Dress like you live in Tokyo (fall edition)

[@paulinetayag9758]

androgynous/cityboy style is not really how i dress, but i clicked bc of the gorgeous thumbnail and was not disappointed! im such a big fan of popeye and japanese magazine design ❤

[@Zaebrah]

You don't know how much this series helped me develop my style. Thanks for creating this space, thanks for making accessible information and for making this fun.

[@percish]

thank you so much! that's wonderful

[@cloudsilver1]

@@percish Same here! I’m so inspired by you!

[@yalazha]

Me too ❤

[@cms3000]

🤣🤡

[@cms3000]

​@cl🤣🤡oudsilver1

[@manvipanwar2241]

i am here to confess my love for you and your clothes

[@keirthompson9013]

Same here friend

[@rommelmanuel5867]

Easily the best "mens"wear youtuber. Putting people on game.

[@cms3000]

🤣🤡

[@zoeflaschner6171]

Just wanted to add that the specific style of hiking shoe (laced all the way to the toe, etc) are called approach shoes! They’re typically meant for the hike before a rock climb, and occasionally for some light climbing (hence the rubber toe cap) :)

[@joyemitter]

thanks for the info ! funny enough i just ordered some keen jaspers before seeing this video

[@danielasaza]

I have been all in on corduroy since I found a pair of second hand LL.Bean loose pants about 5-6 years ago. At this point they are screaming to be replaced because some of the parts are very worn but corduroy is just not that easy to find. It is one of my favorite fabrics for fall/winter, the weight feels so nice on the body!

[@Clembo]

LL Bean is good, if you want something warmer the 70s-90s Pendleton wool shirts are pretty good price and are very versatile.

[@roy-cyber]

+1 on vintage Pendleton, sizing can be a little weird but that’s the case with lots of vintage clothing. I’d also recommend vintage Woolrich if you want similar quality to the Pendleton but slightly more affordable.

[@Clembo]

@@roy-cyber 100% looking at it. Again, the sizing is the only dice roll.

[@midl_needle]

Yehuu, Percia, congrats on your first sponsorship. And yes, the video is amazing as always.

[@percish]

@@midl_needle thank you 🙂‍↕️

[@FromOwen]

Yup about the workwear brand in Japan having completely different stuff and slightly different branding. Lots of that here in Japan, sometimes they’re licensing a defunct or still operating brand but making completely different things for the Japanese market. I bought a wranglers jacket made for Tomorrowland that was made of fine suiting wool material and on the label it said that it was made under license of Wrangler USA but under a Japanese brand/holding co. The fit as you could imagine is also tailored for Japan. I saw some other revived American vintage sportswear brands over here as well 👀

[@kr9805]

love the content!! fun fact the shoes you highlighted at the end (with the rubber soles and toecap) are actually a form of climbing shoe - they're called approach shoes, you can wear them hiking and actually to climb (regular shoes you'd tear through the toe without the rubber). another super popular style is the Keen Jasper - comes in a ton of diff colors!

[@wS21z.]

14:20 buying hiking gear you have to be aware of what materials are used, since most of gortex and other performance materials use forever chemicals which are polluting environment you walk in since it's being shed from hiking clothes, boots and backpacks.

[@Lifeof_Ash]

06:10 i literally just made a fit yesterday with the flannel as an inner layering layer and it’s such a nice detail , subtle yet and effective and easy way to add a layer of dimension/ interest to the fit as well as colour without it being over bearing

[@ethankwon8741]

best fashion channel ive seen in a minute

[@marcusdorta2404]

Naadam has some pretty good Mongolian cashmere. Use to intern for them in college. If correct, brand owner owns the cashmere manufacturing or works exclusively with one supplier in Mongolia. Would recommend.

[@howiequ1]

From my understanding the preference for Gabardine comes from Vintage, mostly 50s and 60s rockabilly style that had gabardine shirts and jacket.

[@Braxant]

These prices are INSANE!

