@dylanpaz2003]

The nba viewership thing is so simple. The product quality has declined, you have to pay to watch gamepass/whatever ur fav teams broadcast is, and the game is like 10% actual gameplay; when you watch its constantly stopped by calls, reviews, tv timeouts, ad breaks (which are all the same repetitive ads) etc etc. And people that actually want to watch have found ways around the system they tried to create. They fucked off the fans in an attempt to create something better for the corporation as a whole. Pretty typical in the US.

[@dylanpaz2003]

Now fixing that. Yeah good luck with that 😂

[@JimBowSlice]

Yeah they didn't do anything to help them selves with the fans, who ultimately move the needle. The whole game is soft AF now.

[@kimhall4672]

NBA is just not as good as it was in the 90’s early 00’s or even mid 00’s .. the players NOT the same

[@sunilkhadka2817]

game feels boring now

[@magnetshakur]

I agree

[@lipznfros]

Kendrick lamar is the MOVEMENT ‼💯 Bring REAL hip hop back‼💯😎🎤🎤🎤🎤🎤🎤

[@ChilleBruh]

Manufactured success at its absolute Apex

[@jaybeasttube]

Very Dope Episode Bro. 🔥💪💯💯💯

[@marquezgarrett1311]

This was real informative in all different avenues of life. I learned more then just the Drake shit

[@DudeNamedPear]

That might be the best app ad ive ever seen.

[@iismellgood]

3:30 Snoop Dogg is 53 years old...just saying.

[@Voxzilla]

Elliot Wilson too

[@CousinnVinnie]

@3:27 Ice T?

[@djramonvaldez5753]

48:50 Jack no filter 😂😂😂😂

[@Godpaulo]

Coast Contra. Book it

[@AmauryLove]

Yo that is crazy display of using the A.I

[@Forevermade32]

The DJ Hed was so entertaining just off the strength that Stak wasn’t there to ruin it

[@eloisepowers8608]

Drake lost me long ago with his duck lips, hair Barrett's, and incel energy. Lawsuits are sour grapes...period.

[@zonzogonzo1427]

Drake is literally Popa Doc from 8 mile😂😂

[@ezoller]

Love these culture -centric episodes... keeping culture in The Culture

[@Og_Uchime]

Dj Hed has taught me so much about the LA culture & the entertainment industry in general. Kendrick has smart people around him.🤌🏾

[@merrekeste3385]

DJ HEAD SPOT ON💯

[@ehh3140]

Dj hed has been on press run specifically off the Kendrick beef lol

[@mckenleymason1212]

For real and I love it. DJ Hed has properly took advantage of this like he should.

[@Cloudysport]

Those Ls are getting heavier and heavier on Aubrey.

[@trereid9221]

The OG is ice cube

[@ceerez1002]

ice cube is 55 i think he might be talking bout MC Eight .

[@trereid9221]

@@ceerez1002 you right ice 55

[@matttinsley6074]

Snoop 53

[@theressak]

I think it's 2 short. He started rapping in 1979.

[@matttinsley6074]

@@theressak he said the artist was 53 🤷‍♂️

[@MsANAIT]

I am still shocked people believe Drake speaks for the streets. Drake is entertaining but he doesn’t speak to the streets…. The way he’s moving shows he wasn’t and doesn’t understand the streets or hip hop. We really have to get back to gatekeeping. We are allowing too many allowing people that have their own personal agenda. Drake will forever get a side eye

[@marcdalmeida7970]

0 for Win free is a bar! Someone needs a raise!

[@Og_Uchime]

One day someone powerful enough will be at the forefront,& with collective effort they will take down the industry. However, that frontliner wont be Drake.He has so much dirt on him that they will easily take him out! I see Kendrick doing that tho if he doesnt conform to their ways.

