Understanding Japanese Streetwear

[@THECASUALco]

One thing to mention is that these styles and the Urahara movement was a direct result of the stifling structure of Japanese culture. In Japan there is a quote “出る釘は打たれる” which translates to “The nail that sticks out gets hammered down”. It’s a quote about conformity and how it is expected that Japanese become “beneficial members in society”. They are also taught not to stick out amongst peers as it would disrupt the harmony of Japanese society. So for the Young Japanese it was important for them to do as much as they could in a limited amount of time they had to be “free” because as they got older they had to eventually conform. It’s the reason why even young Japanese are so adept at fashion and styling. Magazines like Popeye, Mens Non-no, Ollie, Sense, Fruits, and more taught Japanese how to put together outfits and even today magazines continue to be a source of fashion and styling knowledge. So they could wear these styles and get involved in fashion quickly. Come to Japan today and the styles from yesteryear still exist and being fleshed out with new ideas but you also see the young people who finally enter the professional workspace and end up abandoning a lot of what they did earlier UNTIL they reach and much older age and then explore the styles again. That’s right. The amount of older people in Japan who invoke Urahara styles is surprisingly high. But that being said this is a dope overview of the movement and I’m happy to see the appreciation of Japanese fashion. You gotta come Drew and when you do, hit up ya boy.

[@bph9056]

Reggie casual One of my favourite KZbinrs. Your knowledge is next level. Just watched your Japan streetwear tour showing harojuku and shibuya and all sorts. I really want to go and find some vintage nigo era bape like Kanye era. I know someone who went in to harojuku a while back and has a nigo era bape multicoloured thin stripes grey knit sweater so rare and cool.

[@tata021]

Reggie the OG

[@kolio__]

Look at Reggie man so inspirational

[@Devananta-Rafiq]

Reggie, invite Drew to the next video-podcast-interview pleaseee

[@fn8766]

Fashion magazines are also worth to be mentioned here. Boon, smart, POPEYE, MEN’S NON-NO, asayan, FRUiTS, etc. it was kinda a high-status thing for young people to be photographed on the street in Urahara by these magazines.

[@Whodnl]

I’m a simple man see my Drew Joiner notification I click and I watch to the end PVV Gang

[@dorotaisqueen3650]

OMG it would be absolutely incredible if you did deep dives/ videos on famous fashion schools! Bunka obviously but also places like FIT, Central Saint Martens, Parsons, etc etc. You could talk about the schools themselves, maybe the general pros and cons of the school and designers who studied there and maybe even see how the style of learning and such at these schools impacted the designers! There are already videos that talk about fashion schools, but I've never really encountered any that have done it this way, and it would be amazing to see!!

[@baby.nay.]

Yassss I would love to see this too . I went to a small art school for college and although we didn’t have fashion design, fashion programs are usually pretty tiny and it would be interesting to deep dive into the “schools of thought” behind different schools in different eras … cuz it’s suuuch a thing when students bounce ideas off each other for a few years , sometimes the aesthetic can be really driven by teachers but it’s usually students

[@matzetiwnl]

Im in love with Cav Empt, the graphic design and color selectivity is just on another level. I would love to see a whole video about it, or maybe some high fashion brands like Visvim, Auralee etc. Great video tho!

[@pablopicoso]

Hysteric Glamour too. Still going strong 💪🏽

[@jamesdavidson8018]

Drew I cannot tell u enough how much I appreciate the Japanese fashion vids! Def want one bout bunka and it’s alumni🙏😁😁🙏😁🙏

[@Japanaholic353637]

For me, I am too big for the majority of Japanese brands sadly. My favorite brand from Japan has to be Fragment Design. I am a huge fan of Hiroshi Fujiwara and whenever I can get something that he has worked on, I go for it.

[@evanmagness7346]

Orslow has been really speaking to me as of late, I like the relative simplicity of the of the pieces but with a huge focus on quality and attention to detail. If I’m aloud to cheat and name two brands from the pvv question, I have to name two cats brand, their type two jacket has been my main denim jacket for almost a year now, plus their wide brim bucket hats are my go to for keeping summer sun of my head. Really love to see this series continue and I hope to see this channel explode and get the following it deserves!