[@klaudiso]

for real

[@lilacfields]

if i was rich i’d dress so well i swear to God

[@weaselsdawg]

yeah i had never watched a video like this until now and i just feel nauseous now...

[@iluvzevon]

I've felt the drawn to this style too, despite not dressing super androgynously usually, and I've been loving your videos in the last few weeks.

[@faranji]

Yes, corduroy is back in a big way! Markaware is a small Japanese menswear brand worth checking out.

[@faeriesmak]

I loved that corduroy 2 pieced oversized suit. That was gorgeous. I like L.L Bean…Duluth Trading is good for some interesting work wear and high quality flannel as well.

[@whatsaradiohead]

Started picking up Popeye mags a few months ago and they’re so sick. They make mags not just about clothes but about architecture and cooking. I also picked up a Fudge Magazine issue that was only about denim and it was so sick

[@percish]

@@whatsaradiohead yeah I’ve been getting fudge and cluel as well when I see them

[@whatsaradiohead]

@@percish Ngl it’s hard finding a place here in LA that carries them. I have to drive 20-30 minutes to this supermarket to buy them 😭

[@Mhel2023]

I'm currently in Bangkok and saw the Popeye food and Popeye home style magazines but no fashion mag available 😢

[@grouchos_tash]

Yarmo is part of Yarmouth Oilskins. The later of which is made in England and more true to the original designs and manufacturing processes :)

[@vladmatsnev]

*me, living in Australia, heading to your old videos as i prepare for the summer*

[@cactussyrup5384]

I started viewing this channel because I am also into Japanese fashion, more towards hiking stuff. Stayed for the other content and discovered new brands from you, we also have a similar build 😅 which helps 🍑

[@bremencookie]

This is exactly my style! I lived on Okinawa in the 70‘s- moved to Colorado, did the preppy thing, and just kept it going- because it works…. Thank you algorithm for this Goddess!

[@jasonmora1154]

Yarmo regd is probably a Japanese co that licensed the brand name for Japan exclusive apparel.

[@roi_4_dayz]

10:45 prisoner cosplay? Sign me up 😅

[@josefchamera]

Hello, what is your opinion on Uniqlo?

[@zatarawood3588]

On the interesting case you brought up about the same brand having completely different products in Japan vs. 'the West', Im not sure its the case with the brand you mentioned, but for a long time Japanese companies have got into deals where they purchase a license from the western brand. Then they go and produce their own thing under that brand, often going back to the original identity, which was often was making better quality classic garments, or just making things which suit the Japanese market. This has been going on for a long time, talking about since at least the 70s! and possibly further back. The biggest eg I found is with Burberry, where in the 70s Sanyo Shokai had a license to make Burberry in Japan only. I think this lasted for a very long time. As a result you'll see things like full length black leather Burberry trench coats in the Japanese vintage market (which Ive been trying to desperately get my hands on in a western size! ... with no luck so far). Occasionally theres been cases where the original company gets into financial distress, or goes bust, like many old British brands have sadly done and the Japanese related company has bought the whole company out. I think this happened with Daks Simpson which was a giant in British heritage clothing. Ive come across the strange set up of original company and licensee a lot over the years and never paid much attention until I got into Japanese clothing recently. Since your American, I saw this set up recently with Eddie Bauer which produced classic American outdoor wear, and if you look at their modern stuff it seems to sell generic modern cheap outdoor wear. Meanwhile the Japanese gorpcore fanatics were buying up classic Eddie Bauer pieces on the vintage market like maniacs) A Japanese company is now producing classic Eddie Bauer stuff for the Japan only market) A curious thing is that ppl like us like high quality thoughtful design so would be interested in some of the Japanese stuff, but they try their best NOT to sell it outside Japan Lol This is partly seems to be a cultural phenomenon where they arent interested in export markets, but in these cases of licensees its probably something to do with having to keep to the territory only and not cannibalising the original companies stuff, not that they are even in the same realm of product, or price anyway).