[@GradyJones-f8v]

At this point k dot can just let the beat play no vocals...i cant wait to the whole world screams that "A Minor" part... that will be the ultimate finishing move. There's no coming back after that.😂 RIP Drake 👻👻👻

[@EATSLEEPREACT]

nba is down cause a 40 year old is still the face

[@michaelkelman1956]

Yo, I gotta get that app🤣💯💯💯

[@ddominic6687]

Matt Barnes with the Kobe, Jordan, Bron statment of where Bron stands 😂😂

[@therealnellyhendriiixEST2015]

NBA sliding in viewership because we just came off a DOPE WNBA season. One of the best and we saw competition the way we used to see it in the NBA. For me I wasn’t ready for the W season to end. It took me like 2 weeks to stop looking at highlights and come to terms that NBA season was starting. And this is even while I’m playing 2K25. Idk, this season just feels dry for some reason. Maybe it’ll pick up during or after the holidays but I can’t quite put my finger on why I’m not as excited as I was last year to watch NBA hoops right now.

[@zachcombs103]

Yo yo ...not trolling you here, because I agree that the WNBA season was awesome. But but but ....there was some suspicious referring at the end of game 5 of the WNBA Finals. I think to most viewers it looked like the Minnesota Lynx got robbed in front of the whole world. That phantom call on Alana Smith, that forced it into overtime. The refs not giving McBride a clear path foul in overtime. How physical New York was being with the Lynx, but New York shooting like triple the amount of free throws. And then the wnba commissioner coming out in a dress with the New York skyline on it was all a bad look for NBA/wnba pro basketball. Now I'm not trying to argue with you or any Liberty fans. I've heard the debate that the Lynx got more calls in game 4. Which could have been real. But concluding the most incredible wnba season ever with that ending, made it NBA wnba pro basketball looked rigged. Everyone knows New York is the bigger marker with bigger stars, and I think they underestimated your average fans basketball IQ And that has slightly affected viewership of this NBA season. ... Maybe At least a little. But again not trolling you. I thought the wnba season was hella awesome up until the end

[@mindbully]

TYLER THE CREATOR is next up.

[@MrEvans47]

DJ Hed 😎 West Coast 💪🏾💪🏾

[@christamitchell]

The next time Drake tries to act tough, we should laugh uncontrollably. 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@dangerzone9747]

Kendrick and Wayne gotta fight to the death. NO CHOICE

[@fentanyljones6956]

Nick Grant goes hard

[@hansporras3364]

JID is the most underrated rapper right now. He got next

[@yakemadecatur6875]

This is MY PERSON!!!!!

[@Walka_Vodka_]

Fyi Snoop, Mack 10, Black thought, tech n9ne and method man are 53… so u can decide who hed was talkin about lol

[@CharlieWallbanger510]

Jack was spot on.

[@willnzsurf]

West Coast❗😎

[@chiefkuuni]

Gobert had a little guard on him. Had him posted right at the rim. They should have gave him the ball. Selfish play and that's why they're losing

[@carlmartin360]

Trust if Cooper Flagg is the real deal, those NBA ratings are gonna bounce back faster than Meet the Grahams on Family Matters

[@dee_drumdrum]

Aubrey “He a fan” Graham Going against the machine that has backed him and forced his music upon us is just…crazy, scary, spooky, hilarious!😂

[@billzzz]

Giving cod credit for a word in the English dictionary is crazy 😂😂

[@briannamarz9343]

Matt higher than eagle ass 😂😂😂😂

[@MartyMcFly__25]

Nick Grant is really one of them ones! If you actually like rapping at a elite level you doing yourself a disservice not trying a song or two

[@danas916x]

If I had to make an educated guess about the OG Head was referring to is either Snoop or Method Man. My guess would be Snoop but those are my top 2

[@DrawoftheGarden]

I'm expecting another Kendrick drop in the next 48 hours.

[@MrKkilla24]

Never liked him, not in 15 years ever💯✊🏿

[@larryblackburn9225]

But drake has never been Hip Hop

[@djhed]

Love

[@takemolga8672]

There's a business side and a sucker side. draky is a sucker!!

[@hystericalbiology991]

Bill Cosby when he attempted to purchase ABC.

[@HansUhrensohn]

last time that i checked snoop is 53yrs old

[@rialproductionsla]

What’s up neighbors ! I run the Nil With my pops for Deion and CUbuffs football!! Unit 115 🔥🔥🔥 go buffs !

