Drawn to Science: Target identification in drug discovery

Identifying the biological origin of a disease, and the potential targets for intervention, is the first step in the discovery of a medicine. More an art than a science, target identification is grounded in a number of different approaches and technologies, many of which are used in Roche "Pharma Research and Early Development" (Roche pRED). For more information visit www.roche.com.
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[@masterfrancis3652]

Very good video