[@D3adlykitten]

As someone who lives in Japan I love these videos! Gives a a lot of brands to check out! Been really enjoying Auralee lately, such amazing stuff!

[@Tzippi]

I’ve been wearing Ralph Lauren since the mid 70s. I still dress extremely preppy like I did in junior high in high school. I truly appreciate this vlog!

[@K4dmozt]

More on city boy japan style for winter🙏

[@miguelmckenzie248]

This video is so well delivered and curated as it pertains to Japanese style. Beautifully done. Great content.

[@geminicatluvr666]

i didnt know you had a youtube channel until recently (i've only followed you on instagram) and i'm so happy i found this!! I love the format you film in and the way you talk about things. thank you!

[@adinabeck469]

I don’t even necessarily wear this style, but I always look forward to your videos because of how interesting your thoughts are.

[@laurenlewis6838]

Gabardine is a type of weave that’s water resistant. Burberry trenches are made with gabardine. I imagine that they like wool gabardine because it’s warm and stays relatively dry which may be an indication of climate?

[@apoetnamedink.]

Straight leg corduroy has been a mainstay in my style since I was in high school. For context, I’m a scholar in California, always wanted to look the part for myself at least. I’m 28 now; I feel like it’s always elevated an otherwise t-shirt and trousers outfit with an oversized blazer in a denim or boiled wool.

[@nndei]

Margaret Howell was bought by a Japanese company and most stores are in Japan. They have different collections too

[@own_Aeko]

If you're looking for more bags, a modern classic in the Netherlands is Susan Bijl. It might be up your alley.

[@sciencebrosofficial6634]

tbf lst time I was in Tokyo (August) and numerous times I went there the most popular style is those grungy/gothic style those shinjuku/shibuya folks wear. I think ametora is a bit rarer but I still see some on the train, and even on disneyland during 38c summer lol

[@sciencebrosofficial6634]

but still nice video I really enjoyed it! Them styles you mentioned are probably now more tucked in places like shimokitazawa. Even though I was in Japan for quite some time, I mainly bought on zozotown LOL until I actually find a nearby thrift store I could go easily. Also funny story I was in utsunomiya and saw that EXACT buzz rickson hickory jacket LMAO they looked really good but sadly I didnt fit them otherwise instant cop. Ill def check out some of the brands you mentioned earlier, I've been looking for a blazer but sadly not enough money to afford most brands

[@chinmaonline]

I used to see your shorts on Instagram. So glad you're doing long-form content!

[@alinas7712]

omg you are exactly what I need on KZbin. Thank you so much 🙏

[@StuntTriple]

Going to Japan on Wednesday, will report back on styles I see 🫡

[@Kev-In-Progress]

brb about to subscribe to this magazine!

[@michaelt9245]

As far as the sacoche bags “and wander”makes a really good one I’ve had mines for 3/4 years now and no rips and I’ve used it snowboarding, hiking,music fests and the rain and I have no complaints

[@SiopaoSauc3]

14:50 Gosh, those Scarpas look like the Tom Sachs x Nike GPS alternative I've been looking for. But the price is still a little steep.

[@susanma4899]

Yesterday I went down the rabbit hole of "waxed canvas bags." They too look like paper, but are very durable. There are several small US businesses that make them. I love the look of the fabric, but I don't need another bag! I've been carrying my Yoshida Porter bag--I love it so much. I'm also looking forward to wearing a brown (wide-wale) corduroy suit that I bought in Japan last year (used). It was only 3000 yen and you can tell it's not of the highest quality, but it's cute and the cut is interesting/different. The pants are a bit tapered and cropped and the jacket is very boxy and wide. I thrifted a lot of men's stuff in Japan last year!

[@joyemitter]

depending on where you are, trader joes has some too lol

[@grantzi]

youtube algorithm brought me here!!! love the content!!!