[@Disruptteam]

Had some of Nigo's early 90's stuff. Wish I still had em. Worth bank right now!

[@xLastHopeForWorld]

my fav japanese brand for the last 2-3 years is Maison Mihara Yasuhiro

[@newyorkvisionary]

No mention of Comme des Garçons 😯. Guess they’re more high fashion so it makes sense. Loved the video as always Drew!

[@timothyskipper313]

I love this entire series! Thank you for spreading the wealth of education on Japanese fashion and culture.

[@davefromnewbrunswick8531]

If I could shake your hand I would. You’ve grown so much man! Congratulations and keep it up! You’re a rockstar

[@DrewJoiner]

Thank you man 🤝

[@rowanchavez4109]

Yo thank you for educating me on these topics for real

[@paprickahartigan7772]

Ever heard of Realtakai? I love the vibe of their pieces

[@abstractbatman]

I remember when I started skateboarding in 1998 how much I used to love going into skate shops and seeing the magazine with all the dope clothing and design I fucking loved it! its def a time that was too influenced from Japan its crazy def a time period that I will always look back on fondly!

[@gothamgalleria]

love the vid and history lesson. had no idea Nigo’s history went that far back

[@jonathansanchez2321]

Love the series keep it up dude

[@kennylothringer5279]

My favorite is WTAPS! Love this series Drew keep up the good work! #pvv

[@raynasantos-wright6217]

I have a LIST of video. First go through the graduates of the fashion school (please) that I will not try to spell . Talk abt their inspirations and tastes then video 3 talk about how that transcended into their brands. Talk about each brand within Japan and America. How they affected street wear. Lastly a look book of drew joiner Japanese streetwear fits. Maybe even collab with a brand👀. Okay im done finally.

[@raynasantos-wright6217]

#pvv idk what brand yet besides Bape. I’m gonna wait to decide when you educate me.

[@the_33rd]

I’m definitely enjoying mixing skate, street and mens fashion with some Japanese style thrown in.

[@joshmartinez9471]

Make a Patreon to discuss the details. I would definitely pay for that

[@jubiterr]

yes for the bunka fashion school videooooo !!

[@LaynoProd]

im studying this thank you for the gems! had to subscribe!

[@casiopea2161]

hey bro this is totally unrelated to the topic of the video but i was wondering if you could do something on flared/bellbottom/bootcut pants, especially sansabelt... thanks!

[@abstractbatman]

I remember gettin a bape zip up in early 2000s that I LOVED! Got stolen about 3 months after I was gifted it from an ex by someone at a house party

[@mandoloriansoju3841]

Would love if you talked about accessories such as bandanas, jewelry, even socks 🔥😌

[@Tony-qz5cf]

It's another one... great topic great episode Bop Bop Bop till the end.

[@SJ-qz8zg]

New Drew vid = week made

[@datdrummiboi4179]

would love to hear more abt bunka

[@luqmaanclements4039]

Its a tough one,, but Hysteric Glamour has got to be my favourite Japanese brand. The brand is heavily influenced by 50s American pop culture which I absolutely love and they have some of the coolest denim I've seen. I don't own any pieces yet but I'm definitely looking to get my hands on some of their stuff,, especially their more vintage pieces.

[@aden8428]

Hey Drew, where‘s that bracelet you’re wearing from? Appreciate your videos man 🤞

[@DrewJoiner]

Clocks and colours geisha bracelet

[@aden8428]

@@DrewJoiner tysm!