[@MPzzy26]

Totally disagree with Jack on why the rating are down. I live in NC, I have local cable and I STILL have to pay $20 to a separate streaming service just to be able to watch my Hornets. I said fuck that

[@ejharrell13]

You think the viewership is down now, wait until LeBron retires

[@courtneybenjamin2442]

To his point about Jay-Z, nothing has changed in the nfl lmao. They're still racist, we just have better have time shows. You can't change these systems from the inside, you can only dismantle them.

[@karendrives970]

Drake does not understand that Kendrick Lamar did the unthinkable. He's decusion to remove copyright strikes allowed the community to consume Not Like Us enmasse through the KZbin community. Thats not UMG. That's a musical genuis.

[@DS-ob3gt]

Jay z sued that liquor company 🤷🏾‍♂️

[@chess_not_checkerz888]

What the name of that App

[@rosharma7443]

West Coast

[@youssefrouane2807]

Dj Hed Keeps saying '"leave this alone", why he thinks drake is still holding on to it? does he be with drake on speed dial? he only entertain rumors, "people called me".. , drake is suing for business interest, he playing that big boy game with a conglomerate, it takes a real one to do imo, he just didn't submit and move on, when he knows the label clearly violated his interests to diminish his value and take the leverage out him to not cut that check while negociating, that's a malicious tactic, so drake's play is the only right one, clearly a bold one, an unusual one for the industry guys, but he knows better, drake was always calculated with his business operation, why all of a sudden the culture feels he's that dumb ?, he's played better than dot ever did, he outsmarted everyone in his generation, there is only hov that weighs in the business conversation, so please try to be objective, I feel like this is getting outta hand, you can't have an objective opinion out of a kendrick loyal homie, do you see one of the ovo guys talking to media outlets? so why say "drake move on" when the ones entertaining that shit and keeping it going are TDE guys, and media personalities in america "people we know for sure are drake opps", it's never been an objective convo, drake could've never win public perception and opinion cuz the convo was manipulated from the jump, It's hilarious for the culture to switch that quick on drake after a simple rap battle, Pac bodied BIG, did the culture do him like that, Nas murdered Jay, did they Do him like that, the culture gatekeepers are in a real urge to cancel drake, the industry want him out like crazy, he's becoming a menace atp with the amounts he wants to get, it's not good for them, they want submissive individuals who talks just like Hed "yo it's been like that everyone benefited from, it's not right but it is what it is", Hed ties this to kendrick's accolades after the battle, drake suing or showing evidence that the play was botted and called by label execs and dot had huge artificial support, doesn't take away from his genius during the battle, shit is crazy biased atp

[@EpisodeCJSII]

Signing a contract for a job then to get out of paying for the work you file bankruptcy is not good business.....at all

[@EATSLEEPREACT]

NBA lucky for the betting sites

[@xobx5340]

S/0 Matt Barnes. respect

[@kurtnowitzki7777]

3:45 Snoop

[@charleswhiteyou]

NICK GRANT IS THE TRUTH

[@MrsCarmen]

I’m sorry, but I think there is no coming back from this!!! UMG is going to air him all the way out!!!

[@BeautifulTomorrow]

Miles Minnick is dope

[@shrimp_boogaloo]

everyone still hedging their bets. what if, what if someday Drake gives me some money?

[@A-Kings-Cut]

WestCoast

[@Ken-kv3fs]

W

[@morakemokoena3644]

If Drake won the beef and one of this songs benefitted from what he’s accusing not like us of, or the beef never happened he wouldn’t be doing this, the music industry is bigger than any artist so many have tried to beat the system and failed, MJ, Kanye just to mention a few

[@Kickinthescience]

Idk why ppl would think Missionary would be Doggystyle. 2 completely different positions and mindsets

[@jennyfromjapan]

37:10 on the topic of viewership, i also want to throw in that nba league pass is both an expensive and a poor product. they charge the viewer way too much money for a bunch of blacked out games. (speaking as a c's fan living in california 🍀💚)

[@mackboneyakakushthoughtspo589]

bruh why does DJ Hed looks just like scarface

[@Jaytee2333]

NBA weak because all the kids are soft

[@phyllispowell2979]

What is IRL's????