[@ScoutCW]

pretty sure that model at 3:23 is same from ss23 vuja de. loved him sm

[@UmiChan358]

I would like to dress like Maaya Uchida 😍 that's way I clicked the video ❤ nice video 10/10

[@quentinmartiny1615]

hey great video, I laughed when you mentioned Margaret Howell because Im in London and I really want to visit their store but it's so pricy!

[@hui-an-xin]

Used market for Margaret Howell and MHL is more reasonably priced. Nice build and material, worth it for me. They even have cafes in Japan lol.

[@777VIV]

WOW i love this video aand you so much city boyz forever

[@mariog7682]

Where could I get that magazine? Great info on it

[@Penyes]

Wow, I really like your content. Often people only scratches the surface when it comes to specific styles of clothing, but you really try to explain it on a deeper level. One question though, what brands/items would you recommend when it comes to warm down jackets/parkas for winter in this style?

[@eossoon]

On the subject of how there are Japanese versions of heritage western brands, you are most likely correct with your 7-11 analogy. The most well known example within the fashion world would probably be The North Face in Japan, which is essentially a different company producing clothing under the TNF license. It got so popular that it's known as purple label TNF now, and there are international consumers. Similarly, within the luxury space Burberry Blue Label/Black Label was produced in Japan by Sanyo Shokai under a similar licensing agreement. Burberry has since withdrawn the license, but the line was so big in Japan that they simply rebranded to "Blue Label/Black Label" and remained popular. To be more topical, within the workwear space, you might be interested in Ben Davis, a heritage workwear brand that was once ubiquitous in the Bay as the workwear uniform of the San Francisco longshoremen. Now, Ben Davis is barely sold and seen even in the Bay. Instead, they are remain popular in East Asia, where you will find Ben Davis, presumably also operating under a license, in every Americana shop. I can personally attest to the brand's popularity in Taiwan. Ironically, the Ben Davis clothes in Taiwan and Japan are still emblazoned proudly with the text "San Francisco", despite being largely forgotten in its home city.

[@nabs3336]

Another English knitwear brand to look at is John Smedley !

[@HighHatOG]

I’ve been under the impression corduroy came back already 😅 I’ve been wearing it again since like 2019. It reminds me of when I was kid haha

[@timelady5865]

i really resonate with your style and sense of gender great video💜

[@TheJProducti0ns]

Love hearing these brands that I'm not usually exposed to but damn they are pricey.

[@critical9999]

this video suddenly popped up on my feed and I really love how you introduce cool fashion. Also I love how gender neutral is since I am a male. Thanks from south korea

[@cedricquendler5408]

Yarmo probably sold the license of their brand to a Japanese Company. There are a few examples of this the most commonly known one is probably The North Face Purple Lable which is owned by Goldwin in Japan and Korea. I think this is quit common in Japan.

[@苓00]

(furiously taking notes)

[@scizor285]

Idk how I ended up here but I'm loving this video.

[@nina-w]

LOVE this content and eating up ur approach to fashion as always. you could also make vids for how to dress like you live in other cities!

[@jaisonlin2339]

i love your take on menswear always

[@PhilipVillaseran]

A designer/individual/group from Japan probably bought the license to use Yarmo’s name for that heritage. People love heritage especially for workwear.

[@Imanifesto]

Love ❤️ your sense of style

[@oliviaclark6358]

absolutely love this! how did you buy the magazine?

[@stephenworthington1583]

Look into Denim Production in Occupied Japan after WWII. A lot of Allied Companies (lead By the American Military and English Military) sent textile looms to Japan to aid in economic recovery. Many of these companies either abandoned the looms/mills or kept trade agreements after the occupation.. Yarmo may be a company that produced textiles in Japan. REGD is an acronym for Registered.

[@victorlazier]

Assistindo mesmo sem saber inglês, abraços do Brasil :) hehe

[@meremeth]

Congrats on the sponsorship! I love a hiking shoe, they can make my feet look so tiny tho

[@TheMiist]

6:38 you have my attention!