[@DiegoGarcia-cb9gg]

#pvv love this series. Can't wait to keep learning about fashion history

[@josephg6567]

Would love for you to make a Japanese street wear series it’s my life you could go deeper into the big 3 of the movement maybe not Nigo everyone knows about him. PVV my current favorites are anything Yojj Yamamoto also am loving mihara yasuhiro then you got a few more regular culprits kolor, ambush, kapital, undercover

[@josephg6567]

A little addition I almost forgot about Maharishi there like a military influenced Japanese street wear brand and I love them

[@quinnmadarang1632]

Great video

[@hnguyen218]

Currently Beams+ (got the same polo in brown from Canoe ;)) Previous faves: Orslow, EG. For the price/quality: Beams+ >>> ALD 💯

[@DavidSanchez-wy8gk]

My fav Japanese brand rn gotta be Evisu , still don’t have any pieces but hoping to come into one piece from them soon #PVV

[@christopherztooi]

I was born in harajuku! Always feel some kind of pride when it comes to japanese fashion even though i have 0 drip 😭

[@DrewJoiner]

😂 you are from one of the coolest places

[@moneymakinmitch8130]

kapital,undercover,junya watanabe,number nine 🔥

[@Rawrenzify]

Current fave japanese brand is engineered garments. Would love to hear you talk about military/workwear in the context of Japanese Americana #pvv

[@NiiloHargut]

I don't own any Japanese pieces unfortunately, the ones I would love to own tend to be quite pricy for a uni student 😅 Have been looking to get some second hand, but my favorites are definitely Kapital and Beams plus ✌🏻 #pvv Edit: tbh I would have loved if the video was longer! I know it's completely intentional that these are more brief and summarized, but the longer videos of you taking your time to talk feels like being there chilling with you and talking bout fashion, I really enjoy that since I don't have many friends who are as deep into fashion!

[@julianweissensteiner8223]

Sillage is a minimalistic high quality streetwear brand

[@_herehugo_]

#pvv probably Junya Watanabe or Mihara Yasuhiro

[@hisnamewasshelly]

#pvv Issey Miyake for sure

[@bryantoates4021]

What's up with Edward joiner website? You restocking anything soon?

[@DrewJoiner]

We are putting production of new items on pause for right now

[@tbec50]

#pvv and my family japanese brand has to be either kapital or visvim for the shoes hopefully one day I can get some pieces from them

[@ryanbrereton]

bro where is that polo youre wearing from?

[@DrewJoiner]

beams plus

[@DosuKinu]

#pvv atm my favorite japanese brands might be Bape, Evisu, and mihara yasuhiro, but I still need to be more educated on japanese fashion and brands

[@nickbeach2679]

Engineered Garments! #pvv

[@evildyl]

#pvv. I’m in love with snow peak, love it’s aesthetic and their store design is incredible.

[@richardh8463]

#pvv auralee, yohji yammamoto ph, cdg h+ and undercover are really great :)

[@jeromel4563]

#pvv well... sadly one of the only japanese brand that i wear and know is super dry, which i love, but i just dont know enough japanese brands other than uniqlo. cant wait to start working to buy other clothing brands.

[@DavidSanchez-wy8gk]

DREW WHAT IT DO PVV

[@just7even631]

this was an amazing video, but i would replace western culture with black culture. i think when we think of western style and western trends, black people are the forefront of it. STILL GREAT VIDEO!!🫡

[@teresapedregozavlog73]

Wow good nicely

[@akuu9488]

DEVELOPMENTBYNOROLL is one of my favorite low-key Japanese brands! Porter Yoshida & Co. and Wacko Maria also come to mind! Love finding Porter bags at thrift stores. Tbh, there's too many brands to count but some do stand out from the others. Japanese fashion is a rabbit hole that's too easy to get lost in because it is so great!! It would be really amazing to see you go to Tokyo and meet up with the other fashion content creators there!! #pvv

[@teresapedregozavlog73]

Iloveit

[@supavln]

#pvv unused japan

[@TheFreeFlowing]

#pvv Cav Empt for me!

[@joshbailey4962]

To summarise, Japanese streetwear is Nigo.

[@hugosonline]

nigo era bape or human made for me it’s pretty basic but man i just love anything nigo does man is a genius there’s prob some other brands like commes des garçon is dope besides cdg play and undercover and fragment are also great but gotta go with old bape and human made