[@leahmorales4974]

Ugh I’m dreaming of the perfect wide wale corduroy pants. Men’s, probably 90s, Ralph Lauren? Timberland? Ll bean? 100% cotton. Wide cut. Big cuff. Double pleated. Warm med brown. For $30 on eBay or at my local thrift please I’ve been good this year 😇

[@Finn959]

BMI

[@JustinHutchins-wo1ey]

I love you’re videos

[@Ann-e-97]

Where would you buy these clothes 2nd hand please ?

[@oleamkim]

You mad w a video about accessorizing but I’m interested in hearing you talk about bags specifically :3

[@martinmaison6421]

You earn an new follower immediately ❤

[@joechan2116]

I bought this issue of Popeye and the Buzz Rickson piece caught my eye too. Didn't know the backstory though lol

[@downrighthorizontal9931]

"approach shoes" (by Scarpa and La Sportiva - not all of their shoes are like this but generally the extra toecap = approach shoes) at 16:10 are for rock climbing / designed to be worn on the "approach" or hike to a rock climbing spot in the woods. please do not turn them into fashion because the outdoors industry already struggles with overconsumption, dilution of quality because of fashion over function, and price depending too much on trends rather than practicality. i encourage anyone to get into climbing and buy the right gear, but like the Arctery'x fashion craze is stupid and wasteful - environmentally harmful because overconsumption, and if a brand is struggling to meet demand, quality usually goes down so we all have to deal with that

[@treenutperson4978]

Love Popeye, only magazine I buy every month

[@wilsonjevin]

Is there a way to subscribe to popeyes magazine in the US?

[@lexip396able]

Hey! New subbie here, thank you for this video. It's awesome, great editing as well. Where did you get the Popeye magazine from?

[@percish]

@@lexip396able eBay!

[@businessbasketball5812]

Please more videos like this

[@susanma4899]

11:13 I love ticking, actually! I have a pair of men's drawstring pants from Uniqlo that I bought last year, made in this same fabric.

[@DiscoDesmond]

I really liked the sweater you're wearing, can I ask what pants you went with to complete the outfit?

[@LeanderRyzing]

You should check out the ‘articles of interest’ episode on corduroy

[@isabellasallaway4523]

Seconded terrific podcast

[@1024div]

Very informative. Thanks.

[@jurukiki]

interesting, i have a bag from orbit gear that seems to use the same fabric as the sacoches shown

[@Faye_ZIP]

Love your videos! What are your thoughts on personal color?

[@hnguyen218]

Herill, Unused, Taiga Takahashi, Yleve/Y, Daiwa Pier39, Ennoy Professional, Creek Angler Device 🤫

[@tcad1190]

Siwa (pronounced as Shiwa in Japanese) means wrinkle which is probably why their bags have wrinkles that make them look like paper bags 😅

[@100Xis]

I was wondering where your watch is from? it looks so classy but fun

[@percish]

@@100Xis projects watches !

[@fredington9940]

lots of Japanese companies hold licenses to western brands, but operate completely independently, allowing them to craft their own look and interpretation of the brand

[@original1todoit]

Get out of my head 😂 I bought some Japanese denim wide leg cropped pleated jeans and they sucked to be $275. Returned them ofc

[@MrAlligator3]

Posting for engagement. I love your channel. 🎉❤

[@grace_1997]

girl your watch looks so very cute, where is it from?

[@percish]

@@grace_1997 projects watches but they went out of business 🫢

[@devinhurt-h8r]

where do you get your popeye magazine from? The only place that I'm aware of, you have to go into the physical store to purchase them.

[@percish]

@@devinhurt-h8r I got this one off of eBay

[@impendio]

Nice insight and all but honestly, who can afford any of these? Who is fashion serving if no one can afford it?

[@abaz9495]

NEWPERCIAVIDEOLETSFUCKINGGOOOOOOOOOO

[@basourdi]

show more images please